Wirz Corporate has revised and expanded the overall image of the Graubünden-based company Polycontact. Wirz modernized the high-tech company's logo, designed a new company brochure and corporate presentation and adapted the website to the new look. Polycontact is an innovative Swiss technology company that designs and produces customer-specific applications in the fields of micromechanics and sensor technology. According to the press release, the company's customers include Audi, Porsche, VW, Ferrari and Ford.

 The Swiss Press Council has criticized the reporting of Heute and Blick in the case of a rapist who attempted to sexually assault call girls while on prison leave. The two newspapers failed to obtain a statement from the man concerned, according to a report by the news agency SDA. For the Press Council, they would have been obliged to do so because the person concerned was at least recognizable to those close to him due to the reporting. In addition, Heute had also violated its duty to tell the truth. It had written that the man was guilty of rape instead of attempted sexual assault while on parole. Heute defended itself by arguing that the legal difference was irrelevant for readers. The Press Council did not accept this. For the Council, it is particularly important that journalists use precise terms when dealing with criminal allegations. 

 After it was announced on Tuesday morning that Ringier would be cutting 74 jobs at its Zofingen printing site and outsourcing an additional 65, the media union Comedia issued a statement in the afternoon. In this statement, it announced that it was demanding negotiations on the preservation of jobs through working time models as well as negotiations on a social plan and was opposed to any attempt to undermine the collective labor agreement or worsen working conditions through outsourcing. Comedia fears that the announced cutbacks in Zofingen could send a negative signal to the entire printing industry. If Ringier reduces production costs in the area of customer printing through massive job cuts and outsourcing, this will inevitably lead to other print shops taking the same step. For this reason, the union is calling for jobs to be saved in Zofingen.

 Users can watch excerpts from TV shows and films on many video sharing platforms. It has been known for some time that this is a thorn in the side of producers and media companies. But now TF1, Europe's largest private broadcaster, is said to have had the worst of it and is therefore suing the French equivalent of YouTube, Dailymotion.com. Numerous productions belonging to TF1 and subject to copyright are distributed free of charge and en masse via the internet platform. The site has up to 15 million users per month. Daylimotion does not consider this to be an illegal act. The company, which was founded two years ago, defends itself on the grounds that it only provides the technical infrastructure and has nothing to do with the content. As the Frankfurter Allgemeine Zeitung writes, TF1 has filed a civil lawsuit that could be joined by other broadcasters. The French broadcaster is seeking high damages. The lawsuit has a bad aftertaste, because until recently the broadcaster was even interested in buying the video-sharing platform and some of its programs worked together with the platform. However, the deal fell through and the broadcaster's own platform with the same technology failed, so TF1 probably decided to take civil action.

Ever since former Blick editor-in-chief Werner De Schepper vacated his chair, the rumor mill has been buzzing about his successor. Now Daniel Pillard, the new Managing Director of Ringier Publishing Switzerland, has given further fuel to the speculation: According to well-informed sources, the former Ringier-Romandie boss said at an event in front of executives from the publishing house that Bernhard Weissberg was a shoo-in to become editor-in-chief of the tabloid. Weissberg currently heads the evening newspaper Heute, but has held various positions at Ringier since 1990. He was editor-in-chief of Sonntagsblick from 1997 to 2002. In addition to his duties at Heute, he is also in charge of the "Blick 2010" project, which aims to give the tabloid a new perspective. However, Ringier has not officially confirmed the rumor that Weissberg could be elevated to the Blick boss's chair: Spokesman Marco Castellaneta merely said that speculation would not be commented on.

 
From October 2007, Sunrise will have a new look. The new visual appearance of the telecommunications company is underlined by a combination of stripes in all the colors of the sunrise. The branding agency Lambie-Nairn is responsible for this.
the telecoms provider presented its new corporate identity. At its center are the characteristics that, according to the communiqué, will characterize Sunrise in the future: Bold, simple, sincere and full of vitality.The new logo is simply the Sunrise name, which is now capitalized. The warm and friendly colors of the sunrise - yellow, orange, red and purple - are intended to evoke positive emotions. They are depicted in a combination of stripes. Frutiger is used as the corporate typeface, which is intended to emphasize Sunrise's Swiss roots.
The implementation of the new visual identity is expected to last from October 2007 to mid-2008. The new identity will become visible to customers in the fall, when Sunrise begins remodeling the first stores. Until then, the company will be working on the details of the content of the website and on the new products and services, with a particular focus on customer service. The telecom provider is thus continuing on the path it embarked on in February 2007 with the reorganization according to customer segments.
Now that the branding agency Lambie-Nairn has designed Sunrise's visual identity, it is not yet clear which agency will be responsible for the new advertising campaigns. The telecoms provider did not wish to comment to Werbewoche on the selection process or on potential candidates to succeed Advico Young & Rubicam.

