April data from NetRatings and MMXI According to MMXI, 2.762 million people surfed the Internet from home for an average of 294 minutes in April, visiting 279 pages. According to NetRatings, on the other hand, 2.217 million people spent an average of 388 minutes on their home computers and visited 563 pages. Incidentally, the two panels resemble the weather in April: their data shows various extremes that could not be more contradictory. Credibility suffers accordingly: NetRatings' surfing time of 388 minutes is its highest value to date, while MMXI's 294 minutes represent its lowest value. For the first time, there is a time gap of more than one and a half hours.
NetRatings also shows more than one million visitors for the first time ever for a domain, namely for Bluewin.ch. In contrast, Bluewin.ch is doing worse than ever in MMXI: At 49.9 %, its reach has fallen below the 50 percent mark for the first time. Markus Knöpfli
Top 20 domains april 2002

Nielsen/NetRatings MMXI
Rank Domain Visitors Reach Domain Visitors Reach
in 1000 in % in 1000 in %
 1 bluewin.ch 1035.2 46.7 bluewin.ch 1 390 49.9
 2 microsoft.com 737.3 33.3 msn.ch 901 32.4
 3 msn.com 693.3 31.3 msn.com 848 30.5
 4 google.ch 662.9 29.9 google.ch 832 29.9
 5 passport.com 486.2 21.9 microsoft.com 826 29.7
 6 search.ch 472.1 21.3 passport.com 705 25.3
 7 msn.ch 412.8 18.6 search.ch 652 23.4
 8 sunrise.ch 367.5 16.6 yahoo.com 545 19.6
 9 google.com 359.3 16.2 sunrise.ch 499 17.9
10 yahoo.com 347.3 15.7 sbb.ch 474 17.0
11 sbb.ch 298.5 13.5 google.com 416 14.9
12 yahoo.com 246.8 11.1 msn.com 395 14.2
13 gmx.net 242.9 10.9 gmx.de 366 13.1
14 gator.com 193.9 8.8 yahoo.com 315 11.3
15 windowsmedia.com 192.3 8.7 ubs.com 277 10.0
16 gmx.ch 185.6 8.4 microsoft.de 262 9.4
17 yellownet.ch 180.1 8.1 swissonline.ch 236 8.5
18 geocities.com 165.9 7.5 lycos.com 227 8.1
19 ubs.com 164.3 7.4 yellownet.ch 210 7.5
20 altavista.com 154.9 6.9 tiscali.ch 209 7.5
Source: AC Nielsen/MMXI

Goldbach Media expects a balanced account for 2002 and a profit for 2003By Markus Knöpfli With sales of CHF 115.3 million, Goldbach Media made a loss of CHF 9.4 million in its first year. Despite the difficult environment, it expects to break even this year.
Goldbach Media's gross revenues in 2001 amounted to CHF 115.3 million. As the cross-media company operates internationally, CHF 112 million came from Switzerland, CHF 1.5 million from Austria and the remainder from Germany and Hungary.
80% of total revenue was generated by the offline segment (radio and TV), with the remainder flowing into the coffers via the online segment. CEO Klaus Kappeler put the net revenue from radio and TV at CHF 83 million. According to him, this division was profitable, as was the company Swisscontent, which, however, had to reduce its workforce by 50% to 27 employees due to lost orders. The rest of the online division is not profitable.
Goldbach Media had to pay more than half of total sales, namely CHF 77.9 million, in the form of fees for marketing rights (around CHF 59 million), discounts (CHF 11.8 million) and agency and consultancy commissions (a good CHF 6 million). This left a gross profit of CHF 37.4 million, which was, however, eaten up by operating expenses (CHF 36.4 million), the costs of setting up the Group (CHF 4.1 million) and immediate write-downs (CHF 4.2 million) and taxes. The result: a loss of a whopping 9.4 million francs.
In view of the relocation, restructuring, mergers and acquisitions of the past year, such a result is understandable; after all, Goldbach Media now has 21 consolidated companies, compared with 12 a year ago.
"Exploding" radio sales expected for 2003
What is astonishing, however, is that Kappeler is expecting a balanced result for this year and even an operating profit for 2003. What's more, he did not make this calculation in anticipation of a better economic situation. On the contrary: Kappeler is rather pessimistic in this respect. In Goldbach Media's offline business, however, he expects sales growth, if only because of the loss of TV 3 and Tele 24 and thanks to the launch of the Vox and M6 advertising windows. Kappeler also expects "exploding" sales in the radio business. He also predicts further growth in the online sector, where he wants to increase the market share from a reported 30TP3T to 38%. Conversely, cost savings are also to be made. For example, Kappeler wants to halve IT costs alone from the current CHF 14 million.
The first four months of this year have certainly been promising, said Kappeler. During this period, sales in Switzerland alone have increased by 23%. Goldbach Media is still holding on to Swisscontent, which will generate sales of around CHF 7 million this year. "We are fighting for this company and building it up," said Kappeler. The "forward strategy" was also chosen for Moneycab and the aim is to "make the portal successful".
There will soon be a change on the Goldbach Board of Directors: Board Chairman Rosmarie Michel will step down from her position at the Annual General Meeting, but will remain on the Board for another year. The new Chairman will be IT specialist Peter A.C. Blum.
goldbach media in figures in CHF million 2001

