Flowcube in Zurich is taking over the press office of the five-star Suvretta House hotel in St. Moritz from October Flowcube in Zurich is taking over the press office of the five-star Suvretta House hotel in St. Moritz from October. The agency will be responsible for strategic corporate communications and media relations for the hotel.

"Let your creativity inspire you - but don't fly beyond the legal boundaries...", says the announcement of the new practical guide "Advertising and Communication Law".The book by Ueli Grüter and other specialists covers all important topics such as fair trading law, copyright and design protection. The 400-page ring binder costs CHF 268 and can be ordered from Weka-Verlag in Zurich by fax on 01 434 89 99.

The media budgets of the Coca-Cola beverage group in Switzerland and Austria will be managed by Mediacom in the future.The contract applies to all brands. The media agency of the Grey Global Group prevailed in a pitch against Universal McCann, Initiative Media and Carat, as Coca-Cola spokesman Jürg Dinner confirmed to Werbewoche. The group had invited the sister agencies of the four networks in the two countries to bid jointly for the budgets. In Switzerland, Universal McCann was previously responsible, in Austria Initiative Media for buying and Universal McCann for planning.

The copywriters' association Script has added a new type of event to its program: the "ScriptERFA" courses are only open to copywriters who do not have to be members of the association and require active participation from the participants. The first "ScriptERFA" courses will take place this fall. The detailed invitations to tender can be found at www.scriptweb.ch.

Ringier Editor-in-chief Martin Hofer is leaving SonntagsBlick with immediate effect after just nine months, the publisher Ringier announced. Until a successor is chosen, Blick editor-in-chief Werner De Schepper will also manage SonntagsBlick. Hofer moved from the TV news magazine "10 vor 10" to the tabloid at the beginning of the year. Ringier spokeswoman Eva Keller told Werbewoche that Hofer had succeeded in consolidating the editorial team after the turmoil caused by his predecessor Mathias Nolte. However, he had not been able to initiate the second phase of further development. Hofer told SDA that Ringier and he were not a good fit. "We have different views on leadership and strategy." According to Bernhard Weissberg, Head of Newspapers at Ringier, it is not about a change of direction at SoBli. The new editor-in-chief had to produce a newspaper that everyone would be the first to pick up on Sunday and that would still be talked about after Sunday.
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The SDV Academy, the training institute of the Swiss Direct Marketing Association, has a new training offer in its program:At DM-Shorty, interested parties learn about direct marketing in one day. The next three dates are October 8, November 6 and December 10. The one-day course costs 350 francs per person, 300 francs each for two participants from the same company. The course will be held at the communications agency Kik AG in Baden. For information and registration Timo Albiez is available under Tel. 056 203 25 24 or timo.albiez@ kik-ag.ch.

