Agence Trio, based in Lausanne and Zurich, continues to design Honda Motorcycles' entire national communications. The agency has realized a campaign to publicize the new products for 2008. The advertising media include advertisements, various brochures, promotional banners, the POS material of Honda dealers, the brand's appearance at "Swiss-Moto" and the communication of the numerous Honda events.
Responsible at Honda Motorcycles (Suisse) SA:
Thomas Moureau. Responsible at Agence Trio: Michael Kamm (Strategic Planning), Sébastien Aeschmann (AD), Christiane Sonney (Client Consulting), Yvo Hählen (Graphics).

 Medianovis has been commissioned by the Baloise Group to redesign and produce the Group employee magazine Wir.baloise. The magazine is published four times a year. The total circulation is 11,000 copies per issue. Wir.baloise was previously published in the insurance group's core European markets in three languages: German, French and Dutch. It is now also produced in English by the Kilchberg-based corporate publishing agency Medianovis. 

 
On April 3, 2008, the British author and advertising guru Paul Arden died at the age of 67 after a long illness. He developed many well-known advertising campaigns, for example for Fuji, Silk Cut, Toyota and British Airways. The agency Publicis, in collaboration with the specialist publication Lürzer's Archiv, has created an advertisement in Arden's honor - with a spin on his first book entitled "It's not how good you are, it's how good you want to be". The advertisement will appear in Lürzer's Archiv 3-08. The worldwide publication of Lürzer's Archive makes the homage universal, according to a press release.

Responsible at Lürzer's Archive:
Michael Weinzettl (Editor in chief), Sandra Lehnst (Marketing Sales Manager). Responsible at Publicis: Florian Beck (Creative Director), Mario Nelson (Text), Jo-Wayne Peacock (Art Director), Thomas Berger (Art Director).

 Film productions from Switzerland can still register for Die Klappe until May 1. The "most important German-language creative competition for moving images" has also appointed three film specialists from Switzerland to its jury with representatives from agencies, productions, clients and the media. Philipp Petersson from Zurich-based Condor Films will be judging the entries from June 5 to 7 in Cologne. Werbewoche will be represented by Andreas Panzeri. Talks are still being held with a third juror. The panel will be chaired by Amir Kassaei, Creative Director DDB Group Germany. All competition entries must be submitted online via
where further information can also be found. The Klappe is organized by the Kommunikationsverband and aims to further expand its position as the leading German-language competition for moving images. The categories of "Klappe 28" have been expanded from 5 to a total of 12. New are: Directing, Script, Cinematography, Editing, Sound Design, Animation and Trailer. The classic categories TV, Cinema, Internet, Mobile Applications, Corporate Films/Fair Films remain unchanged. In cooperation with the Cannes Young Director Award, a newcomer award will also be presented. In the future, Klappe is planning further cooperation with the Berlin Film Festival.
Andreas Panzeri

 After the free newspaper 20 Minuten reported on it last week, the news agency SDA now also seems to have caught wind of it: Roy Black is back. However, he has not risen from the dead. Roy is black, warbles his 70s hit "Schön ist es auf der Welt zu sein" and goes by the name Snoop Dogg in real life. We are talking about a commercial for the German mobile phone provider E-Plus. For once, the rap superstar has swapped baggy trousers and a gold chain for a tuxedo and bow tie and has parted his hair in a strict hairstyle, varnish included. And if you know the original lyrics of the song and try really hard, you might even understand one or two lines of the German-American text - although the young gentleman still has a bit of a problem with those darn umlauts.

 The SF news magazine «10 vor 10» violated journalistic standards of care with a report on the Swiss therapy center «Fuente Alamo» in Spain. This was the ruling of the Federal Supreme Court. According to the judges in Lausanne, an earlier report on the same topic was accurate. The two reports aired on Swiss television on August 4 and 8, 2006, focused on alleged abuses at the drug treatment center. The focus was on the death of a patient following a gas explosion and allegations made against the treatment center and its director, including claims regarding the administration of medication.
The Independent Complaints Authority for Radio and Television (UBI) had dismissed a complaint against the first report. With regard to the second report, however, the UBI found a violation of the right to a fair hearing because the individuals concerned had not been given an adequate opportunity to respond.
The Federal Supreme Court has now dismissed the appeals filed by SRG and the opposing party and upheld the UBI rulings. According to the ruling, the therapy center was not «bashed» in the first report. The second report, however, violated journalistic standards of care. For viewers who had not seen the first report, the second report painted a negative picture that they would not have been able to put into perspective.

 .ch’s new sports channel has been online since Thursday. Sport.punkt.ch offers live updates, analysis, and results. It also features content on major sports in Switzerland and abroad, as well as a community with games. The content partner for .ch’s sports channel is the Swiss sports portal Sport.ch. In March, the free newspaper announced various new features, including the partnership with Sport.ch (see
).

