By Beat FritschExtra-cantonal media have it a little harder in Zurich with its millions - or "If the mountain doesn't come to the prophet, the prophet comes to the mountain". At least that's the view of Südostschweiz and Publicitas Chur, which is responsible for its marketing. Year after year, the "P" staff, together with all those responsible for the regional newspapers grouped together in the Südostschweiz (SO) headline newspaper, make a pilgrimage to Zurich for the big customer party. To ensure that the local color was not completely lost, the "Wine Loft" of the most sought-after Grisons culinary export Beat Caduff was chosen as the venue this year.
This year's Südostschweiz-Sause was also marked by the farewell of long-time SO advertising manager and "P" deputy director Georg Binkert. For the "third half of his life", said the lively man from Graubünden, he wanted to do something completely different again. He is starting his own aid project in the small West African country of The Gambia, around 1500 kilometers south of the Canary Islands. Instead of voucher copies, Binkert will now be distributing mosquito nets - malaria is the main cause of death among children in his new home country. Incidentally, Lillia Della Piana from Koller Della Piana Consulting, Reto Kreis from Suzuki Automobile and Susanne Schelling from Publimedia will soon be able to get an idea of his new field of activity. They each won two weeks' vacation on the west coast of Africa with Binkert as their guide in a "farewell prize draw". We can only say "Chapeau" - and wish Georg all the best and good luck for the future!
While the Südostschweiz was enjoying a solid meal, the Brockenhaus and Facts were having a fun time. The Facts Bingo Night is a sure bet with the highest entertainment factor in Zurich's event jungle. Comedian and bingo game master Beat Schlatter and his troupe ensured that there was not a dry eye in the house with their original prizes.
The shortlist author also came under fire in the process. The fact that we were still gloating in this column on the occasion of the last bingo night about seeing a filius of the famous PR entrepreneur Stöhlker being paraded by a dominatrix in a pass after various false bingo announcements has now turned into a boomerang: instead of the guest role on "Lüthi & Blanc" that we had been aiming for for some time, which was also included in the prize pot, our writer was invited on stage as the winner of the fifth round for a reunion with porn starlet Sandy Sanders. Where the lightly clad lady took a seat on his lap coram publico to warble a Czech song into his ear - the absolute highlight of the evening for many. Our much-tested man for the rough and tumble also survived this endurance test unscathed.
The copies of Weltwoche distributed to the players escaped less unscathed. Schlatter's instructions were to tear the print product into pieces of paper to cover the bingo hits - to show everyone where the competition was and how to deal with it.
Finally, a brief correction to the last shortlist: Andreas Meili is still Head of Electronic Media at Tamedia - and Irene Ackermann is not his successor, but his charming assistant.
Beat Fritsch

had a great time at the big Facts Bingo night. Among other things, the lady pictured - announced by the game master as a famous sex star - was the main prize of the fifth round of the game: whoever has the porn starlet no longer has to worry about the mockery.
We find out who meets in the communications scene at parties and drinks receptions at a wide variety of industry events. Do you already have something exciting to report? Pick up the phone (01 296 97 98) or hit the keyboard (info@werbewo che.ch). For event tips and further shortlist images: www.werbewoche.ch

