Agencies The German agency Heye & Partner is reportedly planning a Swiss offshoot. According to information from Werbewoche, the branch is to take over the McDonald's budget from DDB Zurich.Agencies The German agency Heye & Partner is reportedly planning a Swiss offshoot. According to information from Werbewoche, the branch is to take over the McDonald's budget from DDB Zurich. Heye, which is also part of the DDB network, has been a global
Lead agency of the fast food chain. Heye CEO Jürgen Knauss did not want to comment on the matter. The only fact is that Heye's Internet subsidiary Tribal DDB reserved the address heye.ch on November 26.
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Shopping Every year… the Christ Child comes. And with it, a beautiful poster by Wyler Werbung for the shopping paradise Shoppi & Tivoli. This year’s design is not only very child-friendly because it doesn’t shatter the little ones’ belief in the Christ Child by depicting a specific face. Even the mothers, godmothers, and aunts out shopping can clearly recognize themselves in this magical role on the poster. That is, provided they can get past their own reservations and stop wondering whether the heavenly Christ Child can shop with an earthly credit card even without a human face.

The new advertising agency of Switzerland Cheese Marketing AG (SCM) is called Euro RSCG, Zurich.The new advertising agency of Switzerland Cheese Marketing AG (SCM) is called Euro RSCG, Zurich. The agency won the pitch against Advico Young &
Rubicam, Jung von Matt/Limmat and Grey and will in future be responsible for the
worldwide marketing of Swiss cheese, as CEO Frank Bodin confirmed to Werbewoche. SCM had already been looking for
December for a successor to budget holder Economia in Hamburg, whose contract expires at the end of the year. The pitch was postponed until the summer. At the end of August, SCM was dissatisfied with all the proposals and asked two agencies to rebrief.

Training I: At the end of November, 229 graduates received their diplomas from the advanced vocational examination for sales managers. 91 percent of the new graduates are men. Training I: At the end of November, 229 graduates received their diplomas from the advanced vocational examination for sales managers. 91 percent of the new graduates are men. For the second time since 2002, more than 300 people took the exams, which were administered by the
The program is organized by the Swiss Marketing Club, the Swiss Commercial Association, and Verkauf Schweiz. The list of graduates can be downloaded at www.reck-mcc.ch/ VL2003.

City Marketing: The Winterthur City Council approved a budget of 1.2 million francs through 2006 for its own marketing communications. City Marketing: The Winterthur City Council approved a budget of 1.2 million francs through 2006 for its own marketing communications. A representative of the FDP remarked that the city currently had no choice but to promote itself.

Erb Bankruptcy: The corporate conglomerate, which is currently in the process of liquidation, also owes money to advertising and media agencies.Wolfgang Mecklenburg estimates the Erb Group’s outstanding debts to his media agency, mm&b, at «a good 400,000 francs.» Nevertheless, media planning continues. «All the Erb companies we work for are in good financial health,» he emphasizes. But day-to-day work has become more difficult: Erb also has unpaid bills with the media outlets—and they now only run Erb’s ads after payment, says Mecklenburg. mm&b has managed Erb’s media budget for years. In 2003, it amounted to around 20 million Swiss francs. «We’re unlucky, but it doesn’t hit us where it hurts, and we won’t be laying anyone off,» says Mecklenburg. He even sees a light at the end of the tunnel: «Even if the group is broken up, we’ll stay on the ball.» Ideally, he’d like to see the Emil Frey Group take over Erb’s automotive division. Through his second agency, m&m, Mecklenburg has also been managing that budget since 1997. «Then we could unite all the car brands under the m&m umbrella and thus make up for half of what we’re losing through cost savings.»
Creative professionals are also feeling the effects of the Erb disaster. For example, the Mitsubishi agency One Stop is owed a «substantial sum.» Ted Metzger of Metzgerlehner (Hyundai and Suzuki) also mentions «certain outstanding payments.» Both agencies have not lost hope, as the three car brands do not intend to withdraw from Switzerland. Relations with these brands are also good, according to both One Stop and Metzgerlehner. That’s why day-to-day business continues as usual, and preparations for the auto show in two months are even in full swing. «The first part of the work is already done anyway,» says Metzger.
(mk)

Private TV The new cable channel U1 TV Station is planning close cooperation and a subsequent majority stake in the Solothurn regional television station Intro-TV.Private TV The new cable channel U1 TV Station is planning close cooperation and a subsequent majority stake in the Solothurn regional television station Intro-TV. The Intro-TV site in Zuchwil is to be expanded into U1's western base.

