On Monday evening, the 1st Swiss Fairness Award was presented by Melanie Winiger in the Masoala Hall at Zurich Zoo. Migros won the Fairness Award in the "Over 100 employees" category, Sherpa Outdoor in the "Up to 100 employees" category. The expert jury, consisting of President Kurt Aeschbacher, Paola Ghillani (CEO of Paola Ghillani and Friends) and Christian Kauter (CEO of Affichage Holding), selected six finalists from over 100 entries from Swiss companies in both categories. The final selection was presented to the public for online voting on the Fairnesspreis.ch website and via media partner .ch. The Fairness Prize was launched by the direct insurance company Smile.direct, which aims to promote fair entrepreneurship in Switzerland.
According to the jury, Migros' responsible corporate governance is an integral part of the company culture. This includes fair wages, a relatively low pay gap, employee co-determination and a pension fund that recognizes all lifestyles as equal. Migros doubles the prize money of CHF 10,000 and invests it in the Migros Kids School in Tirupur, India.
Sherpa Outdoor, headquartered in Basel, was founded in 2003 to help Nepal out of the tourism crisis. The aim was to create a source of income for the locals alongside tourism by producing functional outdoor clothing. Today, Sherpa Outdoor sells its clothing in Switzerland. According to the jury, the company is based on clear values that are carefully cultivated: fair production, top quality, attractive prices and social commitment. Hermann Blaser, CEO of Sherpa Outdoor, was "speechless" at winning the prize and promised that the prize money would go 1:1 to Kathmandu.
The two winning companies will each receive prize money of CHF 10,000 and advertising space with media partner .ch worth the equivalent of CHF 30,000. According to Smile.direct CEO Dieter Lützelschwab, the Fairness Prize will be awarded again next year.

Picture above: Migros Group CEO Herbert Bolliger, presenter Melanie Winiger

Picture from left to right: Dieter Lützelschab (CEO Smile.direct), Hermann Blaser (CEO Sherpa Outdoor), Melanie Winiger

Picture from left to right: Jury member Christian Kauter (CEO Affichage Holding), Melanie Winiger, Jury President Kurt Aeschbacher

 
With the New LGK's May campaign, the logistics division of Swiss Post aims to raise awareness of its courier services and position itself as a nationally active alternative to regional courier companies. According to the press release, the aim is to emphasize the fact that Swiss Post has the densest service network. The two new campaign subjects show typical situations from the Innight logistics and courier sectors: the night-time delivery of spare parts to a car garage and the transportation of documents from office to office. Both images include a yellow ribbon, which has symbolized Swiss Post's transport services and the flow of information since the start of the campaign. In addition to the roof advertising, banners were developed that translate the subjects of the roof campaign 1:1 into animated texts. The campaign will run until the end of May 2008.
Responsible at Swiss Post, Postlogistics: Daniela Diethelm (Head of Communications) and Inari Kirchhofer (Head of Marketing Communications). Responsible at Neue LGK: André Benker (CD), Stephan Wittwer (AD), Lukas Schmid (text), Sabina Siegrist, Gabi Kammermann and Nicole Trasatti, (consulting), Peter Hebeisen (photography). Media: Optimedia.

 
The campaign developed by the CR Basel advertising agency on the topics of "exercise", "nutrition" and "relaxation" is being continued. The sporty messages from the Basel-Stadt Department of Health are now enhanced with targeted activities and references to specific offers. The visual ideas implemented by the 19-strong agency are supported by F4 posters, small advertisements and postcards explaining how something can be done for a better life in just a few steps. Basel will soon be living healthier.responsible at the Basel-Stadt Department of Health:
Dr. med. Thomas Steffen (Head of FMH for Prevention and Healthcare), Jan Kirchhofer, Caroline Guggisberg (Academic Staff). Responsible at CR Basel: Gabriel Heuberger (CD), Denis Bernhardt, Philipp Schweizer (text), Roger Horvath (AD), Ruedi Rominger (desktop), Thomas Fux, Sarah Laukemann (consulting). 

