Advertising bans I The Grand Council of the Canton of Geneva has accepted a petition calling for a reduction in the number of billboard sites and control of advertising content. the senders of the petition call themselves StopAbuPub. No further details about this group are known. The petition was signed by 1293 people. They have "the feeling that we are inundated with visual pollution that we have never asked for and which continues to increase".

The Zurich PR agency Peter Bütikofer & Company is integrating the agencies CIPR in Geneva and Loepfe & Partner in Zug into its network at the beginning of 2004. Jean-Claude Delaude, the long-standing owner and managing director of CIPR, will continue to manage the business in Geneva. Loepfe & Partner is relocating from Zug to Zurich. Agency founder Steven Loepfe will become the new Managing Director of Peter Bütikofer & Company on April 1.
...
From the beginning of December, Christina Muggli (photo) will head the Marketing & Sales department at Pizolbahnen AG. She takes over from Sabine Lendi, who left the position at her own request at the end of September. ...
The agency specializing in media research and consulting
Publicom is expanding its management team. Stefan now supports
Thommen will support the previous Managing Director René Grossenbacher in the management and further development of the company.
...
Andrea Miolo-Eberhard has founded a new communications agency in Zurich under the name The PR Factory. She was most recently deputy agency manager at Dr. Peter P. Knobel AG in Zug.
...
The Zurich-based communications agency Prime Communications has appointed Matthias Städeli as Head of Marketing Communications.
...
The Swiss designer Markus Thommen will take over the
November the art direction of the German women's magazine Brigitte.
...
The National Associations Council of the European Association of Communications Agencies (EACA) has appointed Walter Merz as President for the 2003/2004 financial year. The BSW Managing Director replaces Henning von Vieregge, Managing Director of the German GWA. Merz's designated successor is Hamish Pringle, Director of the British association IPA.
...
Ueli Walther is no longer a member of the Blick editorial team with immediate effect. The separation is by mutual agreement. He joined Ringier in 1995 as editor of Cash and moved to the Blick management team in September 2000.

The Biel-based Internet agency Orange8 Interactive AG has won the tenders for three web projects. The Electrolux Switzerland household appliance group wants to refresh the structure and design of the Internet and extranet sites of the Electrolux, AEG, Therma and Zanussi brands and add new functionalities. The Biel School of Architecture, Construction and Wood (HSB) is having its communication tools (Internet, extranet and intranet) overhauled. The third new customer is Peugeot Switzerland. The Biel-based web agency has been called in to redesign the car manufacturer's website.

Beer Voters and candidates have yet to realize that there are many reasons to toast before, during and after the National Council and Council of States elections, for example to a democratic and arithmetic achievement for voters and all those who want to be elected: cumulation and panache. Feldschlösschen is currently advertising throughout Switzerland with this current subject. "Of course, we're not talking about the 'panache' with beer and Citro," says Peter Brönnimann, copywriter at the Spillmann Felser Leo Burnett agency in Zurich. Nevertheless, this is probably how it is often understood, because according to a study, many potential voters still don't know how to mix a beer and lemon on their ballot paper.

The advertising platform operator Scout 24 now enables its customers to place their advertisements in print media at the same time. To this end, it has entered into a cooperation with the advertising broker Publicitas. Using the "Mediamanager" software, customers can design their online advertisements themselves on screen according to their layout and price requirements and send them directly to Publicitas, which then places them in the desired print media. The new service is available to all Autoscout 24 and Immoscout 24 customers and its basic functions are free of charge.

