The fashion and lifestyle magazine Bolero from Ringier commissioned its agency Euro RSCG Zurich to attract attention at trade fairs such as Blickfang, in outdoor swimming pools and pedestrian zones. The aim was not only to attract attention, but also to encourage women to order a subscription. Euro RSCG solved the task with a mobile whistling poster: at first glance, the F4 typo poster shows nothing other than the Bolero claim and a box with subscription cards. Behind it, however, there are hidden boxes that put the claim promise "Bolero beautifies your life" into practice for every passer-by. The poster whistles at the ladies. This "compliment" is intended to encourage them to take a subscription card. The whistling poster is controlled by a promoter standing slightly away from the poster.
Responsible at Bolero:

Franziska Schmid (Advertising Manager Ringier Magazines), Stéphanie Joly (Product Manager), Susanne Eggenberger (Cooperations). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Barbara Strahm (AD), Alexander Fürer (text), Samuel Huber (graphics), Caroline Ronzani, Fiona Gottwald (consulting), Edi Buri (production), Rebekka Hostetter, Benjamin Kägi (film production), Frontwork (poster production).

What to do when the boss is in a bad mood again and all the vacation days have already been used up? Throw in Berocca, recommends the Zurich advertising agency JWT+H+F with its new campaign. As last year, manufacturer Bayer is targeting the commuter segment because this is precisely the target group that is exposed to daily stress and therefore needs strong nerves. The posters, which will be hanging around and in the largest Swiss train stations from the beginning of the year, allude to boss/employee situations in which particularly strong nerves are needed:
Remy Fabrikant (overall responsibility), Mike Krüll (Creative Director and Text), Isa McInnes (Art Direction), Rainer Bühler (Strategic Planning), Petra Nigg, Cyprian Sutter (Consulting). Responsible at Bayer Switzerland: Melinda Flück (Brand Manager).

 Shortly before Christmas, as a festive gift so to speak, we received the news that Google is tinkering with an online encyclopedia (see
). The main target of this campaign is of course Wikipedia, the knowledge gap plugger for us all. Now Wikipedia is returning the favor with an attack on Google's home turf: Jimmy Wales, the founder of the free encyclopedia, wants to launch a search engine called "Wiki Search". The difference to other such projects: The pages entered are to be indexed by human rather than machine hands, according to the Abendzeitung Heute newspaper. A separate company has been founded for Wiki Search that is independent of Wikipedia - and it is expected to bring cash into Wales' coffers. Understandable: while the Google guys made the dream of a dishwasher's career come true with their former garage company, Wales deserves a lot of credit, but his encyclopaedia is always struggling with financial problems. It remains to be seen whether Wiki Search will make the big bucks: According to Today, search guru Danny Sullivan doubts that Wiki Search can hold a candle to Google: Wales is probably underestimating his project. It will be interesting to see how the battle ends. And hope that Wikipedia's image will not suffer as a result. After all, it is already fashionable to criticize Google as a power-hungry giant. Wales should not suffer the same fate.

 Since Sunday, the Winterthur city paper no longer appears on Thursdays, but on Sundays as a free newspaper. In return, the weekly newspaper has increased its circulation more than tenfold from just under 4,400 to 46,000. The subscription fee of 150 francs no longer applies and the newspaper is distributed to all households in Winterthur (see
). Due to the new publication method, however, publisher Guido Blumer has to accept that his paper is no longer the official publication organ. Distribution will be handled by Zuvo, the delivery organization of Tamedia and NZZ, which also delivers the other Sunday newspapers.
 
The main topic of the first Sunday edition is the transport policy of the city of Winterthur. With a commentary on the front page, opinions from experts and a further background article, the main topic extends over a total of four tabloid pages. Columnists are also given plenty of space: no fewer than eight columns or column-like texts can be found in the paper. One column is dedicated to religious topics. A female pastor, a Muslim cleric, a priest and a rabbi alternate as authors.
 
Readers will not find any Saturday news reports in the 'Stadtblatt'. According to publisher Guido Blumer, the newspaper wants to concentrate on background information and opinions. The 'Stadtblatt' will continue to do without color pictures - except for advertisements. - except for advertisements - on color pictures. In a column in the newspaper, publicist Karl Lüönd describes the change of distribution concept as a daring undertaking. However, the "Stadtblatt" sponsors had no alternative to the path they had now chosen in order to be able to exist in the long term.