Group sales 115.3
Revenue reductions* 11.8
Sales-related costs** 66.1
Gross profit 37.4
Group loss 9.4
* Discounts
** Broadcaster, agency and advisory commissions
The Goldbach editorial team

Board of Directors 42%
Management/employees 15%
Ex-Radio-Z shareholders (companies) 17%
Ex-Radio-Z shareholders (private individuals) 12%
Beisheim Holding 7%
Own stock 7%

Last Thursday, a good 200 advertisers gathered in the pouring rain for the annual opening of the ADC yearbook. by Beat Fritsch Experience has shown that an "in" location is usually chosen for this event, and this year it was the Toni-Molkerei-Lounge.
Audience - the attendees definitely didn't deserve that name. Out of an audience of over two hundred, only twenty listened to ADC chairman Andreas Prokesch's short speech; and of those, only half were willing to applaud in thanks. A well-known colleague who is not part of the advertising scene was shocked by the indecency. Prokesch took it in his stride, he knows the scene. They only come to drink - especially when it's free - and gossip.
Book designer Simone Fennel did a solid job with her best-of concept, peppered with witty allusions. She received congratulations throughout the evening, but Prokesch described her most aptly as the "best bookmaker".
At some point, a rumor spread that Tyler Brûlé was there - in a blue sweater. And people were on the lookout for one. However, we couldn't quite imagine the Wink man getting lost in the lounge. He was celebrating his birthday that evening, including the launch of a Swiss CD in Aeschbacher's laboratory.
It was fun even without him. The white-knuckled king, better known as KraSKA Rex from the Zen and A-Centric WorldreiCH, introduced his companion Richi Schweizer, otherwise a freelance creative consultant, as the royal court typesetter. He is responsible for the boldface and capital letters in the court news. Photographer and filmmaker Alberto Venzago promoted the vernissage of his new film, which will take place on July 7 with a voodoo party at Steinfels. With a live voodoo act and some gruesome stuff - maybe a few voodoo drinks too? Yves Spink seems to have awoken from hibernation. He was rarely seen at parties during the cold season. And according to his own statement, he has "calmed down" a bit.
All the less so for Manuel Nappo. He spoke to Tarkan Özküp, who will take over as advertising manager for the Beobachter in June. A worthy and well-known successor to Markus Marchel, who is now in charge of the hotelier association's publications.
Matthew Katumba, Expo-CD, recommended a visit to the national exhibition to anyone who wanted to listen. But he raved even more about a dance club on the shores of Lake Neuchâtel. Since his involvement in the Expo, Katumba has of course been a hot address for tips on going out in the Three Lakes region. Reni Diethelm came to the party with her offspring. Holding her son Lou, he took a keen interest in the advertising scene and enjoyed tugging on the sleeves of one or two creative people. Meanwhile, Martin Spillmann chatted with Gebi Schregenberger, as always with his trademark cigar, about the good and better old days.
Dave Hanselmann, Jung von Matt/Limmat, made no secret of his animal-like anticipation. He is going to the Cannes Festival in June and is already dreaming of the week on the beautiful Côte. He almost fell off a Vespa there last year. But as a passenger, not as a chauffeur.
Beat Fritsch

wondered whether Court News or the ADC Yearbook would be the bedtime reading. But the high art of advertising won the race. After all, it's only "The Best of", as the cover promises. And because there are so many advertisements in the Hofnachrichten, they are now used as bookmarks in the yearbook.
Where the communications scene meets for parties or showcases itself with memorable performances, we locate the most diverse events in the industry. Do you have something to report? Pick up the phone (01 296 97 98) or get in touch (info @werbewoche.ch). Event tips and further shortlist images are available online at www.werbewoche.ch

