An interesting approach from Peru, developed by the Grey agency: 80 percent of people use only 20 percent of their stored data. Over the years, we have all accumulated countless e-mail addresses, profiles or other data that we no longer need today. The problem: The data garbage is "kept alive" somewhere on servers. This is energy-intensive and harmful to the climate. Millions of terrabites could be deleted because they are no longer needed - often people are simply too lazy to do so or don't even remember the digital legacies. The world's clouds consume the power of 30 nuclear power plants. The website Bigdatatakedown.com helps get rid of mountains of data, shrinking the global data garbage pile. Grey created the site for the NPO Actionearth.org developed and implemented. (hae)

Due to corruption, inequality and conflicts, many developing countries suffer from their wealth of raw materials instead of benefiting from it. As the world's most important raw materials center, Switzerland is a major contributor to this "raw materials curse". It is true that the importance of the raw materials sector has now been recognized. And three years after the publication of the EvB book "Raw Materials - Switzerland's Most Dangerous Business," politicians and the public are also aware of the risks of this industry. Unfortunately, however, the problems are being suppressed and convincing proposals for solutions have so far been awaited in vain. Against this background and the experiences with the financial center, the EvB therefore proposes the establishment of a commodity market supervision Rohma - analogous to Finma on the financial market.

To increase pressure on policymakers, EvB has worked with Spina's Civil Voices to develop a video clip that will both raise awareness and mobilize.

Responsible at EvB: Susanne Rudolf (Marketing & Fundraising), Oliver Classen (Media Spokesperson), Andreas Missbach (Executive Board). Responsible at Spina's Civil Voices: Lorenz Spinas (concept and creative direction), Miriam Fischer (AD), Tom Malecha (text), Corinne Bucher (consulting). Responsible for film production: Compost. Executive Producer: Gian Klainguti, Producer: Dennis Guggenheim. Production Company: Mind & Image Manipulation Coop. Director / Digital Compositing: Matthieu Schmit, Producer: Nick Warnecke, Animation: Nicolas Giraldon, Matte Painting / Character Design: Meike Deutsch, Grading: Sergej Jurisditzkij, Sound Design: Gustav Scholda, Compositing: Sascha Blank, Mixdown: Mannuel Meichsner

Ultras are a curse and a blessing. A blessing because they fill the stands and create a good atmosphere and emotions. The curse is that the good mood can also turn into violence and riots. In Italy, ultra groups with large numbers of members have always been firmly rooted in football culture and have power and influence over the clubs. For years, politicians have been fighting to keep the Ultras out of the stadiums with laws and increased repression. It works, but it has one drawback: empty stands.

Dacia, Udinese's sponsor for eight years, is taking the problem in hand. Especially since the stadium has been called Dacia Arena since January 2016. The "Dacia Family Project" gave expectant parents the chance to enter a draw for season tickets by taking a pregnancy test. Six months later, the winning couples (and two babies born in the meantime) were celebrated in their own sector at the Udinese-Napoli match. Instead of run-in kids, there were 20 run-in pregnant women, and all the tubby (female) bellies were presented with a charming jersey. This campaign has - not only in the truest sense of the word - hand and foot. (hae)

Television remains one of the most popular leisure activities for the Swiss and is even becoming more popular again, as usage data from the independent research institute Mediapulse show. The medium's reach is high: Every day, an average of 66.0 percent in German-speaking Switzerland consume TV programs. Daily usage time is just over two hours, at 129.4 minutes.

In the other parts of the country, especially in Svizzera italiana, reach and viewing time are even higher than in German-speaking Switzerland (67.3 percent and 147.3 minutes in Suisse romande, 76.2 percent and 182.4 minutes in Svizzera italiana). In the last four semesters, TV reach increased in all three parts of the country, while viewing time remained stable or also increased slightly.

Once again, time-shifted viewing has made a big leap, and its share is growing steadily. In the first half of 2015, more than 10 percent of TV minutes in Switzerland were consumed time-shifted for the first time. Time-shifted television is particularly popular in Suisse romande, where a figure of 16.8 percent has already been reached among 15- to 29-year-olds. A rapid development can be seen in Ticino, where time-shifted use has risen from 5.6 percent to 10 percent within one year.

