At Easter, Swiss chocolate once again delights millions of children big and small. However, hardly anyone knows the bitter truth behind our national sweet: child labor and human rights violations are still the order of the day in the production of cocoa, the raw material for chocolate. This is confirmed by a recent study by the Berne Declaration (EVB). The development policy organization therefore wants to make these abuses known to the Swiss public.

Nobody can live with unfairly produced Swiss chocolate: Not the cocoa farmers and not even the best-known representative of the industry - the chocolate bunny. Driven into life fatigue by feelings of guilt and the indifference of most chocolate producers, however, fate shows him another way, which leads, as it were, to the appeal to consumers: At Stop-bad-chocolate.ch everyone can become part of the world's largest fair chocolate and set a sign against exploitation in chocolate production.

The two commercials can be seen on TV and online until Easter. The campaign will be flanked by Facebook campaigns and the distribution of the EVB Schoggi Guide, an orientation aid with company rankings for Easter shopping.

Responsible at EVB: Susanne Rudolf (Project Management), Andrea Hüsser (Head of Consumption). Responsible at Pop Up Agency: Roli Hofer (concept and art direction), Samuel Textor (concept and text), Michael Benz (strategy and consulting); Agency Producing: Niels Vije; Production Company/Animation Studio: Kompost; Oliver Conrad (direction & AD); Gian Klainguti (executive producer); Sandra Monse (producer); Adrian Suter (animation/compositing); Beate Veth, Ignasi Duelo (3D artists); Social Media: Serranetga (app production); Media: Zip Media (TV).

The license is valid until the end of 2019, as the Uvek announced on Wednesday. The concession had already been awarded in 2008 to Radio Grischa, which belongs to the Südostschweiz media group. Radio Südost came away empty-handed.

Schawinski and his partners then filed a complaint with the Federal Administrative Court. They argued that the Südostschweiz Group was abusing its dominant position. The judges upheld the appeal, overturned the licensing decision and referred the matter back to the Federal Administrative Court for a reassessment. Since then, Radio Grischa has been broadcasting with a provisional license.

Position not abused

The Uvek now came to the conclusion that the Südostschweiz Media Group dominated the market, but did not abuse this position. There were no conclusive indications of systematic journalistic abuse. The diversity of opinion and offerings was not violated. In its decision, the Uvek also relied on an expert opinion of the Competition Commission (Weko).

The decision can be appealed again to the Federal Administrative Court. Schawinski and his partners reserve this option, as they announced. The decision will be made after a detailed analysis of the "incomprehensible" ruling. (SDA)

 

The actor dramatizes the product benefits of Horizon together with his neighbor John in new TV commercials from the Vizner Borel agency. Individual Horizon features are communicated in a series of TV commercials. The commercials can now be seen on various channels throughout Switzerland.

Responsible at UPC Cablecom: Koen Verwee (Vice President Marketing & Products ), Beat Fingerhuth (Director Marketing Communication). Responsible at Vizner Borel: Lajos Vizner (overall responsibility), Jürg Waeber (text), Florian Steiner (art direction/concept), Fabian von Rechenberg (consulting), production: Manifesto Films, director; Reto Salimbeni, producer; Shannon Mildon, post-production manager; Michael Graf.
 

Those who have not yet managed to visit the new creative headquarters will have a good opportunity to do so on March 7 from 5 p.m. to 9 p.m. on the occasion of the final opening of Frank Bodin's exhibition, as the ADC writes in a press release on Tuesday.

And of course, some of the 100 Creative Imperatives on display are also available to purchase. Thoughts on the subject of creativity are exhibited in 100 pictures. For example: "Do it, with Love". Or: "Sherazade survived only by not being boring for 1001 nights." Or: "Cha(lle)nge" The pictures are available in a limited edition of five copies per picture, format 35 cm x 50 cm including frame for 200 francs, with half of the proceeds going to the new ADC office and gallery.

Werbewoche interview with Frank Bodin about the exhibition and reopening

 

Strehle wants the Press Council to clarify "whether this type of campaign journalism, as practiced by Weltwoche, is permissible", as he told the news agency SDA.
In connection with the article, the weekly also published various police photos taken by the police identification service between 1980 and 1984. One picture, taken after the eviction of a squatted house on Stauffacher in Zurich, shows Strehle (Werbewoche.ch reported).

It is unclear who leaked the document from the identification service to Weltwoche. In this connection, the Zurich cantonal police filed a criminal complaint with the public prosecutor's office last week for breach of official secrecy. (SDA)
 

In the foreword, Swatch Chairman Nayla Hayek justifies the choice of language with the Group's strong identification with Switzerland and its values. "This is true Swissness, which we use to shake up our compatriots, who are sometimes inclined to a more conventional site, who are primarily concerned about their privacy and who go about their lives carefully and comfortably," Hayek writes.

The annual report, written in Swiss German, is understood as a positive provocation, it continues. They have done something that does not necessarily comply with the regulations, but which says a lot about the company. The altered cantonal emblems on the cover of the annual report are probably meant to be ironic. And the fact that Swatch calls itself the 27th canton of Switzerland is probably not meant to be taken entirely seriously. "Kei Staat, sondern e Geischteshaltig" - "Not a state, but a state of mind" is the slogan that the watchmaking group has placed next to its own cantonal coat of arms. (SDA)

Source: Annual Report Swatch 2012 (PDF)
 

This year, Swisslos is once again relying on Lenaxis for the game concept and programming. Players of the game find themselves on the bridge of a treasure hunter ship and go on a treasure hunt by activating and operating a sonar. There are game credits for Swisslos.ch worth a total of over 295,000 Swiss francs to be won, as well as attractive main prizes. The Flash game has also been adapted for smartphones and tablets and is available on Swisslosgames.ch/sonar played.

