In addition, Marc Görtz is stepping down from his position as co-managing director of the private TV station Sat 1 Switzerland. He will assume additional management responsibilities as deputy head of RingierTV and will serve as a programming consultant for Sat 1 Switzerland. Görtz’s successor will be Angela Sgura. Starting November 1, she will manage the station’s operations together with Christian Gartmann. Sgura has served as finance director at RingierTV since 2001 and will oversee the finance and controlling divisions on the executive board of Sat 1 Schweiz AG, as well as represent the programming division externally. Gartmann is Managing Director of the marketing agency SevenOneMedia Switzerland and represents the ProSiebenSat.1 Group on the executive board of Sat 1 Switzerland.
Effective early November, the PR agency Brauchbar Büchel & Partner will change its name to Advocacy AG. Mathis Brauchbar, Dominik Büchel, and Conrad Engler will remain the owners and members of the executive board. Andreas Schöllhorn, a trained biochemist and patent attorney, will join the team as a consultant.
The shareholders of Radio Edelweiss AG have unanimously transferred operational responsibility for the local radio station in northwestern Switzerland to the Basler Mediengruppe (BM). The outgoing board members Bernhard Burgener and Alois Erath were bid farewell with thanks for their service to Radio Edelweiss. BM CEO Beat Meyer was unanimously elected as the new chairman of the board. Other members of the board are Ruth Ludwig-Hagemann, Peter Wyss, and Tanja Schmidt (all from BM); Daniel von Wattenwyl (Radio Edelweiss); Christoph Richterich from the communications agency Richterich & Partner; and Francis Rivollet from the French radio group NRJ.

At the end of November, Karin Sommer will be leaving *Weltwoche* to take on a new challenge. She has served as regional sales manager for Zurich East and Eastern Switzerland. Ariane Vuagneux (pictured) will succeed her. She previously served as the advertising and PR manager for the Alrodo perfume chain and subsequently as head of reader advertising at Weltwoche.
The Bern-based event agency Eventicum AG is separating from its parent company, Polyconsult. Managing Director Beatrice Trachsel acquired the advertising agency's 60-percent stake effective November 1 and is now the sole owner.