Teaser image: Mediapulse.ch

On Saturday evening, Swiss television showed the Switzerland-Austria soccer test match and the Miss Switzerland 2007 pageant at the same time. In the run-up, there was speculation about which of the two shows would achieve higher ratings. Now the figures are in: 464,000 people watched the soccer match on SF 2, which corresponds to a market share of 24.4 percent. The Miss Switzerland contest on SF 1 was watched by 856,000 viewers. This corresponds to a market share of 44.6 percent. So the contest for the most beautiful Swiss woman clearly won the ratings battle.

The Swiss film "Die Herbstzeitlosen," broadcast on Sunday evening, also achieved a large audience share. 1,340,000 people watched the film, which corresponds to a market share of 58.2 percent. This made the film the highest audience share ever for a Swiss production, according to a statement.

"Die Herbstzeitlosen", produced by Catpics Zurich on behalf of Swiss Television, ran as part of the "Publikumpreis SF Schweizer Film mit Bluewin".

The decision was made together with those responsible for television in French-speaking Switzerland and Ticino after this year's election last weekend. This was announced by SRF on Friday. Last but not least, the negative trend in ratings and the declining acceptance of the audience contributed to the decision.

The election of 20-year-old Alina Buchschacher from Bern interested just 25.7 percent of all those sitting in front of the TV in German-speaking Switzerland last Saturday. In other words, over 70 percent of viewers preferred to spend their evening on a different station than SF zwei.

The Mister Switzerland contest has also already been tipped from the program. Swiss television decided in May to stop broadcasting the show, as the market share of this year's edition plummeted to just 26.3 percent. Private broadcaster 3+ then granted the handsome men asylum and signed a three-year contract with the Mister Switzerland organization. The Misters thus continue to have a platform and 3+ the first big Saturday evening show in its program.

Whether the choice of the most beautiful woman will also flicker across the private channel in the future has not yet been determined. However, according to SDA, 3+ boss Dominik Kaiser was open to the idea. "We would be happy to show the Miss Switzerland contest on our channel in the future," he said.

Klaus-Metzler-Eckmann advises, accompanies and supports leaders, boards, companies and organizations strategically, conceptually and in challenging situations. With Markus Spillmann joining the firm, the primary areas of activity of strategy, leadership and communication are expanded to include consulting activities in the field of journalism. Each of the partners has proven experience in operational and strategic management, in political and corporate communications and in crisis teams, as well as in national and international relations. Hans Klaus specializes in mandates in the field of corporate and crisis communications, Ruth Metzler chairs Switzerland Global Enterprise, Aquila & Co. and sits on various other boards of directors, and Daniel Eckmann is a lecturer at the University of Bern in addition to his mainly strategic consulting activities.

Klaus-Metzler-Eckmann expands the consulting community for the first time and in a targeted manner. Leading Partner Hans Klaus: "Markus Spillmann ideally rounds off the complementary competencies of our trio thanks to his many years of experience in the strategic, conceptual and operational management of complex leadership situations and problems, and with his extensive know-how in the media industry. He also fits seamlessly into our joint activities as a personality." Markus Spillmann will start his business activities with his company Spillmann Publizistik, Strategie, Management in Zurich on October 1, 2015. Spillmann stepped down as Editor-in-Chief of the NZZ in December 2014 (Werbewoche.ch reported).

The Handelszeitung wrote this in its latest edition. "The fraud includes embezzlement, falsification of documents and fraudulent financial reporting in the years 2012 to 2016," reads the latest Trendsales annual report. It was not until the spring that Tamedia discovered the allegedly culpable Trendsales CEO, dismissed him without notice and filed criminal charges against Rasmus Goth Engel.

Trendsales eroded its equity due to further losses in 2016. The Copenhagen-based internet company with around 40 employees was on the brink of collapse at the end of 2016. Tamedia therefore had to inject 3.4 million Swiss francs into the second-hand portal a few days ago. This financial injection has ensured Trendsales' survival for the time being. Nevertheless, the Danish e-commerce acquisition has been a loss-making business worth millions for years, as Handelszeitung writes with reference to the business transactions.

Tamedia spokesperson Christoph Zimmer emphasizes: "The fraud case does not change the fact that Trendsales is one of the transaction platforms with the widest reach in Denmark and the clear market leader in the vintage fashion sector." According to Zimmer, the capital injection has now laid the foundation for "further growth". The Tamedia spokesperson expects to "return to the black" in 2017, although this also depends on further "investments in growth".

The Trendsales case has become a matter for the boss at Tamedia. Since mid-December, Chief Digital Officer and Group Management Board member Christoph Brand has been personally overseeing the fortunes of the Danish second-hand retailer as President. As the former head of Sunrise - then a subsidiary of Danish Telecom - he is very familiar with the Nordic environment. Brand told the Handelszeitung newspaper that he had "seen many a case of fraud, but none on this scale compared to the company's size".