 The marketer Goldbach Media is buying the Biel-based Internet agency Orange8 Interactive. The move is intended to expand its expertise in performance marketing. The parties have agreed not to disclose the purchase price. Orange8 Interactive was founded in 1998 and specializes in the design and implementation of e-marketing solutions. The agency, which employs 30 people, will continue to be jointly managed by Managing Director Bramwell Kaltenrieder, Mike Schwede and Mathis Marugg. According to a statement from Orange8 Interactive, the agency is establishing its own unit specializing in performance marketing and opening a location in Zurich.
According to the press release, Goldbach Media intends to use the synergies with Adlink, Suchtreffer and the pan-European Adlink Group subsidiary Affilinet. It also intends to introduce performance marketing in the new Eastern European markets.

 The Zurich-based communications and design agency TBS Identity has won a mandate from Allreal and Helvetia in a competitive presentation. The general contractor Allreal and the Swiss all-industry insurer Helvetia are to realize a major construction project in the Dietlimoos area in Adliswil/ZH. TBS is developing and realizing the entire site branding for the project with a total of around 460 residential units in a green setting. The mandate includes all communication measures relating to the sale and letting of the apartments, which will be ready for occupation from February 2010.

 The newspaper Le Temps is inviting its readers to the 22nd International Book and Press Fair in Geneva. It wants to thank them for their loyalty, according to a press release issued on Thursday. The April 26 issue will include a voucher worth 24 francs for two entries to the fair. A total of 65,000 vouchers will be distributed: Both via subscribed newspapers and those sold at newsstands. The vouchers can be redeemed at the cash desk of the Book and Press Fair, which takes place at Palexpo in Geneva from April 30 to May 4, 2008.

 As the jurors of the One Show Festival in New York have now also announced the nominations in the "Innovation in Advertising" category, Advico Y&R can claim further shortlist places: the agency is in the running for precious metal in this category with campaigns for Leica and the Swiss Multiple Sclerosis Society. Advico Y&R has already been shortlisted with the recording studio NJP, Leica and Pavillon Nouvel.

 
Editions From July 1, a distinction will be made between five types of distribution when certifying free editions. 
First of all: The new regulation only applies to the 2008-2009 survey period (cut-off date June 30, 2009). The certification of requirements for the survey period July 2007 to June 2008 (with a cut-off date of June 30, 2008) will continue in accordance with the previous Wemf requirements regulations.
The most important change that applies to all titles: From the 2008-2009 survey period, all audited titles are considered "Wemf/SW-certified". In future, the term "edition confirmation post" will no longer be used. Previously, titles that "merely" had a Swiss Post circulation confirmation were not included in the Wemf circulation bulletin. And the VSW database indicated them as "not Wemf-certified". This is still the case this year. However, this unequal treatment will be eliminated. In future, there will only be one certification category ("Wemf/ SW-certified") and a corresponding publication at Wemf and VSW.
The second change concerns free copies. In future, these will be reported according to five types of distribution, namely free subscription, household distribution, self-service, hand distribution and targeted distribution. The aim is to create more transparency for free editions, says Roland Achermann, Head of Circulation Certification at Wemf. However, he emphasizes: "In their entirety, free editions remain comparable to previous years."
The free subscription category includes regular distribution to free subscribers, for which a statement from the commissioned distribution organization (Swiss Post or private) is required for certification. Household distribution refers to distribution in letterboxes (free gazettes and official gazettes), which must also be documented with a statement. Self-service refers to boxes at bus stops or in buses and streetcars. Their returns must be stated according to publication dates, whereby Wemf reserves the right to carry out spot checks. Manual distribution refers to distribution via colporteurs. Returns must also be reported here. This leaves target distribution, a category that is particularly important for trade journals: this refers to postal distribution according to (purchased) addresses, for example to gain subscriptions. According to the regulations, however, these copies can only be counted if they are sent regularly over a certain period of time.
However, the new segmentation of free editions could also lead to allocation problems. For example, it is unclear to which distribution type the distribution of .ch should be allocated. In some places, .ch is placed in bundles in doorways and on stairs, but sometimes also in letterboxes. The distribution in doorways would probably fall under the category of self-service, said Achermann. But this still needs to be clarified. It is also unclear how the distribution that takes place via boxes in companies (such as Cash Daily) will be designated. Depending on the situation, either free subscription or self-service could be considered.
A new, standardized pricing model was developed in parallel with the new regulations. This is based on a detailed process cost calculation on the one hand and on cause-oriented aspects (e.g. distribution via several channels, publication frequency) on the other.
Incidentally, the initiative to amend the regulations came from the "Q-Publications" project group of the Swiss Press Association. It submitted various proposals to Wemf, which examined and processed the concerns. "It was important to us that the comparability of the editions with those of previous years remains guaranteed overall," says Achermann.
Markus Knöpfli
Difference despite unityDespite unified price list
and uniform certification - a difference in the circulation survey remains: The titles of the press typologies 1000 (daily/regional weekly/Sunday press) and 2000 (consumer/financial and business press) will continue to be controlled by auditing companies, while the typologies 3000 (specialty press) and 4000 (trade press) will be controlled by Wemf. (mk)