Little interest in Hitradio Z - and the offer is unclearBy Markus Knöpfli Zurich's Hitradio Z is up for sale. But who will take over the station? Many of the potentially interested parties are turning it down. The NZZ Group, Tamedia, Clear Channel, Radio 105, AZ Medien or Radio Top are the most likely candidates.
The surprise in the industry is huge: hardly anyone expected Goldbach Media to want to sell the very company from which it emerged. It also seems that Goldbach Media has not really offered its channel to anyone yet. Last Friday's communiqué was therefore launched as a free advertisement in true cross-media fashion - probably to save money.
However, the information in the "advertisement" was incomplete. On Tuesday, nobody knew for sure what exactly was being sold from Hitradio Z: 100% or just shares in it? Also part of the IP Multimedia sales crew? And at what price? Figures between 18 and 30 million are doing the rounds. In the meantime, Goldbach CEO Klaus Kappeler has at least announced that Hitradio Z is for sale in whole or in part, but in any case without the sales crew (see page 18).
Goldbach is under pressure to sell, as Hitradio Z has been steadily losing market share since its repositioning. 2.9% at the end of last year, 2.6% at the end of June 2002 and at the end of September the station still had a market share of 2.4%. During the same period, competitor Radio 24 was able to increase its market share from 3.1 to 3.7%. The wider the gap widens, the more this puts pressure on the sales price. This is why a crew led by Z CEO Jürg Bachmann is currently making hasty "adjustments".
No scope for other content at Hitradio Z
But who could be interested in buying the channel? Clear Channel Plakanda (CCP) is the only one to express "clear interest". However, CEO Beat Roeschlin points out that CCP is not allowed to hold a majority stake for legal reasons due to its American parent company. However, the company no longer wants to get involved in a minority as it did with One FM and Lausanne FM. "For us, Hitradio Z is therefore a lost opportunity," says Roeschlin regretfully.
Giuseppe Scaglione, on the other hand, does not want to "rule anything out". The head of Radio 105, who has been looking for an FM frequency for a long time, has already informed his Italian partner Finelco (49%) about the new opportunity. However, only the "Z-shell" (i.e. frequencies and license area) would be of interest to 105, as this would give Scaglione an even larger area than the Zurich youth radio station, for which he has applied along with many others. "We'll certainly keep our eyes and ears open," says Scaglione.
Another potentially interested party is NZZ, currently a shareholder in five radio stations. However, Beat Lauber, Head of Regional Newspapers, denies this. "That's not worth considering for us, as Z doesn't fit in with our strategy." The NZZ Group's radios are regional newspapers, while the NZZ sees itself as a national newspaper, so a local Zurich station would not fit in. Not even from a pool strategy perspective? "We define ourselves in journalistic terms," replies Lauber succinctly.
At first glance, Tamedia, owner of Radio 24, hardly seems to be a viable buyer, as it had to part with Radio Zürisee on the instructions of the Federal Office of Communications (Bakom) because the diversity of offerings appeared to be at risk. Tamedia spokesman Peter Hartmeier cites legal arguments against a purchase of Z, but interestingly, no strategic arguments. However, when asked whether Tamedia was not even considering an acquisition, he said: "If we were considering it, I wouldn't tell you."
Would it be legally possible for Tamedia to take over Hitradio Z but turn it into a youth or classical radio station? Roland Zbinden, media lawyer at Bakom, emphasizes that both a change of ownership and a reorientation of programming would have to be submitted to the Leuenberger department. In particular, issues relating to the diversity of media and offerings would have to be examined. Furthermore, this would have to be investigated by the Competition Commission, which could see the Zurich advertising market as being too strongly dominated by Tamedia.
Apparently nobody wants to mess with Tamedia
There was no outright "no" from Baden. However, Peter Wanner, board delegate of AZ Medien, expresses only "little interest", as Hitradio Z makes little sense for the group for strategic reasons and hardly enables any synergies. "We would be taking on strategic risks with the number two radio station in Zurich," he says with a sideways glance at Tamedia, which has a cross-media presence in Zurich.
Another candidate could be Radio Top, which could virtually add a fourth window to its windows in Winterthur, Thurgau and St. Gallen, which is economically and strategically interesting, albeit uncertain in terms of media law. Top boss Günter Heuberger does not reject the idea outright, but cites financial concerns. He also does not see a merger with AZ Medien or other, smaller publishers around Zurich, as hardly anyone would want to mess with the big neighbor Tamedia.
In fact, there is no sign of enthusiasm at Zürichsee Medien and Zürcher Oberland Medien AG. No information was available from Ziegler (Landbote) and Akeret (Anzeiger von Uster), and for Rudolf Rentsch, Director at Vogt-Schild/Habegger (Solothurner Zeitung), joining Z is "not an issue".
Hanspeter Lebrument, Delegate of the Board of Directors of Gasser Holding in Chur, is also "not interested in the number two in Zurich". And Beat Meyer, CEO of the Basel media group, does not want to get involved in a new Zurich adventure. Sacha Wigdorovits of 20 Minuten also waves goodbye, Roger Schawinski is bound by a non-compete clause following the sale of Belcom to Tamedia, Christian Kauter, CEO of Allgemeine Plakatgesellschaft, has no radio strategy, unlike CCP, and PubliGroupe does not want to get involved in radio marketing again. No statement was available from Jean Frey, nor from Espace Media Groupe. However, as the latter has strong ties with Tamedia, an entry into Z is out of the question.
Everyone is talking about Hitradio Z - no one is talking about Radio Ri, in which Goldbach Media holds a stake of 35%. Is that also up for sale? According to Kappeler, this is at least not out of the question. The NZZ Group is most likely to be interested, as it directly and indirectly owns around 47%. "We will of course discuss expanding this stake," says Lauber.

