Blue Spirit advertises for Nestlé and Knie. The Zurich agency has developed a circus promotion as part of a competitor presentation, which can currently be found in Coop stores throughout Switzerland. With attractive discounts on many chocolate products, Nestlé is to be brought closer to customers. Customers also have the chance to win vouchers for the Knie Circus. The entire campaign also includes advertisements, pop-up windows on the Internet and POS media such as displays and leporellos on all products.   

Although the Internet is still largely neglected as an advertising platform, there are also advertisers who have been inspired by the upward trend, as reported by Netzwoche. A total of CHF 4,493,322 was invested in online advertising in Switzerland in June. This is an increase of 23 percent compared to the same month last year. Migros is the clear leader among advertisers both online and offline. Migros invested almost seven times as much in online advertising as in the same month last year. Swisscom Bluewin was also caught up in the Internet boom, increasing spending on Internet advertising 19-fold year-on-year to CHF 102,866. The top 10 Swiss online advertisers in June are listed below, along with the corresponding expenditure and percentage increases compared to the previous year (source: Media Focus, July 2006).Migros, CHF 283,219, up 695 percent
Cablecom, CHF 205,921, up 154 percentSwiss Post, CHF 154,340, up 909 percentDell Computer, CHF 146,830, up 19 percentSMEs and cinema advertising, CHF 113,376, up 270 percentMicrosoft, 106,921 francs, up 79 percentSwisscom Bluewin, 102,866 francs, up 1916 percentSwisscom Mobile, 93,236 francs, up 49 percentPuma (Switzerland), 90,972 francs, (not specified)HP (Switzerland), 83,278 francs, up 132 percent

Gockhausner Kreativschmiede was able to confirm the mandate in the pitch. The collaboration between Wander AG and Advico Young & Rubicam AY&R for the premium chocolate drink Caotina, which began in 2001, is thus entering its next round after five years. AY&R successfully defended the account in a competitive presentation. In particular, the Gockhausner convinced with a TV spot concept that will be shown from the fall.

As Werbewoche reported the day before yesterday (see "Das Goldene Ohr" is looking for radio spots and advertising jingles), the entry deadline for the radio spot competition "Das Goldene Ohr" is currently running. After the competition was extended to Germany and Austria in 2005, the German-speaking region of Italy will be added this year. According to a press release from the organizers, this development is the result of the aim to "award the best radio spots in the entire German-speaking region". Next year, at the 10th anniversary of the Golden Ear, Italy will also be represented on the jury.

Daniel Pauletto, Sales Manager Cinema National, is leaving Cinecom at his own request to take up a new challenge as an independent marketer of the trade magazine "Marmite" and "Vinum". He will be succeeded by Roger Eckerlin, former Sales Manager TV and AdScreen at Cinecom. Daniel Pauletto had assumed overall responsibility at Cinecom for Kino National, Promotions&Events, the cinema magazine "closeup!" and for the Lucerne adventure cinema IMAX at the beginning of August 2004, Cinecom writes in a media release. "We very much regret having to let Daniel Pauletto, a proven media professional, go, but we fully understand his decision," said Mathias Luchsinger, managing director of Cinecom, according to the media release. "In addition, we have an excellent successor in Roger Eckerlin from our own company," Luchsinger added.Cinecom is one of the largest media marketing companies in Switzerland. In addition to cinema advertising, Cinecom also markets the advertising and program window van Sat.1 Schweiz, the advertising window of Kabel Eins and now also the Swiss channel 3+.

Strike Media Switzerland is the new owner of the title rights to "Snowactive" and "SnowactiveGuide". "Snowactive" was previously published by Vogt-Schild Medien in collaboration with the Swiss Ski Association Swiss-Ski and will now pass into the hands of the previous editor-in-chief Joseph Weibel, publishing director Wolfgang Burkhardt and another stakeholder, as Vogt-Schild Medien and Strike Media Switzerland write in a press release. In addition to Joseph Weibel and Wolfgang Burkhardt, the shareholders of Strike Media Switzerland are the advertising agency Brandl&Schärer, which is currently being founded. Vogt-Schild Medien, which belongs to Mittelland Zeitung, wanted to part with the title because there is no other sports magazine in its range and "Snowactive" therefore required above-average expenditure. The magazine publisher's portfolio is now to be realigned. Swiss-Ski, for its part, welcomes the change as it ensures continuity in editorial, distribution and sales. The printing contract will remain with Vogt-Schild Druck.

