Curious about the disgusting dancer? Media professionals and copywriters often rack their brains to come up with catchy headlines. However, with the link www.bildblog.de/schlagzeilomat.html, which was brought to the attention of Netzwoche, this is a pure game of chance. A one-armed bandit combines four juicy terms - and the perfect tabloid headline is created: "Cheese granny demands whore", "Drug pensioner kisses car" or "Chaos liar loses slut". Sex and drugs always sell - and not just in the headlines.

Mediasense, the marketing company of Publisuisse and the partner radio stations of the Swiss Radio Pool, has found its new managing director: Bernhard Krättli will take up the position of Managing Director of Mediasense on May 1, 2007. This was announced by Publisuisse in a press release.  
Bernhard Krättli, 39, has been with Radig AG/Radio BE1 since mid-1998. Initially in finance, from May 1, 2000 as Head of Administration and member of the Executive Board and from September 1, 2000 as Commercial Director.
 
In the first phase after taking up his post, Krättli will set up the Zurich-based company in organizational terms, recruit the staff required to ensure successful marketing activities and set up the planning, booking and handling processes. Mediasense will be operationally active on the market from the beginning of July 2007, when the Publiplan online booking system will allow bookings of radio advertising spots. Clarifications with the Secretariat of the Competition Commission regarding the obligation to notify have shown that the participation of the Swiss Radio Pool in Mediasense is not a notifiable merger.

Frontwork created a modular stand concept for the luxury brand Coop Fine Food, which works on spaces ranging from four and a half to 25 square meters. A wooden floor grid and appetizing images are intended to convey emotionality and create a contrast to the cool black and silver of the Fine Food design. Illuminated column elements and wall elements that curve upwards and can be individually labeled provide the desired modularity. All parts are multi-variable with checkout, cooking or refrigeration elements, creating a stand for all occasions. Coop manager André Deiss is satisfied: Frontwork had delivered a deceptively real, three-dimensional visualization. The photorealistic design was immediately convincing.

 The new editor-in-chief of the Lower Valais daily newspaper Le Nouvelliste is Jean-François Fournier. The 41-year-old Valais native is taking over from Jean Bonnard. As reported by SDA, Fournier will take on his new role this summer.  
Fournier can look back on a varied career in journalism. Most recently, he was Head of Edition at the weekly magazine L'Hebdo. Prior to that, he was section editor at the daily newspapers Journal de Genève and Nouveau Quotidien, among others. The professional future of the current Editor-in-Chief Jean Bonnard is not yet clear. The publishing house is offering him other tasks within the company. Bonnard himself has agreed to a period of reflection.

 The Zurich local radio station Radio 24 has new members in the program management as of June 1, 2007. According to a Radio 24 press release, 38-year-old Reto Schärli will become the new editorial director. Schärli was previously editor and daily manager at Radio 24 for seven years. He replaces the previous editorial manager Iwan Santoro, who is taking a break in the USA and would like to pursue a new career.  
Andreas Meier will be the new head of presentation. The 34-year-old was previously Head of Music at Radio 24 for three years and replaces Marc Jäggi, who is moving to DRS 1 as a producer.

 
Assai optimizes the website of the start-up company Givawine. Giveawine hopes that this will bring them a step closer to winning the Swiss television series. Assai won the pitch and was awarded the contract to provide Giveawine with consulting support in the development and implementation process of its sales platform. The focus was on analyzing the existing website applications in terms of usability and exploiting the potential of online marketing opportunities, the agency writes in a press release. In a second step, the design would be optimized based on the resulting catalog of requirements.
Giveawine is a young company that has qualified to take part in the Start-Up series on Swiss television. The winner of the program will receive funding for the start-up of their company. The company transfers the idea of gift-giving from Fleurop and makes it possible to give wine as a gift via the Internet.

 Rudolf Ramsauer is stepping down after nine years at the helm of the umbrella organization of the Swiss economy. Ramsauer told the news agency SDA that Economiesuisse was back on a stable course and that it was therefore the right time for him to make a change. He had already considered the change earlier, but had stayed because of the many discussions last year. The salary was not the decisive factor for a change, but it was time to do something new again. Ramsauer started out at a bank, then worked in economic diplomacy, for example as ambassador and Federal Council delegate for trade agreements, before joining Economiesuisse nine years ago.
While his work at Economisuisse mainly revolves around national politics, he has long felt the need to open another chapter with a stronger international focus. He is taking on a management-level role for communications and public relations at the world's largest food company.
His successor at Economiesuisse has not yet been appointed. The association is only just beginning its search, as SDA further reports.