Stefan Gürtler has strengthened cR Kommunikation at a strategic level since October 1Head of the week "I have returned to a modern agency" He does not define himself by functions, but by tasks and competencies. This statement comes from Stefan Gürtler, who until a few weeks ago was Head of Corporate Communications and Senior Vice President of Bluewin. But for an agency with flat hierarchies, that's just the way it should be. Since October, the 39-year-old has been responsible for establishing and expanding new business areas and developing new products at cR Kommunikation.
Despite the change of front, the area of responsibility is the only really new thing about his job, as he made his debut at the Küsnacht-based PR agency back in 1994. Gürtler describes his re-entry as a "home run" that lasted six years. After 1996, this run took him via the Compaq, Farner Public Relations and finally Bluewin bases. During these years, contact with cR was never broken off. On the contrary: during his time at Bluewin, the exchange intensified, as cR was the Internet service provider's in-house agency from the very beginning.
When Gürtler joined, Bluewin was still an independent company on its way to the stock exchange - a "dream project" for him. But the stock exchange listing was called off. Swisscom "demoted" Bluewin to one of its departments. "Things naturally became a little quieter in terms of communication," says Gürtler. This also created space for new challenges, he says, explaining the background to his job change. The hobby sailor explains that he then dropped anchor again at cR due to the agency's great development potential and willingness to develop. "This must inevitably lead to 'dream projects'," Gürtler is convinced. At Bluewin, he learned the value of marketing managed according to business criteria. He now wants to share this benefit with cR customers.
Not much has changed during his six-year absence: it's still the same game and almost the same team. "I left a modern agency and returned to a modern agency," says Gürtler. However, new areas such as public affairs and health care have been added, as well as a sophisticated infrastructure and a branch in Bern. And the coffee has gotten better, jokes the married family man.
Gürtler has set himself three goals for the future of his agency: operationally, he wants to make a substantial value contribution to the company. In terms of content, he wants to expand his consulting expertise. "And mentally, I want to enjoy my work just as much as before."
Simone Keller

