Poor and less educated people spend significantly more time in front of the television than rich and well-educated people. This is the result of a study commissioned by the news magazine Focus. The data published in Focus by the Gesellschaft für Konsumforschung (GfK) shows that the average viewer spent around 211 minutes a day watching TV in 2005. For people with a monthly net household income of no more than 1000 euros, however, the figure is 316 minutes. Those who have to make do with between 1000 and 2000 euros switch on the TV for an average of 248 minutes a day, and those with between 3000 and 4000 euros watch for 166 minutes. According to the study, television consumption has increased overall compared to 1995, with TV usage only stagnating in the under-20 age group. Viewers with a secondary school education spend 246 minutes a day in front of the television. Those with a high school diploma watch 165 minutes of television and those who have completed a degree 169 minutes.

Next week, subscribers to Saisonküche in German-speaking Switzerland will be able to enjoy a new lifestyle magazine: The 52-page Saisonelle is dedicated to beauty, fashion and wellness. "The focus is on wellness", explains Christine Kunovits, editor-in-chief of Saisonküche and the new Saisonelle, to Werbewoche. Specifically, this means: "Corinne Denzler, Spa Director of the Tschuggen Hotel Group, tells us which top resorts in Switzerland and abroad she particularly appreciates for relaxation, German star photographer Gabo reveals her lift-style hotspots in Hamburg, we report on a new fitness trend called T-Bow and much more. Brief reports from the fields of beauty care, sport and fashion round off the magazine. You can also win pampering days in Arosa." For the time being, the new magazine from Limmatdruck AG is reserved for subscribers to Saisonküche and will not be available at newsstands. "We are trying it out and would first like to test its acceptance among our subscribers before considering further steps," says Kunovits. Saisonelle will therefore be published twice a year and only in German in Huckepack. However, further developments are conceivable. Another lifestyle special is already being planned. However, Kunovits does not want to reveal any details yet.

Twelve interested parties applied for membership of the Art Directors Club (ADC) this year. Four of the works submitted were judged to be outstanding by the admissions committee. The following were newly admitted to the ADC: 
- David Handelmann from Jung von Matt/Limmat
- Andreas Mädler from Krieg Schlupp Bürge Springer & Jacoby
- Felix Schregenberger from Fotobild
- Patrick Suter from Euro RSCG Zurich
 
The ADC accepts as a new member anyone who "has made a substantial creative contribution to several works honored by ADC Switzerland or has otherwise made an outstanding contribution in the field of advertising or design".
 
Four applications were placed on the watch list. These are applications that the ADC classifies as above average in many respects, but which do not yet or not fully meet one or more of the criteria for acceptance. 

The admission committee consists of Frank Bodin, Markus Gut, Alexander Jaggy, Daniel Krieg, Martin Lötscher, Daniel Matter, Pierre Rebetez, Markus ruf, Urs Schrepfer, Hanspeter Schweizer and Patrick Senn.

Ruweba.klein Kommunikation, the full-service agency based in Basel, has won the pitch for the St. Jakob Park Tower. On behalf of UBS Fund Management Switzerland (UBS FMCH), Ruweba.klein is responsible for the overall communication of the urban development project "Neubau Wohn- und Geschäftshaus St. Jakob Park Turm". The mandate primarily includes PR and press work, a new website and communication around the events up to the completion of the project. With this major project, planned by Basel architects Herzog & de Meuron, the St. Jakob site in Basel is set to become the most modern meeting place for sport and culture in Switzerland. The entire building should be completed by the European Football Championships in summer 2008.
With assets under management of around CHF 100 billion and 120 employees, UBS FMCH is the largest provider of investment fund services in Switzerland.

In Switzerland, television via Internet Protocol (IPTV) is still in the test phase, with the launch of Bluewin TV expected in the first week of November (see ). A survey by the German industry magazine Werben und Verkaufen has now found out what online users want from Internet television. Above all feature films and local news. In the online survey conducted by TNS Emnid, most of the web users questioned were interested in feature films (53.3 percent), followed by local news (49.7 percent) and science programs (38.7 percent). Among 40 to 49-year-old web users, local news is even in first place. The need for information is also strong with IPTV.
 
Music/video clips and comedy only follow in fourth and fifth place in the ranking. Men are twice as interested in the sixth-placed sports programs as women. There is equal interest in the seventh-placed business and economic news.
 
TNS Emnid surveyed a representative sample of 1000 online users between the ages of 14 and 49 via an Internet panel - this target group represents around 28 million Germans.
 

After increasing during the summer months, the volume of advertisements in the Swiss daily and regional weekly press fell again in September. Overall, the volume fell by 2.9 percent compared to the same month last year. According to the data published on Tuesday by Wemf AG für Werbemedienforschung, job advertisements remained strong and increased by 35.6 percent thanks to the continued good economic situation. Newspapers, on the other hand, generated 10.5 percent less income from advertisements.
The Sunday press also lost ground. The volume of advertisements here fell by 8.7 percent. The financial and business press saw a decrease of 4.3 percent. In contrast, the total volume of the general press was 2.2 percent higher than in September 2005.
The figures for the specialty press refer to page volumes. In September, this fell by 1.6%, while the volume of advertisements in the specialist press fell by 2.7%.