The titles Chuchi and Meyer's as well as the printing plant were sold within a weekBy Daniel Schifferle Bruno Hug and Oliver Prange are the new owners of the weekly magazine Meyer's. Meyer Print und Media AG itself is throwing in the towel after more than a decade of decline. The print shop was sold to its previous division manager Stefan Wenkebach, while the cooking magazine Chuchi went to AZ Medien.
Meyer Print und Media AG no longer exists. The employees were informed on Tuesday evening. All 55 employees - a total of 30 jobs - will be made redundant. All that remains of the more than 75-year-old traditional company is Meyer Druck AG. Its shares were sold to the previous plant manager Stefan Wenkebach in a management buyout. The share takeover took place on May 23. CGS AG, the former IT service provider of Verlag Meyer, also went to Wenkebach.
A buyer was also found for the women's magazine Meyer's at the very last minute. The new owners are the publishers Bruno Hug (Obersee Nachrichten/Persönlich) and Oliver Prange (Persönlich). The bid was only accepted just before the employee information meeting late on Tuesday afternoon.
In the preliminary negotiations, none of the Swiss publishers approached had shown any interest in the magazine and its ageing readership. Hug and Prange want to continue Meyer's without any major changes. Some of the staff laid off by Meyer's will be rehired for the new company.
The sale of the cooking magazine Chuchi to the AZ Media Group was announced just a few days ago. However, the main reason for the demise of Verlag Meyer AG was the decline of the women's magazine. Within the last ten years, its circulation had almost halved from over 180000 to currently 96920 copies. Despite measures to stop the continuing downward trend - including a relaunch.
The problem is well known: It had not been possible to turn the classic "Handarbeitsheftli" into an attractive magazine that would appeal to modern women. Even the radical change of concept in May 2000 to the current, news-oriented magazine was no longer able to save the fashion magazine, which was renamed Meyer's.
Meyer Print und Media AG: A withdrawal in installments
There was also a change in the management of the publishing house in 1996. At that time, the old management team around Ueli Stilli was abruptly replaced. He was replaced by Jürg Meyer, the fourth generation of the Meyer family to work in publishing and printing.
The next change came in August 2000, when Meyer Verlag gave up its Zurich domicile and moved its publishing and editorial offices to the printing plant in Jona SG. At the same time, Jürg Meyer retired from the management team and his functions were taken over by the current Managing Director, Max Frei.
The once very successful Chuchi, the monthly cooking magazine, also had to say goodbye in stages. First, Annemarie Wildeisen, who had raised the magazine for over nine years and left her mark on it, left at the end of 2001. In March 2002, Wildeisen launched the multimedia project Cooking for the AZ Media Group - with a monthly magazine as its centerpiece. Now, with the purchase on June 1, the entire Chuchi subscriber base followed her.
Chuchi: AZ Media Group wins, Duktus AG loses
The bruised man is Hanspeter Eggenberger, former deputy editor-in-chief at 20 Minuten and head of culture at Facts. In August 2001, he was commissioned to relaunch the Chuchi. For this assignment, he founded the company Duktus AG, an agency for media consulting and editorial services. Now Eggenberger has to make the staff he hired redundant after just five issues. "A hard blow in the start-up phase we are now in," says Eggenberger. "Chuchi accounted for more than three quarters of our turnover." Eggenberger also procured the "cooking mailbox" for Meyer's. From August this year, Duktus was also to supply a new cooking series for the women's magazine. This order is now also uncertain.
He only found out about the imminent sale of Chuchi on the Wednesday before Whitsun, says Eggenberger. "If I had known about it earlier, I would have looked for a solution as to how the magazine could have been continued in another way," complains Eggenberger. But there was no longer enough time.
The consequence: Eggenberger has to make six people redundant who shared a good 400 percent of the job. What remains of Duktus AG for the time being is the boss and one part-time position. Eggenberger has started talks this week about possible replacements. "During the relaunch phase of Chuchi, we focused entirely on this job," he said. The only remaining secure assignment: the special lifestyle supplements for Bilanz, of which four to five issues are to be published this year.
Meanwhile, the mood among those made redundant from the Meyer publishing house and Duktus AG is gloomy. In the current economic downturn, it is anything but easy to find good jobs or orders.
Corrigendum

We made a mistake in the May 24, 2002 issue of WerbeWoche (20/02). In the interview on page 29/30, ProSiebenSat-1 CEO Urs Rohner is asked about the marketing of Sat 1 (Switzerland) by RMB Switzerland. The interviewer remarks that RMB Switzerland is threatened with insolvency. According to Matthias Luchsinger, this statement is incorrect. We apologize for this error. The statement mentioned is based on a confusion with RMB Germany, which filed for insolvency at the beginning of May - allegedly because the former parent company RMBI still owed it money. However, RMB Germany has since found a new investor.

