The Erlenbach-based agency Eclat has won two IF Communication Design Awards and has been nominated for the Corporate Design Prize. It was successful at the IF Design Award with the current annual reports for Bâloise Holding and Straumann in the "Print Media, Corporate Communication" category. The nomination for the Corporate Design Award was for the corporate design of e+a Elektromaschinen und Antriebe.

 On Monday, Ringier completed the conversion of its free newspaper from Heute to Blick am Abend. The evening newspaper, published by the Zurich-based publishing house, is published daily at 4 p.m. and is available free of charge at bus and streetcar stops. The first issue opens with a story about footballer David Degen, who will miss the European Championships after an injury and is now looking for a new girlfriend with the help of the newspaper. The approaching start of the European Championships, the Grisons SVP and eternal love are other topics covered in the 40-page paper. Like the existing free papers, Blick am Abend also uses the tabloid format. The layout and fonts are deliberately reminiscent of the paid-for Blick. Unlike Blick, however, the Abendblatt is kept in a blackberry color. In the front section, the newspaper offers tidbits of information, followed by lifestyle, consumer and sports topics. The first issue also contains almost 14 pages of advertising.
The newspaper starts with a circulation of 220,000 copies. It is published in three regional editions, namely in the cities of Berne, Basel, Zurich and Winterthur and their agglomerations. There are currently 651 newspaper boxes available, and numerous colporteurs are also working to bring the newspaper to the people.
The online department of Blickamabend.ch is now headed by German Christian Terzic. The 34-year-old has been responsible for social issues at Blick.ch for one and a half years. He was previously responsible for the website of the German channel MTV.
With Blick am Abend, five free newspapers are currently competing for readers' favor in German-speaking Switzerland. In addition to the pioneer 20 Minuten, these are .ch from publisher Sacha Wigdorovits and News from Tamedia. There is also the business paper Cash Daily, which is also published by Ringier.
The first issue of Blick am Abend is available
to see.

 Football fever or not, the Swiss national sport is and remains barbecuing, according to the Zurich advertising agency Publicis. This is made clear by the new radio commercials that the advertisers have created for Migros' current barbecue campaign. You can hear completely new interpretations of the Swiss, German and French national anthems. The lyrics are about appetizing barbecues and wonderful summer delights, and the spots can be heard from 1 to 30 June on Radio11, the radio station for the European Football Championship.
Spot with Swiss national anthem

Spot with German national anthem
Spot with French national anthem
Responsible at Migros:
Caesar Keller, Michael Benz (project management M'08). Responsible at Publicis: Ralf Kostgeld (CD), Roy Spring (text/concept), Monika Leu, Charlotte Hottinger (consulting), Derya Derdiyok (art buying), production: Hastings.

 For those who are not traveling to Cannes but still want to gain an impression, or for those who want to warm up for the festival on the Côte d'Azur, this event is highly recommended: The ADC is presenting the Cannes Predictions reel by Leo Burnett shortly before the start of the festival. It includes 50 international commercials that are considered Lion contenders. The screening will take place on Thursday, June 12, at 7 p.m. in the Studio Bellerive at Condor (Kreuzstrasse 2 in Zurich). The event is free of charge. However, due to the limited number of seats, the ADC recommends that you register quickly and bindingly by June 7 at the latest to the following address
.

The Zurich agency Werbeanstalt is entering the second round for the Swiss Youth Hostels. Once again, it is focusing on the logo. Field research has shown that around 95% of the target group in Switzerland know the symbol with the fir tree and the little house and associate it with the youth hostels. Now the creative think tank wants to highlight the positive changes at the youth hostels with creative irritations to the logo. According to the advertising agency, they have become more modern and dynamic and have moved away from the "sleeping bag and dormitory groove". You can now spend the night there just like in a normal hotel. The difference: the furnishings are simpler, but the price is lower. That's what the new motifs are supposed to convey. This includes the claim "Beautifully conveniently located". It ambiguously addresses what you can expect from Swiss Youth Hostels. Responsible at Swiss Youth Hostels:
Tobias Thut (Head of Services/Media Spokesperson). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (Strategy), Sarah Hiltebrand (CD), Michael Manzardo (Text/Concept), Mike Surovka (Junior AD), Christina Reuss (Consulting), Andi Laub (DTP).