The Publimedia Forum for advertising clients and communications specialists from publishing houses and agencies was held for the tenth time last week at the World Trade Center in Leutschenbach.Publimedia CEO Daniel Strobel welcomed an astonishingly large number of guests for a specialist event. Around 400 experts did not miss out on the presentations, which were followed by a lively exchange of opinions on what they had heard over a standing lunch. The lecture by Urs Schneider, owner of Mediaschneider, received a particularly good review. He spoke about the demands on transport and communication performance of the media and pointed out the advantages and disadvantages of regional and local market strategies. The central topic of this year's event, the efficiency of advertising expenditure, is of course of burning interest at the present time. In contrast to the Epiphany Conference, which took place at the same venue at the beginning of the year, the mood this year was characterized by a certain optimism - people seem to be slowly but surely looking more joyfully into the future. And if the theory is correct that smaller, owner-managed companies are a good economic indicator, the upswing must already be at the office door. At least that's what Thomas Rüttimann of Zip-Media, whose business is reportedly doing very satisfactorily, thought.
An example of advertising efficiency was provided by Radiotele sales manager Felix Kilchsperger, who took the precaution of advertising the radio spot event "The Golden Ear" in Miller's studio on October 16.
Thomas Sarnowski and Nicole Malitz-Jung from Redblue came all the way from Munich for the Publimedia Forum. This agency is de facto the outsourced media department of electronics retail giant Media-Markt and handles all European media planning, including purchasing, centrally from Munich. They are not stupid! The people in charge at Tages-Anzeiger, Maili Wolf and Fridolin Holdener, didn't fall on their heads either - they went to lunch with the representatives of Redblue in a small circle instead of mingling with the many guests at the forum.
A crowd just as large as the Forum is likely to flock to the traditional Bodega-Apéro of the Berner Zeitung. Recently, many visitors have even been trying to gain entry to the Cantina courtyard before 6 p.m. - the official start time of the fiesta. Because by now even the last promotional party-goer knows: already shortly after seven, difficult conditions apply for access to the more than lavish buffet, which only practiced close-combat specialists can overcome. The Bodega Apéro is an absolute must for the advertising and media industry - the fact that the Bernese make a special pilgrimage to Zurich to entertain clients and friends is enormously appreciated by the industry - as are the many specialties served, primarily of Spanish provenance. The event is one of the best-attended events of the year, which is why BZ advertising manager Michi Seiler's right hand is always put under a lot of strain; after all, he doesn't miss the opportunity to welcome everyone personally to the Spanish evening.
And as every time, Bodega host Eric Winistörfer also put in a mighty effort and constantly dragged new huge plates and containers to the tables, which almost collapsed under the weight of the Mediterranean delicacies. In short: The atmosphere was great and the guests enjoyed it. And the fact that after the Bodega Fiesta a good twenty people went to the Herb bar-club in Seefeld to continue the party did not escape the shortlist author's attention.
It is also hard to imagine the agenda without the Prix Courage, which the Observer has been awarding since 1997; this year in Zurich's Saalsporthalle. The prize has become an institution within a very short time. The coverage with which the competing media pay their respects to the event is exemplary. The idea of honoring people who demonstrate courage and civil courage in situations that are not commonplace is well received. The Prix Courage is therefore not only an award for the winners, but should be a motivation for all those who make a selfless daily effort against arbitrariness and injustice, as Jean Frey CEO and FDP National Council candidate Filippo Leutenegger put it in his welcoming speech. The jury under former Federal Councillor
Otto Stich awarded the sculpture, designed by Celestino Piatti, to cancer specialist Christian Sauter, who exposed a title fraud at the Medical Faculty of the University of Zurich and was rewarded with reprimands and, as a result, a pension reduction.
The audience prize, awarded by the Beobachter's readership, went to the "Heli Angels of Schlans," an intrepid pilot and a postbus driver. Marcus Levy and Albert Pfister risked their lives to rescue three victims from the mud masses that devastated the Grisons village last November. To thunderous applause from the audience, they received the prize of 10,000 Swiss francs.
At the very end, we would like to apologize, because in Werbewoche 33, a picture caption referred to Reto Mürner as a future employee of Publicitas Berne - instead of Publimag Berne. Since October 1, Mürner has been in charge of Publimag's Touring and Animan titles, among others.
Beat Fritschmachts is like the Rolling Stones at the moment - constantly "on tour". Last week there were three events with tradition that could not be missed. In Zurich-Oerlikon, Publimedia hosted its annual forum, in the Bodega in the Niederdorf, the Bernese from the BZ kicked up their heels with the Zurichers, and the Beobachter honored particularly courageous people at the Prix Courage Gala in the Saalsporthalle.
We locate where the communications, media and publishing industries meet for their parties at the scene's various events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys (info@ werbe woche.ch). Event tips and more shortlist pictures are available online at www.werbewoche.ch.
Satisfied: Jean-Pierre Mosimann, P Winterthur, Roland Steffen, P Aarau, with Publimedia CEO Daniel Strobel (from left).
Lunch discussion panel: Thomas Passen, Cash Publishing Director, Beat Lauber, NZZ, and Publimedia Advertising Director Markus Ehrle (from left).
Stirring the advertising drum: Radiotele sales manager Felix Kilchsperger with Urs Rueb and Fridolin Holdener (from left).
The upswing can already be felt in Zurich's Seefeld: Caroline Nünlist and Thomas Rüttimann from Zip-Media.
Paolo Placa (l.), Advertising Manager Reader's Digest, Corinna Scarpi, 20 Minuten, and Cumi Karagülle from Kochen magazine.
Panelist and Migros advertising manager Beat Mühlemann (l.) with Pepi Burch, independent publishing consultant.
Marked presence during the Publimedia Forum: Urs Kaufmann (l.) and Moreno Cavaliere, Publimedia.
Thomas Sarnowski and Nicole Malitz-Jung (r.) from Redblue with Maili Wolf, publishing director at Tages-Anzeiger.
"P" specialists: Isabelle Kropf (l.) of Publicitas Swiss Press, with Patricia Kaufmann, Publicitas Léman.
Franziska von Weissenfluh, BZ Director, Pietro Supino, Tamedia Vice Chairman, and Daniel Kaczynski, GF Schweizer Presse.
Sandro Prezzi, GL member at Optimedia, Agi Babini, Publimedia, and BZ advertising manager Michi Seiler (from left).
Competent team from the Konnex media agency: Ronny Schmid with Monica Jäggi and Corinne Kelly (r.).
WoZ advertising manager Kilian Gasser (l.) with Viola Schnüriger, BG Media, and Philip Kramer, Head of Events & Design at Orange.
For BZ to Zurich: LGK consultants Annette Kupferschmied (l.) and Claudia Zechner (r.) with Madeleine Bieri, Radiotele.
Good friends for a long time: Gerry Stadler, MPG, Stephan Sutter, Adlink, and Roger Baur (from left), new at Cinecom.
Ernst Leuenberger (l.), member of the Solothurn Council of States, with his wife Doris, and Balz Hosang, editor-in-chief of the Beobachter.
Election campaign à la Filippo? The Jean Frey CEO with Senka Stütz (l.), Strellson, and Regina Maréchal from Swiss Inflight magazine.
JF publishing director: Uli Rubner (with partner Kurt W. Zimmermann) heads Weltwoche and
balance, Peter Kümmerli (r.) the observer.
During the aperitif, Peter Menzato, head of the Observer's advertising department, found Renate Kümmerli to be a charming conversational partner.
Mixed reception committee: Jennifer Sprenger, Werner Affentranger, Romana Mazzco and Aline Prüfer (from left).
Pierre C. Meier, Editor-in-Chief of Media Trend Journal, with Elvira Werro from the Beobachter's advertising team.
Hanspeter Lebrument, with Myriam Engler, honored the Prix Courage with his visit as President of the Swiss Press.
Representing the theater, show and TV celebrities present: singer Sina and cabaret artist Franz Hohler.
A good occasion to take the partner out, Otto Meier said to himself and came together with partner Irene Hafner.
Sandro Rüegger came with his wife Monika; next to him Swisscom Mobile advertising manager Mike Weber (r.).
They promote the Observer: Philipp Skrabal and Anita Haberthür from the Matter & Partner agency.
Fred Dietiker, media director of the Swiss Milk Producers, did not do without his better half Margrit.
Claudia and Daniel Matter; he is the owner of the Beobachter advertising agency Matter & Partner.
Half private, half professional: Corinna and Patrick Knecht - he is advertising manager of the Jean Frey TV magazine TR 7.
Enjoyed the Prix Courage award ceremony together in the Saalsporthalle: Therese and Heinz Bischof.
The Prix Courage - an abstracted halberd as a symbol of courage lived every day.

