Nespresso is the official sponsor of Alinghi and has launched a "Limited Edition Alinghi" as a tribute to the sailing champions. Alinghi represents the same values as Nespresso: passion, commitment and pride and the relentless pursuit of excellence and perfection, according to the press release. The material used to build the hull of the Alinghi yacht, carbon, was also used for the front of the coffee machine. The special model "for sailing enthusiasts" is intended to bring the Alinghi lifestyle into the modern kitchen.

The 13 sections of the Swiss Journalists' Association should be dissolved if Daniel Knoll, the prominent radio journalist and outgoing managing director of the Bern section, has his way. In the editorial of the May issue of Journimail, he justifies this proposal by arguing that media professionals have a more global horizon and are less interested in their regional sections. Maintaining the sections would be a waste of time. The section contributions would be of more use to the umbrella organization Impressum. In fact, the sections run expensive offices and newspapers, but the most important tasks (organization, media policy, negotiations with employers, legal advice, etc.) are carried out by the head office in Fribourg. Knoll is flirting with the vision of forming inexpensive and powerful interest groups within the association, for example for freelancers, agency journalists and photographers, instead of dividing it into regional sections. The board of the Zurich Press Association has announced that it will discuss the proposal.

The ninth "M4music - Festival, Conference & Demotape Clinic" took place in Zurich from May 4 to 6, 2006. The music event took place for the first time in the Schiffbau and Moods Club. The festival, conceived and realized by Migros Culture Percentage, was very well attended with over 5,000 visitors, as Migros announced.

At the same time, Migros Culture Percentage is launching a grant for Swiss pop music labels for the first time. Four independent labels with Swiss musicians under contract will be supported with a total of 110,000 Swiss francs. The largest grant will go to French-speaking Switzerland: Gentlemen Records, a label from Lausanne, will receive 50,000 francs. Christian Fighera's company was founded in 2001 and mainly represents musicians from the rock, post-rock and pop genres, such as Favez, Honey for Petzi and Magicrays. Three other labels will each receive 20,000 francs: Nation Music from Aarau/Zurich, Mental Groove Records from Geneva and Little Jig Records from Gisikon/LU.

Pop label promotion is intended to close a gap. Although the Swiss pop music scene is booming, only a few artists can make a living from their music and even fewer make the leap abroad. This is why small independent labels play an important role, although they usually have to tread a fine line financially. When it comes to the distribution of state or private funding, these record companies have so far been left empty-handed; the artists are supported, as the communiqué goes on to say. The label promotion by Migros Culture Percentage is intended to strengthen the autonomy and professionalism of Swiss independent labels.

The Grey agency has developed a major TV commercial campaign for Télévision Suisse Romande (TSR). The claim is "Laisser parler vos envies" and is intended to show that good television is fun and important to people. The campaign is also intended to say that the TSR program is sometimes even more important than real life, Grey explains. Everyone knows the situation: if you do something quickly enough, you'll be in front of the TV just in time for the start of the program. The 4 commercials, which can be seen in French-speaking Switzerland until further notice, were realized with the Geneva film production company Le Studio. In 2005, TSR produced and broadcast 22,024 hours of programming for its viewers.

Nadja Zimmermann, host of the celebrity magazine show «Glanz & Gloria,» is getting a co-host: Swiss Television is looking for a second host for the program. The selection process is open to the public, and interested candidates can apply starting in June. According to a press release, the best candidate will be rewarded with the „once-in-a-lifetime opportunity“ to be trained in hosting and reporting for „G&G“ and to join Nadja Zimmermann on screen. SF will document this training project in a six-part documentary series, which will air starting in November 2006 every Tuesday at 8:00 p.m. on SF zwei.

The use of Radio 105's web radio offerings has increased by 338 percent since its launch last year. Today, the web radios are used 509,000 times per month, as the station announced. Giuseppe Scaglione, founder and managing director of Radio 105, does not miss the opportunity to rant about the competition from the SRG. The usage figures for 105's web radio offerings are not included in the "official listener figures", which are collected by the SRG research service using the Radiocontrol clock. Streaming causes a delay that the clock cannot record. "I hope that customers and media agencies will not only take the sluggish Radiocontrol figures into account in future, but will also incorporate the figures available here into their planning," says Scaglione.Radio 105 currently operates three special-interest radio stations in addition to its main program "105", which are broadcast on the Internet in CD quality: 105 Dope (hip hop and R'n'B), 105 Classics (club and cult hits from the 70s and 80s) and 105 Hitradio (the latest hits). Further specialty radio stations are being planned.

