Feldschlösschen has decided to work with Kunde & Co Pucci Sulzer in a pitch for a design project. According to a press release, the newly formed agency won out against two competitors. The results of the project should be on display in the coming year.

 From mid-October, Soda-Club is launching a national campaign for climate protection. Together with its partners Migros, Fust, Mediamarkt, Manor, Loeb and independent specialist retailers, the company is donating 10 francs to WWF Switzerland for every soda maker sold. Similar to an election campaign, readers are informed in an open letter and asked to actively do something for the environment. The aim is to raise tens of thousands of francs by mid-November, Sodaclub writes in a press release.

 The lubricant company Castrol (Switzerland) has commissioned the PR agency Dr. Peter P. Knobel with the accompanying media work for the sponsorship of the European Football Championship 2008. Castrol is one of four official Euro 2008 event sponsors. The PR mandate includes nationwide media relations in Switzerland until the end of the European Championship. Castrol's worldwide commitment as an event sponsor is being coordinated by the London-based sports sponsorship people of the international PR network Hill & Knowlton. As its partner agency in Switzerland, Dr. Peter P. Knobel will ensure national implementation, as detailed in a press release. The initial focus is on positioning the new Castrol brand ambassador Ottmar Hitzfeld and the "Castrol Performance Index" analysis tool. It is intended to provide football fans with a detailed evaluation of matches and players. The agency understandably expects the most intensive phase of the mandate to take place in June 2008 during the European Football Championship.

By popular demand, the sponsoring association Faspo is extending the registration deadline for the 15th International Sponsoring Award (ISA) until November 2. The ISA is awarded to sponsoring concepts that have been realized this year in Germany, Switzerland and Austria and have communicated in an outstanding way for sponsors and sponsoring participants (see 
).

Epson is continuing its marketing campaign with Wigald Boning: from mid-October 2007 to February 2008, the "clever tester" will once again be drawing attention to Epson products. The campaign by the Jenni Kommunikation agency is running in print media, including KMU Magazin, Das Magazin and Le Temps, as well as online, for example on Futurebytes.ch or Weltwoche.ch. It addresses potential Epson customers via various channels in order to achieve the highest possible level of attention.
 
Specialist retail partners will once again be involved in the campaign. They will soon be able to order POS material from Epson. Web banners, which they can integrate into their own homepages, are also available for download. In addition, they will benefit from sales support activities carried out in conjunction with the marketing campaigns.

Several companies in Switzerland are currently experimenting with how to earn money with advertising on cell phones. Activemobile has been offering banner advertising on mobile Internet portals since August. The Goldbach Media subsidiary in Küsnacht places electronic advertising posters from companies such as Fiat and Johnson & Johnson on nine different portals. According to boss Mike Weber, the initial results are promising. Visitors have clicked on the banners three to five times more often than is usual on the Internet, he told the Tages-Anzeiger newspaper. So far, Swisscom has been the most active cell phone provider. It has recently started experimenting with music videos that are cross-financed with advertising but are not free. In the summer, it launched a trial with free films with advertising in the opening and closing credits. Swisscom does not want to say how often the short films have been downloaded. Nevertheless, it considers the trial a success. After all, hardly any users were bothered by the advertising, spokesman Sepp Huber told the Tages-Anzeiger (
see). 
 

 The cell phone company Motorola apparently wants to shift its advertising and media budgets. The company has come under pressure from competition from Nokia and the iPhone. CEO Casey Keller told the American trade journal Advertising Age that he is currently in the process of reorganizing his cooperation with agencies. Definitive decisions could possibly be made as early as this week. The agency group Ogilvy & Mather, which currently provides Motorola's agencies in Latin America and Asia, appears to be ahead in the race for Europe and North America. The BBDO Group currently holds the mandate in Europe, while BBDO partner agency Wirz is responsible in Switzerland. Her predecessor could now become her successor: Ogilvy & Mather was already responsible for Motorola in Europe until mid-2006. The lead agency is to be supported by two to three other creative firms on a project-by-project basis.
The media account is also being evaluated, AdAge continues. However, everything could remain the same here: Mindshare, which currently already manages the budget, is apparently ahead. According to AdAge estimates, the global budget is between 200 and 300 million US dollars.
In Switzerland, the latest developments do not yet appear to have any concrete impact. Gaby Zimmerli, Managing Director of Grendene, Ogilvy & Mather, told Werbewoche: "I have heard about these talks, but I have no confirmed information".
Nothing is known yet at Wirz either: "I haven't heard anything yet," said Geri Aebi, Managing Director of Wirz Werbung and member of the Wirz Group Management. If his agency were to lose the mandate, the loss would apparently be bearable: "Motorola was not a major client in the current year: we were only active in a few small adaptations".