Honesty is the best policy. That must have been what the advertisers at Publicis were thinking when they designed an ad for the latest issue of *Bilanz* with the tagline «Welcome to the Cayman Islands.» The issue of the business magazine being promoted promises a report on «The Best Tax Havens» as well as «tips and tricks» for dealing with the nuisance of taxes. Let’s just briefly consider whether the astonishing candor of this ad’s message is a sign that the editors of Bilanz will soon be able to print a story about the end of Swiss banking secrecy. Or as Tony Blair put it earlier this week during Federal Councilor Pascal Couchepin’s visit to London: «Banking secrecy is outdated and has no place in the 21st century.» Crosswalks. The industry has long known that Frank Bodin used to perform as a concert pianist. Less well known, however, is that the current CEO of Euro RSCG also worked as a road painter in his younger years. «Crosswalks and shark teeth were more interesting than the median strip on the highway,» Bodin reveals in a «People & Places» feature in the November issue of NZZ Folio. The article also reveals that Bodin actually wanted to become an opera director. He was working with Rolf Liebermann at the Hamburg State Opera when he received the news that he was about to become the father of twins. «Of course, that makes you think twice,» said the musician, and he quickly became a star advertising executive.
Klaus Stöhlker isn't complaining. The PR agency Klaus J. Stöhlker AG is optimistic about 2003. One day after the Association of Public Relations Agencies (BPRA) announced the first industry downturn since the 1980s, Stöhlker reported «good prospects for experienced strategy consultants in the field of integrated communications» for the coming year. «The downward trend affecting other management consultancies isn’t affecting us,» agency head Klaus J. Stöhlker is quoted as saying. Still, even Stöhlker must «conform to the discipline of our clients, most of whom are implementing cost-cutting programs,» COO Stephan Oehen notes.
Boulevard Falkenstrasse. «Maradona is recovering in the Jura,» read the headline in the NZZ am Sonntag on
November 3. However, the illustration featured not the former soccer star, but a cow with a soccer ball. The text stated that Maradona was not a cocaine addict and, moreover, was an ox. The astonished reader also learned that this bull had ended up in a monastery, where his horns were sawed off, ultimately turning him into an ox. Of course, “Maradona” refers to the animal that escaped three years ago on its way to the slaughterhouse and stormed onto the Letzigrund field, where it was ransomed by the FCZ board and has since served—albeit rather unreliably—as the team’s mascot. Now the NZZ am Sonntag has tracked down the ox at an animal boarding facility in the Jura—and the media world is puzzling over it: Is this already the new investigative journalism, or are these just the first tentative steps toward tabloid journalism from Falkenstrasse?
DaimlerChrysler honors Alex Schmid with a Gold Star Award. The direct marketing agency Alex Schmid BSW (AS) in Zollikon was honored by DaimlerChrysler with a Gold Star Award. This award recognizes outstanding achievements in global Mercedes marketing communications.
Slashed mattresses. Anyone who still has the patience to follow the stock market’s daily fluctuations will find one thing confirmed above all else: Traditional saving and retirement planning through a bank is once again
It’s the trend. And according to an ad by Jung von Matt/Limmat, the best place to do this is at the Graubünden Cantonal Bank. Under the slogan «Get out of the mattress!», the bank is now urging the people of Graubünden to invest their hard-earned savings in a way that’s both profitable and especially secure. To this end, Jung von Matt/Limmat is currently hanging old mattresses on B12 billboards—real ones, of course, and slit open. Accompanying them is the message: «Yet another customer who has brought their savings to the Graubünden Cantonal Bank.»
Everyday Life in the Newsroom. In the late 1990s, a new trend in Swiss press photography emerged from the magazine of the Zurich-based Tages-Anzeiger: portraits in which two seemingly mutually exclusive approaches converge—visual perfection and the journalistic principle of reality. One hundred such images, compiled in a book that is a strong contender for awards, now bear witness to this open—and often tongue-in-cheek—perspective of a young generation of photographers. Among those featured are former ambassador Thomas Borer, photographed through the door of a back room; Ulrich Bremi next to a giant cactus; Jana Caniga posing with a donkey; Viktor Giacobbo with his head cropped out; and Ruth Metzler sitting down (or being helped up?) from a chair. Roger Köppel describes how the images came to be in an accompanying text: «For the most part, these are journalistic commissions that were created outside of sheltered workshops amid the chaotic planning of everyday editorial life.» The book *Hundred Portraits in Alphabetical Order* is published by Christoph Merian Verlag (ISBN 3-85616-172-4).
A baby never lies. Just three drops of Somerset’s Shaving Oil are enough to give you a smoother shave than using lots of lather and gel on your chin and in your nostrils. Lowe Zurich doesn’t try to convey this message with a «predictable headline,» but relies solely on visual imagery.
Various portraits of tall, strong men who have shaved their beards back to baby-smooth skin showcase just how close a shave is possible with this product in Somerset’s new ad campaign. Lowe Zurich will handle Somerset Shaving Oil’s international account and, as part of the campaign that has just launched, will develop creative solutions for additional ads, posters, and point-of-sale materials.
The Book for the Night. Twelve columnists plan to go on tour together to bring their writings to life through reading. The five «Nights of the Columnists» are set to take the stage in Basel, Bern, St. Gallen, Lucerne, and Chur and «have practically called for a book» that brings together the best pieces from the «Night of the Columnists.» Prominent writers active in a wide variety of media—from Gisela Widmer and Katja Alves to Max Küng and Richard Reich, and on to Linus Reichlin—are now featured in this book, guaranteeing an entertaining read. The «Book of Columnists» was edited and produced by Hans Georg Hildebrandt’s Büro für Texte und Firmenpublizistik. Art Director Nina Thoenen of Matadordesign was responsible for the book’s design. The Swiss fashion label Navyboot made the production possible with a generous contribution. The book can be ordered at [email protected] and costs 18 francs.
Basel Exile. Many former GC stars play for FCB—no wonder, since they learned the game from current coach Christian Gross. For Basel fans, however, that’s far from a reason to be overly friendly toward GC. On the contrary: The league rival remains a red rag to FC Basel fans—even for those who work and live not far from the GC stadium. In fact, they’ve just founded the first FC Basel fan club in Zurich. Once a month, they meet in their matching jerseys at a Zurich pub. To ensure the fan jersey looks just right, Henkel has launched a campaign with the tagline: «Better to wash it right than to switch fan clubs.» The campaign was created by the team at cR DDB Basel: Creative Director Hans Tanner and Art Directors Gabriel Heuberger and Felix Zimmermann.

