Internet Swissclick is expanding its family of online advertising platforms to include an offer for bargain hunters: Bazarclick.ch allows classified ads to be placed for new or used items from liquidations, clearances or private finds. As an introductory offer, all individual advertisements are free of charge until the end of October. Swissclick also operates Immoclick.ch, Job click.ch and Autoclick.ch.

With "People", the celebrity magazine of Schweizer Illustrierte (SI) in the Swiss window of Sat 1, and the youth program "Morph" produced by Eqal Visual Productions on SF DRS, two premieres were on the program last week. Reason enough for those involved to frame the whole thing with an aperitif, with Sat 1 marketer Cinecom and SI making a big splash in the Säulenhalle. The red carpet was brought out and the assembled Swiss celebrities practically shook hands, so that the advertising clients who had also been invited were almost drowned out. Nevertheless, a few stood up to the celebrity glamor. In a somewhat smaller, but no less pleasant setting, there was a drink to celebrate the launch of "Morph". Eqal Visual Productions by Lea Rindlisbacher and Christian Breitschmid was the only commissioned producer for the new SF DRS youth program.
Finally, however, the legendary Plakanda summer party was once again on the agenda - a really big party. There are advertising party visitors who look forward to the poster supplier's invitation like snow kings long in advance. After all, they come up with a few ideas every year to make sure the guests don't get bored. Fiesta Cubana con los Plakandos or "Cuba libre" was the motto this year. Christian Dür from the Visualix event agency set up a backdrop for the two Plakanda bosses Beat Roeschlin and Beat Sulzer on the rowing club grounds at Mythenquai that immediately transported you to the Caribbean. Elegant vintage cars, dancers, street hairdressers, shoeshine boys, fruit vendors, fiery rhythms, mojito and Cuba libre were combined to create a perfectly staged show. The guests were hardly able to stop being amazed, and even the weather was kind to the revelers. The big thunderstorm only arrived shortly before midnight, but then chased the guests home relatively suddenly.
On Friday, ADC and the agency Matter & Partner invited guests to the water for their events in weather that was no longer at all like that of a bathing establishment. The board and table cards for the Frauenbadi invited guests to the Captain's Dinner, with the individual tables bearing the names of ocean liners. Host Daniel Matter allowed himself the joke of putting his guests on some rather obscure ships - a brief digression into the recent history of Christian seafaring is permitted here.
The only ship on Matter's list that you can still really take a vacation on today was the Crystal Symphonie, built in 1995. The Hong Kong Express does not carry passengers, but goods - it is one of the world's largest container ships. The Gorch Fock, a barque with a square-rigged foremast and mainmast as well as a gaff-rigged mizzen with a topsail, has been cruising the world's oceans as a sail training ship in the service of the German Navy for exactly 45 years. And now it's getting really big. The Britannic, the sister ship of the Titanic, ran aground on a mine less than a year after her maiden voyage in 1916, capsized and sank in just 55 minutes. She had never carried a paying passenger in her life, but was only used as a hospital ship. In 1956, shortly after leaving New York, the Andrea Doria rammed the Swedish passenger ship Stockholm. Since then, the barge has only served as a home for fish. The Queen Elizabeth, on the other hand, capsized in 1972 after a fire in Hong Kong harbour and had to be scrapped. And finally, the former SS America, under the name American Star, ran aground off Fuerteventura in 1994 and broke in two. The ship's ruins can still be viewed there today.
Fortunately, there were no such accidents at the Matter & Partner festival and, according to reports, no one completely drowned in the Frauenbadi. Fortunately, the planks also held up a mile further down the lake, at the ADC in Badi Enge, and the sheets remained tight.
Beat Fritsch in a Cuban outfit. The beautiful straw hats were given to every guest at the Plakanda party - if they arrived early enough - as a gift; and the mojitos, which were not in short supply, were also available right at the entrance. Once again, the Plakanda party proved to be a great event. But there were other celebrations last week too. From TV premiere parties to the rainy Badifest, there was pretty much the whole range.
Where the communications, media and publishing scene meets for its events, we locate at the most diverse events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist pictures are available online at www.werbewoche.ch.
Successful premiere: Event manager Schoscho Rufener, Marc Görtz, Managing Director of Sat 1 Switzerland, and Christian Gartmann (from left).