Last week, friends of good cinema and TV advertising finally breathed a sigh of relief.A wide-ranging premiere event at the Maag Musical Hall kicked off the Swiss tour of the Cannes-rolle, featuring the award-winning works of this year's Werberfestival. Those responsible for the Swiss representative Cinecom decided to expand the event on the occasion of the 50th anniversary of the Werber-WM and included the reel in the program on three consecutive days.While on the first evening invited guests from the business world with the notables of the BSW agencies listened spellbound to the explanations of the German advertising film legend Hermann Vaske, the second night belonged to the legions of ADs, copywriters, consultants, assistants, producers and receptionists who also regard advertising as their daily bread - and there were then just under a thousand visitors.
The crowning finale was the Cannes Party on Wednesday, which took place in the Schiffbau with music by DJ Arnold Meyer. Nearly four hundred guests were present to enjoy another round of advertising. The concept of Cinecom worked. In the Schiffbau, the reel ran without sound, while the films were shown in the Maag-Areal with background noise; there was a lot of coming and going in both places.
Not only spots were on display, but also the winners of the Press & Outdoor competition, which is actively supported by Publimedia. For the presentation of the original subjects, which are currently on a world tour, no other solution was found than to display the award-winning posters and advertisements on two long carcasses. The fact that these surfaces were also ideal for storing glasses caused Cinecom marketing manager Jean-Claude Bruhin some headaches at the beginning, but left him quite cold as the evening progressed. Finally, at the last minute, he had the idea of protecting the award-winning works from leaking Prosecco and other, far stickier drinks with a transparency film. The ad and poster templates had just arrived from Canada and had to be passed on to the Spaniards immediately after the Zurich flying visit.
The Simmenthaler lion sponsored by Christinger Partner and designed by Markus Cavegn, complete with Matterhorn and an anniversary fifty in cheese look, also made a grand appearance once again - after it had already been allowed to loll in the sun for a week on the Croisette during the Cannes Festival. And for all those who did not notice it in Cannes, it is now official: Matthias Luchsinger is looking forward to fatherhood. And in the meantime, he has secretly married his Alexandra - as of late, a very beautiful gold ring adorns the hand of the Cinecom CEO (and also that of Mrs. Luchsinger).
A lot of fun was also had by the guests of the 1st Idée-VfW golf event, which took place last week at the M-Golfpark Otelfingen. Since Migros has been involved in the golf business, this beautiful sport has also become affordable for us - and not only for agency owners, publishing house managers and consultants. However, this doesn't always seem to suit everyone, as the word "prolo-golfer" is often used when referring to newcomers to the sport.
More than thirty ladies and gentlemen were not deterred by such nastiness and were happy to be initiated into the secrets of the green sport. In addition to the Idée VfW putting contest, which was sponsored by the Sawi advertising training center, there was also a small fun tournament on the short course for players who were already practicing. Although only seven players took part in this first edition of the Idée Golf Trophy - sponsored by Publimedia - it is well known that all beginnings are difficult. And the positive feedback from all sides led those responsible to promise to hold the Golf Trophy again next year on a larger scale.
Perhaps we can then also welcome this year's participants of the taster course on the big course. Experience shows that after such events, a few people are always incurably infected with the golf virus. Perhaps Astrid Gartenmann or Markus Bien, who took part as representatives of Publimedia. Or Daniel Pauletto, who turned out to be a natural talent (or a former miniature golf pro?) and clearly won the putting contest. Or SonntagsZeitung publishing director Sandra Geiger and Hans-Peter Thoma from the Tages-Anzeiger, who also reportedly had a lot of fun at the taster session. Tamedia employees are considered to be a bit playful at the moment anyway. This week, the Tages-Anzeiger, and thus also local sales manager Thoma, is welcoming guests to play tennis, but only to watch the Swisscom Challenge in Kloten. And next week, the SonntagsZeitung cadre under Sandra Geiger and Sales Manager Daniel Pauletto will be hosting the infamous Gambling Night.
By the way, the women dominated the tournament. Sandra Haldi and Claudine Gut clearly led the ranking, only beset by Leos Gerteis from NJP, who was able to take the top spot ex aequo with Haldi.
Cinecom marketing manager Jean-Claude Bruhin, here with Nicole Bohn, had a lot planned this year with three screenings.
Presenter Claudio Zuccolini (l.) was in top form, said Roger Baur and Christian Rösch (r.) after the performance.
The two freelancers Cornelia Bichsel and Adrian Stitzel were inspired by the "Top of the Spots".
Frame Eleven co-owner Marc Haas with Cannes jury member Remy Fabrikant and Jason Million (from left) of Sat 1 Switzerland.
Verushka Salvo (l.) and Rosa Mattia from Cinecom with Daniel Weissbaum, member of the management board of the lion sponsor Christinger Partner.
Absolute advertising film freaks: Matthias Michel from Mad Dog and Thomas Schär from Filmreif with Simon Rahm, IWC (from left).
Matthias Fürer (l.) from food importer Delico with Silvia Matter, American Express, and Alexander Fürer, copywriter at TBWA.
The Cablecom team was also interested in good spots: Reiner Bühler, Simone Schäfer and Alain Mehmann (from left).
The two APG key account consultants Victor Tschuggmall (r.) and Thomas Macho with sales assistant Flavia Papi.
Good "spot" mood with Barbara Litschi (l.), consultant Matter & Partner, with McCann AD Tom Kees and Theresia Nuber, freelance AD.
Christine (r.) and Christian Hansen reviewed their Cannes experiences with Alexandra Luchsinger.
From the Zurich event agency Action Agency came Annette Weisskopf (r.), Josy Fernando and Andi Lehner to the Cannes role.
Angela Cherella, VBZ Market Communications, came with Cornelia Löffel, SIS Group, and communications planner Susanne Notter (from left).
CD Dani Krieg and AD Flo Matter from Publicis thought aloud about change with WHS copywriter Thomas Ammann (from left).
Christian Hermle (l.), advertising manager at John Lay Electronics, with Madeleine Hermle, TBWA, and Advico CD Daniel Comte.
Showing the master: Claudine Gut (l.) and Sandra Haldi from By Heart put the fear of God into the men on the golf course.
Long golf discussions: Idée VfW board member and golf novice Heinz Egli (l.) with Leos Gerteis, NJP sound studio.
Having a great time during the taster course: publishing consultant Yvonne Philipp and putting contest winner Daniel Pauletto.
Whether golf, tennis or gambling: Hans-Peter Thoma and SonntagsZeitung Publishing Director Sandra Geiger are specialists.
Wouldn't want to miss their first golf course experience: Cumi Karagülle, Jean-Christophe Francet and Roger Stemmer (from left).
Natalie Schneider from the Idée VfW Board, here with Jürg Trösch from Linkgroup, organized the 1st Idée VfW Golf Event.
Beat Fritschhas a good laugh - at least about the Cannes reel, which Cinecom presented to the interested public three times last week. Once again, there were some very funny spots among them. And the 1st golf event of the Idée - Association for Advertising Communication also made for happy faces. For the participants, because the taster golf turned out to be a lot of fun; for the Idée board, because the new event was a complete success.
We locate where the communications, media and publishing industries meet for their parties at the scene's various events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist images are available online at www.werbewoche.ch.

