Fashion Together with house agency SFLB
the men's globe for a peaceful soccer World Cup time at its
customers - i.e. the men. So that they can get a
free pass for one month of football TV, they can buy it at the
fashion specialists for 99 francs to buy the gift box for women.
Included: a glass of Prosecco, make-up products and exquisite
Sweets. This should keep the partner busy for a month.
will remain, CD Martin Spillmann suspects. Meanwhile, the SFLB agency is advertising
also for Switzerland Tourism - with Swiss men of splendor who
their bumbling football abstinence female guests to the Bergland
lure.

Pierre C. Meier on the unsuccessful launch of Bluewin TV.
was originally launched in summer 2005. In February 2005
then more cautiously by talking about the second half of the year. Nothing
happened, except that in December 2005 Swisscom employees in the
enjoyed a test run. According to Netzwoche, the
Swisscom television will now be launched on the market in the second half of 2006.
There are apparently hardware problems, there are software problems, and
various technical components would have to be
Swisscom's press spokesman. The
One can understand this argument, because new technologies have
always have their pitfalls. But why is this only known today?

The newly appointed Swisscom CEO Carsten Schloter said in a
interview with the NZZ am Sonntag that Swisscom cannot afford a
a false start and can only be credible as a quality provider.
remain. However, he conceded that in countries such as France, television
via DSL lines is already a reality. Schloter was referring to
at the same time that the offer from new providers in the market and not
was launched by former (!) monopolists. These attackers could
allow themselves to enter the market even with limited quality.
to go. This argument also sounds logical and can be
understand. But why is this realization only coming to light today?

Why is a company like Swisscom announcing a product that will be used for the
Still miles away from series maturity at the time of announcement
was it? Did the technicians get it wrong, or did the marketing department
The cat has already been let out of the bag with enthusiasm - only to be
competitive triple-play business (voice, data and video via a single
channel) to set an example? The only question is which ones. The principle of hope
is a bad advisor in business life, not only for former
monopolists.

Pierre C. Meier, Editor-in-Chief

Marketing Publisuisse is campaigning for SRG radio and TeleNewsCombi - and with particular success.
Publisuisse generated last year from the sale of TV advertising on the
six SRG stations. This was announced by the TV marketer last week.
19.5 million francs, which the company additionally invested in the remaining
business areas seem like child's play. But it
is worth taking a closer look at this post, he said.
22 percent compared to 2004, whereas TV advertising
stagnated at minus 1 percent due to the lack of major sporting events.

Publisuisse's "other business areas" include radio and television activities.
TV sponsorship, advertising sales for 100 screens at Naville kiosks
and, above all, the marketing of the TeleNewsCombi. These four
The Publisuisse Annual Report contains a number of
interesting figures. For example, that radio and TV sponsorship
together increased by CHF 0.6 million to CHF 9.9 million in 2005
8.9 million, with radio sponsorship accounting for the largest share.
The lion's share of the market was only increased by 7 percent.
It is important to note that Publisuisse is responsible for sponsoring all 13
SRG radio programs, in the TV sector she was responsible until last
year only TSI.

Recently, Publisuisse has also taken TSR under its wing, SF
on the other hand, goes in search of sponsors itself. From this sponsorship income
it transferred CHF 6.6 million to TSI and the SRG radio stations, whereby
radio stations received 5.3 million francs, 6 percent more than in the
previous year. Incidentally, the annual report also shows that
the SRG TV stations from the TV advertising revenues mentioned above
received a total of CHF 266.2 million, CHF 2.5 million or 1
percent less than last year.

Separate figures on screen advertising at Naville kiosks
Publisuisse did not publish the figures, the turnover is probably still too high.
marginal. On the other hand, another figure is revealing: the
SRG marketer, which also operates the TeleNewsCombi, the advertising combination of
seven private TVs, was able to increase its net sales by 40
percent.   

Markus Knöpfli

The first PSF Forum will take place on May 11 and 12. The first trade fair for promotional products is organized by the Swiss umbrella association for the promotional products industry (PromoSwiss). The aim of the event is to provide a communication platform in Switzerland for the promotional products industry. Over 40 exhibitors and more than 220 registered visitors will gather in the ABB hall in Zurich-Oerlikon. The trade fair is explicitly intended to be used for targeted discussions, negotiations and contacts.

Swisscom Mobile customers can follow the 2006 FIFA World Cup on the move. Soccer fans will be informed about every important event in writing, pictures or video on their cell phones. Shortly after the end of the match, highlights can also be viewed in a video summary on the Vodafone live! portal. Video clips showing the most important events of the day are also available there. Customers with a UMTS or EDGE-enabled cell phone can follow matches live in their entirety. Those who only want to cheer on a specific team can receive targeted notifications throughout the World Cup. All services are available in German, French and Italian and can be purchased individually or subscribed to as a package.