David Honegger has been the new CEO of McCann-Erickson Switzerland for two weeksHead of the week "I want to make the McCann-Erickson brand sexy for customers and employees"
Luck often knocks at the door, but most of the time nobody is at home," is one of the metaphors David Honegger likes to use. When McCann-Erickson Switzerland came knocking to bring him into the agency as CEO, he was at home. And the former co-owner of the Honegger von Matt agency knew immediately: "The McCann-Erickson brand has enormous potential and also has a well-functioning network," adds the 48-year-old. As CEO, he could also take on a management role without having to give up his creative working style.
The fact that McCann-Erickson has suffered setbacks in the past does not dampen his enthusiasm: "A crisis is always an opportunity." The agency's structure was not able to fully absorb the commercial growth at the time. "In the meantime, however, the situation has consolidated. Now things are looking up again," the agency boss is convinced.
Honegger should know; after all, it wasn't luck alone that brought him to the management of McCann-Erickson. Advertising is a vocation for him: even while studying German at the University of Zurich, he was fascinated by the creative use of language and the reduction of complex contexts. Interests that Honegger hoped to put into practice in advertising. The first copywriting job at Advico, as it was then known, inspired the graduate from the outset. He later practiced this discipline at ASGS/BBDO, Wirz and Scotti until he founded the Honegger von Matt agency with his university colleague Dominique von Matt in 1993.
"After seven years, I felt that the agency had achieved all its goals. I needed a new challenge," recalls the CEO. So at the end of 2000, he sold his stake to Jung von Matt.
After that, despite his work as a freelance creative consultant, things became a little quieter around Honegger. "I had time to redefine myself," he says looking back. More time to go on trips with his four daughters, read books instead of client directories or prepare for the New York marathon.
With full batteries, he now wants to write a success story in a different league. Specifically: "Make the McCann-Erickson brand sexy for customers and employees." This goal can be achieved through good advertising, a strong brand, needs-oriented cooperation between Geneva and Zurich and by using the international network. He sees himself as a coach who seeks new paths with the team and never loses his grip on the ground.
We can only hope that luck will soon knock on McCann-Erickson Switzerland's door again. Carole Koch

In addition to its main program with film, lifestyle and entertainment, Star TV wants to operate a second channel with interactive games and services: Star Games, as the new channel will be called, will allow viewers to take part in collective video games on the screen via telephone or the Internet. "Viewers in Zurich can play virtual football against viewers in Bern," says Paul Grau, CEO and main shareholder of Star TV, explaining the new possibilities. However, the actual aim of the new channel is to give all viewers access to interactive services, which will also include information, entertainment and commerce content in the future.Star TV submitted a license application for the realization of Star Games to the Federal Office of Communications at the beginning of October. Star TV expects to receive the special license for "experiments with new technologies" for a limited period of three years. (mk)

The first issue of Bransch Magazine was published in mid-October.Service Fotoagentur Bransch launches magazine / Publisher is the Bransch photography agency based in Hamburg and New York. The English-language glossy magazine presents around 170 pages of photographs and their authors as well as noteworthy advertising campaigns. Among them are works by Lowe GGK, Zurich, and Jung von Matt/Limmat. Subsequent issues will also feature news and interviews from the industry. The initial print run is 10,000 copies and can only be obtained from the agency (Bransch, Mühlenkamp 31, D-22303 Hamburg, bransch@ mindspring.com).
Xaver awards event marketing and exhibition stand constructionOn March 6, 2003, the industry association Swiss Expo and Event Makers will present the Xaver Exhibition and Event Award for the second time. The aim is to recognize outstanding achievements in Swiss event marketing and exhibition stand construction. The closing date for entries is 15 January 2003 and the award is open to agencies and clients who organized an event (internal or external) or exhibition in Switzerland in 2002 or played a key role in doing so. The application form and further information can be found at www.xaver-award.ch.
Lust auf SchriftWith the non-fiction book "Lust auf Schrift! Basiswissen Typografie", the publisher Hermann Schmidt Mainz aims to "close a gaping hole". Phil Baines and Andrew Haslan present the first "crash course" in typography and type, which conveys, illustrates and anchors the basics, making it a valuable guide to type and typography. The content includes letterforms, font classifications, typesetting knowledge and detailed tips, as well as news from the field of design for film and new media. An extensive glossary of technical terms, tips for Mac and PC, short vitae of important designers and a historical overview of the most important type designers round off the book. It has 192 pages and costs 32 euros (ISBN 3-87439-593-6).

