In cooperation with the Scout Group, PCtipp and Computerworld publisher IDG Communications offers the possibility of targeted job and employee searches in the IT sector. Since Friday today, job advertisements from JobScout24 and Topjobs respectively have been appearing on the two IDG websites.  
From now on, it is no longer only possible to advertise and search for jobs for IT managers and IT specialists in the weekly print edition of Computerworld, but also on the publication's website. The pre-selected listings enable jobseekers to find the job they are looking for more quickly and easily. With 169,572 visits, Computerworld offers an attractive platform for IT jobs. The vacancy is published in a high-affinity environment. The ads can also be placed in the print combi.
 
The entire JobScout24 job portal is available on PCtipp.ch. Precise search parameters and practical functions such as the JobMailService, which sends suitable offers daily to the e-mail addresses of jobseekers, guarantee a high level of efficiency. With 1,684,598 visits, PCtipp.ch is one of the most visited Swiss media websites. Combination offers are also possible here, as IDG Communications announced on Friday.

The Federal Council adopted the new Radio and Television Ordinance (RTVO) on Friday. The ordinance, which comes into force on 1 April, specifies the regulations on advertising and sponsorship, fee splitting, the technical distribution of radio and television programmes and reception fees, which will now rise from CHF 450 to CHF 462. In percentage terms, radio and television fees will rise by 2.5% instead of the 6.5% requested by the SRG (see
). Television will become 4.1% more expensive, while radio fees will remain unchanged. 4 percent of the fees, or around CHF 50 million, will be diverted to private radio and television stations. The Department of Communications (Bakom) will announce how much the individual private broadcasters will receive in the fall when the coverage areas have been defined (see ). However, as reported by SDA on Friday, it has already been decided that a maximum of half of their operating costs will be covered by fee splitting, with regional television receiving 70 percent.  
 
Provisions on advertising and sponsorship In general, private broadcasters will enjoy more commercial freedom in future. They will be allowed to advertise for longer, interrupt broadcasts more often with advertising and have more flexibility with new forms of advertising such as split screens.
In addition, local radio stations and regional TV stations may advertise wine, beer and cider, but not schnapps. For SRG, the advertising regulations remain unchanged with a few exceptions. It is also prohibited from broadcasting sales windows as well as independent advertising and sponsorship on the Internet, as Bakom writes in a press release on Friday. However, its options are being expanded in the television sector, for example by allowing virtual and split-screen advertising during sports broadcasts. Product placement will continue to be permitted.

The simultaneous live and backstage broadcast of Mozart's Magic Flute on SF1 and SF zwei appealed to the Audience Council. It is in favor of more cultural events in this form, as they could appeal to a wider audience.  
According to a press release issued by the Public Council on Friday, the innovative two-channel broadcast from the Zurich Opera House offered fascinating insights into the workings behind the scenes of a major production. The popular Mozart opera was broadcast simultaneously on both SF channels on March 1. The Audience Council is also fundamentally positive about the shift in sports programming from Radio DRS 1 to DRS 3, which took place a month ago. The live reports on DRS 3 have been intensified without reducing the basic coverage on DRS 1.

In the new RTVA, the Federal Council has agreed to a ban on advertising and sponsorship for the SRG's online offering. While the Swiss Press Association welcomes the decision, the SRG said in a statement on Friday that it wished the Federal Council had not decided on such a far-reaching ban.  
SRG regrets the ban on advertising and sponsorship in the online sector. This means that it is being denied the fastest growing and most promising form of advertising, which is permitted to Swiss private and many foreign providers.
Online advertising and sponsorship would have expanded the financing options for the public service. Unsurprisingly, Swiss publishers see this advertising ban as a means of creating fair competition. The Swiss Press Association has always emphasized that this asymmetry is "right and necessary" in order to prevent a distortion of competition in favour of the SRG, which is financed by licence fees, as the association wrote in a communiqué on Friday.  
Confirmation of traditional advertising optionsSRG is satisfied with the fact that interruption advertising is still permitted. It welcomes the fact that the additional restrictions envisaged in the draft ordinance did not go through. According to SRG, this would have led to a significant loss of revenue and prevented the use of meaningful commercial income. SRG is also allowed to continue with product placement, which is seen as positive because this would have severely restricted the possibility of co-productions with Swiss filmmakers. SRG vows that it will continue to uphold the principle that "the prop (product placement) follows the story and not vice versa".

The lifestyle magazine Faces is delighted to welcome a well-known addition to its team of authors: from the March issue, Swiss singer and lyricist Endo "Stiller Has" Anaconda will be writing the monthly column "Endomondo". In it, he reports on experiences that take place in his own personal universe. As the press office of the lifestyle and author magazine announced on Friday, Anaconda is a brilliant addition to Faces' illustrious group of writers, which includes Maxim Biller and Tom Kummer. Editor-in-chief and co-publisher Patrick Pierazzoli on the new addition: "We are proud to have Endo Anaconda, one of Switzerland's greatest poets, on board." With his fine eye for the humor of the everyday, he fits in well with the paper.
Anaconda is also looking forward to the column. He particularly likes the special look of the magazine: "High gloss, but broken in a rebellious way". The author reveals the content of his column: "My irony has something of the Eulenspiegel principle: I make fun of myself in the texts, but the readers recognize themselves in me and think: Aha, that happened to the idiot too."