 The summer vacations are usually sour-pickle time for the media. This year, however, they are benefiting from the sporting achievements of Swiss athletes - or at least athletes who are active under the Swiss flag. After Alinghi elicited cries of joy from the media (see ), it is now tennis ace Roger Federer's turn. Pardon, tennis god! That's what he's called from today, according to Blick: "Roger, God of Tennis". We are already used to seeing the man from Basel win one trophy after another. But the fact that Federer has now also equaled Björn Borg's Wimbledon record has once again filled numerous columns in the press, although the St. Galler Tagblatt newspaper also wrote succinctly: "Federer like Borg". And television also likes the almighty Roger: the final match helped SF 2 to attract around half a million viewers and a market share of 41.1 percent. Now we can only hope that the wave of success will also carry our winter sportsmen and women along with it. Then the broadcasters and program directors will also have something to look forward to in the cold season.

Spiegel editor-in-chief Stefan Aust is stepping down from his position as managing director of Spiegel TV. The 61-year-old will become publisher with immediate effect. Spiegel TV will in future be managed by the previous managing directors Fried von Bismarck, Dirk Pommer and Cassian von Salomon, with Stefan Aust stepping down. According to new-business.de, the 61-year-old has vehemently opposed Spiegel-Verlag Managing Director Mario Frank's reorganization plans in recent months. Frank and Spiegel TV Managing Director Fried von Bismarck want to introduce a holding structure for the TV division. Aust's contract runs until the end of 2008.
Aust founded Spiegel TV in 1988 and ran it as editor-in-chief until he took over as editor-in-chief of the news magazine Spiegel at the end of 1994. From mid-1995, he was Managing Director of Spiegel TV.

 
The US software company Information Builders has opted for the support of Klaus J. Stoehlker in Switzerland. The Zolliker PR agency is helping the American company to develop its national communications and is acting as a sparring partner for the company management.Information Builders, one of the 20 largest independent software providers in the USA, has many competitors in Switzerland. However, according to Stöhlker's press release, the market is large enough that the successful company's solutions will also help customers in this country to achieve greater efficiency. The agency will not only provide Information Builders with press support, but will also assist with positioning in the targeted business areas.
 

 Former journalist and PR consultant Marc Höchli is to become the first communications officer of the Zug cantonal government. The 49-year-old from Zug will take up his post in September, as announced by the State Chancellery on Monday. Höchli was a journalist at Zuger Nachrichten and Radio DRS. He has worked as an independent consultant since the early 1990s. According to the SDA, the Zug cantonal government created the communications office in April. Zug was the last canton in Central Switzerland not to have such an office.

 
In May 2007, Swiss television achieved an average market share of 32.2 percent throughout the day. Compared to May 2006, SF is down 3.5 percentage points on a monthly average.In May 2007, Swiss television with SF1, SF2 and SF Info achieved a market share of 32.2 percent on an all-day average. Compared to May 2006, this represents a decline of 3.5 percentage points. After the "sports months" of February (Winter Olympics) and June (Football World Cup), May 2006 was the third strongest month of the comparative year. According to the press release, the third place in the annual ranking is primarily due to the coverage in the run-up to the soccer World Cup. In addition, SF launched several new formats in April 2007. Experience has shown that these take time to find their audience.
Compared to the annual average for 2006 - which was dominated by the major sporting events of the Winter Olympics and the Football World Cup - SF was 0.8 percentage points behind in the months from January to May 2007.

The German media group Bertelsmann is planning 10 to 15 new joint venture projects in China. The subsidiary RTL is currently looking into entering the Chinese market, and the Chinese market is high on Bertelsmann's agenda. According to a press release, around ten percent of its global revenues are to be generated in China in a few years' time. To achieve this goal, the Gütersloh-based media group is planning 10 to 15 joint venture projects in the coming years.
Four Bertelsmann divisions are currently active in China: Grüner & Jahr, Avato, the music division BMG and Direct Group. According to News Business, Group subsidiaries Random House and RTL Group are considering entering the Chinese market. RTL will focus on the production sector rather than the TV sector.
Bertelsmann has withdrawn from another area. It has sold its most recent six percent stake in Pixelpark. The media group's stake in the Internet service provider had already been gradually reduced since 2002.