According to the announcement, advertising customers will initially have 18 different target group segments available for Programmatic Digital Out of Home (PDOOH). This should enable an even more individualized target group approach. Currently, for example, pupils, students, winter or summer sports enthusiasts, people with an affinity for beauty & health, art, culture or travel can be specifically selected according to movement patterns. Accordingly, the advertising is broadcast at the right time and in the right place on APG|SGA's ePanels and eBoards.

Data basis from Intervista

The data basis for the definition of the 18 target groups is provided by Intervista's Footprints panel. The panel, which is representative of the Swiss population, comprises 4,000 people who have installed the Footprints Research app on their smartphones and given their consent for their data to be used for research purposes. The app continuously records their whereabouts and routes.

This movement data is linked to the locations of APG|SGA's ePanels and eBoards. As the data is available on an hourly basis, APG|SGA can, for example, identify on which screens and at which times certain target groups are over- or under-represented. This allows advertisers to reach their target group even more individually and precisely.

The new "Zwhatt" urban quarter at Regensdorf-Watt railroad station by Pensimo Management and its investment foundations Turidomus, Adimora and Pensimo is intended to embody "more than just a real estate project", a lifestyle that boldly breaks new ground. Since 2018, Grip has been the general communications contractor responsible for site communications, which includes brand management, letting communications and media relations. Before the first apartments are let in early 2024, Grip presents the AI chatbot in close cooperation with technology partner Bernardini + Schnyder. A milestone in real estate marketing, as the agency writes.

Intuitive access and personalized communication

The integration of the ChatGPT-based "Zwhatt bot" on the website gives users the opportunity to obtain the information they need through dialog-based communication. The chatbot, which is available around the clock, is also "perfectly suited to the search behavior of younger target groups". At the same time, valuable insights can be generated through its use and used for even more targeted content customization.

AI-based portal for a comprehensive customer experience

According to Grip, there are already plans to expand the chatbot to go beyond providing information about the neighborhood and housing recommendations. To this end, the chatbot uses a curated database that is deliberately limited in order to provide precise and relevant information. This tailor-made source of information should enable individual design ideas for apartments and useful shopping tips in the future. This will create an "all-round service that not only recognizes customers' needs, but also actively responds to them and supports them in all phases of their decision-making process," Grip continues.

"The AI chatbot reflects Zwhatt's fresh, modern attitude to life and complements our innovative offering. With this generative AI technology, we are meeting the needs of our visitors in a contemporary way and taking real estate marketing to a new level," summarizes Claudio Lier, Team Leader Consulting at Grip.

Responsible for Pensimo Management: Bruno Fritschi (Head of Mandate/Portfolio Manager), Ana Alberati (Deputy Head of Mandate/Portfolio Manager), Birgit Hattenkofer (Head of Development), Martin Schriener (Deputy Head of Development, Project Manager). Responsible at Grip (overall responsibility): Claudio Lier, Malou Eigenmann. Responsible at Bernardini + Schnyder (Technology): Reto Schnyder, Diego Bernardini, Daniel Ratzinger. Design: Bivgraphic.

The history of the Allalin Race dates back to 1946, when nine daring skiers plunged from the summit of the 4027-metre-high Allalin down to Saas-Fee. Today, the start may be in the ski resort and the route carefully groomed, but the nine-kilometre-long piste with 1800 meters of altitude to conquer remains an enormous challenge.

The 42nd edition promises to be innovative. A new logo will reflect the dynamism and tradition of the event. In addition, the website has been completely redesigned to offer participants and spectators an optimized and attractive platform. The Allalin Races will take place this year on April 12 and 13.

With the motto "Die gaaaanz Wält. For Züri." the travel generalist invites ferry passengers to immerse themselves in the most diverse travel worlds from road trips to cultural and family vacations around the globe and to be inspired. These are accompanied by colorful, expressive images and a direct address to passengers in Swiss German.

"The design of the Tui streetcar symbolizes our DNA as a Swiss travel provider and is the ideal brand ambassador for us with emotional appeal both internally and externally," says Philipp von Czapiewski, Managing Director of Tui Suisse. "On the one hand, we can make our diverse Tui world optimally visible and tangible thanks to the large spaces. On the other hand, the streetcar has become an integral part of our Tui culture, as we use it whenever possible as a venue with a unique atmosphere for both employee and partner events."

