Over 1,200 short films were submitted in 2014 - Fantoche is hoping for a similarly high number in 2015: the competition is now open and national and international film creatives are invited to submit their animated films by May 25, 2015. Fantoche also announces that Poland will be the guest country at Fantoche 2015.

The "International Competition" is at the heart of the festival program. This is where trends and current tendencies in animated short filmmaking are tracked down: festival director Annette Schindler and her loyal team look for artistically daring ideas, unconventional approaches, new talents and first-class auteur films and the world's most prominent innovations. The twelve different awards are defined accordingly. With the "Best Film", "High Risk" or "New Talent" awards, the festival can take into account the different qualities that characterize animated filmmaking.

Films by Swiss directors automatically take part in the selection for the "Swiss Competition". This celebrated its premiere at Fantoche in 2009 and is now just as popular and accepted by audiences as the "International Competition". An international jury awards three prizes. The Swiss scene is thus brought into focus and at the same time presented in an international context.

The latest films for children of different age groups are selected from the submissions in collaboration with the Zauberlaterne children's film club. These films are also reviewed by a jury made up of children, and the children's jury and the children's audience each award a prize.

The online registration portal for the international and Swiss competitions is now available at Fantoche.ch opened. The registration deadline is May 25, 2015.

Program focus on Poland

After outstanding films from Poland were repeatedly represented in the "International Competition" in previous Fantoche years, an in-depth look at the Polish animated film scene was called for. Some filmmakers were able to make a name for themselves even before the political change and have made a significant contribution to creating a new dynamic in the recent past. A number of key factors can be identified for the success of Polish animated films. These certainly include the training for animated filmmakers in Lodz, but also the successful studios with which the filmmakers can produce their films after graduating from the renowned school. These will be presented as part of the program focus on Poland. With the curators Piotr Szczepanowicz and Anja Sosic, Fantoche director Annette Schindler was able to win over two outstanding experts on Polish animation art for the festival. Sosic was on the Fantoche jury for the "Swiss Competition" in 2014 and is therefore very familiar with the conditions and requirements of the Baden festival. As an animation director, Szczepanowicz was involved in "Peter and the Wolf", which won the Oscar in 2007. The short film "Ziegenort" (Tomasz Popakul), which he produced, won prizes at various international festivals, including Fantoche.

The two curators will present four programs of historical and contemporary short films and one program of animated TV series at Fantoche 2015. There will also be a studio and a school presentation as well as a "Coming Soon" screening. And, of course, Polish DJs will be spinning their latest records at the Royal.

Teaser image: Fantoche.ch
 

However, the company Top Spot has equipped the windshield of the car with a special film onto which high-resolution film sequences can be projected. For future customers who do not always want to rewind the same advertising film, there is also the option of installing a control console which passers-by can use to select different films. For example, the performance data of the model on display and details of the interior can be selected and viewed on the front screen display.

The so-called Dynamic Screen can be admired and tested at Geneva Airport until the end of the Motor Show on March 15.
 

The calendar for Lent, with a print run of 2 million, shows on the one hand the connection between our eating habits and their consequences in developing countries - for example, how chicken meat from faraway countries drives small farmers there to ruin. On the other hand, it inspires with many ideas on how to experience fasting not as a renunciation but as a pleasure.

The Lenten calendar is part of the Ecumenical Campaign, which, accompanied by posters and mailings, is one of the largest sources of donations for the two church relief organizations.

Responsible at Fastenopfer and Bread for All: Matthias Dörnenburg (Head of Marketing & Communication, Fastenopfer), Sibylle Spengler (Head of Marketing, Communication & Education, Bread for All). Responsible at Spina's Civil Voices: Lorenz Spinas (overall responsibility), Philipp Lengyel (concept/AD), Susi Kammergruber (concept/text), Martina Honegger (consulting).

The award is given to campaigns that know how to link cross-media content in an innovative and convincing as well as surprising way. In addition to the Crossmedia Award, which is worth 10,000 Swiss francs, silver and bronze prizes are also awarded. Other components of the competition are the Trendsetter Honors, special prizes that can be awarded for campaigns with particularly groundbreaking networking of the cross-media sub-areas of mobile, video and social media. As every year, all the awards presented have an influence on the creative ranking of Werbewoche.

All cross-media campaigns implemented between March 1, 2014 and February 28, 2015 and designed and developed in Switzerland, Germany and Austria can be entered until April 17, 2015 at Crossmedia-award.ch be submitted. The winners will be celebrated at the Goldbach Award Night on June 11, 2015 at Komplex 457 in Zurich.
 