Dream temperatures in the backyard: Hardy Lussi, Pro7-Sat 1 Media, with Bernadette Weber and Dani Lehmann (l.) from Cinecom.
Ringier TV Marketing Director Andreas Waldis (left) toasts the new people and celebrity magazine with Christof Kaufmann from OMD Switzerland.
Lisa Impoco (l.), Cinecom sales manager for Sat-1 windows, with Roger Eckerlin and Karin Rickenmann from the Cinecom TV team.
And another premiere: Sascha dos Santos alias Morph (r.) with Christian Breitschmid at the premiere aperitif at Eqal Visual Productions.
Valentin Bregy, Head of Youth at SF DRS, with editor Tiziana Bossola (right) and Lea Rindlisbacher, Managing Director at Eqal.
No shipwreck in the Frauenbadi: publishing consultant Pepi Burch (l.) with host Daniel Matter and Kathrin Durisch at the Gorch Fock table.
Their table had a serious accident - the ladies from the Britannic: Michela Trümpy, Kerstin Reulen and Nadja Rosasco (from left).
If the stock market doesn't run out of steam, the Stocks team will be happy: Musti Asaf, Rebekka Fässler, Reto Lipp and Patrizia Serra (from left).
The ADC dined with guests one bathing area away, at Seebad Enge: Andi Prokesch (left) with HG Hildebrandt and Nina Thoenen, AD at Bolero Men.
Dress warmly, because the days of pleasant temperatures are over: Hanspeter Schweizer (l.) and Jürg Aemmer from Wirz.
Author and copywriter Jürg Zentner (l.) told presenter Claudio Zuccolini about his recently completed theater script.
"Los Dos Plakandos" - Beat Roeschlin (l.) and Beat Sulzer (r.) with Marco Fumasoli, CEO of Trend World - Frame Eleven.
Didn't miss the Cuba party: Freelance consultant Martina Fäh with Walter Tagliaferri, Managing Director at Lesch + Frei.
Sharon Frei from Outdoor Media, Sandra Vogler, Plakanda, and friend Sabrina Wolf (from left) were in high spirits.
Often seen at advertising events: Andrin Steinmann (left) from Aeberli Treuhand with Roy Pfändler from AWZ.
Susanne Popp (l.) from Sample with Corinne Büenzli, Project Manager at Manor, and revolution supporter Patrik Holdener, Plakanda.
Almost ex-work colleagues: Sonja Hürlimann (l.) and Carole Maag (soon to be as libre as Cuba, she is leaving Advico).
Plakanda customers: Judith Brändle and Andy Florek (right) from MPG with Simon Stauber, Brand and Strategy Manager at Orange.
A different type of media: Daniel Siegenthaler, Sales Manager Teletext/Internet at Radiotele, with colleague Chantal Arnold.
Helena Maly (l.) from Mediaschneider and Annika Reinhardt joined Stephan Suter, Sales Manager at Adlink.
Topshots of the media agency scene: Urs Schneider (l.), Mediaschneider, and Ronny Schmid, Konnex, with Corinna Schneider.
Katja Ehrensperger (l.) and Nathalie Danz advise clients for Guye Benker, Thomas Städeli is Client Service Director at Advico.
Mario Buchmann (left) from BG Media with Jung-von-Matt crew: consultant Sacha Baer and assistant Sabrina Arthur.
Celebrating his birthday at the Plakanda party: Francis Bissat, new to Bluespirit, with his wife Katalin Bissat.
Sylvia Petrick (l.), Telekurs sponsorship manager, with Simone Schäfer, Cablecom, and Telekurs advertising manager Dave Jäger.

Youth radio City FM, DJ Radio, Groove.fm, Music First, Radio 3fach and Radio Max are definitely applying for the Zurich FM frequency for a youth radio station, and in the coming weeks the license applications will be examined and any improvements requested from the applicants. In addition, a consultation procedure will be carried out with the city, canton and interested media associations. According to Bakom, Federal Councillor Moritz Leuenberger will make the final decision "this winter", probably at the beginning of 2004.

Audience research The summer of the century caused TV ratings to fall - but not in all target groups. Swiss television was still a long way off when it was last as hot as this summer in 1947. There was even less audience research, and even media planning remained in an embryonic state. Advertisers were therefore faced with the question for the first time this year: Will my commercials still reach an audience - or will the TV remain switched off in the record heat? After all, bathing establishments reported record attendance, while Zurich cinemas counted half as many admissions in August as in the previous year. To answer this question, IP Multimedia compared the total reach of the years 2001 and 2002 with the year 2003 on an hourly basis for Advertising Week. The months January to May were summarized as the cool months and June to August (up to calendar week 32) as the hot months.
The two previous years already clearly demonstrate the existence of the summer slump. While usage during the day is at a uniformly low level in cool and hot months, the gap widens after work. In a normal summer, prime-time reach is 28%, while in the colder months of the year, over 35% of the population aged three and over switch on their television.
For this year's record summer, the analysis of Telecontrol data shows an even deeper summer slump (see chart). More devices were switched off between 7 p.m. and 10 p.m. than in previous years, with coverage amounting to just 25%.
The heat is keeping a verifiable number of potential viewers away from television. However, the deviation from a normal summer is not spectacular. It is reasonable to assume that young people in particular prefer to use the beautiful summer evenings for outdoor activities rather than staying indoors. To test this hypothesis, the comparison between cold and warm months was also carried out for the target group of 15 to 34-year-olds.
The surprise: Despite the heat, the separately determined target group does not watch less television than in the "cooler" summer months! The curve for 2003 remains only slightly below that of the two previous years in prime time. The record temperatures even seem to have driven younger viewers in front of the screen: On the previous evening between 5 p.m. and 7 p.m., the reach is around two percent higher. "The TV lounge as a refuge from the sweltering heat? It's possible ...", muses IP research manager Giordano Giordani. In any case, media planners can rest easy: TV as an advertising medium did not melt away even in the summer of the century.
In the summer of the century in 2003, only slightly more TV sets were switched off during prime time compared to 2002 and 2001.
The target group of 15 to 34-year-olds, which is particularly keenly observed by advertisers, watched no less television this summer.
Stefano Monachesi