Streetcar interior with information and inspiration

The design concept, including the direct customer approach, is also consistently continued inside the streetcar. Atmospheric images are complemented by information about travel. Information boards and QR codes provide specific information on topics such as flexibility when traveling, the nearest Tui branch or sustainability projects of the Tui Care Foundation. Guests who would like to be inspired by personal travel reports can use a corresponding QR code to go directly to the travel podcast "Tschüss&Ciao", in which a selected Swiss personality reports on a destination. Tui is also holding a competition with the chance to win a travel voucher. 

The streetcar in the Tui Suisse design will run on various Zurich public transport lines until at least summer 2024. The concept was developed and the design created in collaboration with long-standing Tui partner Top Line, while the practical implementation was carried out by Scanwork. This is the third time that the partners have worked together on a Tui streetcar project.

In Germany, subscription prices for the main brand will remain stable this year. However, competition for the other brands will "remain very intense", according to the CEO. Overall, the Swiss market is seeing price erosion for telecommunications services.

Looking ahead, Swisscom plans to connect up to 80% of households to the fiber optic network by 2030. "That is a very significant increase in coverage," emphasized the manager. Today, Switzerland is only at 46 percent.

The remaining 20% of customers who will not be connected to a strong fiber-optic network after 2030 will at least have access to an extremely powerful mobile network from then on. Specifically, the aim is to achieve so-called 5G+ coverage of 90% by 2025. In the longer term, however, the goal remains to connect every Swiss municipality to the fiber optic network.

The copper network, on the other hand, will be gradually shut down thanks to the expansion of fiber optics. At the annual media conference on the same day, Aeschlimann spoke of a very significant step, as the first copper network in Switzerland was put into operation back in 1880. (SDA)

Thorner's military career goes back a long way: the former sniper platoon leader is currently serving as a press and information officer (PIO) in Infantry Battalion 61, with the rank of captain.

Julian Thorner's last job was active in corporate communications at Switzerland Tourismwhere he acted as project manager for media relations and media spokesperson. In his new role as Senior Communications Specialist, he will "help to further strengthen the link between innovation and communication and represent the interests of Swiss Innovation Forces in the media", according to a press release.

Following a cross-divisional realignment and the launch of an SBB-wide social media competence center, the company was looking for a content agency that would work on the social channels together with the in-house team as a retainer mandate with immediate effect. Monami was ultimately chosen. The agency is also responsible for content at companies such as Coop and Swisscom.

The agency is delighted: "Shortly after SBB's confirmation, our heads were already rattling - we are bursting with ideas, looking forward to the many stories and are admittedly very proud of this mandate," says Tim Schaerer, Senior Project Manager and Managing Partner at Monami.

Specifically, the agency, which has around 35 employees and is based in Zurich, Chur and Berlin, will be responsible for the further development of various social channels - partly strategically, but primarily in terms of content. "We want to input ideas as quickly as possible and then implement them. In other words: hands-on - and in the right way," continues Schaerer.

Bluesky had previously restricted the influx of new users, but since Tuesday anyone can sign up without an invitation code. With this growth, the four million mark has been broken, as the service announced on Wednesday.

The service is designed as a decentralized alternative to X - a platform on which many interconnected online networks can exist. The project was launched in 2019 by Twitter co-founder Jack Dorsey when he was still head of the best-known short messaging service.

Strongest X competitor so far Threads

Following the Twitter takeover by controversial tech billionaire Elon Musk, interest in alternatives increased. The entrepreneur represents positions of the US right and also caused a shift to the right on the platform, which has since been renamed X.

The strongest competition to date has been established by the rival service Threads from the Facebook group Meta with 130 million monthly active users. Twitter and X have not provided any regular information on user numbers since the takeover. The company's CEO Linda Yaccarino, who was appointed by Musk, merely wrote in a blog post at the end of October: "More than half a billion of the world's most informed and influential people join X every month." (SDA/swi)

User engagement must be well thought out, offer customers added value and inspire them time and time again. The Kinderwelt game app "Crystal Search with Madlaina", featuring the two advertising ambassadors Gian and Giachen, has achieved this.

They also talked about the possibility of turning very young vacation guests into loyal fans of a tourist region and how a brand can remain "top of mind" outside of the vacation season.