Guest commentary By softening the fronts, the publishers' association's foundation model has already achieved its first purpose, says Daniel Kaczynski.
Today more than ever, Swiss media policy bears the hallmarks of a borderline science. "You have to understand: Turn one into ten..." If you want to understand this witchcraft 101, you sometimes have to spell in a devilishly tricky way.
Our association is not of the opinion that it has given the eternally stubborn statists a wickedly sinful pass and thus scored an own goal, as Oliver Classen insinuates (WW 34/03). What has actually happened? The National Council has - agreed! - made a wrong decision. But it is not final. It can and must be corrected, either by the Council of States or, at the latest, by the people.
The decisive factor, however, is that the left's calculation must not work out in the end. They want to support "the press" with money that they have previously taken away from it (including by leveraging the SRG). Above all, however, they want to prevent publishers from developing into modern regional cross-media providers through TV and radio investments. The independent, private-sector information processors are thus to be excluded from the markets of the future. The aim is to remove radio and television from competition as state-owned reserves. Why is nobody talking about a regulatory fall from grace here?
The problem with press promotion is this: For years, the print media have been feeding direct democracy with information, an indispensable raw material for referendums at federal, municipal and cantonal level. Small and medium-sized companies in particular feel the burden of this self-imposed obligation. Is it indecent to ask whether the state should pay for these public services? After all, it does so in the case of private railroads.
Previously, this compensation was paid via distribution or postal subsidies. The system was certainly not ideal, but the idea was elegant. Now this subsidy will be reduced by the end of 2007 as a result of the austerity ministers' increased advice. The large publishers will help themselves by leveraging their buying power with the liberalized postal service and negotiating favorable rates. The smaller ones, however, will have to pay so-called process-oriented costs until it hurts.
In this situation, launching a creative idea - that of the foundation - was certainly not the worst role an association could play. (Incidentally, it was expressly requested to do so by the National Council committee and the administration). And the foundation model is not as "unrealistic" as Classen thinks. Or has he never heard of the Pro Helvetia cultural foundation?
Since the publishers have done their pirouette, the scene has been dancing. Formerly rigid fronts have started to move. And incidentally, as in sport, the same applies in politics: what counts is the final result, not the half-time result.
> Daniel Kaczynski holds a doctorate in law and has been Managing Director of the Swiss Press Association since April.