A commercial finds its client after six years thanks to Sat 1Incredible stories are written in advertising life, and they could easily come from the realm of fairy tales - if they weren't true. One such story is Budweiser's "Whassup" campaign, which mutated from a private silly video to a global award-winner. The development of a Swiss TV commercial, which was created six years ago without a commission and now advertises Berlitz language schools in Germany, has a high potential to fall into the story category "se non è vero, è ben trovato". In 1996, the two AY&R creatives, Iwan Weidmann - now a CD at Grey - and Max Emmenegger - now a director - had an idea for a language school commercial. Only the client was missing. According to Weidmann, a production in the USA offered "the opportunity to shoot the commercial with minimal financial outlay, as the set of a production in a neighboring studio was just perfect for it". And because the producers had no objections to the use of the external location and there were plenty of actors on the site, the duo realized the commercial at their own expense after an improvised casting.
In it, a hotel guest tries to explain to a chambermaid that he has forgotten his key in his room and can no longer get in. As she doesn't understand his language, he switches to a somewhat dubious sign language, which causes things to go awry. The two advertisers were equally unsuccessful in selling their strip. For six years, the commercial, with the randomly chosen Berlitz logo as the sender, could only be seen on the showreel of Emmenegger's Max Films.
As chance would have it, four months ago, the commercial fell into the hands of an employee of the Sat-1 program "The funniest commercials in the world" and she asked the makers for permission to broadcast it. But the coincidences were not enough: the advertising manager at Berlitz Germany saw the program and was so enthusiastic about the commercial that she immediately wanted to book it for Germany. But nobody at Berlitz Switzerland knew anything about the commercial. Thanks to the broadcaster, Berlitz and Max Films found each other after all. "For six weeks, it has been showing on
n-TV shows in a humorous way what unexpected consequences speechlessness can have abroad." Luca Aloisi

Despite rising attendance figures, TV marketers are not crying any tears for the Screen-upBy Daniel Schifferle The Screen-up was created with a great deal of passion. Now, after just four editions, it's over. And this despite constantly growing visitor numbers. Publisuisse, which stood on the sidelines until last year, particularly regrets the end. Goldbach Media, on the other hand, will soon be holding its own new event: The Mediarena will open its doors for the first time at the beginning of June.
IP Multimedia and RMB put their heart and soul into the Screen-up and have turned it into one of the most important events in the industry within four years. While only IPM and RMB and the broadcasters Pro 7, RTL, RTL 2 and Sat 1 were represented at the first event on October 1, 1998, 29 TV broadcasters, TV marketers and industry partners presented their offerings on October 4, 2001. Last year, Publisuisse was finally able to participate for the first time.
But not only on the organizer's side, the Screen-up also set record after record in terms of visitors: In 2000, 1200 guests were counted, in 2001 it was over 1500.
Despite these success figures, the end of the Screen-up seems definite, even though OC President Jean-Claude Bruhin "does not completely rule out" a new edition. In view of the rapidly changing television market, however, the concept would have to be thoroughly reviewed, the organizers write. The tipping point was the loss of Tele 24 and TV 3, two paying partners, which would have made the event far too expensive for the remaining organizers.
Discrepancy between expenditure and income
As is regularly the case with Telemesse in Germany, the model for the screen-up, the relationship between cost and income is also heavily criticized in this country. "For the costs incurred by the screen-up, you could invite every customer individually," says Publisuisse Director Ingrid Deltenre. Nevertheless, she wants to campaign for a continuation. "But with a new formula," she emphasizes. Deltenre believes that holding the screen-up at the beginning of October is clearly too late. "It would be better in August, before the budgeting phase has started with the advertising clients."
According to Deltenre, the target audience and content of the event also needed to be fundamentally corrected. "Advertising clients, who are responsible for strategic decisions in media planning, were absent from Screen-up. The visitors mainly included employees from advertising and media agencies as well as TV creators," she criticizes. "The event would have to be repositioned as generic marketing for TV advertising - with content that makes the Screen-up a must for advertising clients. This has not been achieved so far."
Screen-up also received widespread criticism from media agencies in terms of content and target audience. "The event was too focused on the party and not enough on the technical part," regrets Monica Jaeggi, Konnex AG. And: "The Screen-up had the wrong audience: it was mainly attended by media planners who already know everything. But it was actually intended for those people who have decision-making authority when it comes to defining the type of media: Senior media consultants and media planners, creatives and consultants in creative agencies and most certainly clients."
What happens now? After the end of the screen-up, are the individual broadcasters now forced to organize individual roadshows, as IPM has already done with Vox and M 6 and is planning to do with other broadcasters? Or is a repositioned event conceivable in terms of content? Publisuisse boss Ingrid Deltenre expressed her disappointment with Goldbach Media's new event. On June 5 and 6, the company is organizing the Mediarena for the first time (see box). With this event, Goldbach Media is now single-handedly doing exactly what Publisuisse proposed at the beginning of the year as a replacement for Screen-up.
Bettina Singeisen, spokesperson for Goldbach Media, does not leave it at that: "With Mediarena, Goldbach Media is pursuing a simple goal: a deeper understanding of the interaction of electronic media. Cross-media should become a familiar tool for our customers. Although the medium of TV plays an important role, it is not broken down into individual channels, as was characteristic of the screen-up." In principle, IPM is not ruling out the continuation of the screen-up.
However, Singeisen identifies a time problem. "With our portfolio, which has now grown to six advertising windows, it would be difficult to give every broadcaster enough time at the screen-up." Another fact that speaks against a revival: new market partners in the TV sector and thus new paying partners for the screen-up are not in sight.
Mediarena for cross-media

