Fidel Stöhlker, the managing partner of Klaus J. Stöhlker, has founded an agency for PR films with Marc Jäggi and Philip Weibel: Jäggi.Stöhlker.Weibel, based on Kasinostrasse in Zurich. Jäggi is a radio journalist and presenter and Weibel is a video producer. The three came up with the idea after realizing that many SMEs could not afford a TV commercial and were looking for alternatives, according to the press release. The new agency's PR clips last three to four minutes and "bring a new dynamic to every company's website", Fidel Stöhlker is quoted as saying in the press release. The clips are journalistically prepared and have a more credible and lasting effect than commercials. In addition, they would be produced with the same quality and richer content, but at a significantly lower price than the competition.

Popular television series such as "Desperate Housewives" and "Lost" brought the US entertainment group Disney high ratings and rising advertising revenue in the past quarter. Net profit rose to 733 million dollars, as reported by SDA. Turnover grew to 8.03 billion dollars, compared to 7.83 billion dollars in the same period last year. Disney completed the takeover of Pixar Animation Studios last week. Apple boss Steve Jobs now holds a 6.3 percent stake in the company and has a seat on the board of directors.

Starting on Wednesday, May 10, Swiss television's "kulturplatz" blog will feature a rotating cast of Swiss cultural scene players talking about their current work, cultural events and what concerns them personally when it comes to culture. The blog is a supplement to the weekly program "kulturplatz" and offers viewers the opportunity to enter into a direct exchange with the protagonists of "kulturplatz" contributions. The first "kulturplatz" blogger for a month is Martin Heller, cultural entrepreneur and artistic director of Expo02.

Telecom Liberty, the Swisscom tariff, with
which, according to the campaign, you can take your time on the phone, has
Publicis has received another unusual realization: a
Megaposter. On Bern's Laupenstrasse, he allows passers-by a
A look behind the scenes, i.e. behind the facade of the hard-working
Construction worker. After all, it shows that even they actually prefer
chatting away all day long instead of having to put up a facade.
renovate.

The Allianz Suisse insurance company invited tenders for its advertising budget. The creative agency Grendene, Ogilvy & Mather came out on top with its proposals against well-known competitors. As the agency announced on Wednesday, the first works will be on display in the coming weeks.

Commuter Press Ringier's free evening paper Heute launches on May 15. On April 26, Ringier surprisingly announced the launch of the free evening paper Heute.
the launch of its commuter magazine Heute planned for the summer
and the time has already come on May 15. The editorial team
is rehearsing the emergency today (at the time this advertising week went to press) and
produces an act in real time, with real texts, real images
and a real deadline of 1 pm. "That can be a bit nerve-wracking
flutter," blogs editor-in-chief and Ringier newspaper boss Bernhard
Weissberg on heute-online.ch. "Group Red has already done the groundwork
achieved. (...) Group Blue - the current ones - will have to wait a little longer",
it says in military-style diction. Red and blue are
are not under siege, however, but stand alongside yellow and
Green for the color differentiation of the departments. A first
Zero number with 32 pages has already been sent to advertising and media agencies.
and provides concrete impressions of the paper, which is published daily from
4 p.m. in the cities of Bern, Basel and Zurich
will. Initial print run: 200,000 copies.

Visually calm layout
The zero number with a four-column layout is a little different from the
five-column competitor newspaper 20 Minuten from Tamedia
restrained and somewhat low-contrast. "A calm layout was
deliberately chosen," explains Bernhard Weissberg. Test readers and
The majority of test readers from focus groups had opted for the visual
the calmest of three versions. "In the afternoon, the readers are
no longer just focused on news," says Weissberg. Today is
therefore more magazine-like than 20 Minuten and does not understand itself
as a "narrative newspaper", but as a supplementary city magazine.

Nevertheless, the news section has probably become somewhat more extensive than
originally planned. This is because the focus was initially primarily on
on content that is directly related to an enterprising and
evening audience. The sheet now splits roughly
divided equally into a news section (blue) with sports (green) and a
Magazine and entertainment section (red) with background and knowledge pages (yellow).
The color coding of the departments is already visible on the
Title page declared, with corresponding outline of the respective
most important story. Running right through the news section are
a kind of school television for print with the title "Good to know" -
short info boxes with background information on the various topics.

