Event marketing Pius Götschi's Marketprofi in Aarau is now offering the first mobile, interactive scent cinema with "Dolby Senso-Surround" for hire. The easily transportable cinema can accommodate ten people per short film, which means up to 1000 visitors per exhibition day with a five-minute film. The mobile cinema is suitable for trade fair or sponsor presentations, promotions or events. The cinema has a screen size of 2.4 x 1.36 meters and, in addition to the option of scent control for individual sequences, also offers vibration effects, which can also vibrate depending on the movie: Interactive scent cinema.

Noureddine Ennair is Director of Sales at CNN's Zurich sales office and helps Swiss companies to build a global platform.Actually, his biography fits perfectly into a job description for the global media player CNN: Noureddine Ennair grew up in Casablanca and speaks French, English and Arabic as well as German. He has lived in Switzerland for 23 years and holds a Swiss and a Moroccan passport. The media specialist is married to a Dutch woman - as a result, their two-year-old son even has three passports. Ennair completed his basic education in the North African country of his birth. The completion of his studies in linguistics and English at the University of Human Sciences in Casablanca in 1984 paved the way for an international career in the media business.
However, Ennair came to Switzerland for other reasons. He wanted to improve his language skills and continued his studies at the Zurich School of Interpreting. His hunger for education was not yet satisfied, which is why he continued his education at Sawi in Biel. In 1993, work really took off. He joined Young & Rubicam in Zurich as a senior media planner and was initially responsible for budgeting and media planning. In 1996, he was promoted to International Media Director and took over responsibility for the entire area of media account management.
After nine years at Young & Rubicam, he joined Universal-McCann in Zurich in 2002 as a management supervisor - until one day he received a call from CNN. "It's the brand," he says dryly when asked what drew him to CNN. Even before the Internet age, the news channel was already living the "global village.
Since the beginning of the year, Ennair has been head of the Zurich office of Turner Broadcasting System Ltd. "Switzerland is still a small market for CNN, but it has great potential," says the new Director of Sales. Many international brands such as UBS, Credit Suisse, ABB, Novartis are present all over the world and see in CNN a channel that can ideally cover their "internationally minded" target group. Already, ten percent of CNN International Europe Middle East Africa's total revenues come from Switzerland.
CNN International Europe is serviced from offices in Paris and London and has a European headquarters in Berlin. At the new sales office in Zurich, customers can have their advertising on CNN "Taylor made" in a wide variety of target areas, depending on the target audience, on CNN's 35 global channels, such as Europe, Asia Pacific, USA, and also Arabic.com, right through to CNN Türk. In addition to the Turkish offshoot with 50 percent local participation, a similar model exists in Madrid with a Spanish partner.
In Germany, CNN is a founding member and 50 percent shareholder, alongside RTL, in the German-language news channel n-tv and also operates - "this is not cannibalism" - a CNN Germany window.
One of the advantages Ennair sees for advertising on CNN is the close collaboration with the client. "We don't just sell spot time, we develop marketing solutions, together with the client. CNN relies on innovative sponsorship." One recent successful example that has attracted worldwide attention is the Alinghi's winning sail in a UBS sponsorship program. In the future, the UBS format "Inside Sailing" will continue to provide background information on sailing independently of the sports track on CNN. Together with Rolex, a service-oriented magazine entitled "Living Golf" will be produced.
Ennair finds relaxation when he swings his rhythm'n'blues guitar around his neck. He also enjoys visiting venues with live music, and since he moved to the Rhine Falls three years ago, he no longer misses the sea in Switzerland as much.
Has two passports and a passion for the sea: Noureddine Ennair.

Andreas Panzeri

Privat TV The screen design agency Frame eleven is realizing the on-air appearance of the new show "People - das Magazin der Schweizer Illustrierten" on Sat 1 Schweiz, winning the contract to design the main signet, logo, billboard, headlines, separator, background, broadcast recognition and sound in a pitch. The magazine, produced by Ringier TV in collaboration with Schweizer Illustrierte, starts on August 25 and will be broadcast on Mondays.

