Andrea Bleicher, who has led Blick on an interim basis since February 2013, has decided to leave the company. Rolf Cavalli, editor-in-chief of Blick.ch and chairman of the editors-in-chief in the Blick newsroom, is also leaving the company at his own request. The timing is still open. Ringier wrote this in a communiqué on Tuesday.

The new editor-in-chief of Blick is René Lüchinger. The 54-year-old, former editor-in-chief of the news magazine Facts (1998 to 2000) as well as editor-in-chief of the business magazine Bilanz (2003 to 2007) and presenter of Bilanz Talk on SF2, is today an author of non-fiction books ("The Case of Swissair") and biographies ("The Jacobs Way - Klaus J. Jacobs", "Stephan Schmidheiny", in December the biography of former Federal Councillor Elisabeth Kopp will be published), and partner of his own corporate publishing agency Lüchinger Publishing, whose shares he will hand over when he takes up his new position. Lüchinger will take over as editor-in-chief of Blick at the beginning of 2014.

Andreas Dietrich will become the new deputy editor-in-chief of Blick as of January 1, 2014. Dietrich was a member of the Tages-Anzeiger's editorial team until the end of 2012, as well as journalistic director of the Tages-Anzeiger iPad edition. Today, he works as a freelance journalist, copywriter and concept developer at the communications agency Ammann, Brunner & Krobath. Previous positions include head of copy at Facts, editor at NZZ Folio and Das Magazin, and deputy editor-in-chief of Weltwoche.

Andrea Bleicher, who had headed Blick on an interim basis since the beginning of February 2013, is leaving the company. She is devoting herself to a new professional challenge, according to the Ringier release. Bleicher had been head of the news department since 2007 and deputy editor-in-chief of Blick from fall 2012.

Until René Lüchinger and Andreas Dietrich take over, editorial responsibility for Blick will be assumed by a team of four with immediate effect: Felix Bingesser, Head of Sports at Blick Group, Dominik Hug, Head of People at Blick Group, Thomas Ley, Deputy Editor-in-Chief Blick, and Fabian Zürcher, Page Maker Blick/Blick.ch.

Rolf Cavalli, editor-in-chief of Blick.ch and chairman of the editors-in-chief in the newsroom, is leaving the Blick Group by agreement. He wants to take on a new challenge after 16 years at Ringier, Ringier writes in the statement. Cavalli has been with the company since 1996, and was head of news and member of the editorial board at SonntagsBlick from 1999. On February 1, 2003, he became deputy editor-in-chief of Blick and took over as interim editor-in-chief in March 2007. Since April 1, 2009, Cavalli has been editor-in-chief of Blick.ch, and from November 2012 he led SonntagsBlick on an interim basis. Since February 2013, he has been chairman of the editors-in-chief in the newsroom as well as head of all digital channels of the Blick Group.

Marc Walder, CEO of Ringier AG: "With René Lüchinger, we are gaining an extremely experienced, versatile and extremely well-connected editor-in-chief for Blick. The newsroom of the Blick Group will be further strengthened in the coming months. This journalistic offensive underscores that Ringier continues to invest heavily in journalism despite consistent diversification into entertainment and digital businesses. Andrea Bleicher has successfully managed the news department since 2007, transferred it to the newsroom in 2010 and continuously developed it structurally. In addition, she has led Blick for six months as interim Editor-in-Chief with great commitment. I would like to express my sincere thanks to Andrea Bleicher for her great and convincing work and regret her decision to leave the company. In Rolf Cavalli, we are leaving a journalist who has played a major role in shaping the Blick Group over many years in a wide range of key positions. For this, I thank him sincerely."

Peter Hossli, until now a writer in the newsroom of the Blick Group and correspondent in the U.S. for 12 years, will become chief writer and head of the Blick Group's new pool of writers as of November 1.
 

On the subject:

Blick will soon have a new editor-in-chief

View: Nothing has been decided yet

Blick editorial cadre backs Bleicher

Teaser image: Luechingerpublishing.com

Andreas Vogler and Stefan Wüthrich are expanding the agency's support team. Claude Hohl will further professionalize and round off the development skills as a front-end and system engineer. And Domenic Bosshard will additionally strengthen the consulting and project management team.
 

On more than a dozen pages, readers can expect sharp images and vibrant colors as well as an overview of the many advantages of newspaper printing at Ringier Print. The Evoq agency is responsible for the campaign. The newspaper magazine is a campaign with which Ringier Print is once again relying on innovative products and new ways to concisely communicate the impressive advantages of newspaper printing, as Ringier Print wrote in a statement on Tuesday.