It was with "some irritation" that the "one-sided statement" from SBB's point of view from the Wednesday media spokesman Stephan Wehrle told Werbewoche. Due to the non-existent statement of the accused federal enterprise, important facts and clarifications would be missing in the communiqué. So here is the unabridged view of the SBB:

"Since February 11, 2015, SBB has been issuing a public invitation to tender for the further development of its umbrella communication. The tender ends on March 23, 2015. The best five offers will be invited to the presentation on April 16 and 17 and will receive compensation of CHF 10,000. Each agency can decide for itself whether to participate in the tender and to what extent to submit a bid. Only the rights of use for the final selected concept will be transferred to SBB. The rights of use for the concepts not selected will not be claimed by SBB. The selected agency receives an appropriately remunerated service contract. SBB's procedure is transparent and complies with public procurement requirements."

SBB thus rejects BSW's accusation that it expects all participating agencies to be willing to assign the right of use, including the right of modification, to it without compensation. The views of SBB and BSW differ as far as the first step of the pitch is concerned. According to the BSW recommendation ("industry standard"), the agencies should present themselves in this step without compensation and demonstrate their competencies, but not submit project-specific creative and conceptual work.

Wehrle emphasizes that they do not want to work against the BSW. However, from SBB's point of view, it is not a matter of just presenting the agency, but also of showing a concrete direction. How much effort is put into this is at the discretion of the pitchers. They knew the rules of the game from the beginning, everything was transparent, and there was no hidden agenda or other skeletons in the closet.

Consequently, SBB does not intend to comply with the demand to suspend the current evaluation process. "We see no need for action to put out to tender again," says Wehrle. "After all, you can't change the rules of the game during a match." (hae)

For the campaign of the Swiss Card Providers Interest Group, Saatchi & Saatchi Zurich searched throughout Switzerland for twins who agreed to compare "contactless vs. cash" under conditions that were as comparable as possible. Even the cash registers were staffed with twins for the one-off test.

Lined up with identical purchases, one row paid contactless, the other with cash. At Cashless.ch a quiz invites you to guess the time difference and, with a little luck, win a shopping voucher worth 2,222 Swiss francs.

The invitation to take part in the quiz reaches credit card holders throughout Switzerland by bill insert. The campaign is also distributed online and via PR. At the same time, Tony Card is present on TV and shows how small amounts can be paid quickly, easily and securely using contactless payment.

Responsible at Interessengemeinschaft Schweizer Kartenanbieter: Matthias Meihofer, UBS (Project Manager). Responsible at Saatchi & Saatchi Zurich: Pascal Schaub (Managing Director), Felix Freese, Frédéric Nogier (Creative Direction), Léonie Kelly, Soraya Shademan (Consulting), Stella Feurer (Graphics), Shining Pictures: Stefan Bircher, Sophie Toth (Producer), David Constantin (Director). Responsible at C-Matrix: Alfred Köcher (Managing Partner), Achim Supp (Content Management), Yvonne Schäpper (Social Media).
 

The message of BBDO Düsseldorf's campaign is actually just as simple as that of most lottery campaigns: After winning millions, immediately invest in material things to make life enjoyable. But apparently, having your own island or a forecourt full of Ferraris are unfulfilled desires that make many people reach for the bill at the kiosk. One refreshing exception is lottery king Heini Sutter from Contexta, who makes many viewers laugh, but most of them probably reflect on how winning the lottery would change their everyday lives.

Experts always advise people to change as little as possible in their tried and tested lives, even if they could suddenly afford it. But the angler who has dreamed of owning his own sailing boat all his life can confidently fulfill this wish - after all, you don't treat yourself to anything else. Thanks to the new financial freedom, you can connect the dots as you see fit. No matter what the order. By the way: there are currently 10.5 million francs in the jackpot - good luck! (hae)

The interdisciplinary interplay between digital, classic and media will be expanded and refined at The House Agency from March 2015. With Grischa Rubinick and Gerry Reinhardt, two well-known personalities are joining the agency. According to the press release, this is "a further step towards achieving a top level in all areas of expertise, seamlessly linking multichannel campaigns and, above all, inspiring customers."

Grischa Rubinick Creative Director

Grischa Rubinick will take over the overall management of Creation in March 2015 and will also represent it as a member of the Executive Board. The ADC member has acquired his wealth of experience at various network agencies and has been the inspiration behind many national and international award-winning campaigns. With his passion, ambition and proven expertise, he will lead the team to creative excellence with his head and heart.

Grischa Rubinick (CD), David Roth (CD Text) and Peter Trüb (Strategy) thus form the newly formed creative team.

Gerry Reinhardt, Manager Content & Social Media

The journalist has been a fixture in the Zurich private radio landscape for the past 20 years. He was already in charge of all social media channels at Radio Zürisee. At Radio 24, where he was most recently web and social media manager and presenter, he built up and established the department. From March 2015, he will be the leader for the conception, editing and integration of digital content.