Insurance marketing Allianz Suisse explains to Swiss consumers why its customers have more free time. Wirz Werbung provides the reasons for this in TV and radio commercials.Allianz Suisse customers are different. Mr. and Mrs. Swiss have known this at least since Koni Schafroth and Vittorio Inocente presented their exotic hobbies on posters and in TV commercials. Whether it's airplane innovation or extreme biking, the protagonists indulge in their leisure activities with virtuosity, as Allianz Suisse takes care of the "insurance stuff" for them. This was the promise made by the insurance company and Wirz Werbung in the positioning campaign. Today, the bancassurance company - which emerged from the insurance companies "Berner", Elvia and Allianz Switzerland in 2002 - ranks fifth in terms of awareness behind Mobiliar, Winterthur, Zurich and Basler. According to Urs Bretschger, Head of Marketing Services at Allianz Suisse, this position also reflects the company's position in the market.
A new TV and radio campaign from Wirz is intended to further support the positioning and branding - with a stronger focus on individual products. According to CD Matthias Freuler, another point is to "make it clear to people why they have more free time". The creatives dramatize the "reason why" behind the customer benefit with selected non-alliance customers. Although they also have a hobby, they come out as beginners due to a lack of practice. Attempts to excel at bowling with a strike or shake a leg to the beat remain unsuccessful in the TV commercial. The radio commercials follow the same pattern: The speakers try their hand at English lessons or writing poetry in three national languages.
"The statement 'Our customers have more free time' has a visionary character," says Bretschger on the fulfillment of the advertising promise. "We are trying to achieve the necessary freedom for our employees through new IT systems, clearer structures and streamlining the range of services."
Poor insurance yearAccording to the Swiss Insurance Association (SIA), the Swiss insurance industry can look back on a "difficult year". Although the total premium volume increased, the companies also recorded a marked drop in earnings last year following a loss-making 2001.
The SIA sees the main reasons for this in the sharp fall in equities and the continuing decline in interest rates. As a result, gross advertising expenditure has also fallen: Whereas two years ago insurance companies invested almost 90 million francs in communication, in 2002 the figure was just under 70.
Allianz Suisse was also unable to escape the negative performance on the financial markets and posted a loss of around CHF 170 million in 2002. In 2001, the company still made a profit of CHF 96 million.
Simone Keller

On June 20, the Swiss milk producers' cooking magazine Le Menu launches a new reader loyalty game developed by Frei & Glaus. Until December, readers will be asked to look for fruit and vegetable symbols in the editorial section and enter the respective page number on the promotional page. With the resulting numerical code, participants can take part in an instant prize draw via an audiotex application.

Free newspaper Ticino Oggi has ceased publication with immediate effect after just 222 issues, with the Board of Directors of the free newspaper citing the scandal surrounding the director of the Ticino free newspaper, Lega national councillor Flavio Maspoli. He had forged signatures for a referendum. Ticino Oggi was financed by Thermoselect patron Günter Kiss. He used the newspaper as a platform for his company, which is trying to build a waste incineration plant in Ticino.

Print Instead of headlines, the French-speaking Swiss business daily L'Agéfi will in future be using cartoons to advertise its newsstand display, which since Tuesday has been adorned with a drawing from the sharp pen of Marc Gaudet, who has been taking a critical look at economic events for L'Agéfi since 2000. This is an innovative first for the Swiss market, the newspaper writes in a press release. L'Agéfi has announced further innovations for the coming months.

Special Interest According to Werbewoche, Urs H. Dillier, former managing director of VIP Media Verlag (Golf & Country, Petri Heil, Kavallo) has resigned as managing director and shareholder with effect from May 30, 2003. His successor as Managing Director of the Scherzingen-based publishing house is Hans Jörg Dietiker, Editor-in-Chief of Petri Heil magazine. With Dillier's departure as a shareholder, VIP Media Verlag is now wholly owned by Hamburg-based publisher Alexandra Jahr. She previously held a stake of around 75 percent in the Swiss publishing house.
Dietiker justified Dillier's departure with the "financial development at VIP Media Verlag in recent years" and added: "Dillier was no longer able to meet his obligations as a shareholder."
(dse)

Insurance Far from Switzerland, Catsky & Partner inspires confidence in one of Suva's insurance servicesThe New Case Management (NCM) is one of the central projects of the Swiss Accident Insurance Fund Suva. With this reorganization, the non-profit company, which currently insures around 1.8 million employees and over 108,000 companies, wants to "usher in a new era of claims processing", according to Willi Morger, member of the Executive Board. With NCM, Suva is switching to a modern claims processing system that will "further consolidate Suva's strong position in this area". The core element of the new concept is the early and comprehensive support of accident victims in complex cases. As a first measure in the NCM project, Catsky & Partner will provide communications support for the launch of a new, global assistance service from Suva. A print campaign, a TV commercial, a brochure and a website have been created for its launch.
Nothing but empty promisesThe commercial produced by Wirz + Fraefel uses black humor and shows a cunning tourist guide selling his offers. He praises his beach with the words "Welcome to Dream Island". The sun shines on it "every day" - even though a thunderstorm breaks over the dream island in the next shot. The swimming pool is also "ready for you day and night", he bluffs - but in reality a sign warns: "Pool is closed". A romantic restaurant is also portrayed with totally contradictory qualities before the spot reaches its climax with an ox cart. This is advertised as an "ambulance for all emergencies". The corrective comment: "Better to rely on the assistance of Suva Care. Medical assistance for emergencies abroad."
In addition to the commercials, posters with exotic locations also aim to attract the public's attention. A kangaroo crashes into a road sign in front of Ayers Rock and falls to the ground unconscious. Ironically, the sign reads: "University Hospital Zurich, 100 m".
With these posters, which are immediately recognizable as "far away", in combination with the sign of a Swiss hospital, the agency wanted to visualize that Suva policyholders are very close to a hospital they trust in any situation. The posters in the Bern region were designed with an "Inselspital" sign for further clarification, and the posters displayed in French-speaking Switzerland with the sign of a Lausanne hospital. In this way, Suva is showing that it wants to get "even closer to the insured person" in future, explains Catsky.
In the new Suva commercial, Catsky & Partner uses pitch-black humor to awaken Swiss people's fear of being ill abroad.