The front page is dominated by a cover story. Next to it is a
column with "latest news", "good news" and two small
Weather diagrams "Weather tonight" and "Weather tomorrow morning". On the
Pages 2 to 7 are followed by six news pages (blue). These are divided into
the sections People, News, Economy, Regional News as well as
a photo double page "Pictures of today". With the basic color green
followed by two pages of sport, then one page each of background and knowledge
(yellow). This is followed by seven pages dedicated to nightlife
are overwritten. They are the actual vessel for the
the evening paper's outgoing target audience and offer a series of
Tips for going out, concerts and events, lifestyle content,
Singles, dating, TV tips and program as well as a page at
The title "Networked" with interactive content.

The best MMS reporters come forward - citizen journalism light
and reporters with pictures and text. The right column of the page is dedicated to the
dedicated to "daily blogging". Heute-online.ch will also be published among others
include a weblog. Whether texts from it find their way into the
will be found in the same way as in the French-speaking Swiss Edipresse commuter paper Le Matin
Bleu with its BleuBlog, is open.

On the further networking of the newspaper with electronic media
the makers are still shrouded in silence. On the nightlife pages
followed by more pages in yellow: two pages of Play with reports and
Innovations from the world of electronic gadgets, computer games and
and so on. One Life page is reserved for topics such as travel. Then
is followed by a double page with puzzles and cartoons (Titeuf and Hägar)
and the last one with a short portrait, organic weather and weather map.

Despite the color differentiation, the rubrication of the
Marginal columns with section titles highlighted in black are somewhat confusing,
because it is not applied consistently. "There will still be certain
There will be innovations and further developments," says Bernhard Weissberg.

The newly formed editorial team comprises around 20 people, one of whom
is based in Berne. In Basel, a freelance journalist takes care of
the daily situation in terms of news and going out on
Rhine bend.   

René Worni

The temporary radio stations for Christopher Street Day, the Caliente Festival and the Street Parade have set up their own antenna. In January, Swisscom terminated the contract with the event radio stations for the antenna on the Zürichberg. Now the CSD Radio Association, with the support of the City of Zurich, private property owners and Bakom, has worked out a solution that is available to all event radio stations. First of all, the gay and lesbian CSD Radio will go on air from May 13 to June 11 and can be received via FM 90.1 MHz, throughout the Cablecom network in German-speaking Switzerland and on the Internet.

Lowe Switzerland won the mandate for Nestea in a pitch in February and developed a national campaign for it. The fact that the drink has a new, better taste can now be recognized by the enlarged enjoyment angle, the agency writes in a press release. As a teaser, attention was drawn to it from May 1 to 7 with F200 posters and strip ads in 20 Minuten. Headlines with the "Genusswinkel" and the sender www.genusswinkel.ch left everything open. Curious viewers not only found the resolution on the specially set up website, but also a competition in which they could compete against other participants by taking a photo with their personal pleasure angle. Since May 8, the subsequent print campaign and a TV commercial have been explaining to everyone else what a Genusswinkel is.

For participants from Switzerland, Germany and Austria who are not older than 34 at the time of publication, CNN has launched a young talent competition. The deadline for submissions is May 26, 2006. Entries should have an international connection and can be submitted in the categories print, TV, radio and online. Publication must have taken place between April 1, 2005 and March 31, 2006. In addition, the best photo in the image category will be awarded a prize for the first time this year. The overall winner of the competition will receive the title "CNN Journalist of the Year 2006" and will be chosen from the winners of the individual categories. The jury consists of Regina Maria Anzenberger from the Anzenberger photo agency, Uli Baur, editor-in-chief of Focus, Ueli Haldimann, editor-in-chief of SF DRS, Peter Kloeppel, editor-in-chief of RTL, Uta Thofern, editor-in-chief of DW-World.de, Ingrid Thurnher, editor-in-chief of ORF and Domunik Wichmann, editor-in-chief of SZ-Magazin. The competition aims to recognize journalistic talent and promote foreign reporting in German-speaking countries, according to the press release. The award ceremony will take place on October 20 as part of the Munich Media Days.

