IP Multimedia (pr): Advertising on adScreen screens for 80,000 concertgoers. At the Robbie Willams concert on August 23 and 24, 2006 at the Stade de Suisse in Bern, the show will be brought even closer to the audience on two 50 square meter screens. Around 80,000 concertgoers will also be able to experience the adScreen advertising live and up close on the screens with a total of 16 exclusive broadcasts. IP Multimedia, a Goldbach Media Group company, will be the exclusive marketer until 8 May, bringing advertising partners closer to the world star than ever before.IP Multimedia (Switzerland) AGIP Multimedia is the leading private marketing organization in the electronic offline media TV, radio and adScreen. Its services include media planning, marketing and placement, booking, processing and controlling for the private TV stations MTV, M6, ProSieben, RTL, RTL II, Super RTL, TVM3, VIVA and VOX as well as for all Swiss private radio stations. In addition, IP Multimedia exclusively markets Energy Zurich.
 
With screens in Swisscom stores, in sports stadiums, at open air events, in Manor and Migros sales outlets and at many other locations, IP Multimedia is also the leading provider of electronic adScreens at points of sale and information and in public places.

With a special campaign in the form of a multi-stage special mailing to the Swiss advertising and media scene, Ringier's political magazine Cicero, which is published in Germany, wants to address decision-makers in Switzerland for the first time. Starting with the May issue, a red magazine banderole with a Swiss cross will provide information about the "export hit" Cicero. Ringier first entered the German market with Cicero in 2004. According to Ringier, the number of subscribers and the paid circulation increased significantly in the first quarter of this year compared to the previous year. According to information from Ringier, the IVW surveyed circulation is 68,394 copies sold, which corresponds to an increase of 24.4 percent compared to the same quarter last year.
The special campaign will also extend to future issues. Specially designed magazine banderoles will refer to Switzerland and its success.

At the end of the second course in internal communication/HR communication, the Swiss Public Relations Institute (SPRI) awarded the "Head of Internal Communication" diploma to 26 graduates. The 17-day course is completed in seven blocks over six months and is held once a year in cooperation with the School of Business and Administration. It is aimed at communication specialists, HR specialists, company organizers and managers who wish to further their education in internal communication. Admission requirements are a university degree or higher degree and at least one and a half years of experience in the extended professional field of communication.

Kris Goricanec has joined the team at the Rosen Werbung agency in Glattbrugg as a partner and new member of management. The 33-year-old Goricanec will assume responsibility for operations. Most recently, Goricanec was Head of Marketing for the two companies Mobitare and Avanti Idea of Pfister Arco Holding.

According to rumors, Ebay wants to work together with Microsoft and Yahoo. The cooperation is intended to help the companies tackle the competition from Google. This was reported by Netzwoche with reference to the Wall Street Journal. Ebay had already started talks with the two companies in the fall, but separately for the time being. The online auction house feels threatened by Google's expansion plans. The universal database Google Base, for example, is increasingly becoming an e-commerce platform. The aim of the cooperation with Microsoft and Yahoo is that Ebay could increasingly advertise with these partners and exchange customer data with them. According to analysts, Ebay is currently dependent on the search engine giant, as it is assumed that ads on Google bring significantly more visitors to the auction platform than other forms of online advertising.

The nominations for the D&AD Awards 2006 have been announced: creative people from 61 nations submitted over 24,500 entries, 744 of which made it onto the shortlist of the British creative competition. One of them is Swiss. Zurich-based Designrichtung is in the running in the "Environmental Design / Retail & Services" category with its work for Denz Büromöbelsysteme. The winners will be announced at an awards ceremony on May 24.

The Zurich-based media company Neidhart + Schön Group has added two new faces to its sales team. Hans Christian Preuss has a marketing education and many years of experience in the field of printed and electronic communication solutions. Martin Clement provides the company with industry-specific experience and further training in marketing.

The advertising agency Matter & Gretener now counts the asset manager Trianon Group among its clients. In addition to a new corporate identity, the Zurich-based agency is creating a comprehensive overall presence. In addition, an image brochure and a homepage are being created where interested investors can find out more. The first results should be visible soon, according to a press release.

Nestlé's huge advertising effort for the new Cailler chocolate designed by star architect Jean Nouvel seems to be paying off: According to Nestlé market research, sales have increased significantly, reports the SDA. Sales of Frigor-Carrés have risen by 152 percent since the launch at the end of February. The new packaging, which is partly made of PET material, had attracted criticism due to its ecological footprint. In addition, the discounter Denner, which no longer sells the product due to a price mark-up on the part of Cailler, criticized the new packaging as a "marketing stunt".

The Zücher communications agency ViznerBorel has prevailed against four competitors in a competitive presentation for Austrian Airlines. The airline has awarded the agency all communications measures for Switzerland, according to a press release. The first work will be for the introduction of AgentNet and the launch of the new Business Class.

Nestlé Cereals has awarded the global communications budget for Honey Nut Cheerios, Cookie Crisp, Honey Stars and Basix to the Geneva-based advertising agency Saatchi & Saatchi Simko. The mandate covers the entire global market, excluding Canada and the United States, and has resulted in 15 new positions at the agency. In addition, Saatchi & Saatchi Simko also promotes Nestlé Cereals' entire global kids promotions.

The agency prevailed in a competitive presentation, as AY&R announced. The decisive factor in SonntagsZeitung's decision was a convincing, future-oriented strategy and the positioning derived from it, according to publishing director Caroline Thoma in the press release. The first measures of the new campaign are expected in late summer 2006.