The NZZ wants to save a total of 21.1 million Swiss francs in 2003 and is cutting around 80 work units, according to an internal press release.27 people have already been made redundant and the majority of the cuts are to be made through staff turnover and reductions in workload. Although the NZZ itself is to remain a "good quality newspaper", the editorial output will have to be reduced. The ratio of editorial pages to advertising pages should now be 55 to 45 instead of 60 to 40 (which would have made the October 15 edition around seven pages of text thinner). The NZZ management is also aware that this is tantamount to a qualitative tightrope walk: the reactions of readers must be monitored, as subscription losses could "wipe out all calculations", it was noted. Media planner Ronny Schmid from the Konnex agency, on the other hand, considers the NZZ service reduction to be "marginal". "The reader won't notice," he says. The quality of the NZZ will not suffer as a result (mk).

Market Magazine in French-speaking Switzerland makes its mark for the time being with ambitious circulation plansby Anita Vaucher The print media market in French-speaking Switzerland is experiencing a spring in the advertising winter: With the new business title Market Magazine, the third new launch in just a few months has already been announced for the end of the year. However, the makers are still keeping quiet about its content and sponsors.
New print products are springing up like mushrooms in French-speaking Switzerland. And this at a time of economic downturn, the end of which is not yet in sight. What is remarkable is the fact that the new launches are all initiated by young publishers. Following the announcement of the English-language magazine Violet by Largeur.com for the beginning of December and the lifestyle magazine Lounge by Artist Edition SA, which has just been launched, the three young Geneva-based entrepreneurs Patrick Sikias, Raphaël Dana and Clément Dubois (Editor-in-Chief) want to launch a new business magazine on the reader market. It is called Market Magazine.
From mid-December, the new magazine aims to give the established business titles Bilan, Agéfi and PME in French-speaking Switzerland a run for their money. In addition to managers and entrepreneurs, the new business magazine has defined students, women and senior citizens as its target groups. Sikias, co-founder of Market Magazine, explains that the latter two reader groups in particular hardly find any topics for their areas of interest in the well-known business media. He sees his new magazine as a supplement to the existing business publications in French-speaking Switzerland.
Market Magazine is aiming for around 20,000 copiesMarket Magazine is also focusing on a new linguistic approach. However, Dana and Sikias are unwilling to reveal what the new formula will consist of. They are also keeping quiet about the financial backers.
The only thing that seems certain is that the monthly magazine will comprise 130 pages and cost around ten francs when sold individually. The circulation has initially been set at 15,000 copies. Later it is to be increased to 20,000 copies. These are ambitious plans for the small French-speaking Swiss market. For comparison: Bilan certifies 19930, PME Magazine 11407 and Agéfi 11500 copies.
Advertising clients shrug their shoulders for the time being
The young entrepreneurs from Geneva are also stubbornly silent about the editorial concept. This should be of particular interest to advertisers. All they reveal is that they will limit themselves to topics from the Swiss economy. Charly Schwarz from the media agency XL Media in Geneva believes that Market Magazine will have great difficulty, at least initially, in achieving the volume of advertising it needs to breathe.
In addition to the number of readers, the sales price also plays an important role. And at CHF 10 per copy, it is in the upper segment. Schwarz also sees opportunities for the new product: "The existing range of titles on the French-speaking Swiss market does not fully meet the increasingly complex needs of readers interested in economic issues."
Whether readers will appreciate Market Magazine depends on the content. But it is precisely here that things seem to be cooking on the back burner. In addition to editor-in-chief Clément Dubois, former managing director of SDA in Geneva, there are only three other full-time journalists plus a few freelancers.
This is a modest team compared to the twelve employees who write for Bilan, for example. And even Bilan editor-in-chief Alain Jeannet says it's nothing short of a miracle that a high-quality product can be delivered month after month with this size of team. Jeannet does not believe that there is room for a fourth business title in French-speaking Switzerland.
Nevertheless, he admits that a cleverly designed niche product could certainly have a chance on the market. However, only on the condition that it is produced extremely cost-effectively. "A number of publishers have already tried to produce a magazine without journalists, but very few have succeeded," adds the Bilan boss.