 
The Zurich-based branding and corporate communications agency Schneiter Meier Külling designed and implemented the new market presence of health insurer Sanitas. The mandate includes the development of the new brand strategy as well as the conception of the basic brand elements such as logo, claim and fonts and a new visual world. This concept has already been implemented in letterheads, exterior and interior lettering, CD manuals, brochures and the 2007 annual report, and the first visible measures of the new image are the exterior lettering and the annual report. At the beginning of May, the health insurance company will switch to the new image throughout Switzerland.

 The Basler Zeitung is coming to Aargau: in order to strengthen its market presence in the Mittelland region, the publishing house of Basler Zeitung Medien will be operating a new, independently operating sales office in the center of Aarau from June 1, with a particular focus on marketing the commuter newspaper "News Mittelland", for which BZM Werbe AG has taken on the mandate in addition to its main mandate for Basler Zeitung. KM Keymedia AG will also be present from this date and will be available to customers and partners in the Mittelland region with its full range of print services.
The new sales office in Aarau is headed by Nadja Oberhänsli, who has many years of expertise and experience in marketing, according to a press release issued by the Basler Zeitung on Monday.

 Pro Sieben Sat. 1 draws further consequences following the publication of poor quarterly figures: Andreas Bartl will take over responsibility for all four German channels. As Managing Director, Bartl will be responsible for Sat.1, ProSieben, Kabel eins and N24, the company announced in a communiqué on Monday. 
Until now, the 45-year-old Bartl was Managing Director of the ProSieben channel. His successor there will be deputy Thilo Proff. Bartl will be supported by so-called "content managers" for fiction, infotainment, magazines and entertainment.
At the end of April, ProSiebenSat.1 surprisingly experienced massive problems in selling advertising time and therefore slipped into the red at the beginning of the year. Sat.1's weak ratings are a particular problem for the station group. The new coordination is intended to further improve program development and sharpen the profiles of the individual stations, explained CEO Guillaume de Posch.
 

 
The Zurich-based advertising agency Meyer Werbung has prevailed against two competitors in a competitive presentation and is now allowed to realize the new campaign of Partnerwinner.ch. The dating platform, which belongs to Tamedia and has already been a client of Meyer Werbung on previous occasions, had asked three agencies to submit a concept for a new campaign. The proposal from the small agency based in Zurich's Ankerstrasse convinced Partnerwinner.ch's Managing Director Christoph Lüscher.
According to the press release, the new concept will take a very provocative approach. The campaign plays with political and social issues and will soon provide plenty to talk about, agency boss Thomas Meyer announced on Monday.
Three to four subjects are planned for advertisements of up to double-sided format.

 Who wouldn't want to make the headlines? And not in the sense or in the place of Britney Spears, Paris Hilton, Thomas Borer or some violent criminal. No, we're talking about the place where headlines are really made. From the control desk of power, the director's chair of the sixth-largest daily newspaper in the world. The most important desk in the German media scene. - This refers to the workplace of Kai Diekman, the editor-in-chief of the Bild newspaper in the high-rise building of the Axel Springer publishing house in Berlin. Ever since Günter Wallraff enlightened us more than twenty years ago with the reports summarized in his book "Der Aufmacher - Der Mann, der bei Bild Hans Esser war" (The lead story - The man who was Hans Esser at Bild) about how freely and completely unencumbered by any facts one can live out one's literary life there, we have all secretly dreamed of this post. The Springer publishing house has now finally realized this and is giving us - at least on the board - the opportunity to take Diekmann's place. And who knows, if we prove ourselves in "Bild - das Quiz" with clever answers to questions such as "How did Franjo Pooth, husband of Verona Pooth, née Feldbusch, make the headlines at the beginning of 2008?", we might get the chance to jump up the internal ladder of success from intern to editor-in-chief, just like in the game. Then we could shake shocking headlines like "Son (18) found three baby corpses while looking for pizza" out of our shirtsleeves during our lunch break at the posh Italian restaurant. Cool - "Bild - The Quiz" is now available in stores for just under 20 euros.