The advertising broker Publigroupe and the Neue Zürcher Zeitung (NZZ) are intensifying their cooperation. As envisaged in their agreement from 2004, they completed the second share transaction of selected publishing interests on Friday.  
The NZZ subsidiary Freie Presse Holding (FPH) now holds 100 percent of Zürcher Unterland Medien and 40 percent of Zürchsee Presse. In return, Publigroupe is increasing its stake in FPH from 11 to 22.2 percent, as the publishing houses announced on Friday. The NZZ Group retains a 77.8 percent majority stake in FPH. According to the press release, the two groups are aiming to make a "significant contribution to maintaining a strong regional press landscape in German-speaking Switzerland and promoting journalistic diversity" with their increased cooperation in FPH. This should primarily benefit relations at the level of publishing holdings and media marketing.

After a prosperous year since the launch of 20 Minutes, the commuter newspaper has become a member of the Presse Suisse association. By joining on April 1, 2007, 20 Minutes will take over the collective labor agreement between Presse Suisse and the media union, which was renewed at the beginning of the year, the daily newspaper from the Zurich-based Tamedia publishing house announced on Thursday. This step makes it clear that 20 Minutes is already firmly anchored in the media landscape of French-speaking Switzerland.
At the same time as joining the French-speaking Swiss Publishers' Association, sister paper 20 Minuten also joins the German-speaking Swiss Press Publishers' Association.
According to SDA, the third, national edition of 20 Minutes for French-speaking Switzerland, which was launched at the beginning of the year, is also developing well. In February, 47,000 copies were already sold at around 280 box locations.
The total circulation of 20 Minutes increased again with the French-speaking part of Switzerland: in February it reached 178,000 copies compared to 95,000 copies at the launch in March 2006. 20 Minutes reports that the number of box locations tripled in the same period from 400 to currently 1190.

The annual Cannes Lions International Advertising Festival is one of the world's best-known events in the advertising industry. The coveted trophies - the "Lions" - will be awarded for the 54th time this year. In the week from June 17 to 23, over 25,000 entries from the international advertising world will be presented to the public and judged. More than 10,000 visitors take part in this major event every year.
This year, the jury will judge two different types of entries. "Integrated" Lions and "Integrated Grand Prix" will be awarded to integrated campaigns that use at least three different media. "Titanium" stands for groundbreaking concepts and honors provocative and pioneering work.
The members of the jury for "Titanium" and "Integrated Campaigns" were announced yesterday: Alex Bogusky, Chief Creative Officer of Crispin Porter and Bogusky, is the head of the Titanium and Integrated Lions jury, which will evaluate the new marketing and communication concepts. Two Swiss nationals will also be represented on the juries: Stephan Küng, CEO of Initiative Media and new President of IGEM, will judge in the "Media" category and Andreas Widmer, CEO of Wunderman/Futurecom, in the "Direct" category.
The winners will be announced on June 23.

Special occasions call for special clothes. With this in mind, the department store Globus, in collaboration with the Zurich agency Spillmann/Felser/Leo Burnett, is advertising its new suits.Whether you like wearing a suit or have to squeeze into one every day, one thing is certain: there's no escaping your own wedding. Globus has recently started advertising with a beautiful bride who no man would dare to wear jeans to the altar. Thanks to the Globus suit, the bridegroom should also get some admiring glances - at his wedding and elsewhere.

The number of ad slots booked on Google has risen again, while click prices have fallen sharply after a long period of stagnation. This is shown by the February figures from Angelink Yourposition’s Swiss Adex.  
Following the December peak and a January that was, as expected, sluggish, more ads were visible on Google again in February: About 36 text ads were displayed per search query, compared to 34 the previous month, indicating that the general upward trend is taking hold. Surprisingly, however, click prices plummeted from 1.50 to 1.34 francs within a month, reaching their lowest level since the introduction of the Swiss Adex. In its press release, Angelink Yourposition cites as the reason the fact that, since February, Google has been providing more transparent information about the lowest possible cost-per-click based on the so-called quality score—information that the market apparently acted on immediately, leading to a reduction in bid prices across all industries.
 
The Swiss Adex, published monthly by Angelink Yourposition, tracks trends in search engine marketing using Google AdWords in Switzerland. All price figures are based on the cost-per-click rates that Google offers to potential advertisers online.

Sandra Balsiger and Raymond Wiget joined the Search.ch sales team as Strategic Account Managers on March 1. This increase in personnel will intensify support for agencies and expand customer service.  
Together with Sepp Nietlispach, the two new Strategic Account Managers will advise and sell online advertising opportunities on Search.ch to advertising and media agencies as well as major clients in Switzerland. As Search.ch reports in a press release, Sandra Balsiger and Raymond Wiget previously worked in marketing consulting at ACNielsen. Robert Furger, CEO of Search.ch, is delighted with the addition: "By strengthening the sales team, we can continue to meet the growing demand for online advertising on Search.ch."

The rapidly expanding ventilation technology company Eugen Seitz is having its entire image redesigned. The small communications and advertising agency Demeulemeester is responsible for the design.Eugen Seitz is a leading valve technology company whose products are used in power stations, the chemical and petrochemical industries, among others. After a complex process, the company decided to entrust the design mandate to the Demeulemeester agency. According to the press release issued by the creative Winterthur-based company, both companies are looking forward to a successful, long-term collaboration.