IPM and Publisuisse disagree on whether the advertising window will also dynamize TSRBy Daniel Schifferle At the launch of the M-6 advertising window in January, IP Multimedia (Switzerland) claimed that TSR would also benefit from a dynamization of the advertising market in French-speaking Switzerland. However, Publisuisse and IPM have completely different interpretations of the development in the first half of 2002.
Based on gross advertising revenues from January to July, IPM notes that TSR has been able to increase its advertising revenues at an above-average rate since the start of the M-6 advertising window. Television in French-speaking Switzerland grew by 6.2 percent, significantly more than SF DRS, which only increased by 4.4 percent (see chart). This growth must also be attributed to the bankruptcy of TV 3 and Tele 24, whose funds have migrated to the remaining channels. "Although there is no analogous situation in French-speaking Switzerland and, on the contrary, new competition has arisen through M6, TSR was able to grow more strongly than SF DRS. New providers stimulate the market and expand it by attracting new customers," explains Giordano Giordani, responsible for research at IPM.
Publisuisse: "Gross figures convey a false picture"
Publisuisse disagrees with this interpretation. The gross figures would convey a false picture. The reason: Publisuisse had raised prices at TSR for 2002 more than in German-speaking Switzerland. As a direct consequence of this, particularly in the first six months of 2002, large service compensations were made at TSR, which are included in the gross figures.
"If we look at the net figures, however, the picture is completely different," explains Publisuisse spokesperson Markus Hollenstein. According to this, Publisuisse's turnover in German-speaking Switzerland in the first
The number of customers in French-speaking Switzerland grew by 2.9 percent in the first six months, but only by 2.5 percent in French-speaking Switzerland. "We attribute the poor result at TSR to the introduction of M6," says Hollenstein.
The development from July to September was significantly less favorable. In these three months, TSR even fell back to zero growth, while SF DRS grew by 7.6%. However, the flat development in French-speaking Switzerland was not due to the M6 advertising window.
"Due to its distribution, the advertising window is of marginal importance for advertising clients," says Hollenstein. The weak development at TSR is primarily due to the greater utilization of the Inspill in French-speaking Switzerland. "A consequence of the smaller marketing budgets."