TBS Identity emotionalizes a hormone-releasing contraceptive for ScheringWith the introduction of the pill in the 1960s, the pharmaceutical industry also began its battle for pole position in the newly developed market. Today, women can choose between a variety of contraceptive methods, with birth control pills still being the most commonly used. In autumn, the Swiss branch of the German pharmaceutical company Schering wants to promote the hormone-releasing intrauterine product Mirena as an alternative to the pill and sterilization. The pharmaceutical giant was the first to launch the contraceptive pill on the European market in 1961 and is now the market leader in the field of fertility control. In 2001, this Schering division generated 23 percent of group sales or around 1.12 billion euros, which corresponds to an increase of 16 percent compared to the previous year. With sales of 100 million euros, Mirena is the 12th best-selling Schering product.
TBS Identity is now intended to raise awareness of Mirena and anchor its consumer benefits. For the first time, the campaign is aimed directly at the end consumer, women aged 25 to 45. The realization shows women forming a secret sign with their hands. TBS consultant Beat Aeschlimann: "The hand sign is an image of the logo." It symbolizes the uterus as the place where the method works. As Swiss legislation is very restrictive when it comes to advertising prescription-only medicines - it is forbidden to mention the product, for example - only the homepage is shown on the advertisements: www.mysecret.ch takes the consumer to information about Mirena. The campaign aims to present the topic of contraception as a secret that is decided by the woman alone, the consultant continues. "The brand is thus anchored in the emotional sphere". In addition to advertisements, TBS also created the website, brochures, flyers and doctors' mailings. Simone Keller

Muse & Musse Christian Bircher What was the last cultural event you attended?
Christian Bircher: A cheese fondue meal with Austrian Wiener schnitzel fetishists.
What are you reading right now?
Bircher: "Instructions for Switzerland", by Thomas Küng. Because there is also a lot to laugh about the Swiss.
Which CD do you currently prefer to listen to?
Bircher: Depending on your mood.
Which movie would you most like to see again?
Bircher: "The third man" - because I've never seen the inside of the Hotel Orient.
What TV show did you fall asleep during the other night?
Bircher: "Welcome to Austria" on ORF 1.
What is your latest discovery on the Internet?
Bircher: www.absurd.org
What could you never do without?
Bircher: On everything.
What do you do in a free minute?
Bircher: Fill out such questionnaires.
Love is...?
Bircher: ...Ask me in 50 years' time.

Zurich-based advertising agency Lowe is now responsible for Lever Fabergé's Axe and Sun brands and for the Philipp Morris cigarette brand.Etat-News Lowe for Philipp Morris, Axe and Sun Lowe Worldwide already handled Lever Fabergé's deodorant and dishwashing liquid internationally. The Swiss marketing managers have now followed suit without a pitch. The previous agency was Grendene Ogilvy & Mather. The new campaigns are to be launched next year. According to Lowe consultant Nicolas Edelmann, the cigarette brand was last looked after by the agency Bosch&Butz, which was dissolved in May 2000. A redesign of the brand image is planned for 2003.
Bucherer switches to Spillmann Felser Following a pitch, the watch brand Carl F. Bucherer is now having its international advertising budget managed by Spillmann Felser Leo Burnett (SFLB). The previous budget holder was Euro RSCG. An international brand campaign will be launched next spring in Asian, Arabic and European markets.