Sulzer, Sutter is expanding its creative team with the addition of art director Sebastian Krayer. The 29-year-old began his career at TBWA/Switzerland as a graphic designer, worked at Publicis as AD Assistant and most recently at Euro RSCG as Art Director. According to a press release, the ADC and other award-winning creative has worked for clients such as Migros, Peugeot, Swisscom, Sonntagsblick and 20 Minuten.

 "Shining eyes, dogs wagging their tails and smiling faces in the editorial office" - these are the kind of blissful impressions described by the team that will soon be going online with the Hallohund.de portal. The lifestyle-oriented community site from Hubert Burda Media will offer "exciting topics, tips & tricks for dogs and owners, photos and videos as well as the latest dog-walking routes", as the editorial team explains in a blog. The creators are already looking forward to it like their neighbor Lumpi: "We have been preparing for weeks for the big day when Hallohund can fill up with dogs and dog owners". However, due to some nasty bugs, the launch had to be postponed - this week it should be ready. In the meantime, the editorial team is posting on its blog and reporting on what it has already been up to: "Choosing three proud winners of the literary dog calendar", for example. Or interviewing Verona Pooth, who used to be called Feldbusch and these days seems to be more interested in whether the dog barks "woof" than the spinach makes "blubb". For the time being, however, the digital dog paradise is still closed. Chasing bugs is probably more difficult than retrieving sticks. At least the crew is getting out of the affair with slogans that appeal to the target group: "We're going for another walk" and "We're just going for a walk!".

At the height of the current election campaign, 3+ television is also getting actively involved with a campaign by Publicis subsidiary Fast Track. On wild posters, 3+ demands: "Yes to more blacks", "Yes to more police" and "Yes to more foreigners". Anyone who agrees with these demands should "choose the 3+ program", according to the young Swiss television station's appeal to the public. The display of the 5,000 posters starts today, Monday, in major German-speaking cities in Switzerland and lasts until election Sunday on 21 October. What at first glance appears to be election campaign rhetoric with politically explosive content turns out on closer inspection to be a call for more colorful and international film stars such as Will Smith, Halle Berry or Angelina Jolie - all world stars who can be seen in the 3+ program.
The call for more police is also not a political demand, but a plea for more crime films and series such as "Robocop" or "Monk", which are also shown in the 3+ program.
Responsible at Fast Track:

Philipp Skrabal (CD); Denis Schwarz (AD); Res Matthys (text); Simone Platz, Nik Hodel (graphics); Daniel Gerber, Alexandra Kellenberger (consulting).

In the latest subjects of the image campaign for the Swiss private bank Clariden Leu, the Bern-based advertising agency Contexta has elaborately staged its logo. Readers of the international financial and business press will encounter a solar plant, a golf course and a canyon in the shape of a lion's head in full-page advertisements. According to the press release, the image compositions are intended to reflect the wider world of Clariden Leu and its clients, while also communicating core brand values such as sustainability, exclusivity and continuity in private banking. Responsible at Clariden Leu Ltd, Zurich:
Thomas Ackermann (Head of Marketing & Communications), Roland Schneider (Head of Branding & Advertising). Responsible at Contexta AG, Bern: Bene Abegglen (CD), Daniel Müller (text), Ibrahim Zbat (art direction), Sam Divers (graphics), Nadine Borter (overall responsibility), Christian Meier (consulting management), Susanne Kuhn, Noemi Romano (consulting); image processing: Vienna Paint Bildbearbeitungs GmbH, Vienna.

PostMail is opening an online auction for the PromoPost Sampling offer: companies now have the opportunity to bid on Ebay for the delivery of 500,000 product samples to letterboxes throughout Switzerland. This offer is aimed at all companies whose products are suitable for sampling. The minimum bid starts at 5,000 francs, which would be the equivalent of 1 centime per item. According to a press release, this online auction is the first time that PostMail has offered a postal service for auction. The auction will begin on November 15, 2007 and end on November 29, 2007. Registrations are now open. Further information on the conditions of participation and the auction procedure can be found at Postmail.ch/auction. According to the communiqué, PromoPost Sampling can reach 2.3 million households throughout Switzerland. The samples are distributed with the daily mail. By selecting zip code areas according to socio-demographic characteristics, more precisely defined target groups can be reached than with other promotions, the press release continues.