Publicis lets canaries fly to the moon and praises the most powerful seed mixture for aviary animals. Canaries are always the most frequently kept birds. The average main food of these colorful cage dwellers usually consists of a seed mixture. To promote the Prestige Deli-power mixture, Publicis chose the theme of a trip to the moon. Because remember, whether human or bird, if you want to reach the stars, you shouldn't skimp on equipment or food, writes the agency in a press release.

 Trimedia Communications Switzerland has expanded its client portfolio, extended its consulting team and is now in third place in the BPRA ranking. According to a Trimedia press release, the company was able to expand its portfolio with numerous clients in the first quarter of 2007. These include Bacardi-Martini, the Nestlé brand Incarom, Ricardo.ch and Postauto Switzerland. In addition, orders have been received from Merck Serono (formerly Serono) and the Migros-Genossenschafts-Bund. In the recently published BPRA ranking, Trimedia Communications Switzerland has gained one place compared to the previous year and is now ranked third. For CEO Martin Zahner, this is "incentive enough to continuously improve our service and quality standards and thus underline our leading position."

 The international day against noise mobilizes on April 25 already for the tenth time against the decibel maximization. In recent years the cell phone has contributed strongly to the noise. The ringtone offerer Jamba, which is completely certainly jointly responsible for this cacophony, set up now on the occasion of this memorial day five rules of etiquette. Who heeds the Handy Knigge of Jamba, keeps full fun at its cell phone and does not strain thereby even the ears of the fellow men, writes the bell enterprise in a message. And since the tips might really make for a calmer day, Werbewoche prints the well-intentioned tips.
1. cell phone users should use discreet ringtones during working hours or even set them to vibrate.
2. cell phone users should spare their fellow human beings with ring tones of musicians.
3. for once, don't talk loudly on the phone and just mumble quietly into the earpiece.
4. if someone likes to play on the cell phone, he should set the phone to silent.
5. when someone is on a date, they should put the cell phone on silent or even turn it off completely.
Five tips that no one can really use, because basically these are tips that everyone already knows, or if they don't, the ignorant won't find out about them on the "Day against Noise". It would have been much better if Jamba had stopped its operation for a day or if it had designed the sounds in such a way that they would never disturb anyone.

 The Swiss Press Council has rejected a complaint by Eternit against Swiss television. This means that the broadcaster neither violated its duty to tell the truth nor made factually unjustified accusations. Eternit filed a complaint because of a report in the Tagesschau of June 3, 2006, as the Press Council announced on Tuesday. This report was about the asbestos summit in Payerne, where asbestos victims met to discuss their concerns. For Eternit, the Tagesschau gave the impression that the company was responsible for numerous asbestos victims and was still endangering numerous employees today. Despite the allegations, the editorial team did not contact Eternit for a statement.
Based on the statements of the parties, it is disputed whether the SF correspondent from French-speaking Switzerland actually tried to request a statement or whether no one at Eternit could be reached, writes the Press Council. As an alternative, however, the report had read from an open letter from Eternit.
The Press Council rejects Eternit's accusation that Swiss television spread a series of inadmissible allegations and insinuations. For example, the report states that it was an international conference in Payerne. Nor did the Tagesschau give the impression that Eternit is still an asbestos company.

 At 102 points, the web2com index is at roughly the same level as last year, but significantly lower than in the previous month. The financial sector in particular, the most important sector for the Internet, has invested massively less than in February 2007 (minus 34%).   
The situation in Germany is quite different. A recent study by Bitkom shows that in the first quarter of 2007, traditional online advertising increased by 45 percent compared to the previous year. The Ovk Online Report 2007/1 even puts the market share of total online advertising at 8 percent (traditional online advertising: 4 percent). In Switzerland, the market share of traditional Internet advertising is currently a low 0.9 percent.
The web2com index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It therefore shows how internet advertising is developing in Switzerland.