Construction market Ambitious real estate projects
is not realized with just any bank. As a specialist for
Eurohypo offers its customers customized financing solutions.
Customers more than just capital. "This is how your big ideas become
stable value investments", says the ad with the pyramids
of Giza. "If we had already existed back then, we would have
financed", is modestly added in the claim. A
"Salzgitter also had a similar idea for its advertising,
Steel and technology. "Whatever you have in mind" is the motto here
Headline. Both advertisements can be found in the same issue of the
Manager Magazin. We can only speculate: What kind of
gigantic monument could probably await mankind if a
Salzgitter project financed with Eurohypo money. (pan)

This spring, the Federal Office of Culture's (FOC) performance-based film funding awarded around CHF 4.6 million to filmmakers, distributors and screening companies. In this way, the Federal Office is supporting Swiss filmmaking across all sectors through success at the box office. The general decline in cinema attendance has not affected Swiss films: last year, including international co-productions, they recorded almost one million admissions. The market share was 6 percent, a slight increase on the previous year (4.85 percent), according to the BAK. The success of "Mein Name ist Eugen" by Michael Steiner, which recorded over half a million admissions, played a key role in the increase in the Swiss market share. The films "Snow White" by Samir (85,479 admissions) and "Undercover" by Sabine Boss (40,217) followed in second and third place among Swiss films. Documentaries, on the other hand, suffered a decline in admissions, as in 2004. The most successful film in this category was "Matchmaker" by Gabrielle Antosiewicz (14,500 viewers). An above-average number of viewers, namely around 270,000, saw short films in the supporting program of long films, although the success of Swiss films only continued in German-speaking Switzerland, where over 90 percent of admissions were achieved. The share in French-speaking Switzerland has shrunk again compared to the previous year and is now only around 9%. The federal government's new funding concepts from July 2006 should now allow greater account to be taken of regional circumstances when films are released.
With CHF 276,000 and seven reference films exploited in cinemas, the Zurich production company Dschoint Ventschr received the highest production credit from the BAK. It is responsible for films such as Snow White and Riccordare Anna. In the distribution category, Frenetic Films recorded the highest credit with 8 reference films (including Mein Name ist Eugen, Matchmaker, Jo Siffert) and CHF 271,000 in funding. Neugass Kino AG (Lucerne and Zurich) is in first place among the screening companies (CHF 139,900 / 31 reference films). With the exception of the cinema credits, the contributions must be reinvested in new film projects within two years.

Drinks After
Granador for the introduction of Granador Liquid the penguin abuse
for refreshment purposes, the new
poster campaign to an extended target group: people who use the
Antarctic waterfowl for personal fitness. In the
Children are targeted, as are managers and vegetarians. The message:
Stop the penguin abuse. Stay fit with Granador. Young from
Matt/Limmat also designed the campaign this time. 

Publisher TV Following the departure of Marco
de Stoppani from the NZZ management board, there was also
Press TV (PTV) to a change: Wolfgang Frei,
Head of New Media at NZZ, took over from de Stoppani the
PTV Board of Directors, the new NZZ Publishing Director Daniel Hofer stepped down as
second NZZ representative joins the PTV Board. Now another change: not
Hofer, but the new NZZ editor-in-chief Markus Spillmann is joining the
PTV Board of Directors. "We have redistributed the tasks," explains Frei at
request. "We also wanted to talk to a representative of the journalistic
Set an example on this side." (mk)

The advertising agency In Flagranti has been entrusted by the Bern-based DC Bank with the conception and realization of its overall communication. According to a press release, the 22-strong agency in Lyss was able to beat three competitors in a competitive presentation. DC Bank is the 181-year-old bank of the Bernese burghers and, in addition to the new client, In Flagranti has a new employee in the form of copywriter and concept developer Jon Andrea Florin. The sociologist and business economist learned his trade at AEBI/BBDO, worked as a fair trade product manager, founded Switzerland's first soup bar and worked as a freelance communications consultant and copywriter/concept developer. He is the only copywriter to have received a white ADC cube for the best final project in the first year of the ADC/BSW creative school.

All of Zurich is in an uproar over the Böögg kidnapping. The media are all over the place saying that the crime was "cruel" and "brazen". And now this: a film exposé about the kidnapping has been in the drawer for a long time. The actor Christian Jenny (Lüthi & Blanc) had the brilliant idea three years ago on a Sechseläuten Monday afternoon in Berlin, as the news agency SDA reports. Together with two colleagues, he concocted a Böögg thriller full of "English humor". As it goes with exposés, the papers were put away, and since then nothing more happened. Now they want to get the drafts out again and continue, Jenny tells SDA. One could now make a documentary film out of it. It remains to be seen how the story will end. In the exposé, the kidnappers show some mercy and bring the stolen Böögg by helicopter to the Sechseläutenwiese at the last moment, where it is then burned on the funeral pyre as a winter symbol. However, Jenny strongly doubts that this will also be the case next Monday. He is curious - in any case, he will be in Zurich.