As announced, the new Swiss private channel will start broadcasting on August 31. Presenter Viola Tami, who will also host the casting show "Superstar" starting in October, will welcome viewers and lead into the evening's feature film, the James Bond movie Golden Eye.
The focus of 3+'s program offering will be on safe entertainment values, series, feature films, casting shows and docu-soaps (see
Elevator TV" becomes "3+"). According to channel boss Dominik Kaiser, the program concept for the target group of 15 to 49-year-olds will be designed in such a way that 3+ always offers an alternative to the other channels, especially during prime time.
The program concept also provides for very short news broadcasts, which can also be accessed via cell phone and the Internet.

The Graubünden government only partially supports the amendment of the Federal Act against Unfair Competition (UWG). The Graubünden government also completely rejects the creation of a new criminal offense of ambush marketing. This would not significantly improve legal certainty and would also restrict competition, writes the Graubünden government in its consultation response to the federal government, which was published on Thursday.

Following an agency evaluation, the Zurich-based communications agency Rotor was commissioned to completely revise the corporate design for the almost 80-year-old architecture firm with 50 employees to mark the move to new office premises. On the one hand, the new image reflects the generational change in the management team and, on the other, the desire and joy of realizing high-quality urban and landscape spaces with high design standards.

The launch of the new Bern city center magazine "Bärn!" has been postponed until November 9. The magazine, which is sponsored by BERNcity, should actually have been published on September 21 with a launch print run of 100,000 copies (see New city center magazine for Bern). However, the date was postponed due to the reluctance to sell advertisements. Advertising sales for the first issue went quite well - but "not well enough", as Michèle Freiburghaus, responsible for editing and production of the magazine, told Werbewoche: on the one hand, the advertising budgets had already been used up, and on the other hand, larger potential advertisers would prefer to wait for the first issue before making a decision. For this reason, the "Bern!" publishing management, together with Martin Bühler and Daniel Nicklès from BERNcity, has decided to "concentrate forces" and present a Christmas issue, which is due to be published on November 9.

Valérie Wirz and Daniel Tschanz joined the team of the Zurich-based web and communications agency Future Connection at the beginning of August. Wirz previously worked as a freelance designer in Berlin, developing corporate design and corporate publishing solutions, and will be working in the area of design, as the agency writes in a press release. Tschanz has specialized in online campaigns in recent years and will be jointly responsible for online marketing at Future Connection.

Publisher Hanspeter Lebrument draws a positive balance after the first hundred days. From August, a lifestyle supplement is to be added to the Sunday newspaper. Südostschweiz am Sonntag (SOSo) was launched three months ago at the beginning of May as the first regional Sunday newspaper as the seventh edition of Südostschweiz with a circulation of 50,000 copies (see From May 7, Südostschweiz is Reading Sunday).
The seventh edition of SOSo not only gave the entire Südostschweiz newspaper network a boost, but the network was also able to achieve double-digit percentage growth in national advertising compared to the previous year. An increase of almost 18 percent was recorded in July. However, Lebrument conceded that it is difficult to assess the extent to which the economy is responsible for the boost. In any case, existing fears of cannibalization by the seventh edition have not come true. The opposite was the case. However, SOSo was not spared from the summer slump - it only contains four pages of advertisements in the 36-page issue.
SOSo is distributed to subscribers by early delivery. Figures on newsstand sales are not yet available. Around 2000 papers are sold via boxes on Sundays. SOSo was able to gain 122 new subscribers for Südostschweiz, but in return lost 54 subscribers who either did not want the Sunday edition or could not choose between a subscription with or without the seventh edition.
End of August with third bundle
From the end of August, SOSo will be published with a third supplement - a lifestyle supplement. Talks are also underway with other publishers in the Südostschweiz network about expanding the Sunday supplement. Publisher Hanspeter Lebrument assumes that the SOSo umbrella brand will grow.