With the expansion of the management team and the creation of a creative team, the agency is focusing on a future-oriented set-up. As the new Creative Director, Raphael Hemmi brings with him extensive know-how from agencies such as Jung von Matt Sports, Scholz & Friends and BBDO and work for brands such as McDonald's, Volkswagen, Adidas and Mercedes-Benz. He will expand the creative and conceptual offering and promote young creative talent.

Raphael Marquart, new Co-Head Advertising & Data, complements the team with his many years of experience in digital marketing. In particular, he will drive forward data-based and AI marketing at Rob Nicolas, creating new opportunities for data-driven campaigns and strategic excellence.

Strong growth in the content and social team

The existing teams have also been strengthened. Johannes Frei, the new Lead Production, will contribute his expertise in all phases of content production and take over as Head of Production.

Marin Calustic and Rhea Kurath also join the Content team, while Lisa Häberli and Adriana Rubin strengthen the Social team. With their expertise in TikTok and social storytelling, the social team will continue to develop innovative approaches for the platforms that are indispensable for modern target groups.

The precise approach to the user experience and an innovative redesign enables website visitors to take a visually appealing and intuitive journey through the world of water technology and treatment. The clearly structured platform with its numerous subpages presents Gabriel Wassertechnik's wide range of products and services in a clear and vivid way. The modern and stylish UI design reflects the precision of Gabriel Wassertechnik. The content emphasizes the expertise of the water technicians and at the same time ensures optimal SEO performance.

Yes Creative Digital Marketing launched the new microsite back in summer 2024 Legiocleana brand of Gabriel Wassertechnik AG. The one-pager was specially developed to present the core message and solutions for legionella prevention in a modern and understandable way. Despite its small size, the site boasts a modern design and intuitive user guidance - perfect for quick and targeted information.

Responsible at Yes: Shirin Luchsinger (Project Management, UX, Development), Richi Brändli (UI), Erina Dvorak, Mena Dressler (Text), Sirinda Casal (Creatives).

Problem gambling is not uncommon in Switzerland: according to the Swiss Health Survey 2022, 4.3% of the population had problematic gambling habits. The risks are particularly high with the increasingly widespread online gambling. When the e-games study published in 2023 confirmed this, the prevention programs of all cantons and the Principality of Liechtenstein joined forces for a campaign for the first time.

This national awareness campaign is now entering its second round. It will be distributed via various online channels from Monday until the beginning of October. The cantons have once again commissioned the Feinheit agency to design and implement the campaign.

Players should question their motivation

The campaign addresses those affected via social media, YouTube, online portals and prominently placed results in Google searches. Animated videos and image ads show different motivations for gambling, such as kicks, relaxation or fun, and question them. At the heart of the campaign is the trilingual website Gambling-check.chwhere the target group can explore a total of six motivations in depth and find out about help available throughout Switzerland.

The content builds on the 2023 campaign. However, Feinheit has completely revised both the advertising material and the website. In particular, the risks of gambling are highlighted more quickly and clearly. There is also a new campaign strand aimed at the relatives of those affected and offering them support.

Prevention programs of the cantons: Dörte Petit, Hannah Wettstein, Matthias Weber (Gambling without addiction: Northwest, Central and Eastern Swiss cantons and Principality of Liechtenstein), Domenic Schnoz (Center for Gambling Addiction: Canton of Zurich), Leonard Dinkel (PILDJ: Western Swiss cantons), Ivan Rickenbach (Ingrado: Canton of Ticino). Responsible for fineness: Stephanie Auderset (project management, concept & editing), Martin Schweizer (concept & online marketing), Simon Hugi (consulting), Christian Perez, Lara Hubacher (design & web design), Alexandra Theiler (design & animation), Catherine Pearson (layout & adaptation), Fabian Reichmuth (programming).

Paraplegia turns the lives of those affected upside down. The aim of the Swiss Paraplegic Foundation is to enable paraplegics to lead a self-determined life with the best possible health. This is exactly what the current campaign shows.

"You are there for others, and we are there for you"

While those affected are heavily dependent on help for the first few months after an accident, they find their way back to a self-determined life during the rehabilitation period. The globally unique service network of the Swiss Paraplegic Foundation and its Group companies is only possible thanks to two million members who stand up for people with spinal cord injuries.

For those affected, being able to live a self-determined life also means no longer being completely dependent, but also being able to be there for others again. The centerpiece of the campaign is therefore an emotional TV commercial featuring Chiara Schlatter from Thun, Heinrich Dürst from Glarus, Rosa Zaugg from Bern and Tim Harder from Winterthur. All four give an insight into their life in a wheelchair after an accident - and how they can be there for others again today: As friends playing sports or riding motorcycles, as teachers for their schoolchildren or at barbecues with their families.

The appeal to become part of a strong community is a link to the two million members of the Swiss Paraplegic Foundation.

Members are also part of the campaign

The campaign highlights two perspectives. That of those affected, with the stories of Chiara, Heiri, Tim and Rosa. But also those of members who tell the public why they are part of this huge community of two million members and why they wanted to be part of this campaign.