Even on Easter Island, Suva knows the way to Bern.
Andreas Panzeri

Column Consulting firms are suffering the most from the current crisis of confidence. The consulting business is complaining about overcapacity, image problems and an unprecedented level of mistrust. What has happened? Let's take Switzerland, a country that has experienced severe corporate crises, the worst of which was undoubtedly the Swissair grounding. Of course, consultants also played a part in the suicidal expansion strategy of this company and the serious strategic mistakes. The Swiss tabloids made a living out of this for a while when they demanded that McKinsey pay back its fees. However, it makes no sense to blame the consultants for wrong management decisions. However, there is no doubt that such crises tarnish the image of the once booming industry. The bursting of the new economy bubble has created deep mistrust. Of course, the euphoria did not come about without consultants. Which is why the economist Fredmund Malik correctly observed: "Most of the e-business apostles were dreamers and fantasists. People who took part in the start-up competitions and blathered on about business models, business angels and money-burning rates are ignoramuses. Anyone who advocated the nonsense of an eternally rising stock market is simply stupid, historically illiterate and latently fraudulent." Many a consultancy firm needs to put these words behind its ears. Some university faculties too, by the way.
There is a third element: the unhealthy mixing of auditing, consulting and investment banking. The walls that traditionally separate these areas were obviously often too low. This has led to the well-known restructuring of large firms.
Companies in the media industry also often lacked good advice. As a result, communications companies spent far too much money on websites, traditional newspaper companies senselessly bought up book publishers and telecommunications companies ran up huge debts when buying UMTS licenses. Occasionally, consultants should just brush their clients against the grain if they want to stay in business in the long term.
The central problem, however, is that people are freaking out about companies (and consultants, of course). People's lifestyles are becoming historically exemplary. Many lives are experimental lives, so to speak. Every consultant has to take this into account. He has to be an anthropologist, so to speak, someone who knows people - as clients - inside out. Today, this is more important than trendy terminology.
Only those consulting firms that set their own themes will continue to grow. However, such activities require upfront investment. You have to be able to afford people who do more research than consulting. You have to follow the political and social discussions. In short: if you want to earn money, you have to invest pro bono in this profession too.
The famous monkey experiment shows how necessary advisors sometimes are and remain. In this experimental set-up, an entire group of animals is punished with a cold shower of water if one of them reaches for a banana attached to the top rung of a ladder. The monkeys soon "learn" this and leave the banana alone. If you now send a new test animal that has never experienced the water hose into the cage, it naturally wants to get the banana. The "experienced" monkeys prevent the newcomer from doing so. The point of the story is that you can replace all the monkeys that have been sprayed with water with "inexperienced" ones: The fear of the hose is also transferred to these animals. Result: The banana remains untouched. It is therefore the consultant's job to encourage his clients with the motto: "Take the banana, they don't have a hose anymore."
Peter Glotz was Federal Secretary of the SPD and a member of the German Bundestag until 1996. Today, the professor teaches media management at the University of St. Gallen.

Sports rights SRG's television stations will broadcast Champions League matches exclusively for a further three years.SRG and the European football association Uefa have extended the contract, which expires at the end of June 2003, until 2006. As before, SF 2 will show one match live on Wednesday and summarize the day's matches on Tuesday. TSR and TSI will broadcast one match live on their second channel on Tuesday and Wednesday.

For the 20th time, the international "Das Plakat" competition will be awarding gold, silver and bronze advertising columns to the best works from Germany, Austria and Switzerland.the prize is organized by the Bavarian Communications Association, which is now operating under the CommClubs Bayern brand. Posters that were displayed between 2002 and May 30, 2003 can be submitted until June 20. The award ceremony will take place in November. Entry forms are available at geschaefts [email protected] or fax 0049 89 688 61 71.