Three Swiss entries were honored at the tenth edition of the Cresta Awards, an international creative competition. Among the 23 winners in the print category are a series of posters by Publicis, Zurich, for Die Mobiliar, and an ad by Euro RSCG, Zurich, for Switzerland–Tibet on the occasion of the «China Games.» Once again, Publicis was the only Swiss entry to make it among the 26 winners in the TV/Cinema category, with TV spots for the Yellow Pages. This means that all finalists from both agencies were honored with awards by the juries. Advico Young & Rubicam, on the other hand, had no such luck: The Gockhausen-based agency had seven entries on the shortlist but did not receive a single award. «Switzerland: A Cliché.» Images of Switzerland from a foreign perspective. Impressions and reflections on the topic of Switzerland—from people living abroad. This is the theme of an exhibition at Plattform 22, TBWA’s cultural gallery at Freihofstrasse 22 in Zurich. In the exhibition and book project by Urs Stampfli and Alexander Gächter, 100 people in 36 countries were asked the question: “Keyword Switzerland: What comes to mind right away?” The responses were submitted via disposable cameras and questionnaires. The exhibition opening will take place on October 16 at 6 p.m.
Aida Offline. While at Zurich’s Schauspielhaus some rats seem to be abandoning the sinking ship, mice have recently found their stage at the Opera House for their big debut. www.opernhaus.ch is the name of the platform from which one of Switzerland’s oldest cultural institutions aims to launch itself fortissimo into the future. The newly designed website now offers opera fans worldwide the opportunity to «learn everything they’ve always wanted to know about the Zurich Opera,» as Lowe reports. The Zurich-based agency designed the accompanying ad. The curious mouse in front of the stage curtain will appear in the opera house’s own publications as well as in various daily newspapers and national magazines.
Roger, forever. He no longer has a business card. Instead, he’s written another book. At booth A 132 in Hall 3.0 at the Frankfurt Book Fair, it will be placed on the brightly lit shelves. Roger Schawinski’s *TV Monopoly. The Insider Story« aims to recount, »in plain language« and with many previously unknown details, the media pioneer’s behind-the-scenes adventures surrounding the rise and fall of the first private television station. The book is being published by Orell Füssli. Schawinski was told there that they »publish for eternity« when, during a visit to the publishing house, he marveled at the folios by Erasmus of Rotterdam, which are also published there. Schawi’s »eternity« continues with the release of »TV-Monopoly” on November 4.
Swiss Music Radio Calls for FM for Everyone. The niche station Swiss Music Radio (SMR), which broadcasts exclusively Swiss rock and pop music, can now be received in about 80 percent of cable households in German-speaking Switzerland after six months of operation. However, SMR would also like to broadcast terrestrially. It is applying for the new frequency allocated for a Zurich-based youth radio station, which the Federal Office of Communications (Bakom) has announced (see also page 24). SMR, however, believes that a new frequency is not enough «to meet the unmet radio needs.» In a press release, the station demands that the new Radio and Television Act ensure that Radio 105, Radio Eviva, and SMR will also be able to broadcast their programs wirelessly via FM in the future.
Girl Power. A mailing campaign by Ana Marketing & Kommunikation resulted in a sales increase of «a whopping 90 percent.» Under the headline «Some Like It Hot,» the Lucerne-based agency sent out a cool mailing designed to promote the benefits of a hormone-free product for menopausal symptoms. Attached to the order form for Klimaktoplant, a homeopathic remedy for hot flashes, was a plastic bag for making ice cubes. The 6,000 mailings brought the manufacturer, Omida, over
Almost 20 order forms arrive at her home every day for a month. Ana is an all-women agency and has been successful in the market for more than three years. In addition to menopause medications, this «non-feminist agency» also manages accounts in the construction industry as well as in sectors such as the restaurant industry, environmental protection, and trust services, explains Managing Director Andrea Bussmann.
The Cannes Festival Does Not Want German Jurors. The Cannes International Advertising Festival is barring German jurors from participating in its next competition in June 2003. Festival organizers cite the undemocratic practices of the so-called Creative Index as the reason for the exclusion. Through this index, eleven leading German advertising agencies limited their participation in competitions in order to save on fees.
German marketing partner for NZZ Online. The Neue Zürcher Zeitung (NZZ) has entrusted Quality Channel with the marketing of its website in Germany. Quality Channel is the marketing consortium of Spiegel Verlag. In addition to the news magazine’s online presence, the company also manages those of Financial Times Deutschland, Manager-Magazin, the Süddeutsche Zeitung, and the men’s magazine GQ, as well as the computer platform Heise Online. «NZZ Online stands for high-quality content for sophisticated target audiences,» Kurt Busslinger, Head of New Media Marketing at NZZ, is quoted as saying in a press release.
A living example. Vegetarian instead of cannibalistic: To vividly demonstrate the secret to Zurich’s Hiltl’s success to guests, Wirz Advertising has now created an educational T-shirt for the service staff. Once people are shown in no uncertain terms where the ribs, legs, and hindquarters are located on a living creature, they can then bite into crisp vegetables with an even clearer conscience. Thomas Kurzmeyer, the copywriter, wrote the text for the T-shirts. Barbara Hartmann, the art director, contributed her detailed knowledge of anatomy.

20 Minuten and Blick are weighing their options. After the commuter newspaper 20 Minuten gave Tamedia’s advances the cold shoulder, rumors are swirling about other potential partners. The most credible suggestion so far: an advertising partnership with Blick. Bruno Blaser, publishing director of Blick, struck a diplomatic tone in an interview with WerbeWoche: «These days, you always have to explore all options.» However, he said there’s nothing of the sort in the works. Rolf Bollmann, publishing director of 20 Minuten, echoed this sentiment: «Every day, we mull over which partnerships would be good for us.» However, they haven’t discussed this with Blick yet. «It would make sense, of course,» Bollmann added, noting that the recent launch of Mach Basic shows that the two readerships have little overlap.

