Frankfurt-based Favour8 is bringing a new type of promotion and advertising platform to Zurich Airport: a big screen of around eight square meters combined with a promotion area of 60 square meters. Goldbach Media is the Swiss marketer and its subsidiary IP Multimedia is responsible for operational management.  
The Bigscreen has been installed in the airside hall at Zurich Airport since the beginning of November - a new eye-catcher for passengers and advertisers. The composition of the video message on the high-resolution e-board and the personal customer contact by eloquent hostesses on site promises a high level of attention. Many airport users are high-income earners with correspondingly demanding consumer habits. The classic media mix is no longer sufficient to reach such brand and premium buyers. Airports are traditionally places of upscale consumption that offer a suitable marketing ambience to appeal to this clientele.

The Zurich agency Advico Young & Rubicam is calling for more humanity. In an impressive campaign for Bread for All/Fastenopfer (Bfa/Fo), AY&R addresses the global exploitation of people as cheap or even unpaid labor.  
According to the agency's media release, humanity plays no role for the exploiters. Millions of people are treated like commodities to be done with as they please. This is portrayed in the campaign just as cruelly as the reality for those affected. The four motifs show workers as dolls in packaging and the captions give an idea of what people go through. Features such as "Work until you drop" or "Can be fired at any time" are economic advantages from the perspective of the exploiters. The headline contradicts this rigorously and makes Bfa/Fo's stance unmistakably clear: with the appeal "People are not commodities", like-minded people are called upon to donate money that can be used to alleviate such grievances.
 
The campaign started at the beginning of October as part of the project work in the parishes with posters, postcards and advertisements in weekly titles and in the campaign magazine. Further advertisements will follow during Lent in March 2007.

BMW wants to emphasize its all-wheel drive expertise with a TV commercial specially tailored to Switzerland. The Zurich advertising agency Jung von Mantt/Limmat found an amazing visual twist for xDrive, the BMW all-wheel drive system.  
A snow-covered hilltop against a steel-blue sky, accompanied by a speaker: "You are driving over the mountain pass and hit an icy surface. Imagine if there was a four-wheel drive system that sent impulses to the wheels every tenth of a second and could therefore react before your vehicle skidded. Do you know who developed such a system?" One tracking shot later, we know: from the very beginning, the snowy peak was a close-up of the BMW logo. The idea came from Jung von Matt/Limmat, who created the film digitally together with post-production company Treibhaus in an elaborate 3D animation from the first to the last frame.

On November 24, the Gutenberg Museum in Fribourg opened an exhibition dedicated entirely to the youth magazine Bravo: 50 years of Bravo, that's fifty years of youth culture and music history.  
On August 26, 1956, the first issue of a new magazine called Bravo - Zeitschrift für Film und Fernsehen was published. Since then, Bravo has influenced entire generations like no other publication in the German-speaking world. The exhibition in Fribourg now pays tribute to this "extraordinary documentation of the time and thus of contemporary history".
 
In addition to Bravo magazines from past decades and star cuts, there are also original items of clothing, records, cassettes and CDs from the respective era. Pinball machines, a jukebox and simulated living situations allow visitors to immerse themselves in the memories of their own youth, as the museum's press release states.

Telemarketing is a nuisance for many consumers. This is why some call centers formulate their own rules despite the extremely liberal legislation in Switzerland. This form of advertising also creates thousands of jobs.  
Telephone sales are a growth sector in Switzerland. Publishers, egg producers, wine merchants and cosmetics manufacturers all use this sales channel because they all want to survive in an increasingly competitive market. As a result, consumers are often persistently approached several times a day by telemarketers in their intrusive, cheerful manner - often during lunchtime or while the main edition of the news is on TV.
 
While telemarketing is strictly regulated in Germany, Swiss law allows almost anything. The asterisk in the telephone directory, with which the person concerned indicates that they do not want any advertising, is a waste of time in this case - "a rubber article that only applies to advertising in the letterbox anyway", as Josef Frey, media spokesman for Swisscom, puts it. That's why responsible call centers like Zurich's Duotel set their own rules. For example, no calls may be made before 8 a.m. and after 5.30 p.m., and no contracts may be concluded with people over 70.
 
However, it would also be unfair to dismiss telemarketing as a mere nuisance, as the sector has become an important employer, as the Bieler Tagblatt reports. Around 22,000 people work in this sector, including many who would otherwise have a hard time on the job market. The sector employs an above-average number of 20 to 25-year-olds - an age group that is particularly hard hit by unemployment, according to the Bieler Tagblatt.