On June 5 and 6, 2002, Goldbach Media is holding the Mediarena for electronic media for the first time. The aim of the two-day communication forum at Goldbach Media's premises in Küsnacht is to make cross-media a familiar tool for customers. Renowned experts from the marketing and communications world, communications science and the customer side will share their experiences and visions at the event (see also page 23). The packed event days will conclude with a glittering party in the Werfthalle Wollishofen.

Switzerland took home a gold award at the 2002 Clio Awards: Advico Young & Rubicam (AY&R) won with a commercial for Médecins sans Frontières in the Public Service/TV & Film category. Making the shortlist were Euro RSCG Zurich (for Peugeot), McCann-Erickson, Zurich (Diax), Jung von Matt/Limmat (SBB), Lowe twice (Volkswagen and self-promotion), and AY&R once more (Flims Laax Falera). WHS is back in the running for Smart. After this year’s European umbrella campaign by the German agency Springer & Jacoby for Smart at DaimlerChrysler Switzerland met with little enthusiasm, the importer commissioned Smart’s original advertising agency, Reinhold Weber of Weber Hodel Schmid (WHS), to develop a campaign tailored to the Swiss market. He kicked things off with a single ad highlighting the sales success of the urban runabout. Measured against the customer potential of the individual European markets, Smart is achieving by far the best sales figures in Switzerland, according to WHS copywriter Wolfram Scherrer. As early as the end of May, WHS will shift into second gear and present an ad and poster campaign for the Smart Cabrio. TV commercials will also air in the fall; according to Scherrer, these will likewise be conceived and produced by WHS in Zurich.
Tyler Brûlé is launching his operations in Zurich in June. In June, the Zurich branch of the design and advertising agency Wink Media—the agency behind the Swiss Air Lines brand—will officially open. From an office on Nordstrasse, the agency will serve clients in Germany, Italy, and Switzerland. Agency head Tyler Brûlé, who has rented an apartment in Zurich, will divide his time between the London headquarters and Zurich. Brûlé will focus entirely on Wink Media going forward and is stepping down from his roles as managing director and editor-in-chief of his lifestyle magazine Wallpaper. However, he will remain an employee of Time Warner—to which he sold Wallpaper in 1997—since Wink Media is also part of the U.S. media conglomerate. PR consultant Yvonne Hardy-Büchel, who handles press relations for Brûlé, denied rumors that Brûlé was buying the agency from Time Warner. At Wallpaper, Christina Ferrari will take the helm on an interim basis. The American most recently built up the youth magazine Teen People for Time Warner and was named «Editor of the Year» by the trade magazine Advertising Age. Ferrari lives in Geneva and will commute to London.
Breakfast in Switzerland. For many Swiss people, breakfast is a Sunday treat. Due to a severe lack of time, breakfast often gets left out. With a new product, Nestlé aims to help stop the growling stomach caused by low blood sugar: Nestlé Good Morning. According to the manufacturer, this mix of cereal and yogurt contains everything you need to hold you over until lunch. Publicis, Zurich, which is responsible for the launch campaign, vividly illustrates this benefit using stomachs in scenes featuring a gaping black hole. The product pack shot matches the exact diameter of the hole. The message is dramatized with billboard placements where viewers can even look right through the stomach.
«Poster of the Year» Returns. After a two-year hiatus, the Federal Office of Culture (BAK) and the Allgemeine Plakatgesellschaft (APG) are once again announcing the «Poster of the Year» competition. In January 2003, the posters from 2002 will be judged for the first time under new competition rules. Entry forms for «Poster of the Year» can be requested via the APG website (www.apg.ch). The deadline for submissions is November 30.
Cinematic highlights. Markus Cavegn explains that the idea for the porn shop came to him because, in addition to the uplifting moments of his work as an advertiser, he «might feel reminded of prostitution from time to time» while on the job. At a real porn video store in Zurich’s 4th district, the freelance creative director subsequently had his subject photographed (by Roger Schneider) for an ad in which RMB Switzerland encourages people to buy the Swiss Reel 2002. The salesman in the picture is a real adult-video dealer, whom the art director (Chris Burkhard)—with a keen sense for ambiguous interpretations—dressed in an actual Dolce & Gabbana parrot-print shirt. The man gets to keep it. He’d like to get rid of the videos, however, even though the commercials, according to the ad copy (Markus Rottmann), are becoming «ever more bizarre.» «A bit too much advertising, but I don’t have to watch it,» says the porn dealer. Those less restrained can order the 73 Swiss spots for Cannes by calling 01 448 48 48. «Fetishists are totally into it,» says Cavegn, who, as a client, knows a thing or two about this.
A Free Passage for the Cult of the New

