The new NZZ lifestyle magazine Z will be launched in February. The magazine for the cultivated way of life will be included ten times a year in the Saturday edition of the NZZ and the NZZ am Sonntag. The launch of the magazine marks the next step in the comprehensive realignment of the NZZ (see
). As the media house announced on Thursday, it is filling a gap in the Swiss press landscape with the magazine Z - Die schönen Seiten: a regular magazine for high-quality goods and services. According to the NZZ press release, Z presents international fashion trends and new developments in design and interiors. Highlights from the world of watches and jewelry are just as much a part of the program as articles on golf, yachting, pleasure, wellness and tableware. The magazine is produced in collaboration between the editorial teams of NZZ and NZZ am Sonntag, in keeping with the tradition of high content standards at NZZ. The well-known English magazine designer Simon Esterson from London has been recruited for the design, and the editors responsible are Jeroen von Rooijen and Philipp Meier.
The magazine replaces the previous watch and jewelry supplements and, according to NZZ, achieves a reach of 61.9% among the top leaders in German-speaking Switzerland and creates regular contacts with a total readership of 627,000 people, which is very attractive for advertisers.

Because the Sonntags-Blick newspaper referred to the father of tennis player Patty Schnyder as a Taliban in an article, Ringier must now pay out the profits to Willy Schnyder. This was decided by the Federal Supreme Court, thus setting a precedent. The Federal Supreme Court has ordered Ringier to pay Patty Schnyder's father the profits from two articles in Sonntags-Blick that violated his personality rights. It is not yet clear how much this sum will be. The Zurich High Court will now determine the amount to be paid in evidentiary proceedings. Willy Schnyder's claim amounts to 75,000 Swiss francs. However, according to the SDA report, the court also stated that not every violation of personality rights in the media justifies a profit levy.   
Between February and March 2002, Sonntags-Blick published four articles on the athlete's quarrel with her father. Following Schnyder's complaint, the Zurich judiciary determined that he had been portrayed in an inadmissible manner. Schnyder was accused of being involved in opaque financial transactions and fulfilling his role as a father like a Taliban. He was also suspected of embezzlement, blackmail and coercion. The Sonntags-Blick had thus violated Schnyder's personality. In December 2005, the court ordered the media company to publish the verdict, but not to pay compensation or hand over the winnings. Schnyder challenged these two points before the Federal Supreme Court and the winnings have now been awarded to him.

In keeping with the M-Budget party, the M-Budget chips and the M-Budget condoms, Migros is now selling another ingredient for the perfect M-Budget date: the cult brand's online store now offers underwear in green-white-orange. Available - exclusively on the Internet - are the "String" and "Panty" models for women and the "Pants" model for men. Migros launched the first items in May. Part of the summer collection was sold out in a short time, Migros announced on Tuesday. New complement other items such as long-sleeved shirts and hoodies the range.

The TV advertising for the current H&M lingerie campaign has started. The Swedish fashion chain had been announcing "The whole story on TV" on posters and newspaper supplements for several days. As in the print ads, the French actress Emanuelle Béart appears on screen in underwear: the actress with the full lips and prominent cheekbones - who still cuts a great figure in underwear at the age of 42 - moves around the stylish apartment and lies down on the bed at the end of the 45-second commercial. But it's not a man who joins her - it's a cat. The commercial is accompanied by music by none other than former model Carla Bruni. The commercial can also be seen as a 10-second spot and is currently running on all high-reach channels.

Communications at the Federal Department of Defense, Civil Protection and Sport (DDPS) is under new management. Béatrice Wertli will become the head of communications at the Federal Office of Sport (Baspo), while Kaj-Gunnar Sievert will take over the same post at Armasuisse. Wertli will take up the newly created post of Head of Communications on January 1, 2007, according to the news agency SDA. Barbara Meier will remain head of information at Baspo and will continue to be responsible for media relations. The 30-year-old Wertli is currently Head of Internal Communications at Swiss Post. From 2001 to 2006, she was head of communications and press spokesperson for the CVP Switzerland.
The 41-year-old Sievert will take up his post on February 1, 2007, succeeding Godi Huber, who is moving to the municipality of Köniz (BE) as Head of Information. Sievert has worked for various print media and joined the DDPS in 2001, where he worked in various communications functions.

The first in-house production of the new private channel has come to an end: on Tuesday evening, the audience chose Michael Janz from the German town of Lörrach as the winner of the casting show "Superstar". 3+ is satisfied with the outcome, but has announced various program changes for the New Year, and the winner Lanz will record his first album in the coming days. In the past, the 29-year-old has already been nominated for the Echo, sung backing vocals for Nena and recorded a song with Xavier Naidoo for a charity project. He also came 2nd in the German preliminary round of the Eurovision Song Contest. However, the superstar favorite of the jury - consisting of Jubaira Bachmann, Chris von Rohr, Gimma and guest juror DJ Tatana - was the 2nd place winner Adriano Tomasi.
3+ is satisfied with the outcome. On the final evening, the show achieved an average audience share of 10.5 percent among the target group of 15 to 34-year-olds. The show seemed to be more popular with women: 13.2 percent watched the casting battle on Tuesday. "We are satisfied with the result," said 3+ Managing Director Dominik Kaiser to Werbewoche. The show could have done better, but it could also have done much worse. However, the internal target of 100,000 viewers on average per show was achieved.
3+ drops children's program from its line-upThe 3+ makers are less satisfied with the viewing figures for the morning children's program. According to Kaiser, this block has "performed worse than expected". That is why the decision has been made at Wagistrasse in Schlieren to remove the programs for the little ones from the schedule in future. From January 2007, series such as "McLeod's Daughters" and "Emergency Room" will flicker across the screen in their place. 3+ will also be broadcasting documentaries on Sunday evenings and is preparing for a test run of the crime series "Tatort" on Monday evenings. A Supermodel-style show is also in preparation, as well as a Supernanny series.
 