"For the 'Never alone' campaign, creativity, passion and real stories of people with spinal cord injuries were combined. Generosity and gratitude were palpable throughout the production and the result is more than an advertising campaign - it is an expression of solidarity, strength and community," says Stefanie Kaufmann, project manager at SPS.

In addition to TV commercials, the campaign will be played out over the next few years on posters, digital ads, in social media and via various digital advertising media. The clear aim is to attract new members so that people like Chiara, Heiri, Rosa and Tim can continue to lead a self-determined life and be there for their loved ones. With the MetaDesign agency, the Swiss Paraplegic Group and its organizations have further developed their brand identity - for more clarity, simplicity and recognition (Markt-kom.com reported). This will be shown for the first time in the Swiss Paraplegic Foundation's campaign.

Responsible at the Swiss Paraplegic Foundation: Stephan Michel (Head of Marketing and Communication); Stefanie Kaufmann, Christa Bray (Marketing & Communication); Andrea Federer (Head of Visual Communication); Aleksandra Mladenovic (Project Manager Online Marketing); Manuela Marra (Head of Newsroom & Media Team). Responsible at Friendly regards: Fabian Biedermann (overall responsibility); Samuel Textor, Pascal Deville (creative direction); Laura Leuenberger (art direction); David Elmiger, Julian Riegel (text); Eva Brun, Käthy Känzig (consulting); Pascal Pfohl (making of, content production). Addictive Films (film & photo production); Lukas Wälli (director, camera); Alessandra Dolci, Stephan Christen (production); Nicolas Bechtel (editing); Bloop (sound design); Shelter 12 - Outro (music), Simon Hardegger (color grading), Claude Gasser (photography).

Whether it's at an anniversary gift-giving ceremony, a chat with tourists in Zurich or on the couch with your therapist - your inner nerd sometimes bursts out in inappropriate situations.

The commercials are new, the concept is unchanged: With a wink, the campaign by online retailer Digitec invites tech enthusiasts to share their passion where they meet like-minded people - on Digitec.ch. Because this is the home for tech enthusiasts who want to share their insights and expertise in a lively community. Or in short: Say it better on Digitec.ch!

As is usual for Digitec, these new commercials were also developed by the in-house creative team, supported by specialized partners in the areas of pre-production, filming and post-production.

The campaign has been online since Monday in German-speaking and French-speaking Switzerland, on relevant social media channels such as Instagram and TikTok and on web TV.

Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Annina Müggler (Teamlead Creation, Art Direction, Scriptwriting), Mariya Alipieva (Project Management, Brand Communications, Producer), Manuela Rüegg (Scriptwriting, Direction), Armin Tobler (Scriptwriting, AC/DIT), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing & Media Planning), Fabrizia Wicki (Scriptwriting, Social Media), Bastian Otter (Scriptwriting), Editorial Team (Script Consulting), All Together (Concept), Language Services (French Transcreation). External partners: Atelier 229 (casting), Alex Biondi (location scouting), Prisca Baumann (production design), Gabriela Wassmer (styling, hair & make-up), Lukas Graf (DoP), Raphael Werner (gaffer), Till Fischer (lighting technician), Florian Hinder (set sound), Yannik Jann (runner), Yasmin Joerg (editing, editing assistant), Simon Hardegger (grading), Uko - The Audio Suite (sound post-production).

Behind Numbers are marketing and online specialists Jean-Claude Zulauf and René Linder as well as entrepreneurs and tech professionals Arben Lekaj and Hans Oury. Their services are aimed at SMEs that want to use digital marketing but do not have the internal resources to set up their own team.

"SMEs have an enormous need for comprehensive digital marketing expertise," says Co-Managing Director Jean-Claude Zulauf. "However, recruiting, building and managing a suitable team is often not financially viable or logistically feasible. Added to this are the challenges posed by rapid technological change, a shortage of skilled workers and fluctuating workloads."

Numbers analyzes existing campaigns, websites and systems and develops individual strategies. Automation and AI-supported tools are used to provide transparency about key figures and progress.

The company relies on a subscription model and two entry-level packages with all-inclusive prices to make access to professional digital marketing plannable. Further information can be found at Numbers.ch.

The focus of "Nau Advertising" is on large-format advertising and customized content solutions. The unit also plans to continue developing and distributing innovative digital advertising products. The aim is to provide advertisers with maximum efficiency and an optimal return on media spend.

Nau Advertising" is headed by Dragan Dojcinovic, Managing Director of Nau Media. He is joined on the management board by Nicola Molinara, Strategic Partnerships Director, and Advertising Director Tiziano Obrecht. A team of twelve sales professionals is deployed throughout Switzerland to provide individual and personal support to advertising customers. The internal Commercial Content department is co-managed by Lea Steuri and Stéphanie Hofer. Jelena Popovic is responsible for "Ad Operations".

The telco provider Swisscom is now offering a "We are Family!" discount. This means that only one person in the household pays the normal price for their Blue Mobile subscription, while it only costs half the price for all roommates.