Weber Hodel Schmid wants to sanctify Sunday again for the SonntagsZeitungBy Andreas Panzeri "A bit of Sunday from Sunday" is the name of Weber Hodel Schmid's new campaign for the SonntagsZeitung. The subtle play on words provides both the intellectual elements (from an NZZ am Sonntag) and the entertainment (from SoBli). A mix that also leads to the ideal complement in the advertisements.
"Sunday, bloody Sunday" is how John Schlesinger once summed up this mood in a movie title: Family hose, forced walks, visiting the in-laws, feeling more lonely due to a lack of work colleagues, keeping Sunday watch, ironing, tidying up the apartment, clearing up pending matters in the office - or, more recently, reading the newspaper up to two kilos. "A bit of Sunday from Sunday" is now the name of Weber Hodel Schmid's (WHS) antidote.
The new campaign for SonntagsZeitung (SoZ) was launched on November 3, with a "gently renovated" layout (less clunky titles with the simultaneous courage to offer more upmarket entertainment). Weber Hodel Schmid's second SoZ campaign is basically a continuation of the advertisements and posters in search of the right middle ground. Between the too small and the too large skull, the SoZ was chosen in July as the ideal headline paper in the middle between NZZ am Sonntag (NZZaS) and SonntagsBlick (SoBli). The comparative advertisement also showed a potato, an egg or a portion of caviar in the same egg cup, which only fit once.
That campaign, launched three months after the launch of the NZZaS, was primarily used for positioning. The current campaign is strategically suitable for positioning and for actual product advertising. As the name suggests, SonntagsZeitung is "the right newspaper for Sunday" or, in other words: "The reader campaign is intended to confirm to readers that they are reading the right product," says publishing director Sandra Geiger. For Reini Weber, SonntagsZeitung is the ideal paper for Sunday because it is "lightly entertaining and at the same time journalistically sophisticated".
Read SonntagsZeitung
Promises a break from Sunday
After the SoBli advertises with "more Sunday", the SoZ now promises "A bit of Sunday from Sunday". Six ads with this claim are planned until the end of the year. All advertisements refer to the negative Sunday world of a reader in a full-page text section. As a positive break, however, this text is broken up with an excerpt from the SonntagsZeitung. According to the motto: "The SonntagsZeitung is the right newspaper for everything you do on Sunday", a primary school teacher, for example, has to correct essays on Sunday. In between, however, she still has the feeling of a real Sunday when her gaze briefly falls on the SonntagsZeitung and a fat, beautifully grilled sausage glistens in front of her. Another subject shows the feeding schedule of zookeeper Zollinger at Basel Zoo. At 2 p.m. it's "Sunday newspaper" time for him too - and at 6.30 p.m. he feeds himself. With a pint of beer.
The series can be continued at will and also adapted to current events, as Reinhold Weber says. A subject with the journal of a recruit who has to stand guard on Sunday and finds at least one picture of a beautiful woman in the SoZ as a small Sunday stand-up, is to appear at the beginning of the new recruit schools in February.
In the current situation of the media market, the campaign will mainly appear in Tamedia's own titles as well as with occasional placements in NZZ, Weltwoche, Cash, Bilanz, HandelsZeitung, BaZ, BZ and NLZ. A commercial is not planned. However, posters are under discussion. In addition, the most interesting topics from the current issue of the SonntagsZeitung will be announced on a full page in the Tagi on Saturday, albeit in a new look and under the motto "Sonntags:Zeitung". The same title will also be used for posters on newsstands and newspaper boxes.
WHS won the mandate for the SonntagsZeitung in a pitch at the beginning of May. This is Weber's second time advertising for SoZ. The first time he was still employed by Aebi. "I've also advertised for the Tagi twice with two agencies," he says, amused by his perseverance in the newspaper industry. In addition to the two Tamedia titles, he has also advertised for the NZZ, Schweizerische HandelsZeitung ("Das kapitalistische Manifest"), Basler Zeitung, Sport and NZZ Folio in his career as a newspaper salesman, alongside eight years of "Wir bleiben dran".
His most recent work aims to strengthen the SoZ less in the fight against the SoBli than against the NZZaS. One idea for SoZ advertising that was not pursued further was literary advertisements by well-known authors describing a typical Sunday mood. But the newspaper advertiser could serve up this campaign later.