The Design Center North Rhine-Westphalia in Essen is once again inviting entries for the Red Dot Award for Product Design, which are available at www.red-dot.de. The closing date for entries is January 30, 2004 and the prize will be awarded on July 5. The jury includes Hannes Wettstein, Wolfgang Meyer-Hayoz and Ubald Klug.

Local TV The Solothurn regional channel Intro-TV can now only be received in part of its previous broadcasting area.Lokal-TV The Solothurn regional channel Intro-TV can now only be received in part of its previous broadcasting area. Swisscom Broadcast has cut the connection to the cable network because Intro-TV owes it around CHF 70000. The cable channel has gone silent in around a quarter of the 220000 households previously served, including in the Olten region, as Managing Director Simon Schmidli told the SDA news agency. Every effort is being made to restore service to the affected areas as quickly as possible. According to Intro-TV, this costs the "horrendous sum of well over CHF 100,000" per year, which the broadcaster cannot afford.

The Swiss copywriters' association Script has published new fee recommendations for copywriters. 20-page brochure contains recommended hourly rates and examples as well as further information for clients, for example on briefing or finding a copywriter. It can be ordered for a nominal fee of CHF 20 at www.scriptweb.ch. Association members can also access the fee recommendations online as part of the new, browser-based "toolbox" Scripttool.ch

Winter sports, whips, suspenders and leather pants? All water under the bridge. The Snowboard Garage knows what it takes to get the real boarder going and supplied the boarder scene with the hottest goods at Freestyle.ch at the end of September. "Porn for snowboarders" promised the sticker on the ominous black plastic bags that were distributed on the Landiwiese. And expectations were not disappointed: the bags contained an issue of "Geile Gipfel" magazine. On eight pages, you'll find everything that makes the hungry boarder really hot: pictures of snowy mountains and slopes, reports such as "Confessing totally nasty slopes: We let everyone over" as well as the hot contact exchange "Lonely mountains are looking for you". The flyers were produced in an edition of 3,000 copies and are intended to further consolidate the reputation of the Snowboard Garage as an iconic company far removed from the mainstream, as Beat Gattiker, responsible at Publicis, hopes.

