The Aargau government states that a ban on oversexualized and sexist advertising requires that the two terms can be legally defined. However, the government doubts that a clear definition can be created. The Aargau government is thus following the reasoning of the Federal Council, which has come to a similar conclusion.

Aargau government pleads for self-regulation

Even if the Aargau government credits Lilian Studer with the fact that today's environment is highly sexualized, advertising is only part of it. In the social discourse, parents, schools, companies and the media must take a stand and assume responsibility. The Aargau government also notes that the advertising industry has a fairness commission and thus a body for self-regulation. If advertising takes on pornographic traits, it will be prosecuted. In October, the commission found the poster campaign of the Grand Casino Baden to be sexist and reprimanded it. Following the decision, the Grand Casino stopped the advertising campaign and gave the poster away as part of a campaign.

The publishing director of the Tribune de Genève, Antoine Exchaquet, announced his resignation on Thursday. He had held the post since 1997. It is still unclear whether he will take up a new position at the French-speaking Swiss publishing house Edipresse. Exchaquet was also Vice-Chairman of the Board of Directors at Tribune de Genève and a member of the Board of Directors and interim Director of Geneva's local television station Léman bleu. He is also on the Board of Directors of SDA and Chairman of two commissions of the Media Training Center of Western Switzerland. The new editor-in-chief of the French-speaking Swiss consumer magazine J'achète mieux was also announced on Thursday. The Féderation romande des consommateurs (FRC) has opted for Jean-Antoine Luque (44). Luque was previously a journalist at L'Illustré, 25 Heures and Le Matin. He is the first man to head the magazine since it was founded 40 years ago. The magazine is published 10 times a year with a circulation of 30,000 copies.

You can make a business out of anything - that is probably one of the most important basic rules of marketing. This is probably why Patio Trading GmbH has developed a smoking area that can be set up in front of the pub or store and is intended to be a "social meeting place for all tobacco lovers". The pergola-style smoking area has also been given a melodious and apt name that symbolizes where smokers belong in several ways: "The name says it all: after all, Cuba has great tobacco and a vibrant revolutionary culture - and the country is also an island. If the loud ones have to go outside to smoke, then at least they have to go to the right place. Thanks to its impregnated pine wood and painted iron, Cuba may not be able to withstand the USA, but it can withstand any climatic conditions. And although it is not corruptible, it does impress with its linear and modern design. So anyone who has to follow their desire to smoke outside as a result of rampant intolerance, a health obsession or similar could soon find the inviting smoking and meeting point in Cuba instead of the open sky. At least if the hotels, restaurants, bars, dancings, exhibition, congress and shopping centers, public administrations, hospitals, homes, department stores, train stations, airports, sports and educational facilities or golf clubs that have signed up are also enthusiastic about the marketing idea of an original open-air salon called Cuba.

LZ Medien, the largest private radio station in Central Switzerland, has a new majority shareholder. As Radio Pilatus announced on Thursday, the share packages of the previous shareholders Coop and Ringier were transferred to the remaining shareholders LZ Medien Holding, Leo Fischer, Migros and Luzerner Kantonalbank. Following the sale, LZ Medien now holds 52.55 percent of the shares, Chairman of the Board of Directors Leo Fischer 21.9 percent, Luzerner Kantonalbank 14.25 percent and Migros 11.3 percent. The composition of the Board of Directors 

D-Vino is the name of Denner's recently opened wine bar in Zurich's Seefeld district, and ViznerBorel is the communications agency that helped the bar make the right impression. The D-Vino bar offers 200 exclusive wines at reasonable prices and small culinary delicacies. The pleasant atmosphere is recommended for the idleness of the connoisseur's soul. As ViznerBorel writes, further wine bars are already being planned.

Like the Basler Zeitung, the Basellandschaftliche Zeitung is also facing a change at the top. Franz Widmer, editorial director of the Basellandschaftliche Zeitung, is retiring next year. As the SDA reports, a successor is already being sought by means of a job advertisement. This means that both Basel daily newspapers will have new editors-in-chief next year and thus new energy in the battle for readers in north-western Switzerland
. Ivo Bachmann recently announced his resignation from Basler Zeitung at the end of the year (see ). His successor is to be appointed in the first quarter, until then Matthias Geering will manage the newspaper ad interim.