Traditional European society viewed the “new” as a suspect category. Instead, it repeatedly reproduced the tried-and-true old ways, which it considered superior. Producing something new was regarded as an inappropriate pursuit of knowledge. In the Middle Ages, the ruling classes denied science the opportunity to satisfy its curiosity. Those who defied this rule often paid with their lives. As late as 1600, the monk and follower of Copernicus, Giordano Bruno, was burned at the stake. It took the Renaissance and the Enlightenment for the dynamism of modernity to fully unfold. When one considers this development, one realizes just how radical this shift in mentality was.
It was first the industrial society—with its faith in progress—and later the information society that helped the cult of the new achieve its true breakthrough in the form of fashion, advertising, and the avant-garde. Yet our ambivalent feelings toward the new have never entirely left us. Unlike Americans, who as consumers take a laid-back approach to trends and the spirit of the times, Europeans see themselves primarily as cultured citizens who view anything lighthearted or playful in everyday life with suspicion. This makes it all the more astonishing that in Germany of all places—a country where intellectual depth has always been a mantra—a renowned trend agency has been able to establish itself, one dedicated to researching these «superficialities.» The Seventh German Trend Day, organized by this trend agency, was held under the theme «Instant Trust: The New Morality of the Network Generation.» Oliver Classen attended the event. You can read his article on pages 12 and 13.
Samuel Helbling, Editor-in-Chief

You don't get the full picture when you leaf through the nine-page advertisement for photographer Adrian Portmann in a cult magazine. Under the motto "Action...Reaction", it advertises the talent of the person seeking the job. Sometimes with a needle about to pierce the tender flesh of a woman's lip. Another time with the crushing of a fish - in which, similar to Wes Craven's shocker "Scream", the innards of the water dweller are torn out by hand. It goes without saying that these images - even without the smell of fish - are quite disturbing. However, if you are looking for an explanation for these shots, you won't find one on the homepage - under construction. Unfortunately, there is only a super-wet male fantasy to be seen. So when it comes to internal fluids, Adrian Portmann is the photographer for the job. Because these pictures are downright nauseating! Chandra Kurt [email protected]
Column

Intimacies of everyday life By Mike Müller
As an emotional wimp, I indulge myself with TV commercials when the weather is depressing. What could be holier than a morning coffee - every coffee commercial consequently drives my dirty taste fantasies to their peak. It has happened to me that my digestive system was set in motion just by watching the pictures. Or cars: my garage owner keeps threatening me with phrases like "the machine won't last much longer". For God's sake, when I watch car movies afterwards, I display a sensitivity that could have saved many a relationship. And children are the hottest, no matter what product they are used for, every seasoned man regrets his vasectomy and sheds a few bitter tears. But the laundry room is and remains the ultimate. How often do I stand down there in old jeans and washed-out sweatshirts and long for those self-sufficient women who can be made happy with a packet of Omo? I don't think they even need sex. My analyst, a former advertiser, then tries to explain the psychological basis of this system to me. He accuses his former colleagues in the blackest terms and wants to turn me into a victim. After these sessions, television advertising is always very exhausting for me. I have to throw so much reason at this emotional force that I usually fall asleep before the detergents. Afterwards, my garage owner calls me a cold asshole, I wear clothes for several weeks so that I don't get laundry room trauma, and I even use a condom to masturbate so that the desire to have children doesn't affect me emotionally. My analyst, the former advertiser, is a clever fox. [email protected] Mike Müller is an actor.
Business lunch

