Advertising statistics After market researcher Media Focus was able to report the first increase in gross advertising expenditure of the year for August, September saw a decline of 3.3% compared to the same month last year. Daily newspapers recorded their worst result to date with a decline of 12.3 percent. Consumer magazines lost 2.6 percent after the August high (+20.7%), while trade journals lost 10.7 percent. TV, on the other hand, is doing well (+12.3 %). The same applies to radio, which increased by 14.8% and has never suffered a loss this year.

Retail trade Migros Group CEO Anton Scherrer plans to spend around 120 million francs over the next three to five years on a new image for the retailer. 120,000,000 According to Media Focus, the market leader invested around 185 million francs in above-the-line measures in 2002.
more open documents appear fresher and friendlier.

Advertising bans II The Aargau government wants to impose greater restrictions on advertising for tobacco and alcoholic beverages and wants to accept a motion from Lilian Studer (EVP) demanding that tobacco and alcohol should no longer be advertised in and on public buildings. The ban should also apply to all places visible from public property. The benefits for public health and the prevention of addiction are greater than the loss for the advertising industry, explained the government council. In the tobacco sector, CHF 39 million is spent annually on sponsorship and CHF 71 million on advertising, according to the government council.

Ots-media is launching a "superlative backlight system", according to the technology company based in Wil SG, Switzerland.the patented "Revelation" backlight changing system enables up to four completely different backlights to be changed in backlit poster display cases in A1 format.
independent images with smooth transitions and selectable duration. The 12-image animation works without an expensive computer. The new invention is already being used successfully for Swatch, Rado and Deutsche Bank.

For the first time, the cinema magazine Close-up is reporting readership figures certified by Wemf. These were determined on behalf of the Swiss Cigarette Industry Association (CISC).CISC wanted to know how high the proportion of young readers (up to the age of 18) is. According to Wemf, the under-18s make up 13 percent of Close-up's readership. 20.5 percent are older than 35. From 2004, Close-up will be published regularly in Mach Basic. The free title is published monthly with a certified circulation of 158113 copies.

Jobs entered on the JobScout24.ch and TopJobs.ch job platforms can now also be transferred directly to the print media without media discontinuity.jobs entered on the JobScout24.ch and TopJobs.ch job platforms can now also be transferred directly to the print media without media discontinuity. The Mediamanager service has been available for the sister platforms AutoScout24 and ImmoScout24 since the beginning of October. It is operated in cooperation with Publicitas. With Mediamanager, advertisements placed online can be customized directly on the screen.
Layout and price ideas designed ready for printing and delivered to the
selected print media. The basic functions are available free of charge.

Lachen Hospital has entrusted the Zug-based PR agency Dr. Peter P. Knobel AG with its communications budget. Knobel prevailed against several competitors in a competitive presentation, and the health center on the upper Lake of Zurich followed the insight that a hospital must consciously position itself in the health market, writes the agency.

Newspapers will remain the strongest advertising media group in Switzerland until 2007, predicts the Basel-based research institute Prognos in its media report "Newspapers 2007: Utilizing Change - Maintaining Value". Prognos expects growth of 2.3 percent in the overall advertising market in the coming year. Although newspaper advertising revenues are expected to increase from 2004, their market share will fall from 43.7 percent (2002) to 42.6 percent. In their analysis, the Basel-based media experts come to the conclusion that the media house strategies of the late nineties need to be put to the test. The Prognos study costs 3900 euros. A summary and the table of contents can be viewed at www.prognos-mediareports.com.

Fundraising In a new spot by Ruf Lanz, the Mühlehalde home for the blind is once again asking for generous contributions this year.hungry bellies, leprosy ulcers and sad children's eyes: since 18 October, countless organizations have been trying to reach the wallets of the affluent society through compassion. Donation is the magic word that allows people to slide into the new year with a clear conscience and tax deductions. However, the figures from the GfS Research Institute prove in black and white that in times of crisis, everyone is out for themselves: in 2002, the total volume of donations in Switzerland shrank by around 13 percent compared to the previous year. This makes the battle for financial support all the harder for the 300 or so Zewo-recognized organizations. One of these is the Mühlehalde Foundation, which runs the home for the blind of the same name in Zurich. In 2002, it asked the Ruf Lanz agency for creative support for its annual appeal for donations. There was no question for Danielle Lanz and Markus Ruf that they would do something completely different from everyone else. "We didn't want to portray blind people as disabled people who need our pity," says the CD.
Instead, the creative duo appealed to the hearts of potential donors through laughter by showing what happens when the blind senior citizens - who mimed themselves in the commercials - have to help each other: A walk ends in the lake and a shopping trip with mismatched T-shirts.
The courage to use humor has paid off for the home's management. Around 700 new patrons were acquired between mid-October and the end of December, increasing donations by 118% to around 800,000 francs. However, as this sum is nowhere near enough to cover the financial requirements of 1.5 million francs, the home recently launched a new advertisement.
The magic of black glassesThis time, they wanted to involve more residents in the production, as Markus Ruf explains. After all, the three women in the previous commercials were literally "hounded" by the press, so that in the end people got the impression that they were wearing the black glasses so that they wouldn't be recognized, smiles the CD.
These black glasses were also the brilliant idea for a worthy continuation of last year's campaign. The utensil is the trademark of one of the most famous - and richest - blind people in the world: Stevie Wonder. The Mühlehalde choirmaster spent four weeks rehearsing the Wonder hit "I just called to say I love you" with the residents. In an elaborate production - the studio was on the third floor without an elevator - the film stages a recording and reveals for all to hear that "not all blind people can earn millions by singing".
To accompany the commercial, which is being shown on television and in cinemas, Ruf Lanz has developed a subject for streetcar posters, advertisements and for
E-Boards created. Three black CDs by blind singers Stevie Wonder, Ray Charles and Andrea Bocelli were used to create a blind sign on a yellow background. However, the bel canto stars from the Mühlehalde only wanted to sing something by Stevie Wonder or Ray Charles. Bocelli, they all agreed, was "kitsch".
Simone Keller

Bank marketing Love goes through the stomach and advertising through the nose. The private bank Julius Baer has now recognized the latter and is addressing potential customers through their olfactory senses, creating a double-sided "scent ad" under the motto "Can you smell success? The essence of freshly mown golf turf, morning air in St-Tropez or the leather seats of an Aston Martin prove once again that money doesn't stink. However, as scents are generally not permanent, the Zurich bank recommends wealthy snoopers to contact the Julius Baer team as soon as possible on the following page.

Fundraising The Publicis agency transformed a symbol for food into one for hunger in order to remind the affluent society that people are still dying of hunger in many parts of the world. A piece of bread serves as a visual. The porous structure of the loaf is the key to the creative realization: substance and holes - i.e. food and no food - are only millimetres apart. The message was placed in the holes: "Millions of children eat this piece." Anyone who bites into a slice of bread with a good appetite should be reminded of this.

The 50 best media art works in the television category of the 2003 International Media Art Prize competition will be shown starting November 3 on SF2«s late-night programming. American media theorist Tom Y. Levin will host the one-hour episodes. »The 50 Best” will feature all nominated videos in their entirety.