The French-language free newspaper 20 minutes has published its readership figures. In the first six months after its launch, it gained 223,000 readers in French-speaking Switzerland. This is the result of an initial analysis of readership figures by Wemf AG für Medienwerbeforschung. According to this special study, an average of 223,000 French-speaking Swiss read 20 minutes during the survey period from April 3 to September 24, 2006, with an average paid circulation of 109,000 copies. Competition stimulates business The figures show that 20 minutes has succeeded in anchoring the new press title in the newspaper market of French-speaking Switzerland within a short space of time. With a value of 2.0 readers per copy, the free newspaper in French-speaking Switzerland reaches more than twice as many readers per copy as the Swiss-German edition of 20 Minuten six months after its launch.
Since the launch of 20 minutes on March 8, 2006, print circulation has risen steadily from an initial 120,000 copies to 150,000 today. At the same time, the proportion of newspapers sold has risen from 80 to over 95 percent. 20 minutes also reaches an above-average young readership. 44 percent of readers are between the ages of 14 and 34.
20 minutes is in direct competition with Le Matin Bleu. The free newspaper from Edipresse was launched four months before 20 minutes. According to Wemf, the Edipresse newspaper had around 247,000 readers in mid-November (see
Successful vertical take-off
). Expansion plans In mid-November, Tamedia announced its intention to expand with 20 minutes (see
). At the beginning of 2007, a national edition will cover the whole of French-speaking Switzerland. With the 90,000 copies planned for this, the total circulation of the commuter newspaper in French-speaking Switzerland will rise to around 240,000 copies in 2007.

With Christmas carols, collection pots and brass band music, but also with a TV commercial, a cartoon and a widespread appeal for donations, the Salvation Army is once again focusing on people in need this year. It is campaigning for more solidarity with the disadvantaged. In addition, with the help of several hundred volunteers, a pot collection will be carried out in 40 towns and villages in German- and French-speaking Switzerland. With this campaign, the Salvation Army is reminding people that there are many children and adults in Switzerland who live in poverty and need. The charity uses the proceeds from the pot collection to finance Christmas parties and local social projects, such as advice centers in Basel, Bern, Biel, Lausanne, Winterthur and Zurich. Elsewhere, the money is used to support families and individuals who become Hailsarmee volunteers during the year.  

The majority of the National Council spoke out against an increase in radio and television fees on Thursday. 102 of the 200 members of parliament signed a postulate by Rolf Hegetschweiler (FDP/ZH). As announced by the Media Forum, the postulate calls on the Federal Council to reject the 6.5 percent increase in reception fees demanded by the SRG. At the same time, the national government should persuade SRG management and executives to develop innovative concepts to cover the financial requirements. The Federal Council is expected to make a decision in February.
As an interest group of Swiss media consumers, the Media Forum, which is chaired by Hegetschweiler, is calling on the Federal Council to take into account the clear statement of intent from parliament. An interesting program will provide the SRG with more advertising revenue again.

Assai implemented a broad campaign to acquire new customers for Tradejet, the quality winner in online trading. Cross-media measures were implemented in print, online and dialog channels, including a landing page that was used to measure the success of the campaign. Assai used Tradejet's test winner status for the campaign by directly inviting the target group to test the quality winner. Advertisements and inserts in the business press and on the Internet get to the heart of the sales arguments. Free trades and free real-time courses await new customers on the campaign website. Online PR measures were also implemented, search engine advertising was booked on Google and a personalized mailing was sent out.

The Zurich event agency.ch has expanded its project team. Daniela Mitidieri and Christian Hastenteufel have joined the team. Mitidieri worked for several years at Migros Kulturprozent in the pop and new media sector. She was also responsible for the personal management of the singer Michael von der Heide. At Eventagentur.ch she will be responsible for the newly acquired mandates. The first activities will take place from April 2007.
Habenteufel has joined Eventagentur.ch to manage and expand the "Racing Division" event unit, according to the agency.

There are two new additions to the Dübendorf-based Goal AG for advertising and public relations: Simon Glauser has become a consultant for political communication and Sandra Germann is the new Head of Media & Production. The 31-year-old Glauser worked for over six years at the General Secretariat of the Swiss People's Party (SVP), most recently as deputy press spokesman and editor-in-chief of the party newspaper. Thanks to his experience in numerous campaigns at federal, cantonal and communal level, the man from the city of Berne brings with him a wealth of expertise in political communication.
Sandra Germann, a trained typographer, has taken over as Head of Media & Production. Most recently, she was a production manager at Fisch.Meier. She previously worked at Zürcher Kantonalbank as Head of Prepress and AVOR and in the Marketing & Communication department.