Drink, O eyes, what the eyelashes can hold Gottfried Keller already recommended traveling to Zurich from the lake. Not a bad idea when late spring arrives: A short boat trip, Keller's poems in your pocket and plenty of sunshine - that's probably a good way to counter idleness. If you get hungry, you can satisfy your hunger at the Lake Side Casino Zürichhorn just as easily as you can satisfy Keller's craving for a glass of wine (for non-Germanists: red wine, of course).
So there you are, your thoughts on Keller, sitting on the terrace of the casino, which was renovated at great expense, at tables with glass tops and on feather-light chairs. The sun's warming rays are reflected on the surface of Lake Zurich and you can't think of any more tricks, enjoying the flight of the seagulls, the chattering ducks and the flapping swans.
Of course, if you want to enjoy so much sensual pleasure in a restaurant over lunch, you have to plan it meticulously in advance, because without a reservation, the terrace seats will soon be taken. And it's worth it, not just because of the charming view. The business lunch is well worth a trip to Bellerivestrasse. For 38 francs, there is a choice of two starters, followed by a main course and friandises for coffee.
On the day of the visit, instead of Romanesco foam soup with baked prawns, the choice fell on carpaccio, garnished with cherry tomatoes and lamb's lettuce. Four slices of this raw beef were placed on the plate: not too much and not too little to look forward to the second course: Wiener schnitzel with roasted potatoes and vegetables, and this is just served on a plentiful and nicely filled plate.
Of course, the meat was pork, the veal wouldn't have stood a chance - at these prices. The roast potatoes were probably a filling side dish, but why not? After all, the nature around the shore presents itself in opulent colors, so the hunger can be quite strong for once. What's more, everything was neatly arranged and brought to the table by busy waiters. They also did their bit to make the longed-for interruption to the new day's work even more praiseworthy. Indeed, Keller would have been delighted with the new establishment on the shores of the lake he sang about so beautifully. Especially as the cuisine is presented without frippery, and probably more importantly: he might have found fewer Swiss wines by the glass than he did during his lifetime, but because the State Secretary was sometimes also a statesman, he would probably have found something nice in the rich selection of wines served with a sure hand. And afterwards he would have been pleased that he didn't have to put much of his wages on the innkeeper's table. He wouldn't have cared so much if a cell phone had rung here and there. Carlo Bernasconi [email protected]
Lake Side Casino Zürichhorn
Bellerivestrasse 170
8008 Zurich
Tel. 01 385 86 00
Fax 01 385 86 01
There are plenty of parking spaces!

The former BG Media "Aussenwerbung" repositions itself in the outdoor advertising businessBy Daniel SchifferleAfter the spin-off, the former BG Media "Aussenwerbung" is now called Outdoor Media AG. The company is repositioning itself as an independent specialist in the poster jungle.
The merger of Bemberg Gedenk Media AG and Optimedia AG at the beginning of this year was accompanied by severe internal turbulence. While Optimedia AG had to accept a bloodletting of its employees, the "Outdoor Advertising" unit of Bemberg Gedenk Media AG chose to go it alone. This was possible because the company had been legally independent since its launch in 1996. Managing Director Koni Künzli had also insisted on the rights to the company name (WW 34/01).
Now, almost five months after the spin-off was completed, BG Media "Aussenwerbung" has changed its name to Outdoor Media AG and is positioning itself as an "independent Swiss specialist for outdoor advertising". However, the new name will only apply to new customers; existing customers will continue to be served under the old label, according to the press release.
"We want to cater to the special needs of our customers in the field of outdoor advertising - in addition to traditional outdoor advertising - and thus offer customers the opportunity to stand out from the competition," says Künzli. Illuminated posters, megaposters, streetcar and bus advertising, kiosk posters, stadium and sports advertising, moving posters and ambient media are just some of the special formats that Outdoor Media AG wants to focus on.
The renamed company places particular emphasis on its website, which was redesigned at the same time as the name change (www.outdoor-media.ch). It positions itself as a "competence center for outdoor advertising". This is realized, among other things, via an extranet whose URL is only passed on to customers. This enables every Outdoor Media AG customer to store order-relevant data and documents such as media plans centrally online at the click of a mouse and make them accessible to authorized persons at any time and from anywhere. The new service also provides a quick introduction to the complex subject of outdoor advertising.
Outdoor Media AG has no ambitions to expand
Looking back, Künzli describes the separation from Bemberg Gedenk Media AG as "dynamizing". "We didn't want to be controlled by the pressure of a large network agency," he says. However, this also meant a fresh start in building up the client list. Nevertheless, the list already includes names such as Bally, Lucerne Festival, Mobitare, UBS and Swiss. Last fall, Künzli also announced that the company would be working closely with a media agency. However, instead of working with Andy Lehmann, with whom there were signs of cooperation, the decision was made to work with Mediaschneider, Urs Schneider's agency.
Künzli will not reveal how high Outdoor Media AG's annual turnover will be this year. Just this much: "It will be lower than at the time of the collaboration with Bemberg Gedenk Media." But size is not the goal. Outdoor Media AG also has no plans to expand in terms of personnel. As before, the company consists of the long-standing employees Daniel Baumann (finance, controlling), Koni Künzli (management), Sharon Frei (deputy management) and Rick Meier (media planner).