Interested parties can download the magazine at Ringierprint.ch order

Responsible at Ringier Print: Thomas Akermann (Head of Marketing and Sales), Nadine Zuberbühler, Claudia Trinkler (Design). Responsible at Evoq Communications: Adrian Schaffner (mandate management), Susanne Pfäffli (concept/text), Fabian Baer (text).

The portfolio has grown steadily over the past decade, Zip Media wrote in a statement Tuesday. Today, the agency employs 6 media professionals. Among its clients are Migros Bank, Swiss Life and the PKZ Group. In the current year, the agency has continued to grow with new clients such as BSI Bank, Läderach and Socar.

For their anniversary, the two owners gave themselves a new, informative website, designed according to the latest findings and usable on all devices. An important milestone was also the expansion of the SEO/SEM area, the statement continues. The search specialist Linus Oertli was hired by Zip Media at the end of 2012 for this task.

The agency supports the Fiat Group in the areas of product PR and media relations for the vehicle brands Fiat, Lancia, Alfa Romeo, Jeep, Abarth and Fiat Professional in Switzerland. These six brands all belong to the Fiat Group. The consultancy mandate also includes the coordination of test vehicles and the support and organization of vehicles from the current model range for photo shoots and test drives.
 

Effective August 20, 2013, Michael Voss, Chief Operations Officer Ringier, will take over the management of Ringier Publishing and Juno Kunstverlag. Ringier wrote this in a statement on Tuesday. This means that the activities of Ringier Germany will in future be directly attached to the member of the Group Executive Board.

Voss has been COO of Ringier since June 2012. In addition, he is responsible for the strategic business unit Ringier Entertainment and the activities of Ringier Print Adligenswil, Swissprinters, Ringier Germany, Ringier Kunstverlag JRP, and IT & Services from Ringier's Publishing division.

The previous managing director Rudolf Spindler is relinquishing his mandate for personal reasons, the statement said. Spindler began his work at Ringer in May 2011 and had successfully managed the two business units during this time. In particular, Spindler recorded successes with line extensions such as the Monopol art market leaders Berlin, Ruhr and Munich and Cicero Choice, as well as the establishment of Ringier's own advertising sales in Berlin.

The video communicates the added value of the software solution with animated illustrations, as the Regensdorf-based agency writes in a statement.
 

Alexandra Reich, Head of Mobile Business - Residential Customers, on Swisscom's involvement with the Marketing Natives: "The exchange and collaboration with young marketing enthusiasts is enriching and inspiring for us. The world of marketing is changing and we have to learn to be open and give more voice to the young. Working with Marketing Natives is the ideal platform for us to accelerate this renewal."

Robert Beer, Country Manager Austria & Switzerland at Xing, is also convinced of the new community: "Young marketing professionals need up-to-date know-how and a large, resilient network. Both can be built up very well at the Marketing Natives events!"

René Koller, CEO Schober Group Switzerland: "Young talent must be promoted not only in sports, but also in business. As experts for customized customer dialog, both online and offline, dialog with the next generations is also particularly important to us. After all, Schober has an international presence and we are happy to bring our more than 60 years of experience to the community."

Urs Schneider, CEO Mediaschneider is convinced of the cooperation with Marketing Natives: "Marketing Natives unites the future marketing experts of Switzerland and brings them together with potential employers and partners like Mediaschneider. We are happy to be part of this promising movement!"

"With Marketing Natives, we are sure to create a community from which both young marketing experts and the sponsors and partners will benefit above average. The support of such outstanding companies shows that we are on the right track," says a delighted Milo Stössel, President of the Swiss Dialog Marketing Association and CEO of MS Mail Service.
 

The RAV4 model from Toyota is designed for people who prefer to spend their time off-road instead of gathering dust in front of a screen. Adventurers, daredevils, extreme sports enthusiasts, surfers, bikers, great people (For those who feel addressed now: The Car is also available to buy in Switzerland). In order to address these people directly, the South African agency in question has transported the virtual space into the wilderness and recreated the RAV4 website on a mountain bike track. The bike serves as the cursor. Navigation is done with the steering wheel.

The idea is beautiful and the realization is lovely. This makes up for the fact that the Toyota-sponsored bikers in the case movie were probably whizzing down the slope for the sake of the case movie - some recreational athletes were certainly not surprised by the real-life Internet. Ok, that's something completely new in case movies, which usually only show unsuspecting passers-by (for sure!). (hae)
 

Mental illness is still a taboo - one of the last and most drastic of our time, according to a press release. Out of shame and fear of discrimination, those affected and their relatives seek no help or seek it too late - with fatal consequences that can even lead to suicide.