SCC deepens the positioning of the alpine clothing brand HaglöfsBy Ernst Weber Those who climb or ski at icy heights in Haglöfs clothing easily forget that they are even dressed. For the Swedish clothing manufacturer's new series of advertisements, Sennhauser Creative Consulting (SCC), Zurich, photographed mountaineers in tricky situations and documented why you can't feel the clothing.
The company Alpine and Climbing Equipment AG (ACE), based in Amden SG, is at home in the extreme mountain sports sector. Last fall, ACE launched the Swedish leisure clothing brand Haglöfs on the Swiss market. Founded in 1914 by Viktor Haglöfs, the brand is by far the market leader in Sweden with a market share of around 30 percent in the outdoor sector.
A performance that lets the viewer down the rope
The launch was accompanied by an advertising campaign designed by SCC. It implemented the benefits of the clothing quality in a spectacular way. The motifs featured naked ice climbers. The slogan "The less you notice us, the better you feel" emphasized the high wearing comfort of the clothing. A follow-up campaign is now set to deepen the positioning path taken.
"Haglöfs puts the functionality of the clothing above the design. That's why it's at the center of communication," says Richard Bolt, owner of ACE. The breathable garments, which are made exclusively from tested brand fabrics such as Goretex, are characterized by the fact that you can move freely in them, don't freeze and don't sweat, Bolt continues. Another typical feature of Haglöfs is the equality of the men's and women's collections: men's clothing is also made for women.
Haglöfs is making rapid progress on the positioning route, as the sales curve has climbed steeply since the launch. Importer Richard Bolt estimates that the market share is already at five to ten percent. In the current year, ACE is expecting sales of 1.2 to 1.3 million Swiss francs. And for the coming year, he even expects growth of 20 to 25 percent.
The new advertising campaign shows mountaineers who forget that they are clothed. The new slogan "Haglöfs, alpine clothing you can't feel" communicates the USP more clearly than the claim from last year's campaign.
The motifs were photographed in front of and in mountain huts at over 3,000 meters above sea level. "You can't conquer a new market with a casual image campaign, you have to do something strikingly new," comments René Sennhauser on the presentation.
AD Rating

Haglöfs campaign
AdRaters produced divided opinions on the Tages-Anzeiger advertising campaign. Now the extreme raters among the AdRaters are being asked to give their opinion on SCC's ads for Haglöfs. By mouse click, eagerly, at www.werbewoche.ch/adrating
Tages-Anzeiger campaign
Top: 41,57%
Flop: 58,43%
Praise and criticism of ad-raters summarized at www.werbewoche .ch/adrating/comments

FuP positions IT service provider Tetrade as an IT integrator in a regressive marketThe IT integration company Tetrade, founded in 1994, does everything differently to its competitors when it comes to communication. While the latter save on advertising, Tetrade digs deep into its pockets and positions itself in the depressed IT market with an image campaign. And it is doing the right thing. According to Computerworld Switzerland, most system integrators reported declining figures last year, but the Gümligen-based company with 42 employees was able to increase its turnover from 6.5 to 8 million Swiss francs.
The campaign was conceived by the Bern-based agency Freiburghaus und Partner (FuP), which won the mandate last August in a pitch against three competitors. The implementation attempts to capitalize on the fact that Tetrade was apparently one of the first IT service providers to call itself an IT integrator. By focusing on this core competence, the company wants to occupy this area for itself.
The ads are primarily aimed at increasing awareness, which leaves a lot to be desired even in the Espace Mittelland catchment area. This is all the more surprising given that the company's customer portfolio includes well-known names such as Swisscom, Swiss Post and SBB. Secondly, the campaign is intended to present the company "as a trustworthy IT integrator that, unlike many of its competitors, provides its services on time and on budget," says Vera Sommer, Marketing and PR Manager at Tetrade.
Islands are joined together to form landscapes
The motifs show Tetrade CEO Michael Liebi at a urinal and Louis Oetiker, Key Account Manager, talking to a stranger in the sauna. "What do you do?" the strangers ask. "We integrate IT", replies the interviewee purposefully. While the images transfer the events to a personal level, one could see the economizing moment of system integration depicted in the brief dialogue.
The presentation is intended as an investment in the future, although the company is secretly hoping for an immediate response. As the system landscapes of many companies consist of individual system components that are not networked with each other, the topic of integration is becoming increasingly important.
According to Barbara Bürgy, consulting group leader at FuP, there is a growing realization that networking IT islands into entire IT landscapes can actually increase efficiency and achieve relevant cost savings. By including subcontractors, customers or subsidiaries in the network, she adds. Ernst Weber