The new Radio Millions pool could help fill this gap, as its Zurich module (Hitradio Z, Top, Argovia, Sunshine) covers the Zurich area extensively. Would a commuter combination of 20 Minuten Zürich and the Zurich pool module make sense? André Funk from the CIA agency comments: "Both are interesting for the commuter target group even without a combination, but I would prefer to book them with a combined rate." Millions Pool spokesperson Roland Baumgartner waves it off: "We haven't even considered something like that yet." Rolf Bollmann, publishing director of 20 Minuten, disagrees: "I've already thought about it, and I'm also in talks with individual representatives of the Millionen-Pool." For example with top boss Günter Heuberger. "As a small shareholder in 20 Minuten, I talk to Bollmann every month. But we didn't discuss a combination," says Heuberger. The catch:
20 Minuten is affiliated with Radio 24. If the pool of millions succeeds in bringing the orphaned Pool 2000 modules Bern and Basel on board (see p. 5 and 18), a commuter station wagon in the Golden Triangle would even be possible (mk).

At the information event for SWA members on Wednesday evening, the militant voices did not make a breakthrough, as they had called for an extraordinary general meeting and full disclosure of the reasons and processes surrounding the dismissal of Fredi Schwab. The meeting was chaired by Kurt W. Zimmermann. The result of the 90-minute meeting was summarized in five points on which the meeting agreed. According to SWA Managing Director Jürg Siegrist, they are as follows: "The separation from Fredi Schwab was legally correct. There are always differences of opinion regarding management behavior between the Board of Directors and the Executive Board. The meeting is of the opinion that the Board of Directors has fully complied with its duty to inform the members. (To the new Managing Director Jürg Siegrist:) The SWA's external communication has not convinced anyone. Internal communication is good. The meeting was objective and fair."
The information event was poorly attended. According to Siegrist, around 20 of the 130 people invited attended. Only nine members of the appellants were present.

The French-speaking Swiss web portal Romandie.com wants to expand into the print media.NewsRomandie plans free newspaper Co-founder Stéphane Pictet told the Sunday newspaper dimanche.ch that they are planning a free weekly newspaper and are looking for a partner "close to our culture and size". Translated, this means: neither Ringier nor Edipresse or Hersant. Romandie.com claims to be the most visited portal in French-speaking Switzerland with 750000 visits per month and is in the black.
Ringier moves to Beobachter positions The Ringier media house has officially announced the recruitment of renegade Beobachter employees Ivo Bachmann and Philippe Ruedin. They will join the Ringier publishing house on October 1. Editor-in-chief Bachmann and consulting center manager Ruedin left the Beobachter at the end of March in protest against the takeover of Jean Frey AG by a group of investors. At Ringier, they will play a key role in the development of a new consumer magazine.
Ringier Romania, which already publishes the market leader TVmania, is taking over the titles TV Satelit and Tele Magazin from RIP Impex Srl. Ringier Romania also publishes the daily newspaper Libertatea and the Sunday newspaper Libertatea Sunday, the business magazine Capital, the women's titles Unica and Lumea Femeilor and, with the German Bauer publishing group, the youth magazine Bravo.
Boom in Chur The Südostschweiz Media Group in Chur increased its turnover in 2001 by 9.2 million or 7% to around 139 million francs. Net profit amounted to CHF 3.1 million, compared to around CHF 5 million in the previous year. Subscription and newspaper sales rose by 5.5%, advertising revenues by 1.7%. Growth of just under 16% was achieved in the print business. In the electronic media segment, sales climbed by 54TP3T.