After 33 years of collaboration, Ernesto Wehrli, CD of the Trio advertising agency in Lausanne, is retiring. Wehrli joined Trio as a graphic designer in 1973. With his knowledge of typography, he specialized in the creation of publications. He designed the fruit association's regular consumer magazine Frutta. He was also responsible for creations for Kodak, Danka and the Banque de Dépot et de Gestion. In 2003, 32-year-old Sébastian Aeschmann was appointed Wehrli's successor. 
Trio Communication Marketing was founded in 1931 and claims to be the oldest advertising agency in Switzerland. Trio currently serves clients such as Honda, Nestlé and Rega.

Weblogs Almost every major Swiss
media company has expanded its online presence in recent years with weblogs
supplemented. An initial interim assessment.
This much is certain: weblogs are a
Success story on the Internet. Everyone wants to be part of it and not a
miss the Internet train again. Millions and millions of people have
decided - for whatever reason - to use the network for the first time.
actively participate in shaping the future. Using text, images or sound, they present their
View of things. Very few weblogs have anything to do with journalism.
do. The contributions are mostly subjective, facts are - if
only checked after publication.

The audience doesn't care, it puts its money where its mouth is when reading, listening and watching the
Weblogs also do not apply the same standards as with the
Reading a quality publication. What interests us is entertainment
and interactivity; the opportunity to add your own two cents.
be able to praise, criticize or, if necessary, comment on the author's contribution.
to be added.

Over the past two years, practically all of Switzerland's
major media companies and broadcasters have decided to use these
young media form into their Internet portals. In most
In some cases, editors or external authors were commissioned to
to speak freely online on a specific topic. This is how
Tagi reporter Hugo Stamm in his weblog on sectarian issues, TV talkers
Kurt Aeschbacher keeps a public diary in the classic sense
and the editors and presenters of the DRS youth radio station Virus
write straight from the horse's mouth what is going through their heads
goes.

Unlike on paper or on the airwaves, the audience can hear the statements
of the journalists. In some cases, this results in
fruitful dialogs. However, it can also happen that
Internet rioters misunderstand freedom and use inappropriate
to insulting statements. But also with
The authors' discipline sometimes leaves something to be desired. Not that
the journalists on the net pulled out their two-handed sword. On the contrary.
They remain silent. SonntagsBlick editor-in-chief Christoph Grenacher has
has not written anything down in his weblog for three months and
SF editor-in-chief Ueli Haldimann also uses the direct channel to the
audience only very rarely.

From reader to author
Another way to integrate weblogs into the online presence of a mass media
The French-speaking Swiss publishing house Edipresse is pursuing a new approach to integration. Its
The free title Le Matin Bleu offers readers the opportunity to
possibility to set up their own weblog. Who can use the
Terms and Conditions agrees that
Articles from his weblog printed free of charge in the free newspaper
quasi as a quid pro quo for the publication instrument, which Le
Matin Bleu free of charge. The offer is well received.
Within a few weeks, 4300 people have created their personal BleuBlog
opened, and the trend is rising.

The fusion of mass media with the "media of the masses" is
is the order of the day. Since the Internet has become
increasingly developed into a global publication space
the media companies are challenged: How do they achieve a
young audience that has grown up with the Internet? With
offers that meet journalistic quality standards, from the
form and the interactive possibilities to meet the needs of
of a growing multimedia generation, want to
they can now achieve this. With good prospects of success, finds
Roger Fischer from the Zurich-based weblog provider Kaywa. The bottom line is
that additional online content - whether from authors or the
audience - which increases the attractiveness of a medium
fundamentally increased.

Nick Lüthi

Annual results Edipresse, the market leader
in French-speaking Switzerland, quadruples its profits - newspaper sales are
However, the dominant market in French-speaking Switzerland
Edipresse publishing house (including Le Matin, 24 Heures, Tribune de Genève)
generated a profit of 40.3 % in the past financial year.
million francs. In the previous year, it was just 10.4 million
francs. Turnover also rose from 844.7 million to 894.4 million
francs, as did the operating result from 79.4 million to 85.7 million francs.
million francs. Last year, the company increased its
Involvement with magazines, particularly in Eastern Europe and Asia
The proportion of total sales generated by international activities
increased. The share of domestic business fell accordingly to 52.1
percent compared to 55.6 percent in2004.

However, the good financial year does not hide the fact that
competition among daily newspapers is becoming increasingly fierce. The
Newspaper sales also fell by 0.7 percent to 353.7
million francs. In the current year, the
growth of the publishing house slowed further, it was reported recently at the
Annual media conference.