On November 23, the 2007 Pirelli calendar was presented to a select group of Swiss in Zurich - but does Pirelli really need it? Switzerland has its own classic calendar: only seven weeks after the publication of the erotic farmer's calendar, the first edition of 9000 copies is sold out - a Swiss bestseller. In order to meet the high demand, 1800 copies were reprinted.  
Their names are not Penélope Cruz or Naomi Watts and certainly not Sophia Loren. No, the farmer's calendar portrays real farmers' daughters, farmers' wives and farmers from their most beautiful side on 13 large-format calendar pages. Some of the calendar girls have achieved celebrity status in their region with their calendar appearances, with appearances on radio and television as far away as Germany. The media interest in these authentic country models seems unbroken. The publishers are already busy planning the fourth calendar for 2008. This is reported by the SDA.
 
Restrained but effective eroticism characterizes the latest edition of the Pirelli calendar, which is strictly limited to 40,000 copies. In the presence of ex-misses and ex-footballers, the latest edition was celebrated last Thursday at the trendy Zurich restaurant Imagine.

285,000 viewers from Switzerland watched Mandy, Senna and Bahar being selected for the new Popstars band Monrose on Thursday evening. The market share in the advertising-relevant target group was 32.8 percent.  
The winners could hardly believe it, the tears flowed freely and the presenter Oli P. was completely lost in the hustle and bustle. These are telegenic moments that fascinate the masses - even in Switzerland. Over a quarter of a million viewers from Switzerland watched the showdown, even though the most successful Swiss candidate Ari was eliminated in the penultimate round. Nevertheless, around 20,000 Swiss voted by telephone. With an average market share of 24.2 percent overall, the search for the new angels was the most successful Popstars season of all time.

The youth radio station 105 and the Institute of Applied Media Studies (IAM) at Zurich University of Applied Sciences are entering into a collaboration. The station offers students a regional language radio platform for the whole of German-speaking Switzerland and thus the opportunity to broadcast their productions on Switzerland's most successful youth radio station.  
As part of the "Content production for radio companies" workshop, students produce broadcast-ready content for external partners - in this case for Radio 105. Up to ten course participants work in different groups for different radio companies. Each radio company is free to give the students their own assignments. The students can also develop their own ideas for content. It is planned to broadcast the resulting products in February 2007.

The trend towards citizen journalism continues unabated in this country too. In today's edition of 20 Minuten, the commuter paper is once again asking for readers' help: as mobile reporters. Readers should send stories and pictures if something happens and they were there. The appeal is illustrated with a picture from the Lebanon conflict. A boy snaps a picture of a passing tank with his cell phone. We can only hope that many 20-minute readers are in crisis areas. The submissions are fed directly into the newsroom's agency ticker. This guarantees that the responsible news editors do not miss anything. There is also a small reward for publishing the news: 100 francs for a national publication and 50 francs for a regional publication. However, there is nothing for publication on the Internet.

In a two-stage competition, the Zurich agency Wirz has won the account of sports retailer Ochsner Sport. The chain of sporting goods stores belongs to the German Deichmann Group and has over 60 branches. Now it wants to consolidate its leading position in a growth market with a new campaign. Wirz Werbung was chosen as the partner, winning the competition with well-founded strategies and convincing insight. Large posters, small ads, a seasonal catalog and sales posters are planned and will be on display from March.

Anyone who missed the deadline for entries for the ADC 2007 judging, which was November 23, 2006, has not yet lost out. As the ADC announced on Thursday, it is still accepting entries despite the missed deadline. However, the condition is that action is taken immediately and the submission is made within the next few days, Helen Müller from ADC told Werbewoche. On January 22, 2007 from 6 to 9 p.m., the submissions can then be viewed at the World Trade Center at Leutschenbachstrasse 95 in Zurich Oerlikon.

On January 1, 30-year-old Corinne Blaser will join the advertising market marketing team at the NZZ publishing house. She succeeds Stefanie Oechslin-Dinges, who is moving to NZZ Media as Head of Marketing Advertising Market, and has been responsible for the development and operation of Publimedia's Print Plus cross-media competence center for the past two years. Prior to this, she gained extensive experience in the field of electronic and print media at Cinecom, Belcom and Publicitas, as NZZ writes in the corresponding press release.