According to the agency's statement, the game has already reached a high five-digit number of players after just over two weeks, with a good 25 percent playing the mobile version.

Responsible at Swisslos Intercantonal National Lottery: Elke Seeliger, Mathias Strähl (Online Marketing). Responsible at Crossfive advertising agency: Gabriel Körte, Martin Wyss (Design Concept & Creation). Responsible at Lenaxis: Markus Gempeler, Gelinda Paganini (Game Concept & Programming).

 

The starting point was the revision of the strategic direction of the product, on the basis of which the brand positioning was sharpened and a new key visual was developed. BSSM subsequently took over the entire traditional advertising for Switzerland and adapted the campaign for the UK market. The Basel-based advertising agency is also providing Pernaton with PR support. The first results will be seen in the public and trade press from spring.

Responsible at Doetsch Grether: Anke Hollnagel, Head of Marketing Health Care; Aglaé Voetmann, Brand Manager Health Care. Responsible at BSSM advertising agency: Claudia Paganini (consulting); Peter Glassen (strategy); Urs Schneider (CD); Hannes Müller (text); Daniel Bard (AD). 3D visualization: Trixer.

 

Category SME

Stanserhorn Railway: A convertible of the skies
A surprising world first in Central Switzerland: the convertible aerial cableway on the Stanserhorn with an open upper deck.
Initiator: Stanserhorn Railway
Agency involved: Mettler Communications

Category Large Entrepreneur

BLS: Lötschberg success story
A new dimension in the excursion market: a cross-destination excursion brand for day trips has been developed under the "Lötschberger" brand. Lötschberger" covers the entire service chain from information at home to aftercare.
Initiator: BLS, railroad company
Agency involved: Erdmannpeisker

NPO category, 2 winners:

One Young World: Taking matters into your own hands
When political and economic leaders fail, young people take matters into their own hands. This is the message of OYW, One Young World, an annual congress for intercultural dialog and global leadership.
Initiator: One Young World
Agency involved: Havas Worldwide Zurich

My Happy End: Remain in best memory
In Switzerland, around 30 billion Swiss francs are bequeathed every year. Only around 1.5 percent of this goes to charitable organizations. With the aim of increasing this inheritance share, 18 well-known NPOs have joined forces to form the "MyHappyEnd" association.
Initiator: My Happy End Association
Agency involved: Contexta, Bern

Special price:

Maurice Lacroix: A watch on a world tour
With the Pontos S ultra sportive campaign, Maurice Lacroix wants to convince the world that it has created one of the best luxury watches in the sports sector - with a surprising social media campaign. This is based on the insight that today, even customers in the luxury sector can only really be convinced through this channel.
Initiator: Maurice Lacroix
Agency involved: JWT/Fabrikant

Audience Award:

Stanserhorn Railway: A convertible of the skies
A surprising world first in Central Switzerland: the convertible aerial cableway on the Stanserhorn with an open upper deck.
Initiator: Stanserhorn Railway
Agency involved: Mettler Communications

 

"With the BZ, Bern always comes first". Since the relaunch of the BZ Berner Zeitung in 2010, this not only applies to the sequence of departments in the paper, but is also the claim for the communication campaign created by the Neue Lgk agency. On display are pictures of world events, contrasted with a Bernese catchphrase to local news or special features. In this way, the newspaper wants to clarify its positioning as a regional information brand that also reports on international news from its own point of view.

The newspapers BO Berner Oberländer, TT Thuner Tagblatt and BZ Langenthaler Tagblatt, which are part of the brand portfolio, also advertise with the same mechanics, but partly with their own subjects. According to the press release, the new subjects are now in use as posters, advertisements, railboards, online banners and cinema slides.

Responsible at Espace Media: Manuela Rufer (Advertising Manager), Patrick Linder (Advertising Project Manager), Andre Laub (Reinzeichnung). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Stephan Wittwer (Art Direction), Andreas Szentkuti (Text), Miro Pfister, Jeannine Moser (Graphics), Silvano Spezia, Natalie Suter (Consulting).

 

Tele Züri viewers can now consume programs more easily via the Internet, both live and time-shifted. In addition, editorial workflows have been simplified and multiple use of content made possible, according to a statement. The new website is also optimally displayed on smartphones and tablets thanks to the use of "Responsive Design".

Based on Drupal, Previon designed the editorial workflow together with the Tele Züri team and adapted the system accordingly. The central point of the editorial work is now an "editorial dashboard" for the entire administration of the Website. In addition, a number of interfaces such as to Norcom's NCPower TV production system were programmed.

Future-proof and scalable

The new Tele Züri website has a modular structure. This enables the simple multiple publication of content on different pages. In addition, the website can be easily expanded and adapted to future developments in the TV sector - one example is the stronger interaction with the audience before, during and after broadcasts. Thanks to the multi-tenancy of the Drupal system, the website is easily scalable. This aspect enables the adoption of the new structure also for the sister stations Tele M1 and Tele Bärn. Their websites will also be revamped in the coming months.

The conception and development of a program guide and the realization of live streaming of all broadcasts were also part of the project. In addition, content supplied by viewer reporters can be published efficiently. The advertising workflow was also optimized.

 

The conceptual idea presented by CP9 convinced the Shopville shopping center tenants' association. The first implementations can already be seen, as detailed in a press release. Others will follow in the coming months.

Responsible at CP9 Advanced Marketing Solutions: Christian Buchli (Client Service Director), Stephan Dübi (Creative Director), Gilbert Neukom (Art Director), Anja Böhme (Senior Copywriter).

Teaser image: Keystone