Advertising on and in public transport vehicles attracts a lot of attention and is well received. This was the result of a representative population survey commissioned by APGTraffic in the Lausanne conurbation, which confirms earlier studies in German-speaking Switzerland. The study was the first to examine the advertising impact of window banners.  
The most intensive use of buses was recorded by the 15-34 age group at 81% per week. The general level of attention paid to transport advertising is 60 percent, which puts this advertising medium in third place in an intermedia comparison - behind the frontrunner, posters, with 67 percent and TV with 61 percent. These figures confirm the results of earlier studies in the conurbations of Lucerne (2002), Zurich (2003) and Basel (2006). With a share of 6.8%, transit advertising is the third-largest outdoor advertising segment in Switzerland after posters and neon.

Swiss Post has recently started doing more than just ensuring that letters end up in the right letterboxes. It now offers its customers the opportunity to have their letters, mailings and PR texts refined by a network of copywriters in PostMail's DirectPoint. To use the service, customers simply upload a form letter to the Internet and price quotes for a "total revision" or "fine-tuning" appear. Requests and specifications for the new text are defined in the subsequent briefing form. The service delivers the revised text within 24 hours, three days or within a week; billing is per word.
The service was developed by the Zurich-based start-up Supertext. According to a press release, the web-based text agency has set itself the goal of bringing together the best freelance copywriters from German-speaking countries under one address. The network includes copywriters, journalists, authors, editors and proofreaders from numerous specialist areas. Supertext also works together with the Swiss copywriters' association Script for the purpose of quality assurance.

From March 14, investors can read the FuW Report online on the website of Tamedia's Finanz und Wirtschaft. From Monday to Friday before the opening of the Swiss Stock Exchange, the report provides a concise summary of the most important news on the international markets, foreign exchange, interest rates and commodities. The corporate data of listed Swiss companies published before the opening of the stock exchange are listed, as well as the international economic data due for publication during the course of the day. Exclusive features include a technical chart analysis of the SMI and a fundamental outlook on currencies, interest rates and commodities. The FuW-Report is free of charge.

With the publications Bon à Savoir, Ehlite, NightLife, Swiss Style and Tout Compte Fait, Publimag complements the mandates entrusted to it for marketing. Publimag also succeeded in strengthening its team with Anne-Marie Bonjour-de Jong in Lausanne and Philipp Vonarburg in Zurich-Glattbrugg. Edition Plus in Lausanne has entrusted Publimag with the market development of Bon à Savoir and Tout Compte Fait in French-speaking Switzerland. German-speaking Switzerland will continue to be covered by Ki Media. The consumer magazine Bon à Savoir, with around 400,000 readers, and the financial magazine Tout Compte Fait, with 92,000 readers, have both established themselves very successfully in the market in just a few years. Swiss Style, in conjunction with the AngloPhone telephone information service, is an information concept for the English-speaking population of Switzerland. Today, 140,000 people regularly use this service, which is focused on their needs. NightLife is the trend and nightlife magazine of the Arc Lémanique. Already successful in France and Luxembourg since 1997, NightLife was launched for French-speaking Switzerland at the beginning of 2005. The magazine is aimed at 18 to 35-year-old, dynamic and urban early adopters in the cities and conurbations of Geneva and Lausanne. The Ecole Hôtelière de Lausanne Institute of Technology and Entrepreneurship is the publisher of Ehlite. This trade magazine, published in French and English, is aimed at current and future decision-makers in the hotel and catering industry.

A new agency from Geneva is entering the media business. Under the name Medianima, 38-year-old Marco Rose has founded a company that offers media consulting and media coaching as well as efficiency analyses and the development of cross-media concepts and branded entertainment. Clients and creative agencies can purchase the services on a project basis or as a full media service, according to a press release. Rose has more than 15 years of experience in the media sector. In September 2006, he left the agency Universal McCann as Managing Director Switzerland at his own request.

The marketer of magazines and ambient media, Channelmedia, will in future concentrate more on the communication platforms of the lifestyle magazine Faces and the youth magazine Party News. As part of this reorientation, the company will no longer be marketing the pocket guides Bewegungsmelder and Partysan, as well as advertising sales for the magazine Abstract, as the company announced on Tuesday. The two brands Faces and Party News will appear online as well as in print: Party News with its own radio program and Faces now on TV. These fields of activity open up new marketing opportunities, which Channelmedia would like to concentrate on in the future, announced Managing Director Stefan Berger.