Tamedia acquired Trendsales in July 2014 (Werbewoche.ch reported). According to research by the newspaper, the media company is said to have paid around 35 million francs for the portal at the time. Too much, as it turns out today. The falsified balance sheets showed incorrect figures. For example, Trendsales did not make a net profit of CHF 400,000 in 2014 as claimed, but instead posted a loss of over CHF 1 million. And the equity ratio was not 77% as stated, but only 43%.

In addition to the shoddy management of past years, Tamedia is also facing further challenges in the Trendsales case. The second-hand platform's losses doubled in 2015 and are likely to increase again in 2016 - the business model threatens to become a slow seller. The in-house payment solution TSPay is being put under pressure by local banks' mobile payment options and business in Germany is struggling after the expansion. (HZ/hae)

The online appointment planner Doodle is acquiring all shares in the Tel Aviv-based start-up Meekan with immediate effect. The sellers are the founders Lior Yavor, Eyal Yavor and Matty Marianksy and the investor Horizons Ventures. Meekan, a chatbot controlled by artificial intelligence, supports users as a virtual assistant in finding appointments. After a request, Meekan automatically compares the appointment calendars of all persons within a group chat within seconds and makes prioritized appointment suggestions. The chatbot is capable of learning and knows the previous preferences and habits of its users in order to optimally plan or adjust appointments. Meekan is 100 percent powered by artificial intelligence, completely without human support in the background - so far unique in this industry.

"A next leap in development for Doodle".

"The integration of Meekan allows Doodle to take the next leap in development. The Meekan chatbot, as an intelligent virtual assistant, makes it possible to find appointments quickly without having to look at one's own calendar - a system with great potential, " explains Christoph Brand, Head of Digital at the Swiss media group Tamedia, to which Doodle belongs.

Founders Lior Yavor, Eyal Yavor and Matty Marianksy will remain on the Doodle management team responsible for the development of Meekan. Lior Yavor, CEO of Meekan: "We are very excited to work with Doodle, an internationally strong brand with more than 26 million monthly users worldwide. With the chatbot feature and further developments, Doodle will continue to be the first choice for scheduling, both for personal use and for use within companies. "

Meekan was founded in Israel in 2013 by Lior Yavor, Eyal Yavor and Matty Marianksy and has so far been backed by Hong Kong-based venture capital investor Horizons Ventures. The appointment finder Meekan is already used as an assistant in the instant messaging applications of Slack and Hipchat.

Katrin Kuhrmann joined Goldbach Media Switzerland at the beginning of October as PR Manager responsible for public relations. The 28-year-old has already gotten to know the media industry from various perspectives. During her German studies at the University of Constance, she wrote as a journalist for the daily newspaper Südkurier and was editor-in-chief of the student magazine Campuls. After graduating, she worked at the Zurich communications agency The House in the areas of copywriting and conception.

"I am convinced that you should always challenge yourself. At Goldbach Media, I have the chance to implement and expand my communications skills in a new, exciting area," Katrin Kuhrmann says in a statement.

For "Sean & Sean's Barber Club" - a small store run by father and son near Everton Stadium - a campaign by Swedish agency Round & Round for NGO Big Alcohol Exposed become a big jackpot. The organization fights against the business and marketing machinations of the alcohol industry worldwide and wants to protect children in particular from the early influence of advertising. In the English Premier League, only one club still has an alcoholic sponsor: the Thai beer brand Chang has adorned the jerseys of Everton FC since the 2004/2005 season. This should now change, finds the NGO. The long-standing sponsorship contract expires next season, and new negotiations are due to take place. And Big Alcohol Exposed wants to bid for it.

Not an inexpensive undertaking in the rich Premier League. 23 million dollars would be needed to take over the advertising space. To guarantee strong popular support and plenty of attention, if the funding target is reached, the space is cleverly not left empty or adorned with the NGO logo, but made available to local businesses. Because when David fights Goliath, opinions are usually quickly made. Especially when it is a sympathetic hairdresser. About the crowdfunding platform Indiegogo.com is collected. With meaningful quid pro quos like haircuts or season tickets. A haircut is named after the donor of 100,000 dollars - that should be reason enough. After four days, a good 2000 dollars have already been collected. So only 22.98 million are still missing - a piece of cake. (hae)