Pierre Lamunière doesn't think much of Hebdo competitionWhy go far away, look, the good is so close? What applies to almost all Swiss media companies does not affect Edipresse. Pierre Lamunière, head of the French-speaking Swiss media house, is investing in the Iberian peninsula and is letting rumors be rumors, with the industry recently puzzling over whether Lamunière is planning a weekly news magazine to take the wind out of the sails of Ringier's flagship Hebdo, which is currently floundering without fortune. But when asked by "Tagesschau" journalist Darius Rochebin whether he didn't feel like challenging Ringier, the media mogul was all sibylline. It is always interesting for him to think about new launches.
Lamunière was more specific to WerbeWoche. He assured us that he had no such project in the pipeline. Instead, his publishing house wants to strengthen its commitment abroad. The focus would be on expanding in those European countries where Edipresse is already operating successfully.
He increased his stake in the Portuguese media group ACJ from 33.3 to 50% and raised CHF 34 million for the deal. Edipresse and the Impresa Group bought the stake of their previous third partner Abril Jovem Investments. ACJ is the leader in the Portuguese magazine market and had a turnover of over 66 million euros last year. With its involvement in Spain, Edipresse is becoming an important player in the Iberian media market, where revenues are currently somewhat more encouraging than in the still important domestic market. In French-speaking Switzerland, meanwhile, the media boss's hands are tied. The Competition Commission has postponed its decision on the purchase of the Corbaz Group in Montreux (WW 19/02) by a further two months because it allegedly lacked important information to make a decision.
The Edipresse patron only appears to be taking this delay in his stride. After all, he has to stand idly by and watch as the French publisher Hersant, who already secured the Neuchâtel dailies L'Impartial and L'Express in the spring, has continued his shopping spree in Cossonay in the canton of Vaud. With the acquired Journal du district de Cossonay, the French publisher is competing with the Edipresse newspaper Journal de Morges.
Anita Vaucher

Objective: Anchoring the messages from the "Spin the globe" umbrella campaign in an intelligent, playful way and opening a dialog with the target groups.Siemens Switzerland Advertising media: Online competition, banners, permission-based marketing, tender posters. Deployment: From mid-October to the end of December.
Client: Siemens Schweiz AG, Zurich; responsibility: Alessandra Veccia, advertising consultant. Consulting/mediation: Publimedia Webadvertising; responsibility: Tobias Fehrlin.

A good look—or haircut—isn’t for everyone. At least that’s what the revealing «before-and-after» features in various media outlets seem to show. The motto seems to be: The ugly duckling arrives for a makeover, and a newly transformed princess leaves the editorial office. Even advertising seems to be captivated by the appeal of these visual transformations. Mondo Valentino and Lee Cooper encourage people to make a change. Right? Oh, how I miss Michelle Hunziker on the cult classic show «Cinderella,» who would cheer a heartfelt «Sooooooooo beauti-ful» after every transformation. Take heart—hair grows back. Chandra Kurt [email protected]

Sex & The Tivivon by Anna Esposito
Sex is booming. Or rather: Advertising for sex is booming. Or more precisely: Advertising for «substitute sex» is booming. As was euphorically reported last week, 495,372 sex commercials have already been aired on German television this year—about 100,000 more than last year. “Call! Me! Now!”—pant, moan, 696 969 9696! With this simple formula, you can make an incredible amount of money—and even increase the happiness of humanity. After midnight, the TV has become a marketplace for fulfillable desires and a mouthpiece for needs that are neglected in everyday life. For many, what flickers across the screen is more real and tangible than the live experience. It would be wonderful if we could convince the sex industry to explore other aspects of love as well, perhaps as
Subtitles, to emphasize once again. As a nonprofit and charity campaign, it would give the image of this somewhat disreputable industry a high-gloss makeover. For example: «Kiss! Me! Passionately! Your! Wife!» Or: «Feel! It! Again! Your! Heart! Beating! Right!» As an extension, charity could also be included: «Call! Me! Moan, Your! Forgotten! Grandma! In! The! Nursing Home!» And: «Give! Me! A! Chance! groan, Your! Anonymous! Asylum-Seeker!» As well as the geopolitical version: «Don’t! Buy! Wood! From! The! Rainforest!» And for Christmas, a simple one: «Love! Yourself! And! Your! Neighbor!» This would provide a second benefit to go along with the Klimax—a little treat for the soul. Just as the catalytic converter in an engine benefits the environment, and recyclable PET bottles, being ecologically sound, don’t weigh on our conscience. Repeated half a million times, one could hope for an improvement in the quality of life—even in the heart—without the one in your pants falling by the wayside.
[email protected]
Anna Esposito is a copywriter and co-owner of Brot und Spiele, Zurich.
Business lunch