Le Matin Bleu is present
The new launch proved to be successful against all expectations.
first commuter newspaper in French-speaking Switzerland, Le Matin Bleu, last
October. With a print run of 125,000 copies, the company has already
289,000 readers were reached, it said. The launch of the competitor 20
Minutes from Tamedia at the beginning of March has apparently had no impact so far
shown. Observers note that Le Matin Bleu in the
is visibly more present in French-speaking Switzerland. Also
Fears of cannibalization have largely not been confirmed, according to which
the free newspaper to a decline in advertising revenue and subscription losses
for the paid Edipresse titles, above all for the
parent newspaper Le Matin. Publishing director Tibère Adler spoke of a
minus of around 1600 copies instead of 8000 to 10000
expected. After all, Le Matin Bleu has no advertising revenue
deducted.

Edipresse, on the other hand, made massive gains in the magazine segment last year.
increased. Turnover there soared by 17.3% to 409.9 million
Swiss francs. The jump is mainly due to the commitment in Eastern Europe
where sales increased by 33 percent to 138.4 million Swiss francs.
increased. Business in Spain and Portugal was also successful,
while in Switzerland there was a slight decline in the magazine
decline of 0.8 percent. For the first time, the publishing house was also
Asia and generated sales of CHF 11.2 million.

Espace also with solid quota

The Bern-based publishing house Espace Media Groupe, which among other things publishes
of the Berner Zeitung and the Bund, has achieved a
Operating income of CHF 261.9 million (previous year CHF 260.9 million)
achieved. Despite the new printing center, the operating result
(EBITDA) of CHF 32.5 million was only slightly below the previous year's level
(34.7 million). Despite investments of
37.8 million francs increased by 7.8 percent to 60.4 percent, a
"solid quota", according to the publishing house.

René Worni

The Swiss labor market is developing very positively. This opinion is not only shared by economic experts; a real boom can also be seen at www.jobscout24.ch and www.topjobs.ch. The two online job exchanges at www.jobscout24.ch and www.topjobs.ch have recorded continuous growth in recent months. The Federal Government's Expert Group on Economic Forecasts underlines this experience of JobScout24: "The recovery that has begun on the labor market should consolidate in the course of 2006 and continue next year."  
However, while the expert group forecasts an increase in full-time equivalent employment of just 0.5% for the current year, the figures from JobScout24 suggest a much stronger recovery in the labor market. In March 2006, JobScout24 reported 12% more vacancies than in the same month last year. The interest of job seekers has increased even more:
JobScout24 has even gained 28% here.
 
This may be due to the fact that Swiss employees are particularly sought-after. A recently published statistic from the German sister portal at www.jobscout24.de showed that half of all German companies that also recruit outside Germany look for suitable applicants in Switzerland. 
 
Various market studies have repeatedly shown that the two TopJobsScout24 job platforms are at the top of the list for both job seekers and recruiters. In November 2005, DemoSCOPE recorded peak values of 43.3% and 21.4% for the cumulative awareness of JobScout24 and TopJobs respectively. According to the current MA Comis reach study by WEMF, www.jobscout24.ch is ahead of all its competitors with the widest user base of 11.4%. And www.topjobs.ch, the portal for specialists and managers, reaches every 30th Internet user in Switzerland despite its strong specialization.

Banks BLKB is going big with Schneider, Berthoud for a new mortgage campaign Basellandschaftliche Kantonalbank
(BLKB) finances more real estate in northwestern Switzerland than any other bank.
other bank. Its great strength is the careful and individual
Mortgage advice, "tailored to the needs, wishes and
opportunities for customers", as stated in the BLKB briefing.
is called.

The new Schneider, Berthoud campaign promotes this plus point
striking. The individual subjects show sections of the national map.
The red BLKB cube stands out prominently on each one - as a symbol for the
comprehensive mortgage and advisory services of the "house bank" of the
Region. BLKB is unequivocally inviting you to benefit from its large
to benefit from our advisory expertise: "Look for your mortgage so
carefully as your place of residence," she announces confidently.
Knowing full well that anyone who asks questions and draws comparisons is
arguments for choosing a mortgage from BLKB.

The Basel agency Schneider, Berthoud has already worked several times for BLKB
are allowed to work. In addition to an umbrella campaign, the company has previously
advertised the mortgages. In this predecessor campaign, the
Agency their subjects with different colored wooden blocks from a
building set for children. This time the graphics are somehow reminiscent of
Banknotes.

Andreas Panzeri

Ringier's weekly news magazine L'Hebdo and the current affairs portal Romandie News are launching the first journalistic advertising combination in French-speaking Switzerland. It will be called Breaking News. As Ringier announced in a press release, it is the first joint advertising combination between a magazine and an Internet portal for French-speaking Switzerland. According to Ringier, Breaking News will combine the reactivity of the Romandie News website, which is produced by Virtual Network, with the analytical and reflective capacity of L'Hebdo magazine. The joint advertising combination will extend the reach of Romandie News, with 4 million page views and 210,000 visitors per month, to that of L'Hebdo, with 210,000 readers per week. According to Ringier, Breaking News reaches between 32 and 49 percent of media users in high positions and between 39 and 55 percent of households in French-speaking Switzerland with an income of more than CHF 15,000. This is due to L'Hebdo's focus on decision-makers and influential personalities in French-speaking Switzerland.