Sonja Levy

With regard to the nationwide expansion of the broadcasting area in German-speaking countries, the private broadcaster Star TV has strengthened its team with another German presenter. After Ernst-Marcus Thomas, Berlin-based Annett Fleischer is now also one of the station's new faces. The 27-year-old will make her debut on December 12 of this year. In the past, she has appeared in the series "Tramitz & Friends" and "Verliebt in Berlin".

Susan Decker, Yahoo CFO, will be the new head of the advertising division. She is also being positioned within the company as a potential boss. Decker has the best chance of succeeding current CEO Terry Semel, reports the Financial Times. According to rumors, Semel will step down in March. 
Since the drastic reduction in profits as a result of the weakening advertising business (see
), the Internet giant is systematically realigning itself. The media, communications and other product groups are being combined into a second division. The restructuring has already had its first consequences: According to Yahoo, COO Daniel Rosensweig will leave the company in March, together with Lloyd Braun, the head of the media division. Rosensweig was previously seen as a possible successor to CEO Terry Semel alongside Decker. Although in an internal document a Yahoo manager called for around 20 percent of the 10,000 jobs worldwide to be cut, Yahoo is not officially planning any redundancies.

In the style of its parent party, the Young Evangelical People's Party (JEVP) is also declaring war on sexist advertising. On Wednesday, it handed over a petition with over 17,500 signatures to the Federal Council and the Federal Assembly, which it launched in the spring of this year (see ). However, the JEVP will probably have a hard time with its request. Back in September, the Federal Council spoke out against a ban on sexist advertising in response to a motion by National Councillor Doris Stump (see ). - against sexist advertising". According to the Associated Press news agency, the initiators argue that this type of advertising contradicts liberal principles, is gender-discriminatory and is partly responsible for the increasing oversexualization of society. Sexist advertising also influences young people and their approach to sexuality and is dangerous because teenagers are driven into anorexia by the unrealistically slim models.
The YEN demands legislative action, as the advertising industry is not sufficiently aware of its shared responsibility. The party sees solutions in a state ombudsman's office and proposes severe fines as a sanction. It is also calling on municipalities to take action. Worb, Herisau and Cham have already issued a ban on sexist advertising. The parent party also supports the boys' request. Also on Wednesday, EPP National Councillor Heiner Studer submitted a parliamentary initiative calling for a ban on oversexualized and gender-discriminatory advertising.

Cheese Erat, Thoma & Herzog show the only true Tilsiter Russian Tilsiter on the Swiss market? The import attempts of enterprising businessmen have caused quite a stir. At the Olma in St. Gallen, the posters had to be pasted over by order of a judge. Nevertheless, Harry Sulzer's advertising agency was delighted. With a small communications budget, his client Tilsitski Syr from Sovietsk nevertheless found its way into all the media. Sulzer's advertising worked with Russian symbols. The real Tilsit now strikes back with down-to-earth Swiss folklore. Because not all Tilsiters are the same. Swiss Tilsiter (Tilsiter Switzerland) is a quality product: the original with over 110 years of tradition, strict standards and more than 30 village cheese dairies that work hard every day.
Swiss cheese art that cannot be found anywhere else. Not in the Urals, not in the Gulf of Finland and not in the Ore Mountains. The advertising campaign developed by the Rorschach advertising agency Erat, Thoma & Herzog for the Tilsiter Switzerland variety organization tells the story.
Andreas Panzeri

Yes, the machines are coming and soon they will outdo humans in every field. Deep Fritz, the chess computer, has just beaten world chess champion Vladimir Kramnik 4:2. And now, according to a press release, voice computers are set to conquer the terrain of telephone customer service. Machines could soon play a more significant role in telemarketing in particular. At least if the various trend reporters have their way. Well, the problem with language programs is not new and still automatic translation programs do not really deliver useful results. We're talking about the written word here - but what about the spoken word?
The scenario from the sales brochure for call centers certainly sounds tempting: special software automatically converts telephone calls into text, filters out certain key words and also analyzes the caller's tone and voice pitch to determine the emotional state. The software is already in use, but the examples are still rather modest: The courier service FedEx, for example, filters all calls according to the word "Wow," because experience shows that customers are then either excited or annoyed. And the bank Sparda uses a voice computer in its customer service department that is supposed to be trained to recognize new business opportunities. When keywords such as "latest conditions" are mentioned, the system immediately puts the customer through to a human customer advisor.
According to experts, such "intelligent call guidance" should above all increase convenience and user-friendliness for callers. However, speech software does not yet work perfectly. With Dragon Naturally Speaking 9, for example, you have to read out a five-minute text so that the software gets used to your voice. But not all customers are ready for that yet. But anyone who has ever had close contact with the telephone customer service of Sunrise or Cablecom might still want such an innovation. And would perhaps be happy to read something to the software for five minutes. Afterwards, he can assume that the machine will respond to the keywords he utters.

The restructuring of the Swiss Television (SF) program "Quer" planned for spring 2007 will be more radical than expected. As the TV magazine TV-Star writes, even the name is to disappear. Patrick Rohr (see ) will be succeeded by DRS1 presenter Diana Jörg. The new Quer will focus on parenting and relationship issues, each lasting 30 minutes. Other possible topics include problems at work or disputes with neighbors. Consumer protection will also be a topic.