The new Zug campaign "Psyche sick? No taboo!" commissioned by the Werner Alfred Selo Foundation and developed by Life Science Communication in collaboration with CR Basel. Life Science Communication is responsible for the overall conception, planning and step-by-step realization of the campaign, which will be present for five years with different contents and for different target groups. The central basic element is the representative study "The Stigma of Mental Illness" developed by Life Science Communication, which was accompanied by national media work. The initiative of the Selo Foundation is supported by the Canton of Zug and numerous organizations and personalities from the health and social sectors as well as from sports, politics and business.

The campaign inaugurated today by Zug's Health Director Urs Hürlimann aims to destigmatize people with mental illness. First of all, it encourages people to talk openly about mental suffering in order to take away its threatening nature. But because it's so hard for us humans to talk, it needed the right creative idea: objects that know no shame set an example for us and call their problems by their names openly and honestly: "I'm bent," says the folded flyer, "I have no grip," groans an unrolling poster, "I'm down," sighs a floor sticker. Then they make the connection to our human lows and encourage us to talk - in the family and among friends, among neighbors and at work.

With real-life messages and via the channels of various local partners, the campaign surprises in many small everyday places: on the street, while shopping, in the cinema, in the restaurant, at the hairdresser's... Everywhere where people live - and often suffer in silence. For the strong appearance, CR Basel created a striking creative and image concept in modern violet-white for a whole firework of eye-catchers: floor stickers, napkins, beer mats as well as classic elements such as posters, public transport and cinema advertising, flyers and web.

Responsible at Life Science Communication: Noemi Deak, Laura Schneider, Jen Haas, Mark Bächer (concept, analysis, consulting, text, realization, media relations), Siegfried Ceballos (web). Responsible at CR Basel: Thomas Fux, Roger Müller (consulting), Gabriel Heuberger (CD), Judith Mann (text), Roger Horvath, Daniel Roth (graphics).

Keynotes on current industry challenges, presentations on the topics of online marketing, search engine marketing and social media as well as opportunities to exchange experiences provide the framework for the conference. Online marketing is becoming increasingly important in research and practice. The key challenge is to use this tool effectively and efficiently.

With this in mind, the first Online Marketing Conference will be held at the University of Bern on August 23, 2013. The conference combines the latest scientific findings with leading best practices from corporate practice. This will provide conference participants with valuable ideas for their own online marketing.

The two keynotes will deal with future industry challenges in online marketing. Marina Häfliger-Stierli (Head of E-Commerce, SBB) and Patrick Comboeuf (Head of E-Business, SBB) will speak on the topic "Digital is not evil! Mobile, Social, Everything - the digital transformation of the old economy" and Peter Hogenkamp (Head of Digital Media, NZZ Media Group) will explain the "Challenges of digitization from the NZZ's perspective". The input presentation followed by a panel discussion will deal with the question of how companies, website operators and online marketers can make even better use of the potential of online marketing.

The program also includes a total of twelve presentations on the topics of online marketing, search engine marketing and social media. National and international experts, including representatives from well-known companies such as HolidayCheck, Migros, Sanitas health insurance and Scout24, will pass on their practical experience. There will also be plenty of opportunities to exchange experiences with the speakers and other participants during the networking sessions and the concluding aperitif riche. The conference is organized by the Internet agency iQual GmbH and Xovi in collaboration with the Institute of Information Systems and the Institute of Marketing and Management at the University of Bern.
 

With its wealth of information, anecdotes, pictures, posters, films and commercials, the extensive Migros archive invites visitors to take an exciting journey through Swiss economic history or to relive very personal memories. For example, one encounters the Migros sales wagon, which Gottlieb Duttweiler used to circumvent the Federal Council's ban on opening new branches. You also read that Migros sold tobacco in its early days - under the title "our Italian specialties". Or one learns that the iconic packaging of the Migros glacé sticks with seal, monkey and bear was designed by Zurich graphic artist Hans Uster in 1975. For non-commercial purposes, all data may be downloaded and used free of charge by journalists, students and Migros fans.

A history book of its own

The archive is not only suitable for browsing. A special additional function makes it possible for everyone to design their own personal history book - with their own foreword if desired. All you have to do is click on the desired articles, the content is then exported to a designed PDF and can be printed out as a booklet.

The link to the archive:
Orangegarden.ch/archive