The Zurich agency Sulzer Sutter is using sacred means to promote "Saint", the Swiss manufacturer and online seller of custom-made snowboards, skateboards and surfboards. Saint wants to raise the profile of its brand on the market and attract qualified potential customers. Sulzer Sutter's promotional concept, centered around the "Saint Book", is intended to achieve this goal. Anyone who signs it makes themselves a Hot Prospect and is to be treated as a preferred customer from then on. With Holy Cards and incentives in the form of rosaries and fingerboards, interested parties are led to the Saint stand at events, where they can make their entry.

Since Roger Köppel returned to the helm of Weltwoche at the beginning of October, the weekly newspaper has undergone a massive restructuring. According to Köppel, the aim of this restructuring is to "bring the business side more to the fore". Is more advertising and less content the patent recipe? It is noticeable, for example, that there is much more advertising in the new Weltwoche than before. And the personnel structure has also been streamlined (see ) Due to the restructuring and cost-cutting measures, Köppel has now also had to cut the position of head of copywriting Ingolf Gillmann. Köppel told KleinReport that he was very sorry about this. The man responsible for titles and leads has been made redundant with immediate effect so that he has time for reorientation. The Swiss weekly has also lost its New York correspondent Alain Zucker. However, Zucker has resigned himself, as Kleinreport reports.
Köppel has also secured the exclusive rights to print the memoirs of former German Chancellor Gerhard Schröder for Switzerland. The paper will publish excerpts from the memoirs in its next issue. Schröder's book "Entscheidungen. Mein Leben in der Politik" will be published by Hoffmann und Campe at the end of October.

The Federal Office of Communications (OFCOM) has launched a second invitation to tender for three further regional language DAB licenses for private radio stations (see ). The two radio stations Radio 105 and Radio Monte Carlo Swiss have decided not to participate for the time being. 
It is currently very questionable whether DAB will achieve a breakthrough at all, as this new digital radio technology requires new receivers, explains Giuseppe Scaglione, Managing Director of Radio 105 and RMC Swiss. In Europe, the desired success with DAB has not yet materialized and in the important US radio market, DAB is not an issue at all. Should DAB develop successfully in Switzerland, Radio 105 would possibly participate in the third or fourth DAB ensemble, says Scaglione. In the meantime, Radio 105 and Radio Monte Carlo Swiss would continue to expand their activities in the area of IP-based radio.
The Zurich agency Spillmann/Felser/Leo Burnett SFLB is currently advertising for SRG with a campaign for DAB radio programs to ensure that DAB achieves the expected breakthrough in the future (see
).

The Rose d'Or organization presented the new concept for the international television entertainment competition at a press conference. Both the new owner of the brand rights, entertainment and gastronomy entrepreneur Freddy Burger, and the designated festival director Urban Frye want to retain the Lucerne location. A repositioning is also intended to bring about a return to the core business. As a result, the Rose d'Or will once again become the world's most important competition for television entertainment, according to a press release. 7 Golden Roses will now be awarded in the three main categories Variety, Drama and Arts: for Show incl. Gameshows, Reality, Comedy, Sitcom, Soap. Entries will now also be judged in the Performing Arts and Arts Documentaries categories. To mark the 400th anniversary of opera, a special opera prize will be awarded in collaboration with the International Music Center Vienna (IMZ) for the best opera recording, the best opera film or the best documentary on an opera theme. As a further innovation, a special prize will also be awarded for the best program of all the entries submitted.
According to the organizers, important companies operating in Switzerland for the development, production and distribution of television programmes have once again been won as partners. For example, SRG with Schweizer Fernsehen SF and the TV Productioncenter Zürich TPC. SRG was one of the founding members of the Rose d'Or in 1961. Negotiations on the extent of its involvement are currently underway. The new festival center will be the Grand Casino in Lucerne. However, the Ceremony Award will continue to be held at the KKL. The next Rose d'Or will take place from May 5 - 9, 2007.

The Vaud-based Baumgartner Holding Group, which processes Elco paper and manufactures packaging with Compagnie Franco Suisse (CFS), intends to develop strongly in the flexible packaging sector. The Crissier-based group plans to acquire several sector-specific and complementary European companies. The Baumgartner Group's aim is to achieve annual sales of around CHF 150 million in five years through internal and external growth. To this end, it is looking for established partner companies in Western Europe that generate annual sales of over CHF 15 million and show regular profitability. 
The Vaud-based group Baumgartner Papiers Holding withdrew from its former core business, the paper business, in 2004 and merged these activities with the Portuguese company Inapa. Baumgartner still owns 32.5 percent of the Swiss Inapa subsidiary. The packaging segment, which has been in the black for several years, thus became the driving force behind the Vaud-based group.

On Baghdad's streets, there has recently been something to laugh about again. A new Iraqi comedy show called "Hurry Up, He's Dead" is taking revenge on the U.S. occupation with an unconventional weapon: satire and misconstrued news. Host Saad Khalifa, reminiscent of Ali G. or American gangsta rappers with a huge Afro wig, starry sunglasses and countless gold chains, tries to extract the last bit of comedy from grim news. Thus, he announced in a broadcast that "Rums bin Feld" had announced the withdrawal of American troops. Clearly, misunderstood: They would rather leave "one by one." That's why it would probably take more than 600 years.Despite all the comedy, the broadcast had a serious intention, host Khalifa told the New York Times: "We want to put Iraq back in order - the public services, the government employees, the relations between people." Kahlifa confessed to the newspaper, however, that he had lost all hope in Iraq: those in power were incompetent, and the American experiment in introducing democracy was stillborn. But at least the Iraqi people now have a powerful weapon again: humor.