 The Affinity-PrimeMedia team has been strengthened since January 3. Sales and marketing assistant Patricia Lopez has joined the Savigny-based company. Lopez was a marketing assistant at Blancpain for 5 years and completed the SAWI diploma course "Généraliste en Marketing" at the same time. She brings the number of employees at Affinity to 5. With her many years of experience in the media industry, Patricia Lopez will strengthen the company's sales activities.

  
In its anniversary year, the newspaper would like to enter into a dialog with its readers. To this end, an interactive section has been created. In addition, public discussions on the future of the press will be held in Geneva, Lausanne and Neuchâtel. A competition for newspaper illustrations and a series of historical articles are also planned. The front page of Saturday's Courrier was that of January 5, 1868.

 If you didn't want to freeze in the cold on New Year's Eve, you could watch the Zurich fireworks from the comfort of your sofa: TeleZüri broadcast the so-called New Year's Eve magic and was able to attract numerous viewers to the screen: At peak time, 145,000 people watched the live broadcast in the entire reception area of the Zurich regional TV station. The highest market share during the broadcast was achieved at 00:21: 39.7 percent in the over-3 age segment and 34.8 percent in the target group of 15 to 49-year-olds. TeleZüri's average market share during the fireworks display, which lasted around 20 minutes, was 31.0 percent.

 The Biel-based company Mobile TV Schweiz under CEO Bruno Bucher, which lost out to Swisscom Broadcast in the cell phone license award, has signed an agreement with its former competitor. As Werbewoche had already reported, Bucher was in talks with Swisscom (see ). A so-called "Memorandum of Understanding" has now been signed to regulate the cooperation: Mobile TV Switzerland will receive a slot in Swisscom Broadcast's channel bouquet for the planned MoTV channel, as Bucher announced. The channel will offer a pure made-for-mobile TV service. MoTV is scheduled to go on air in time for the Euro 08 football championships and will be the first full-service mobile TV channel in Europe. Beyond Euro 08, Mobile TV Switzerland plans to offer a 24-hour program seven days a week. The two partners want to test the first offerings as early as February.

 
The German pay-TV channel Premiere is taking over the Internet youth channel Giga Digital Television. As announced, it is thus broadening its range of programs in the free-to-air television sector. The youth channel primarily deals with topics from the world of electronic entertainment. The sellers are NBC Universal and the investment companies Cuneo, Wellington Partners and Atlas Ventures. The Premiere spokesperson did not wish to provide details of the purchase price on Friday. Premiere had recently announced its intention to play a greater role in the reorganization of the media landscape. In December, the company acquired just under five percent of the Swiss adult film retailer Erotic Media.

 
Zurich's Primetime Studios have a new corporate design in both bit and print. This can be seen in particular on the web, but also on posters and on the DVD showreel. In addition to the visual refresh, the three core businesses of Film, Facilities and Television are now presented separately with individual content and specific information.

 
The Basel-based communications agency Mrg Communications will operate under the name Valencia Kommunikation from January 1, 2008. The reason for retiring the old name, which is made up of the initials of the three founding members, is the change in ownership. The new name refers to the Spanish coastal city, which has become a kind of Mediterranean connection for Switzerland as a result of hosting the America's Cup and embodies a "positive spirit" for the agency, according to a press release. The owners are Marco Rosenberg, Esther Weber and Michael Gerber. The agency, which is based in Basel and has a branch in Zurich, has been in existence for nine years and employs 57 people.

 The information channel DRS 4 News, which was launched at the beginning of November, hit the headlines shortly after its launch because it was causing too much of a workload for DRS editorial staff. According to the Tages-Anzeiger, the situation has not yet improved: the mood is in the basement and some employees have resigned, it reported on Friday. Internal monitoring now shows that journalists in the specialist domestic, foreign, business and sports editorial teams have to spend much more time on the info channel than planned. "It is true that DRS 4 News has brought a new rhythm and in some cases additional work for the employees of the information department," SR DRS spokesperson Andreas Notter told Werbewoche. However, the specialist editorial teams have been increased in terms of personnel. However, the Tages-Anzeiger assumes that the increases will not be enough. It also writes that the entire information department is to be reformed this year in order to overcome the problems. Notter says: "Based on discussions with employees, we have carried out an internal monitoring of the quality and organization of DRS 4 News". New structures are also expected as a result of this monitoring. The specific changes and improvements planned will be communicated internally in due course. Notter considers the staff resignations to be "normal fluctuation".