Country doctor and DRS radio doctor Jean-Jacques Fasnacht is campaigning against the nuclear waste storage facility in the Weinland. Fasnacht is therefore no longer allowed to give health tips on DRS 1. After around five years, he was dismissed without notice, as reported by the Tages-Anzeiger. Although he had been co-president of the local opposition movement Klar for ten years, he had always kept his medical work separate from his political commitments, Fasnacht told the Tages-Anzeiger. Ueli Ebneter, Head of Content at Radio DRS1, confirmed that Fasnacht never made any political statements during his broadcasts. However, at the beginning of April, Fasnacht could be heard on DRS1 on the same day both as a radio doctor and as co-president of Klar. After agreeing last year that he would limit his political appearances, they have now parted company with him, explains Ebneter.

The Diocese of Basel's complaint against the SonntagsZeitung was rejected by the Press Council. According to the opinion of the Press Council, the SonntagsZeitung was allowed to describe the soberly worded canon law document entitled "Begriffserklärungen in der Angelegenheit Sabo und Röschenz" as a threat, as the assessment as well as the underlying facts were sufficiently recognizable for the readership. The newspaper had pointed out to its readership that although the text appeared harmless, under the given circumstances it was nevertheless considered an "open threat". In October 2005, the SonntagsZeitung reported that the Basel diocese was threatening "Sabo supporters with a church ban - sanctions against Catholics from Röschenz on the Basel diocese website". The diocese then lodged a complaint with the Press Council. The report was untruthful, distorted information and also made factually unjustified accusations in a discriminatory manner.

The Swiss Press Council has rejected as unfounded a reader complaint against the newspaper Le Temps, which had published a caricature of the Pope. The illustration showed the body of the deceased pope lying in state, a crowd of believers and a crucifix. Jesus on the cross addresses the crowd with the words "Doesn't it bother you that I exist?". The Press Council's ruling confirmed that the freedom of satire and caricature should not be restricted by religious prohibitions. However, it recalled that the principle of proportionality, the ban on discrimination, human dignity and the principle of truth must be observed.

The Selection vfg (Association of Photographic Designers) is the selection of the best works of Swiss professional photography of a calendar year. It is endowed with the magazine photography prize of CHF 10,000 and the SonntagsZeitung photography prize of CHF 5,000 for news and reportage photography. From a total of 422 entries with more than 2600 images, an international jury of experts selected the 18 best works (127 images) in the categories 'Advertising Photography', 'Editorial Photography', 'Fine Arts' and 'Free' as representative of the year 2005. These will be shown in an exhibition at the ewz Unterwerk Selnau in Zurich from May 13 to June 5, 2006. The Selection will be opened on May 12 with the Opening Night at which the winners will be announced.
In the current issue of Werbewoche on May 11, 2006, the works in the "Advertising" category will be presented exclusively in advance. While Facts shows the category "Editorial Photography", Züritipp illustrates the category "Free". In the magazine of May 6, 2006, the works of the category "FineArts" were also presented.

From June 2006, Bella Farny will present the erotic magazine WatchmeTV on TeleBärn. She replaces Corine Bosset, who wants to change career direction after 3 years. Farny is a trained dancer and actress. She has set herself the task of presenting the topic of eroticism in a natural way, according to a press release.

The federal government is making the new media center available to journalists free of charge. The National Council rejected a motion by 94 votes to 75 in which Zurich SVP National Councillor Hans Kaufmann called for cost-covering rental contracts. According to Kaufmann, it is unacceptable for the federal government to forgo annual rental income of around two million. Federal Chancellor Annemarie Huber-Hotz said that the Confederation had always provided media professionals with workspaces in the Federal Palace free of charge. According to Huber-Hotz, media representatives only receive rooms, furniture and connections free of charge. They would still have to procure, install and maintain the technical equipment themselves. The SRG does not pay any rent either. In return, however, it makes its products and services available to the federal government free of charge. This summer, the federal media will move into the new premises in the media center, which is currently being refurbished at a cost of around CHF 42 million.

In addition to its own sale, Swiss Post has commissioned the Küsnacht-based marketing organization IP Multimedia to broker CanalPoste, the largest Swiss ad screen network. This will enable the Goldbach Media subsidiary to further expand its leading position in the Swiss ad screen market. CanalPoste has 198 locations and generates around 4 million effective monthly advertising contacts. According to the press release, a comprehensive study on purchasing behavior has also established the profile of post office customers. According to socio-demographic criteria, these correspond fairly closely to the Swiss population. 53 percent of post office visitors remembered the advertising on the screens, 95 percent of whom rated the medium positively. IP Multimedia will use the CanalPoste network to optimize its own offering for national campaigns throughout Switzerland.