Nokia is launching its latest product with a broad, multimedia-oriented campaign. The Lausanne rapper Stress is to help the Finnish cell phone manufacturer promote the Nokia 5310 music cell phone. The current print and online campaign with Stress includes a competition in the form of a multi-stage SMS pull campaign. The competition is advertised in various music-oriented media and, thanks to different passwords for each magazine, makes it possible to win relevant and very individual key figures. Cinema spots with a three-dimensional laser show, adscreens, television commercials and various forms of street advertising round off the efforts to publicize the new device. The Grey advertising agency is responsible for implementing the campaign both nationally and internationally. It was supported by the agencies Mediacom (media planning), Creative Media (online) and Dimoco (mobile marketing).

 Now you no longer have to go outside in the cold to buy a magazine or newspaper from Ringier: the publishing house is launching an online kiosk. All Ringier publications can now be ordered on the Online-kiosk.ch website. Subscribers can also initiate vacation detour, delivery interruptions and address changes here. The offer also includes the so-called Flex subscription: customers can order individual issues of magazines at the newsstand price. These are delivered to the customer's home free of charge. For sales over CHF 40, customers can also choose bonus issues from all titles, as Ringier announced on Monday. The Orange8 Interactive agency was responsible for strategy consulting, conception, design and implementation in this project. A campaign on search engines was designed by the performance unit of Zed digital. It will lead interested users to the new website.

 They advertise like crazy: the hundred companies with the highest advertising spend spent 97.8 billion dollars on advertising last year. According to the annual Ad Age report on "Global Marketers", this represents an increase of 1.1 percent compared to the previous year. As has been the case for the past six years, the list continues to be topped by Procter & Gamble, which increased its spending budget by 4.1 percent to 8.52 billion US dollars, once again taking an almost unassailable lead. Despite an increase of 8.1 percent, the second-placed company, Unilever, still spent significantly less at 4.537 billion. In next place were General Motors with 3.353 billion and L'Oréal with 3.119 billion dollars. In a mixed year, 43 companies in the top 100 spent less on advertising, while 57 companies spent more. In general, food, pharmaceutical and electronics manufacturers spent more money, while soft drink manufacturers, financial service providers and alcoholic beverage marketers generally reduced their spending.
The computer manufacturer Apple was a new addition to the hundred most spend-friendly companies. Its media spending rose by a staggering 85.2 percent to 351 million dollars, securing 83rd place for the iPhone manufacturer from Cupertino. The report covers ninety countries worldwide.

 The British band Radiohead has never been known for intimate flirtations with big companies. Rather, they are known for their creativity, unconventional music and extremely loyal fan base. However, it is precisely this fan base that now seems to be far less appreciative of the band than was to be expected. As various sources are now reporting, the trust-based download system on the band's website has hardly proved its worth. For a month, Radiohead offered their new album "In Rainbows" for download for a price to be determined by the buyers themselves. At first, the band reported great success: 1.2 million fans are said to have downloaded the album. However, only two out of five downloaders are said to have actually paid anything for the work. On average, only just under three francs were spent per album instead of the expected ten francs. This is roughly the same amount that the band would have received from a major record company. This shows one thing above all: a band like Radiohead can easily afford something like this in between, but the "name-your-own-price" tactic is not a viable solution for lesser-known bands. The band denies the figures, but strictly refuses to publish sales statistics. The album is soon to be released in traditional form. Oasis also wants to leave it at that for the time being. Only over his dead body will their new album be available for free, emphasized Liam Gallagher as clearly as usual. However, a similarly clever marketing campaign would do the Gallaghers a lot of good, especially as they are suffering from weakening sales.

Radio Zürisee is turning the entire broadcasting area bright yellow with a new poster campaign. For two weeks, the private radio station from Rapperswil will be using 1,200 billboards with slogans from the Rentahess agency and the look of Peter von Ah to woo new ears. The aim of gaining even more reach and market share, particularly in the city of Zurich, is also supported by the use of equally yellow streetcar advertising. Responsible at Radio Zürisee:
Matthias Kost (overall responsibility, Marketing Director). Responsible at Rentahess: Christoph Hess (concept, text), Peter von Ah (graphics).

 The publishing companies of the two Lucerne newspapers Willisauer Boten and Seetaler Boten have reorganized their cooperation in the areas of printing and publishing. They have founded two companies for this purpose. In future, the newspapers will be produced by the same publishing house. The Willisauer Bote Medien und Print cooperative (Willisauer Bote, Wiggertaler Bote), based in Willisau, acquired the majority of shares in S-Medien (Seetaler Bote), based in Hochdorf, last summer. On Monday, they announced the founding of the two new joint companies.
These are SWS Medien Print and SWS Medien Verlag. SWS stands for the Sursee, Willisau and Seetal regions. The Willisauer Bote cooperative holds a stake in S-Medien. It holds an undisclosed majority stake in the new companies.
The three regional newspapers will now be produced by SWS Medien Verlag. The titles remain the property of the Willisauer Bote cooperative and S-Medien respectively. The newspapers will continue to be printed at the Neue Luzerner Zeitung printing center.
The editorial offices will remain in Willisau and Hochdorf. The journalistic independence of the newspapers is guaranteed, according to the press release.
SWS Medien Print operates sales and service outlets in Hochdorf, Sursee and Willisau as well as a printing center for the industrial production of print products in Sursee. For print shop customers from the Willisau and Seetal regions, the existing locations in Willisau and Hochdorf will be retained.