Muse & Musse Gabriel Heuberger What was the last cultural event you attended?
Gabriel Heuberger: The special exhibition by Ellsworth Kelly at the Fondation Beyeler.
What are you reading right now?
Heuberger: "Gentle Hands" by Frédérick Leboyer. Because I've just become a father and want to do my bit too.
What CD are you currently listening to?
Heuberger: Paul Oakenfold, Moby, Antoine, Smashing Pumpkins and Costes.
Which movie would you most like to see again?
Heuberger: "Terminator 1", because it was so indescribably impressive at the time.
What TV show did you fall asleep during the other night?
Heuberger: At SFi, because it has no advertising.
What is your latest discovery on the Internet?
Heuberger: www.stern.de has a great image archive, www.ya kinsworld.ch is unbeatable.
What could you never do without?
Heuberger: To the cigarette after getting up.
What do you do in a free minute?
Heuberger: I smoke another cigarette.
Love is ...?
Heuberger: ... indescribable at that moment.

In addition, three executives are stepping down at the Lucerne-based regional broadcaster Tele Tell: Managing Director Hansruedi Hottiger, Editor-in-Chief Monika Senn, and Marketing Director Esther Infanger. The resignations are due to planned changes in the organization and programming that will result in closer ties to Tele M1. Tele Tell and Tele M1 are part of the AZ Medien Group (AZM). Senn’s successor will be Ernst Meier, the current editor-in-chief of Azonline.ch, starting in mid-November. Program Director Heinz Lang will continue to oversee editorial operations for both stations. In the marketing department, there will be a single Head of Marketing & Communications going forward. Kurt Schudel, currently sales manager at the Business Guide to Switzerland, will assume this role. Michele Macaluso, who was previously sales manager at Tele M1, has been promoted to the new position of sales manager for both stations. Evi Bossard at Tele M1 and Kurt Schudel at Tele Tell will now lead their respective sales consulting teams.
After leaving the advertising agency Freiburghaus and Banderini at the end of 2001, Pia Banderini has now founded a new company. Through Piabanderini Kommunikation, she focuses on strategic and conceptual consulting for integrated communications.
Copywriter Roy Spring will be joining the advertising agency Publicis in November. Before entering the advertising industry at Wirz in early 2000, Spring worked as an editor in the «Life» section of *Die Weltwoche*.
Brigitte Aeschlimann, Controller, and Reto Mürner, Key Account Manager for Tele Züri, are leaving Belcom, Tamedia’s electronic media marketing arm. Aeschlimann will take on the role of CFO at a new company, explained Belcom Director Andreas Meili.
After 14 years at Contexta, Client Service Account Director Marco Mesot left the Bern-based agency at the end of September. Together with a partner who has not yet been named, he will launch a communications agency. It is still in the early stages of development: «We’re still thinking about the right name,» explains the soon-to-be founder.
The Board of Directors of LZ Medien Holding has appointed Jörg Schnyder as the new Chief Financial Officer of the LZ Group and Managing Director of LZ Management AG, effective as of the beginning of 2003. He succeeds Andreas Lindemann, who is leaving the company after several years of service. Schnyder has been with the LZ Group since 1995, most recently serving as Andreas Lindemann’s deputy at LZ Management AG.
After more than three years, Zurich-based freelance film director Werner Haltinner has terminated his gentleman’s agreement with the production company Wirz+Fraefel. As a result, he is no longer under an exclusive contract and will be able to work with younger production companies such as Blood Sweat & Tears or Abrakadabra in the future, in line with his wishes.