The Company Esave aims to set new standards in terms of sustainability and energy efficiency with its lighting solutions. The new website aims to make these new standards visible and tangible. To realize this vision, the Yes team developed a special UX and UI design.

Intelligent solutions for intelligent products

The new website has a fresh, modern look. The contemporary UX design is intended to create an intuitive user experience and impress with its accessibility. The color scheme, the UI and interactive elements also underline the "innovative strength of Esave". The electricity calculator expands the points of contact with Esave and creates further incentives to get in touch.

Responsible at Yes: Shirin Luchsinger (concept), Fiona Braun, Richi Brändli (art direction). Web development: Cyrill Lehmann.

With "Swissinfluence.ch" will provide the Swiss influencer industry with a platform, as detailed in a press release. Under the motto "We connect, celebrate & educate People & Brands of Influence", Swiss Influence aims to offer a 360-degree platform for the entire industry.

The platform is not only aimed at "classic" influencers, but also creators, corporate ambassadors, politicians, media and other influential personalities and offers various services.

The "Swiss Influence Marketing Forum" by Kingfluencers is designed to offer the industry the opportunity to network, learn about the latest trends from experts and gain practical know-how in hands-on workshops. It is aimed at both B2B and B2C and - like the Swiss Smile Influence Award - will take place on October 25, 2024 in The Hall Zurich. The Smile Swiss Influence Award honors the best classic creators & influencers and now also includes categories such as corporate ambassadors, politics or classic media with large social media communities and influence.

Another service is the "Swiss Influence Hub", an all-year platform for People & Brands of Influence, which includes various functions such as a Certified People of Influence Register & Finder, Connect with Brands & Influencers, Agency Register, Best Digital Influence Campaigns and Digital Power Brands.

And as part of the "Swiss Creator Academy", a collaboration with the HWZ, an online course with certification is offered. This is aimed at creators, influencers, social media managers, corporate ambassadors and anyone who wants to professionalize their social media channels.

The Swiss Influence platform is intended to give the industry "a unique opportunity" to "network, celebrate and further educate itself", the statement continues.

The New Baloise branch will be presented to gamers as part of a big in-game opening ceremony on Wednesday. Swiss PC gamers will have access to the role-playing game server of SwissHub. On this server, Swiss players are among themselves when they move around the open world of GTA V.

Insurance portfolio integrated into the role-playing game

From Wednesday, the community can slip into the role of virtual customers and visit Baloise's Los Santos headquarters to sign contracts and receive their Baloise insurance card. There is a choice of vehicle, life, death and legal expenses insurance to support the role play and make it more enjoyable. In addition, the banks and ATMs in Los Santos are branded with the Baloise company logo.

Real general agents in the game

The campaign for "Grand Theft Insurance" was developed decentrally and can be experienced on different channels depending on the target group. In the game itself, the branch in Los Santos is managed by two real general agents. During the one-month launch phase, Jill Graf and Sam Seiler's game avatars get to the bottom of claims, support and advise the virtual customers and experience stories in Los Santos. The two are active in the game every Wednesday to Saturday from 6 p.m. to 10 p.m. and provide information via Livestream on Twitch insights into their work. The best moments are also presented as Content video series on YouTube published. In addition, the two general agents report regularly on Linkedin about their day-to-day work.

The campaign is scheduled to run for one month. How the virtual customer service will continue from the beginning of March is not yet known, according to Publicis Inspire is still open. It is conceivable that a bot or someone from the gaming community will take over the role of Graf and Seiler. The building and the insurance companies will continue to exist after the campaign.

Campaign with various touchpoints

"Los Santos is the most dangerous city in the world. Damage and bank robberies are commonplace here. There is probably no better place for us to demonstrate our expertise in claims settlement and financial protection," explains Daniel Zangger, Head of Branding at Baloise. "With our appearance in GTA V, we want to present ourselves in a playful way and create entertaining content for a large target group."

Two million Swiss people play video games several times a week. With 190 million video games sold worldwide, GTA V is the second most successful game of all time and is also extremely popular in this country. A sequel to the game series was recently announced.

Responsible at Baloise: Florina Perroud (Senior Employer Branding Manager), Manuel Thomas (Senior Online Marketing Manager), Daniel Zangger (Head of Branding), Roberto Brunazzi (Head of Media Relations). Responsible agency: Publicis Inspire. In-game realization: SwissHub RP.