Publishers Employees have two days to make their own suggestions Basel is "ticking differently" than the rest of Switzerland, even in difficult times, as demonstrated by the Basler Mediengruppe (BM), which at the beginning of the week announced that its flagship Basler Zeitung would be saving CHF 3.5 million a year (see page 15). This target is unalterable, says BM spokesman Walter Schäfer. However, the management has given some department heads who wanted to spontaneously look for socially acceptable solutions with their colleagues two days to do so. A decision on the proposals will be made this week. They are primarily considering reduced workloads or early retirement. According to Schäfer, this kind of solidarity is in keeping with the "Basel way". (mk)

Martin Fueter is celebrating his 40th year of service at Condor Communications and actually wanted to become a car mechanic. But in a family where all members of the descendants of Anne-Marie Blanc and Heinrich Fueter work in the media industry to this day, this was a difficult undertaking. The Zurich Schauspielhaus enticed the boy with his first appearance as Walterli in Schiller's "Tell". Later, the dream of a car was replaced by a role as Jöggi in the feature film "S Vreneli vom Eggisberg". Fortunately, however, the weather was bad for weeks during this production, so Martin was able to move away from acting and into an at least semi-technical profession. While the film crew waited for days for sunshine in the mountains, a young still photographer taught the then secondary school student how to develop photos. In the hotel bathroom, they spent hours "bathing" together. Back in the Condor building, Fueter immediately set up a proper laboratory. He had found his calling. The photographer became a cameraman - on a self-taught path. Eventually, his career led him to become an assistant, editor, director and finally producer. Today he can look back on his involvement in more than 3000 films.
His first professional works were reports that Martin Fueter shot at weekends while still at grammar school. For example, a gossip film about Jackie Kennedy skiing with her children. Here, the young reporter stole the show from all the other paparazzi in St. Moritz because he had mounted rear tips on his skis and still managed to ski better than the president's wife. "I learned that from Art Furrer," recalls Fueter - and you can imagine that he could go on telling anecdotes for hours.
His idea to set up a separate commercials department at Condor in 1965 became more than a footnote in film history. When television needed more and more commercials after the introduction of advertising, Martin Fueter "recognized the gap". For his father, this was "considered advertising". The patron preferred to look after the "scientific films" department as well as commissioned films, which were shown as supporting films in cinemas at the time. Because father Fueter regarded some advertisers as "uncultivated brushes", he did not want to interfere too much in his son's new business. "This allowed me to work very independently and it was wonderful," recalls Martin Fueter.
His brother Peter Christian had a harder time. PC, as he is known, first embarked on a career in theater and returned to his father's department at the urging of the family council - because he had to cut back after a heart attack. PC later massively expanded the TV production department. Together, the two brothers are still proud of the fact that they won an Oscar with Xavier Koller's "Journey of Hope" for Condor in 1991.
Among his numerous works for advertising, Martin Fueter's Unesco spot "Mädchen", for which he won a Lion in Cannes, stands out. He also fondly remembers the Sinalco commercial with the splashing glass. "As a car tech in disguise, I still love the technical dimensions of filming," he says.
He is also pleased with his achievements in setting up the Young Directors Award at the European Commercials Association, where he represents Switzerland. He was also inspired by his involvement as a member of the board of directors of Zurich's Neumarkt Theater. Nicolas Baerlocher from the presidential department of the city of Zurich and ex-Condor man had suggested him at the time because they had high hopes of his talent for "organizing money". Fueter gave himself ten years for the stage, "and it was worth it". As an advertiser, he says, you have to take a wide variety of ideas from
of culture "like a sponge".
Today, Fueter is most happy about his family. His son Michael is a sought-after director. The second-born Oliver was an editor at Radio 24 and now sits in front of the microphone at Radio DRS. Daughter Corinna was a special needs teacher for the disabled. After a burn-out, she too has now switched to the media business and works as a production assistant at "Lüthi & Blanc". Previously, she was the only one of the Fueter clan who didn't want to work in the media industry. "Now this bastion has also fallen," summarizes Fueter, who now wants to arrange his succession with solid backing. "From the
January 1, 2005, I'll only be working 50 percent," he promises. He plans to spend the rest of his time "cooking" in his vacation home in Burgundy.
Andreas Panzeri