For the campaign, Serviceplan Suisse simply reversed the insight "the bigger the family, the less it can afford" - because the bigger the family, the more it saves with the new discount offer. In the two subjects of the currently running campaign, the members of a family and the flatmates of a shared flat are therefore "wow-like" amazed at the new savings opportunities. The moving image advertising material is accompanied by the global hit "We are Family" by Sister Sledge from 1979, which Swisscom licensed for the campaign. Newly arranged and recorded by DubDub Studios.

The 360-degree campaign has been on TV, in Blue Cinemas, as DOOH and OOH, in classic display ads, in special social media productions and at the POS since the beginning of February.

Client: Swisscom Switzerland. Responsible at the House of Communication Zurich: Luca Di Francesco, Carina Kienzle, Govinda Schmidt (Art Direction), Gope Kelsang (Text), Yanik Gygax (Motion Design) Marcin Baba, Micha Seger (Executive Creative Direction), Edi Walker, Nicole Grogg (Consulting), Barbara Meier, Denise Goldmann (Realization) Nico Podgorny (Chief Client Officer), Raul Serrat (Chief Creative Officer), Nathalie Diethelm (CEO). Responsible at Czar Film (production): Mitch Bekk (Director), Filip Zumbrunn (DoP), Florian Nussbaumer (Managing Director & EP), Sandy Blum (Producer), Nadia Stähelin (Production Assistant), Aiyana De Vree (1. AD), Raphael Toel (Head Lighting Designer), Randy Looser (ArtDepartment), Conny Fiseli (Stylist), Erica Büsser (MakeUp), Nicolas Bechtel (Editor), Jürgen Kupka (Grading), DubDub (Sounddesign + Mix), DubDub (Music), Michel Hoffmanns (PostProducer CZAR), Ella Mettler (Photographer).

Since it was founded in 2015, Live Lab has specialized in live communication and stages events that bring brands to life. For its anniversary, the agency is focusing on a campaign that emphasizes the value of personal encounters - packaged in a fictional confrontation between proponents of live experiences and an imaginary adversary "Dr. Evil" and his followers. Thus, "Mr. Generic", "Lady Void", "Captain Boring", "Empress of Ice" and "Procrastinator" stand for communication weaknesses such as interchangeable concepts, banality and boring content.

The highlight will be an anniversary party in the summer, which will bring the diversity of live communication to life with interactive elements and productions. "As well as a celebration, this anniversary is also a statement," explains Live Lab co-founder Maximilian Souchay. "We want to show why live communication is indispensable - especially at a time when generic content often gains the upper hand."

The event is not only open to invited guests, but also to the public. Further information is available at Livelab.com/liveisglorious.

Hoop, a subsidiary of the Swiss software company Abacus, has developed the first solution with which company formation in the commercial register and changes to it can be processed completely digitally. In collaboration with NZZ, these services will be available directly via Moneyhouse from 2025. The functions are available to existing companies, founders, fiduciary offices and law firms and notary's offices.

"Moneyhouse is the first portal in Switzerland where commercial register information can be accessed and simultaneously entered and amended paperlessly," says Patrik Widmann, Head of Moneyhouse at NZZ. "With this innovation, we are establishing a new level of digital service for our users."

The partnership is intended to reduce the bureaucratic effort involved in setting up a company and speed up the process. The implementation of the new services is planned for the first half of 2025.

"Non-fungible tokens, or NFTs for short, have established themselves as a digital business model in recent years. Brands from a wide range of industries - from car manufacturers such as Renault and Kia to luxury brands such as Gucci and Balmain, Disney and Marvel - have included NFTs in their offering. One Current study by Leif Brandes, Professor of Marketing and Strategy, and doctoral student Katharina Dölp examines the economic benefits and potential risks of this strategy.

The analysis of 671 NFT campaigns shows: Financial success depends on several factors. A strong brand positioning, strategic partnerships with Web3 experts and the added value of an NFT for customers are particularly effective. Companies that offer NFTs not just as collector's items, but with additional benefits, were particularly successful.

However, the use of NFTs also harbors reputational risks. An experiment with almost 3,000 participants showed that the mere announcement of an NFT campaign can damage a brand's image. A poorly thought-out strategy amplifies this effect - especially for premium brands.

The researchers conclude that NFTs can be an opportunity for companies, but require careful planning. While they can increase sales and open up new markets, there is still a risk of reputational damage in the sometimes controversial crypto market.

Radio Lozärn relies on a mixture of live radio and digital formats. From March 20, Andy Wolf will take over as host of the morning show, which is broadcast on Thursdays from 7 to 11 am. The experienced radio presenter wants to accompany the audience through the morning with current topics, interviews and music. Direct contact with listeners is particularly important to him.

At the same time, the station is expanding its digital offering: From February 2025, weekly vodcasts with studio guests will be produced. The content will range from political discussions about regional companies to conversations with well-known personalities. The video podcasts will be available on the Radio Lozärn platform and on social media.

Radio Lozärn has been broadcasting via DAB+ in Central Switzerland and via internet stream since 2019. In addition to music and news, the station also relies on AI technology - with virtual presenter Mike as an integral part of the program.