Robert Jakob joined the Life Sciences Communication division of the Zug-based public relations agency Peter P. Knobel as Senior Consultant in mid-February 2007. This not only completes the agency's interdisciplinary consulting group for clients from the medical technology, pharmaceutical and chemical industries, but also takes advantage of Dr. Robert Jakob's experience in public relations, according to a press release. Jakob brings with him extensive knowledge of marketing and corporate communications as well as research and development. After completing his studies in biochemistry and physics, he initially worked at the Institut National de la Recherche Agronomique in Tours. He worked in microbiological research and teaching at the Institute of Hygiene at the University of Bern. He gained industrial experience in international product management in the life sciences sector and as Medical Director. A second university degree in communication sciences laid the foundation for his journalistic activities. As deputy editor-in-chief at a major Swiss trade journal publishing house, he wrote numerous background articles, reports and reviews as well as several highly regarded books. Before joining Knobel, he helped build up the corporate communications of the Swiss Competence Center for Materials Science as a consultant.

The Swiss advertising agency Ruf Lanz has two entries in the finals of the Interactive & Alternative Media Awards in New York.  
Bank Coop's campaign made it onto the shortlist in the Best Place-Based Media category. In the Advergame/Viral category, the "George W. Bush" campaign for wearing bike helmets on behalf of Sport Factory Outlet convinced the international jury.
 
The New York Festivals' Interactive & Alternative Media Awards have been honoring works from the world of advertising since 1992. This year's award results will be announced on April 27, 2007.

In recent years, the Erdmannpeisker Biel advertising agency has established itself throughout Switzerland thanks to clients such as Swisscom Mobile, Credit Suisse, Smart, BLS and Flumserberg. The 15-strong team will soon be joined by two top advertising and design professionals, according to the agency.  
Daniel Hesse, 42, most recently worked for six years as Senior Art Director at JVM/Spree in Berlin and before that at Rempen & Partner in Düsseldorf.
 
Jörg Fassmann (41) worked for three years as a senior designer at Hesse Design Düsseldorf and previously at Gramm, also in Düsseldorf.

Over 1500 posters were up for selection in the "100 best posters 06 Germany Austria Switzerland" competition. Among the winners are 37 Swiss posters. On the first weekend in March, a five-member jury awarded prizes to 100 posters from Germany, Austria and Switzerland. The 463 participants included professional designers, graphic design offices, advertising agencies and a large number of students. With only 78 entries and a total of 37 award-winning posters, Switzerland really came out on top.
Thematically, the submitted works range from advertising to (cultural) event posters and deal with both political and social aspects. According to the press release from March 7, the final selection represents a broad range of current poster design trends in the three countries. The exhibition will be shown in the art library of the Berlin Cultural Forum, in Lucerne and in Vienna. There are plans for it to be taken over by other countries.

The Ruf Lanz advertising agency has landed a new contract. With a TV concept, the creative Zurich-based agency was able to convince Crest advertising manager Doetsch Grether that Crest sees its condoms as the epitome of "variety, fun, spontaneity and a super feeling". According to Ruf Lanz's press release, this will soon be reflected in the advertising. The advertising agency is now producing Crest commercials, which should be available from June.

The annual Screen-up & Congress will take place in Zurich on October 17, 2007. This is where national and international opinion leaders and specialists in TV advertising and television marketing meet. This year's event will be held at a new location, the Arena Filmcity in Zurich's new Sihlcity district.  
According to a press release, in addition to broadcaster presentations in the congress section, prominent experts from Switzerland and abroad will discuss their visions for the Swiss TV market and current trends in the international electronic media world.
 
Screen-up & Congress is the only Swiss industry event for audiovisual and electronic media. The event is organized by Cinecom, IP Multimedia (Switzerland), Publisuisse, RTL Group and Seven One Media (Switzerland). For the first time, the congress section will be fully organized by the Interest Group for Electronic Media (IGEM). The organizers would also like to offer other partners the opportunity to present themselves at the event in 2007. Discussions are currently underway. The organizing committee will be happy to receive any inquiries.