The lifestyle magazine Kinki, published by Aurum Communication AG in St. Gallen, was launched on March 17. According to editor-in-chief Matthias Straub, Kinki aims to fill the gap left by the discontinuation of a number of Swiss scene and lifestyle magazines under the motto "young, cheeky, Switzerland". Straub produces the magazine with a small team and many freelancers. Kinki aims to offer current topics from Switzerland and the rest of the world in the areas of politics, social affairs, fashion, music and sport. The Zurich agency Raffinerie AG is responsible for the design. The two publishers Melania Fernandez and Mark Mirutz are bucking the free trend with Kinki: Unlike other lifestyle magazines, their product is not available for free in trendy stores, but is sold at newsstands and by subscription. "We have received feedback from many stores that the free scene magazines don't sell at all. That's why we're using a different concept here," explains Mirutz.
The two are very satisfied with the start: "We were able to gain 250 subscribers in the first two weeks," says Mirutz. The first issue had a circulation of 30,000 copies, which is to be increased to 40,000 for the next issue. This is because an advertising tour at universities and universities of applied sciences is planned in order to reach the target group of 20 to 35-year-olds. The makers have also promoted Kinki with a promotion at Valora and a TV commercial, which they produced together with the agency Creation Club and which was shown on Star TV and MTV.
A major advertising offensive is set to get underway in the coming months, as Kinki wants to expand: On June 1, a web platform developed by the agency Orange 8 will be launched to attract the scene community. Until now, Kinki has been represented online with an e-paper that users can view free of charge. According to Mirutz, three different login levels will be introduced when the expanded platform goes online: Two different paid accesses and a guest login, which is available for free.
According to Mirutz, interest from the advertising industry is encouraging, "even if the start is always tough, of course". Aurum Communication AG handles the advertising sales itself. In addition to the magazine and the website, Kinki has a third platform: monthly events are held at Zurich's Mascotte club to coincide with each release.

 
Environmental protection depends on the environmentally friendly behavior and initiative of each individual. This makes it all the more important to network and expand the circle of environmentally conscious and sustainable people, writes the Zurich-based advertising agency Spinas/Gemperle in a press release. It has launched Lovepeace.ch (see also ), a dating and community website for Greenpeace. Lovepeace.ch is intended to prove that environmental protection and a sustainable lifestyle have nothing to do with hostility to pleasure. On the contrary: those who incorporate environmental concerns into their actions will discover a new quality of life, which Greenpeace makes tangible on lovepeace.ch, writes Spinas/Gemperle.
In the form of TV, cinema and radio commercials, advertisements and numerous guerrilla advertising media, the agency brings the slogan "Do-gooders love better" to the people. The new
under the title "Contradiction" should provide the first proof of the correctness of the slogan.responsible at Greenpeace:
Marc Birbaum (project manager lovepeace.ch). Responsible at Spinas/Gemperle: Lorenz Spinas (CD), Miriam Fischer (AD), Andrea Duttweiler (text), Nadine Dubach, Swati Jangle (consulting), Bianca Hotho (production), Alexander Meier (spot production, direction), Optimedia, Manfred Hager (media planning and scheduling).

After singles and National Council candidates, footballers are now stripping off for Migros. The orange supermarket chain's previous underwear campaigns have caused quite a stir. Migros deliberately wants to advertise with "completely normal people". This spring, it is now helping to fuel football fever and is having the latest underwear collection presented by footballers on Monday. The posters, again realized by Spillmann/Felser/Leo Burnett, are intended to bring previously undiscovered talents such as Sandra from SC YF Juventus, Larissa from Zurich United or Christophe from FC Bex to the fore. You can find out more about the players' dreams, role models and tips for the European Championship final at Migrosmodels.ch. The new models are also presented on the Migros fan platform M08.ch.  
 
Maya, striker, Alternative League Zurich:

 Christophe, FC Bex / Adrian, FC Wettswil-Bonstetten / Joël, FC Bex / Timo, FC Überstorf:

Sandra, striker, YF Juventus:

Sarah, defender, Fanshawe Falcons Women's Soccer Team:

Responsible at Migros:
Corinne Freymond (Project Manager Communication SM/VM), Nadia Smaldore (Junior Project Manager Communication SM/VM), Daniela Suter (Head of Category Management Clothing), Beatrix Kessler (Category Management Women's Underwear), Petra Renggli (Category Management Men's Underwear). Responsible at Spillmann/Felser/Leo Burnett: Katja Puccio (AD), Peter Brönnimann (Text), Martin Spillmann, Peter Brönnimann (CD), Rebecca Krausse, Martina Schörghofer (Consulting), Susanne Meures (Art Buying). Photos: Diego Alborghetti; Website: Nemos.

 The majority of people do not understand the English slogans in advertising, studies have shown. We reported on this briefly (see ). Now the all-clear can be given: According to a study on the effect of English slogans in Swiss-German advertising, it does not depend on the language whether a claim resonates with the viewer or not. To be appealing, a slogan does not necessarily have to be in English. The fact that many English claims are not understood by viewers is not necessarily a disadvantage for the author of the study, Ursina Kellerhals. She is quoted in the Aargauer Zeitung as saying that the blurring of meaning allows everyone to interpret the claim in the most credible, positive or ideal way. At this point, we are reminded of Douglas' unforgotten claim: "Come in and find out", often translated as "Come in and find your way out". Those responsible probably found this interpretation anything but credible, positive and ideal. The new slogan is bland but unmistakable: "Douglas makes life more beautiful".