Accredited journalists in the Swiss parliament should have to disclose their interests, demands an SVP motion that was approved by the National Council on Tuesday. The motion by Jürg Stahl of the SVP Zurich was adopted by 105 votes to 52 with 20 abstentions. It would be important to know which party a media professional belongs to and which mandates and memberships in organizations they hold. Federal Chancellor Annemarie Huber-Hotz has objected that employed journalists in the Federal Parliament are not comparable with militia parliamentarians and that the professional rules of conduct of the journalistic professional organizations also apply. The motion will now go to the Council of States.
The media union Comedia sent out a statement on Tuesday evening in which it criticized the National Council's restriction of the basic rights of media professionals. This decision appears to be a new measure in a historic series of disciplinary attempts. In the past, politicians and authorities have repeatedly tried to restrict the freedom of journalists. However, with the "Declaration of the Duties and Rights of Journalists", media professionals have long since adopted a rule according to which they must voluntarily disclose conflicts of interest in public functions and private activities and ensure a strict separation of functions. These professional rules and contractual obligations are completely sufficient. Any further regulation would inadmissibly restrict the fundamental rights of media professionals.

Women's press The French
glossy magazine for women, Marie Claire, which is published internationally in 26
countries, continues with its split edition in French-speaking Switzerland.
to. Following the launch of two new supplements in French-speaking Switzerland in
Last September, the Swiss publishing house management in Chardonne
above Veveys manages the marketing of Swiss advertisements
in the up to 400-page main sheet. The title sells
apparently almost by itself. "In contrast to other
women's titles without any promotion," emphasizes publishing director Marc-Henri
Debluë, the size of the Swiss split pages in the magazine would have changed.
last year by around 80 percent to almost 60 pages. This alone
between September 2005 and last February, according to
Debluë has also gained 3,000 readers and is now being
read by 84,000 people.

Florists For Fleurop (Switzerland), Walker Werbung has elevated the Mother's Day bouquet from an obligatory to an optional extra.
Fleurop customer acquired in March with a "surprise strategy"
Fleurop as an umbrella brand and gift broker are today in
445 stores in Switzerland; internationally there are 54000
Flower stores in 154 countries. New opportunities are always
be created for a surprise with flowers. Amazed now
also how quickly Walker can already present an initial campaign.
But "Mother's Day can't be postponed," jokes Pius Walker.

On this date in May, as well as on Valentine's Day, the
florists in Switzerland account for around 20 percent of their total
annual turnover. As market research has shown, gift-giving
of a colorful "broom" on Mother's Day, however, is now considered by most
as a duty and the tradition more or less as "commerce".
dismissed. So Walker looked for a strategy that would make Mother's Day
could be filled with more positive content again. The advertisers have
reversed the day of thanks to the day of forgiveness.

"It wasn't all as good back then as mother meant it to be...",
is the realization. There were also a few mistakes when it came to education
- and that is why today's mature youth should be given a chance to
Get forgiveness. So away with the obligatory flower. A new generation
is motivated to make this gift-giving on Mother's Day a real
value to discover. "We hope that this campaign will help us to
out of the way," says Walker.

Wine instead of flowers
Flowers are the most important classic when it comes to gifts for
socially standardized occasions from births to funerals
goes. More and more frequently, such interpersonal
attention in everyday life but replaced by wine, subscriptions for a new
cell phone or even a voucher for a sushi meal. This trend towards
Fleurop now wants to counteract this new objectivity with a campaign.

"Since we had already started our campaign for the WC duck with flowers in the
subjects, we naturally had to do something different this time.
", is how Pius Walker describes the new idea. Not a single
Bouquet of flowers can be found in the advertisements and posters for his first
Fleurop campaign. For this, "historical" moments from a generally
experienced childhood has been dramatized.

The photos from our collectively repressed youth are stored in the yellowed
touch of the 60s. As a basis, Swiss
Fleurop employees sifted through countless photo albums and over 5000
suggestions were submitted. The best scenes were selected by Walker and his
teams once again. The photos in Hamburg; the four films in
Stockholm. For the commercial with the dancing mother, Sony "worked
Spass" contributed the hit "Mamma Maria" by Ricchi e Poveri.

Andreas Panzeri