The four-year-old agency, which now has 22 employees, has also recently strengthened its team with the addition of Johannes Leonhard (multimedia producing) and the two consultants Sebastien Rouiller and Roger Hubmann.

All you have to do is send an e-mail by 10 a.m. to [email protected] stating your first name, surname and company. Your ticket will be confirmed by e-mail after the draw and deposited at reception. Good luck!

To the program of the Affiliate Marketing Conference 2015: Affiliate-konferenz.ch

In the Bern region - as well as in Murten and Spiez - a total of 12 channels will be taken off the air on April 21. One week later, the remaining 6 channels will disappear, including SRF 1, SRF 2, SRF Info and TeleBärn. According to the communiqué, comparatively few customers will be affected by the change - namely those who still use an older television set without a DVB-C tuner, for example a tube television or a flat screen with a production date before 2010. These customers will have to take action if they want to continue watching TV. UPC Cablecom primarily recommends that they purchase a modern television set with an integrated DVB-C tuner. A device for converting digital to analog signals is also available free of charge from UPC Cablecom. The company will completely discontinue analog TV in Switzerland by mid-2015. Central Switzerland was the first region to go fully digital last November. (SDA)

With the Hotelcard, which costs CHF 95 for private individuals and CHF 199 for companies, customers can stay in leading hotels at half price for a year. The offer already includes more than 500 hotels in Switzerland and neighboring countries. About the website Hotelcard.ch the discounted hotel rooms are available on a daily basis. The Hotelcard, the purchase of which often pays for itself with the first overnight stay, offers tourists, business travelers and families great savings potential. At the same time, the Hotelcard helps partner hotels to improve their occupancy rates over the course of the year and tap into new customer segments.
 
Hotelcard, based in Thun, employs ten people. Even after Tamedia's investment, the majority (80 percent) of the company remains in the hands of the existing shareholders around the founders Ivan Schmid and Marco Zumkehr. In addition to its headquarters in Thun, Hotelcard also operates a branch office in Wettingen.

Fabio Bolognese, CEO of Hotelcard, sees great potential in the collaboration with Tamedia: "As a leading Swiss media group, Tamedia can support us in further increasing awareness of Hotelcard and further developing the offer in Switzerland". Christoph Brand, Head of Digital at Tamedia, on the investment: "With Hotelcard, we are investing in a new area for us and are delighted with this exciting addition to our portfolio". Tamedia's investment in Hotelcard includes an option to acquire a majority stake during the course of 2018. The parties have agreed not to disclose the purchase price of the investment. A significant portion of the purchase price will be financed through media services.

In addition to free music streaming, access to the Swiss Music Awards and exclusive events, Viva customers can now also enjoy a cinema experience at a preferential price. Through its cooperation with Kitag (German-speaking Switzerland) and cinemas in French-speaking Switzerland and Ticino, Credit Suisse Viva is launching "Viva Movie Days" in February 2015, a national movie day on which Viva customers and one accompanying person can enjoy the best and latest films for just CHF 13 each (3D films CHF 15 / excl. 3D glasses), each with a bag of popcorn (size: small) and a soft drink free of charge.

The new campaign focuses on the moment of adventure, the Ah moment. The exclamation "Vivaaa!" links the product with the experience. The new claim "Access All Areas" underscores the banking package's claim to open the doors to a wide range of events and benefits for customers.

The campaign is fresh, cheeky and modern in a pop art guise. At the same time, it picks up on Credit Suisse's color scheme. The strong colors become real eye-catchers in POS, print, online advertising and in the cinema spot. In the current cinema spot for the Viva Movie Days, the actors react to the events on the screen in an entertaining and self-confident way, which leads to a lasting ah effect.

New are the two actors Davis and Elie, who can be found in all media. They embody the two target groups of young people and students. They always act credibly and establish a connection between the target group and the bank. Davis and Elie are to remain on assignment for Credit Suisse in the long term in order to sustainably increase awareness of the Viva Banking package. They also host the Viva Music Quiz as part of the Swiss Music Awards, for which Credit Suisse is the main sponsor.

Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Beat Wyss (Head of Marketing Private & Wealth Management Clients Switzerland), Marc Bissig, Camila Müller, Christian Clavadetscher (Marketing Viva), Anja Herrmann (Global Head of Advertising), Claudia Kuhn (Advertising). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe, Christoph Hess (creative direction), Eric Markowski (text), Fabian Esslinger, Peter von Ah, Denis Schwarz (art direction), Lukas Bossart (strategy), Walter Tagliaferri, Jonas Brändli (consulting), Dan Cermak (photography), Nadja Putzi (photo production), Lisa Biedlingmaier (image editing), Claudio Catrambone (direction), Futurelite (film production), Jingle Jungle (sound studio).