 The Publicitas Index rose by 0.7 points to 98.3 points in October compared to the same month last year. Political advertisements in the press benefited from the federal elections on October 21. According to SDA, Publicitas reported on Friday that the "extensive investments" made by the major parties had had a significant impact. As in the previous month, occasional advertisements were also in good health. The upward trend in financial advertisements is having an effect here.
Job advertisements are also continuing to gain ground. The job advertisement index rose by 3.8 points to 192.7 points.
Commercial advertising, on the other hand, showed a decline compared to the previous year. This is due to the decrease in inserts and a decline in investments by sectors such as insurance.
The decline in real estate listings was even more pronounced. Following a sharp decline in September, it fell again by 0.8 points to 91.6 points.

 A conflict is simmering between Uefa and the major distributor Migros over fan zones during Euro 08. Migros is planning its own fan zones in Basel, Zurich and Bern during the European Football Championships in the immediate vicinity of the official Uefa and partner facilities, as reported by the Sonntagszeitung newspaper. It wants to set up screens there and offer catering - the latter is to come from its own range, not from Euro 08 sponsors such as McDonald's. Uefa reacted angrily: "Migros' aim seems to be to create as much confusion as possible between the official Euro 08 activities and Migros' unofficial ones," said Philippe Margraff, head of marketing at Uefa, to the Sonntagszeitung. In Margraff's eyes, the orange giant is engaging in ambush marketing. Uefa is therefore considering legal action. The M08 Fans' Championship was already a thorn in the side of the football association. However, Migros seems to be taking it in its stride so far. We are acting within the bounds of what is permitted, says spokeswoman Monika Weibel. All activities have been legally checked.

 The Sonntagsblick once again criticizes Swiss television, complaining that there are only "grey mice" on the screen. The presenters of the new generation may be nice and sweet, but they're not very exciting. SF had also failed to make the right use of "presenters with glamor" such as Anna Maier, Michelle Hunziker, Tamara Sedmak or Roman Kilchsperger. As idiosyncratic as this analysis is, Sobli hides another piece of news about a TV face in the sports section. It says that Beni Thurnheer has made a deal with himself for his departure from the television: The "Schnurri of the nation" wants to step down after scoring his 1000th goal for the national team. According to Sonntagsblick, Köbi Kuhn's men are currently on their 966th goal. Just 34 more goals for the national team and we will have to say goodbye to Beni. The Sonntagsblick calculates that it will only take two years until the 1000th goal is scored if the national team maintains its current average. This poses a real dilemma for all those who support the national team and Beni at the same time: with every eagerly awaited goal, Thurnheer's bye-bye comes closer, should he actually get serious. For Beni haters, on the other hand, there's only one thing to do: Hopp Schwiiz!

 
On Thursday, Gabriela Amgarten announced Viktor Giacobbo's return to DRS television with a satirical show; the head of entertainment at Swiss television also publicly took stock of her programs. 20 Minuten summarized: "Stunthero" and "Zart oder Bart" are flop, "Glanz und Gloria" and "Die grössten Schweizer Hits" are top. The show "Stunthero" with professional stuntman Oliver Keller made a name for itself mainly because of its poor ratings. However, due to great interest in the format, the show is sold on to production companies in Australia and Scandinavia. Despite scathing reviews, "Zart oder Bart" continues to run, but is revised. Tanja Kummer, who was at the center of the criticism, will only be used to a limited extent. 20 Minuten believes that the celebrity and people show "Glanz und Gloria", on the other hand, is the real high-flyer and has developed into one of SF's driving forces within a very short space of time. Together with the game show "5 gegen 5", it is one of the most popular programs on early evening. "Die grössten Schweizer Hits" (The Greatest Swiss Hits) is equally lauded, above all because of its incredible 38.9 percent market share. According to 20 Minuten, Amgarten said: "The show is a real street sweeper." Amgarten did not express any aesthetic appreciation. This is understandable, as opinions differ considerably. Thomas Widmer recently wrote in Weltwoche about "freak shows" and "screen crimes".

The Zurich agency Hochspannung has developed a campaign for Acredis that illustrates how difficult the search for the right surgeon can be. Acredis offers help as an advice center for aesthetic and plastic surgery. However, the subject of the campaign is apparently too hot for some: the subjects were rejected by lifestyle magazine Gala. They carry headlines such as "We at Acredis tell you what some cosmetic surgeons prefer not to say" or "We at Acredis speak plainly when it comes to the quality of your cosmetic surgeon". The campaign has been running since October 2007 and, in addition to the advertisements and posters, various campaigns and a TV commercial are planned.

Radio 24 and TeleZüri are losing their Head of Marketing and Sales: Tarkan Özküp has decided to leave Tamedia at the end of November 2007, as the media company announced on Friday. Özküp took over as Head of Sales at TeleZüri in September 2002 and had also been Head of Marketing and Sales at Radio 24 since 2005. His former deputy Marco Genepretti will head the marketing and sales team at Radio 24 and TeleZüri on an interim basis. The 29-year-old joined Radio 24 and TeleZüri in 2006 from Dresdner Bank see The goal in the eye .