Zurich agency Weber Harbeke is launching a follow-up campaign for the Grand Casino Baden. Whereas the ad, which has been running since 2006, showed winners bathing in happiness and caused outrage among some because of the revealing images, the sequel combines typical images of the casino world with winning poses from the world of sports. Just in time for the European Championship, the first four subjects of a total of eight are based on soccer, or goal celebrations.

For example, a man slides across the roulette table on his knees, another man tears his shirt over his head, a woman makes the victory sign, or a group throws themselves at each other in victory frenzy. According to Susann Knöpfel, Head of Marketing at Grand Casino Baden, the campaign thus focuses on the moment of happiness experienced when winning.

Weber Harbeke has been working for Grand Casino Baden since 2003. The images for the new campaign are once again by Hanspeter Schneider. The new campaign will be launched on May 6, 2008 with posters and advertisements in the Zurich and Aargau regions.

Responsible at Grand Casino Baden: Detlef Brose (CEO), Susann Knöpfel (Head of Marketing). Responsible at Weber Harbeke, Zurich: Thomas Harbeke, Max Weber (CD), Michael Kälin, Sibill Zellweger (graphics), Christian Sidow (text), Dominik Abt (consulting). Photos: Hanspeter Schneider. Post-Production: Stephanie Wencek, Düsseldorf; RTK, Kloten.

 Rumors about the possible demise of "Leben live" have been circulating for some time, but now it's definite: Swiss television is axing the Friday evening show from its schedule. For financial reasons, the program will not be moved to another slot. The last broadcast will be on July 4. According to a statement issued on Monday, Swiss Television is endeavoring to incorporate the successful elements of "Leben live" into other or new formats. The decision was made despite the fact that the program has improved in terms of quality and audience response in recent months following conceptual adjustments (see
). The Friday evening slot at 9 p.m. will now be taken by the doctor series "Tag und Nacht". It starts at the end of August. The show revolves around a group practice that is open 24 hours a day. The cast includes actors Leonardo Nigro, Sabina Schneebeli, Andreas Matti and Heidi Maria Glössner.
The successful format "SF bi de Lüt" will continue to be shown on SF 1, according to the press release. The program will remain on Fridays at 8 pm.

 Urs Wolfensberger is moving to Wemf. After a total of 25 years at Publicitas, the advertising expert will take up the post of Head of Marketing at the Swiss advertising media research company in fall 2008. Wolfensberger began his career at what is now Publicitas in 1977 as a client advisor. From 1980, the federally certified communications manager was responsible for various marketing and communications projects at Publimedia, before becoming Managing Director from 1992 to 1995. Urs Wolfensberger then built up the online advertising division and was Managing Director of Real Media until 2001. From 2001 to 2005, he headed the company MMXI Switzerland. In 2005, he returned to Publicitas as Vice Director and Assistant to the Managing Director. He is currently managing the introduction of a new intranet for the entire Publicitas Group.
In addition to his work at Publicitas, Urs Wolfensberger is also a lecturer and examiner for communication specialists at Sawi.

This spring, the Calanda brewery is presenting three new drinks: Calanda Joy, Calanda Draft and Calanda Lemon. The Bern-based agency Contexta has created an individual motif for each of the three new products, which gets to the heart of their respective character: the ice-cold refreshment Calanda Draft attracts the attention of (Grisons) night owls. Calanda Joy, positioned as the perfect alternative to a Cüpli, long drink or cocktail, presents itself in all its diversity. And Calanda Lemon lets the sun shine.
As a further measure, Contexta has implemented a three-dimensional rail poster for Calanda. From now on, the Grisons ibexes will be advertising their beer on SBB trains. The Elvetino Railbar also offers beer from the Grisons mountains.
Responsible at Heineken Switzerland:
Patrik Widmann (Senior Brand Manager). Responsible at Contexta, Bern: Bene Abegglen, Nadine Borter (overall responsibility), Moritz Staehelin (Creative Director), Frederick Rossman (AD), Moritz Staehelin, Samuel Wyss (text), Patrick Fawer (graphics), Christian-Kumar Meier (Client Service Director), Cyrill Kilchenmann (consulting); photos and image processing: Markus Weber; Media: MediaPlus, Bern.