After being shortlisted by the ADC New York, the creative agency Advico Y&R can now look forward to a new honor for its Leica posters: the campaign has made it into the Lürzer's Archive. The influential Lürzer's Archive is the international specialist publisher for advertising. It publishes a bi-monthly magazine with advertisements and posters from all over the world, and is also represented online. Lürzer's Archive selects what the editorial team considers to be the best work worldwide from countless submissions.

 In May 2008, Ringier and Roularta Media Group are jointly launching the watch magazine Montres Passion in France. Around 70,000 copies will be distributed to subscribers of the news magazine L'Express, Point de Vue and the business magazines L'Expansion, L'Entreprise and Maison Francaise, Ringier announced on Thursday. A further 30,000 copies are distributed via newsstands and central sales outlets.Montres Passion has been reporting on the watchmaking trade in Switzerland for 15 years. The trade magazine will now be published four times a year. With 190,000 copies in French and German, it is distributed throughout Switzerland. Distribution is based on three main areas: Subscribers, individual sales and specialist audiences. In French-speaking Switzerland, the magazine reaches around 50,000 subscribers to L'Hebdo and in German-speaking Switzerland 70,000 subscribers to Schweizer Illustrierte.

 
The sales team at 20 Minuten Online has been strengthened. Sandro Albin and Julian Schweizer have been supporting the online and cross-media sales force for several weeks.Albin previously worked for IP Multimedia, where he designed cross-media solutions. Before joining 20 Minuten Online, Schweizer was responsible for all online communications at Sony Switzerland.

 Cell phone users in the USA will be able to surf the Internet by voice command with new software from Yahoo. Onesearch 2.0 also offers new help when composing text messages, as Yahoo announced at a mobile phone conference in Las Vegas on Wednesday. The software attempts to recognize the entire word from the very first letters. Every cell phone customer can download the software onto their device free of charge. Yahoo expects to make good profits from advertising on cell phones.

 The affair surrounding the child pornography images downloaded from the Internet is entering the next round at Radio RSR in French-speaking Switzerland: the Board of Directors of Radio Télévision Suisse Romande (RTSR) has rejected the employees' strike threats. The staff are seeking the reinstatement of the IT specialist who uncovered the matter. The ultimatum issued by the staff meeting is unacceptable, according to a statement issued by the RTSR Board of Directors on Thursday. This approach is unacceptable and seriously jeopardizes industrial peace. The Board of Directors is appealing to the sense of responsibility of the SSM media union. The management is prepared to meet with the SSM-Lausanne regional group.
At a staff meeting last Monday, attended by 165 of the 600 radio employees, the management was given an ultimatum: Those present demanded that the computer scientist dismissed because of the child pornography pictures affair be reinstated by 5 p.m. on Friday. Otherwise, the employees want to decide on a possible strike.

 Major shareholder Golden Peaks Capital has reacted positively to Valora's half-year report. Its efforts to renew the kiosk group's Board of Directors had "added value". According to SDA, Valora is on the right track with the further measures announced in a communiqué issued on Thursday by the investment company owned by financier Adriano Agosti. Golden Peaks Capital is confident that the required increase in efficiency, improvement in margins and the filling of key management positions can be implemented quickly under the new leadership of the Board of Directors.
Together with other shareholder groups, the holding company had been calling for a realignment of the ailing Group since last fall. The power struggle finally ended with a new appointment to the Board of Directors (see
and ).

The online marketing company Adlink Media Switzerland is restructuring its management team. Under the responsibility of Managing Director Stephan Suter, the Goldbach Media subsidiary is introducing a new management level with six department heads. This means that the central areas of Site Relations, Product Management, Research and Communication, Admin and Operations and the two sales areas of Direct Sales and Agency Relations now each have their own head.
According to Adlink Media, the focus within the new structure will be on optimizing all sales processes and services. Under the leadership of Yves Keller, the core business area of Agency Relations has been significantly expanded and improved in terms of quality. Daniel Fisler will take over the management of the direct client sales division. This means that clients and agencies will benefit from a personal point of contact, the press release continues.
The second central area, contact management and consulting for website partners, will be in the hands of the previous employee Natalie Rickli. Stephan Tanner is now responsible for technical processing, all execution processes and invoicing.
Two central marketing areas, Research and Communication and Product Management, have been created as competence centers in a support function. Research and Communication continues to be the responsibility of Vanessa Marr, while Thomas Rom is in charge of the newly introduced Product Management division. Adlink Media Switzerland currently employs 42 people.
Picture, clockwise from left: Stephan Tanner, Natalie Rickli, Yves Keller, Urs Flückiger, Stephan Suter, Vanessa Marr, Thomas Rom and Daniel Fisler.

Anyone who works hard needs robust and reliable tools. The new campaign by the Zurich agency Vizner Borel promises professionals Hammer vehicles: the nimble Caddy, the practical Transporter and the spacious Crafter get the job done economically and reliably, true to the motto "VW commercial vehicles, made by professionals for professionals" The campaign can be seen in the daily press, on posters, on the Internet, at road shows and at the POS.