The Zurich public transport company (VBZ) and the Allgemeine Plakatgesellschaft (APG) asked 1,500 Zurich residents via the Demoscope research institute what type of advertising they frequently notice, with only posters (61%) attracting more attention than advertising on public transport (51%). Rooftop advertising was best remembered by respondents. 49 percent could remember this form of VBZ advertising. Further results of the study can be found in a brochure, which can be ordered at martin.zollinger@ vbz.ch or by calling 01 434 46 56. It can also be downloaded as a PDF from www.vbz.ch.

The new edition of the 2003/04 yearbook published by Künzler-Bachmann provides background information on trends and developments in marketing communication, but the 290-page book also aims to be a guide and a source of ideas. As a reference work, the yearbook provides information on advertising expenditure, market shares, tops and flops. It also contains all the important addresses for marketing and communication. The yearbook can be ordered from www.kbmedien.ch and costs CHF 50.

Internet The Agricultural Information Service (LID) is expanding its website, which is to become an information hub for journalists, teachers, consumers and agricultural experts. The LID publishes daily agricultural news on domestic and foreign topics on the site. An overview of the news is sent out as a free newsletter. The weekly articles, background reports and statistics from previous years can now be accessed in an online archive.

Trade fairs With 21079 visitors, the Basel IT trade fair Orbit Comdex 2003 recorded a decline of around 49 percent compared to the previous year, while the proportion of trade visitors remained roughly the same at 86 percent. Orbit 2004 is to be positioned as a trade fair with a solution-oriented focus for business users and will focus on the Swiss market and neighboring German-speaking countries. The contract with the US trade fair Comdex will therefore not be renewed.