The jobs platform Jobs.ch uses the "TargetSMS" service to place temporary jobs by SMS. Jobseekers can create a profile on the Internet free of charge and then receive suitable job offers from interested employment agencies directly to their cell phone. Over 100 temporary employment agencies have access to the anonymized profiles. If they find a suitable candidate, they send them a text message with the most important information about the vacancy. All the jobseeker has to do now is confirm their interest by text message and Jobs.ch exchanges the contact details. The SMS costs the jobseeker the provider's normal rate. During the introductory phase, the new service will only be offered in the Zurich region. Step by step, it will later be extended to other regions of the country. The service is being publicized by the advertising agency Reinhold, while Mediaschneider is responsible for implementing the media strategy.

In its ads and banners for the new series portal "Serial Series" from Warner Bros, the advertising agency Malstube takes pity on completely overused DVD players. Because the effect of complete TV series collections is completely different: While humans invite their friends over to watch all the episodes of "Sopranos" and are thrown into the greatest joy, the DVD player would prefer to go back to Japan in view of the impending high performance, as the advertising agency reports. The Malsstube is highlighting this fact with images showing DVD players with their tongues hanging out. This is intended to dramatize the main reason for buying a collector's box: The opportunity to watch your favorite series one season at a time.

The
Packaging printer K+D AG will in future only produce at one location: in the
newly built St. Gallen headquarters. This measure is necessary in order to
to remain competitive, the company announces. At the site in
Bern-Liebefeld involves the existing product development and sales team with
new offices as of June 2006. At the same time
K+D announced that in 2006 gross investments totaling 5.5 million
francs have been triggered. These include investments in a new
automatic punching presses from Bobst and in the pre-press stage with the "Webcenter" technology.
K+D is the first Swiss company to install a new six-color offset printing press
with two coating units and an inline cold foiling unit, the communiqué states
further. This system allows ecological inline finishing of cardboard packaging for the first time
at the highest level.

The second Publisuisse advertising impact study confirmed the results of the first study from 2003: the fewer advertising blocks are broadcast in a program and the shorter the blocks are, the greater the viewer's attention and memory for the individual TV commercial. In the period from June 2004 to May 2005, the Telecontrol data of the SRG-SSR channels were compared with those of foreign private channels. With 56 minutes of advertising per day, SF 1 was far behind the German private stations, which broadcast up to 4 hours of advertising per day. There were also clear differences in the length of the blocks: on the private channels, almost 90 percent of the advertising blocks are longer than 3 minutes, compared to only 55 percent on Swiss television. This has a direct impact on the proportion of viewers who watch the entire commercial break. The shorter the commercial break, the higher the proportion of viewers who watch the commercial break in its entirety. The results for contact quality were also confirmed in the second study. Frequent interruptions of the program by advertising are perceived as negative. Of the private broadcaster observer group, 90 percent of respondents stated that the amount of advertising was clearly too much, while 50 percent felt that the amount of advertising on Swiss television was just right. 16 out of 18 respondents in the Swiss television comparison group remembered the commercials better than those in the private broadcaster comparison group. As Publisuisse concludes in its annual report, this shows that advertising in reasonable doses is accepted by viewers and remembered much more strongly.

Sat.1 Switzerland is holding a public casting to find the new presenter for the dating show "Joya rennt". From July 7, the casting participants will have to prove their talent as presenters to a jury and the viewers in three episodes. The panel of experts, whose composition is still unknown, will decide in each show who will progress. The audience will also be given a voice and will be able to vote. The new face of "Joya rennt" will be presented in the final show on July 21. The three shows will be presented by the main sponsors Seat and Bluewin, with the new evening newspaper Heute from Ringier as media partner. Seat will once again engage the winner of the casting as a Seat ambassador. The producer of "Joya rennt" is the Bern-based company Faro TV. 
The website for the casting at www.dascasting.ch was implemented by Maxomedia. The site now provides all the information about the casting and also offers helpful tips and tricks for a successful application as a presenter. From June, viewers will also find all the voting details on the website.

The PR and communications agency Karl F. Schneider and www.swissmom.ch, a Swiss internet platform for young and expectant parents, are joining forces. The aim is to anchor the Swissmom.ch brand more firmly. Plans include the expansion of further communication platforms. Interested companies will be offered the opportunity to work together on joint PR and advertising measures, according to a press release. The use of the Swissmom.ch brand by third parties is also under discussion. According to the press release, cooperation advertising and even the production of joint publication series are negotiable. Swissmom.ch was founded in 2003 and offers advice on topics such as the desire to have children, pregnancy and interesting facts about babies and toddlers. Today, the Internet portal has over 500,000 visitors per month. The platform is financed by a large number of sponsors, including the Swiss Society of Gynecology and Obstetrics "gynécologie suisse".