On the first hill, you can enjoy *la vida* in Spanish. Indeed, the Zürichberg is anything but blessed with restaurants that offer delicious lunches at reasonable prices, and it sadly resembles other outlying neighborhoods of Zurich, where things also look dull and dreary—at least from a culinary perspective.
The new owners of the traditional restaurant Zum Vorderberg apparently saw it that way, too, and have brought a bit of Mediterranean joie de vivre to the place. I like the pretty lounge with its Louis-whatever furniture and a bar. I like the two dining rooms, separated by the bar, because they’ve been furnished without any frills—and, let’s face it, guests today should be grateful when they get to sit in comfortable chairs. There’s just one thing I can’t wrap my head around. Why does the place have to be called «Monte Primero» now?
What matters more, after all, is what comes out of the kitchen (and the cellar), and in that regard, Andrea Zimmermann and her team have a solid, compelling concept to offer. The business lunch costs just 45 francs, consists of three courses, and occasionally features Iberian elements. Not so on Monday: salad with quail eggs, entrecôte with herb butter, and risotto. To finish, a chocolate muffin with vanilla sauce, which my advertising colleague described as having an «adventurous consistency» but tasting very good. In fact, the almost liquid chocolate tended to slide off the plate, but couldn’t because it had been eaten before it could.
The entrecôte was tender, and the risotto was also commendable in both flavor and texture. As for Menu 2—rabbit leg with polenta—there was nothing to complain about, except that it needed a lot of seasoning. The accompanying sauce was light and had a lovely tomato flavor. The vegetable soup with curry served at the beginning (to switch up the order for a change) was exceptionally flavorful and perfectly seasoned with peperoncini oil.
Of course, there were also a few nice wines served by the glass from the cellar—Spanish vintages, naturally. The dark-wood tables are covered with airy linen table runners, the cloth napkins are nice and big, and overall: the location is well-suited for business meetings because you’re seated at a comfortable distance from your neighbors—but not everywhere.
Carlo Bernasconi
[email protected]
Restaurante Monte Primero, Zürichbergstrasse 71
8044 Zurich
Tel. 01 262 33 00
Fax 01 262 15 00
No parking spaces
Evaluation

Food .......................4
Drinks ..................4
Operation ................4
Business Factor ……..3
5=top, 4=very good, 3=o.k., 2=naja, 1=flop

Five employees have been made redundant at Ringier-TV.news Downsizing at Ringier-TV completed
As a result, 4.8 positions will be cut and three vacant positions will no longer be filled. Six employees are to receive new contracts. Managing Director Hans Jürg Deutsch confirmed a corresponding report by Journalists.ch to WerbeWoche. Some of the redundancies have to do with the restructuring of programs. For example, the editorial teams of two health formats will be merged. Ringier-TV produces the programs "1x tägl." on Sat 1 and "Gesundheit Sprechstunde" on SF 2. According to Deutsch, "1x tägl." is being converted from a daily to a weekly format, as the program had "run its course". One deletion concerns the new media area. This concludes the cost-cutting efforts at Ringier TV.
Weinländer Zeitung to be discontinued The Weinländer Zeitung (WZ) will cease publication at the end of the year for economic reasons. It has lost its status as an official publication in some rural communities and is experiencing falling subscription figures. The 136-year-old WZ is now published three times a week with a circulation of 2,900 copies and employs four members of staff.