Trade fairs Orbit starts 2004 with a new concept: four areas will make it easier for visitors to gain an overview and set thematic priorities: the Communications Area, the Systems Area, the Solutions Area and the Services Area. Each area has a so-called Area Center for meetings. Within the areas, there are solution-oriented parks in which Orbit offers fully equipped exhibition stands. The trade fair will take place in Basel from Tuesday, September 21 to Friday, September 24, 2004.

Following a multi-stage agency evaluation, the Haldengut brewery has awarded its advertising budget to Unikat. Following a multi-stage agency evaluation, the Haldengut brewery has awarded its advertising budget to Unikat. The decision was based on a strategy presentation, according to the communications agency. After several years in which mainly below-the-line measures were used, the Winterthur beer from Heineken Switzerland is returning to the public eye. Unikat is responsible for the overall appearance and is developing a classic campaign as well as gastro promotions. The first measures will be seen in spring 2004.

Bank advertising In a new specialist book on branding in banking, "Banks & Brands", 25 authors delve into topics such as brand management, communication, accounting and law.bank advertising In a new specialist book on branding in banking, "Banks & Brands", 25 authors delve into topics such as brand management, communication, accounting and law. A language and color analysis of bank brands complete the picture. Developments in brand governance and brand risk management are also touched on, and case studies show the role that branding plays in strategic and operational bank management.
Edited by Maurice Pedergnana, Martin Schneider and Stefan Vogler, the book is published by Paul Haupt Verlag in Bern. ISBN 3-258-06639-6

Retail Two and a half years after the launch of the PostShops, the yellow giant is for the first time running a broad image campaign for its
Retail strategy.
With 2034 inhabitants per branch, Swiss Post has one of the densest networks in the world. In France, around 3400 inhabitants have to share a post office, in Germany the figure is as high as 5600. Each of the more than 3000 post offices in Switzerland also offered the full range of services - at least until 2001. This service, which according to Swiss Post's own information goes far beyond the public service mandate, costs the company around two billion francs a year. Since only a quarter of all post offices cover their costs, the Post Offices & Sales division is running an annual deficit of around 500 million francs. The financial shortfall and changes in customer behavior led to the decision to reposition the post office network two and a half years ago. In addition to the gradual consolidation of the branches - a maximum of 2,700 by 2006 - non-postal items were also added to the product range. The retail strategy is intended to compensate for part of the deficit, explains Andreas Etter, Head of Marketing Communication Post Offices and Sales.
Popular Swiss Post article: Cell phones In line with Swiss Post's core competencies, the range includes products that promote communication in a modern way. In addition to parcel delivery, Swiss Post customers can also purchase a cell phone or a computer. There is also a choice of books, games, stationery items and sweets. Since the introduction of the expanded range, Swiss Post already holds seven percent of cell phone sales, according to Etter. Etter: "Due to the product advertising, customers come to a post office branch specifically to buy what they want." Spontaneous purchases tend to be made for stationery items.
After finding a name and making logistics and POS adjustments, Swiss Post believes the time has come this year to anchor the PostShops at the image level. Following a pitch, the yellow giant has entrusted the Zurich agency Publicis with the creative implementation. The yellow shopping bag was created for the public service company in the birthplace of the blue NZZ pencil: "Printed with a letter on both sides, the entire PostShop range can be 'written' with the bags," says CD Markus Gut, describing the creative concept.
The Publicis team shows how this works in three national TV commercials. For example, a young boy makes the word "Etuis" and a man arranges people with the bags to form the word "Handys". To encourage customers to play similar games in real life, the letter bags are actually produced and handed out to customers in the new year.
Publicis spot: Bags promote awareness of the PostShops product range.

Simone Keller

Competition II The British creative competition D&AD Awards will be the highlight of a multi-day congress next year, with showcases on the themes of cars, fashion and telecoms as well as presentations of the shortlists taking place in London from May 17 to 25. There will also be lectures, seminars and workshops. The awards will be presented on May 26. Entries can be submitted from now until February 17. Further information and online forms can be found at www.dandad.org