The media agency Zip Media welcomes the Swica health organization as a new client. The health insurance company - which does not like to be called that - hired Advertising Art & Ideas as its new advertising agency in the spring following a pitch and launched a TV and print image campaign at the end of August. The media measures are now being managed by Zip Media founders Caroline Nünlist and Thomas Rüttimann.

Fashion house Spengler has entrusted Studio Achermann with the budget for its overall image, and the Zurich design studio has announced that the contract is geared towards a long-term collaboration and includes an image and product campaign. Spengler was last looked after by John Schmid Art & Communications in Arlesheim.

Outdoor advertising I found this incorrect separation in the station underpass, and Design Open GmbH from Lucerne came up with the red e - the agency also secured the copywrong on the error. The doubling is puzzling. A hint that eroticism can be enjoyed twice? And isn't there something lively about the e - something between fish and man? The patenting of living beings? Design Open will keep you up to date. Beat Gloor certainly hopes so

Based on an agency evaluation, Zurich-based motorboat builder Boesch has commissioned Metzgerlehner Worldwide Partners with various communications tasks.The all-wood Boesch boats have graced Swiss lakes and the coastal waters of the Mediterranean since 1920. Under the motto "Tradition and Innovation", Metzgerlehner is developing a new image that is to correspond to "the elegance and reputation of the brand", as the agency from Erlenbach on Lake Zurich writes.

The online marketer Publicitas Webservices (PWS) is launching the new "PosterAd" advertising format. The idea behind it is based on the same viewing behavior as posters in the offline world, according to a press release. When entering a website, the user sees a large advertising format for a maximum of five seconds, which then disappears at the top. Either a news ticker or a full banner then appears as a reminder. The "PosterAd" can initially be booked on Blick.ch and Ticinonline.ch.

Theatermarketing II FCBLK is promoting Dünsser/Kukla's last season at Zurich's Theater Neumarkt with a bold farewell campaign In their fifth year at Theater Neumarkt, the other director duo, Marthaler/Carp, is also saying goodbye to Zurich. For their last season, Crescentia Dünsser and Otto Kukla have doubled the program to 14 plays and halved the price of a full subscription. The strange logic is explained by the construction of two stages in the separate theater hall, which will seat 100 spectators twice. The hope that the slight losses - capacity utilization was an enviable 80 percent - can be made up for seems justified. Furioso finale
Before the new director Wolfgang Reiter takes over, the ensemble joins forces for a furioso finale. Kukla's innovative spatial concept makes it possible to present a veritable festival with eleven new productions, one revival and four projects.
"Searching for happiness", the motto of the season, also stands for the divided theater hall: shared happiness is double happiness. In line with the farewell, the house agency FCB Leutenegger Krüll stages a sophisticated show in three acts: from the announcement of the half-price subscription (hence the halved
titles of the pieces) to the divided hall (a black and white play with the furnishings) to the actual farewell - in the color of mourning.
A lot of theater for the money at the end.
Luca Aloisi

As part of its competition for the Advertising Yearbook, Econ Verlag is once again looking for the Newcomer Agency of the Year. The competition is open to agencies from German-speaking countries that were founded after January 1, 2001. Participation is free of charge and the closing date for entries is October 6. Last year, the award was presented twice, to Hesskiss from Zurich as the best Swiss newcomer and to Saint Elmo's from Munich as the best German start-up. For further information, please contact Susanne Kronester, Econ Verlag, [email protected] or call 0049 8951 48 22 84.

Media policy In future, an audience council will monitor how SRG and private broadcasters fulfill their performance and programming mandates, as decided by the National Council's Committee for Transport and Telecommunications during the preliminary consultation on the new Radio and TV Act (RTVA). The members are to be appointed by the Federal Council.