 
The television magazine Tele will be published from June 5, 2008 with a new supplement and a completely revised program section. For subscribers, the Teledigital supplement provides program information for 38 channels included in the digital offering from cable provider Cablecom. Four pages have been added to the revised program section of the main magazine. Readers will find daily tips on films, documentaries, entertainment programs, sports reports and TV offers for children. According to Axel Springer Verlag Schweiz, the publisher of Tele, clearer structures and a modernized layout are intended to make navigation and reading easier. With the introduction of the new supplement
has transferred the Swiss edition of TV Digital to the combination of Tele and Teledigital. This is intended to better serve the needs of existing TV Digital readers for more Swiss topics in future, Jörg Tobuschat, Publishing Director TV Magazines and Member of the Management Board, announced in a press release on Monday.

 SRG is defending itself against a fine imposed on Swiss television by the Federal Office of Communications for violating sponsorship regulations. It is lodging an appeal against the ruling on Alinghi coverage with the Federal Administrative Court. Spokesman Daniel Steiner confirmed a corresponding report by NZZ am Sonntag. The case concerns the sponsor UBS. The major bank sponsored both the sailing yacht Alinghi and the special SRG television broadcasts from Valencia, where the America's Cup was held almost a year ago. In its ruling of April 25, OFCOM criticized the fact that sponsorship logos referred to UBS's financial commitment. According to the law, television should not have done this, Bakom ruled. SRG was only allowed to declare that the bank was supporting the special programs (see
). According to the ruling, SRG would have to surrender revenues of an unknown amount and pay a fine "in the low six-figure range", as Steiner confirmed. Swiss television has already been reprimanded by the Independent Complaints Authority for Radio and Television (UBI) for its coverage of the America's Cup. The UBI found that television had engaged in surreptitious advertising, as the Alinghi logo was emblazoned on the presenter's microphone.

 An amicable solution appears to be on the horizon in the dispute between Zurich-based Radio 1 and German broadcaster Rundfunk Berlin-Brandenburg (RBB). According to the Sonntagszeitung newspaper, Roger Schawinski declared after a conversation with RBB director Dagmar Reim that there was "no more talk" of a lawsuit. The station founder added to Werbewoche that there would be no legal action against the use of the name Radio 1 or its distribution on the Internet. The only thing RBB is not very happy about is the connection between the name Radio 1 and the claim "Only for adults". Changes seem conceivable here: Schawinski let the RBB boss know that the claim would be partially expanded in the station's next campaign, including the addition of "And their wonderful children". The variant "Only for adults - and their wonderful children" could already be heard on Radio 1 on Sunday evening. Schawinski went on to explain that the conversation with Dagmar Reim was "very friendly". An RBB spokesperson told the Sonntagszeitung that the talks are to be continued.

 The media union Comedia does not want publishers to be represented on the Press Council. With its negative stance, the union is protesting against the fact that publishers would refuse to negotiate a new collective labor agreement (CLA) for journalists in German-speaking Switzerland and Ticino. However, the Comedia decision will hardly prevent the publishers from joining the Press Council, as the journalists' association Impressum and the Swiss Syndicate of Media Professionals (SSM) have already expressed their support. The journalists in the Comedia media union took the negative decision on Saturday at a so-called sector conference. The union announced on Sunday that it was to be welcomed that the Swiss Press Association wanted to get involved in ethical issues. However, this is in contrast to the "unethical behaviour" of the association as an employer organization. This is because the quality and ethics of journalistic work are directly related to working conditions. Despite the negative decision regarding the Press Council, the Comedia board is now to seek talks with the publishers in order to negotiate a social partnership.
The Board of Trustees of the Swiss Press Council Foundation will decide on the admission of publishers and the SRG in the next few days. In the event of a yes vote, implementation of the sponsorship will begin on July 1, 2008.

 One week before the kick-off of Euro 2008, the first UBS Arena in Biel was opened on Friday evening with several concerts. The major bank is presenting public viewing on big screens in 16 Swiss cities. Almost 60 percent of the 500,000 tickets for the seats have been sold so far, said Thomas Gloor, Director of the organizer Perron 8. "We are expecting around 1.5 million visitors to the 16 arenas," Gloor added to the media in Biel. The Federal Council delegate for Euro 2008, Benedikt Weibel, said that thanks to the UBS arenas, the whole of Switzerland would be able to attend the major sporting event.

 The price war between the two retailers Coop and Migros has been particularly intense in recent weeks. The orange giant Migros promises on posters that over 300 products cannot be found cheaper anywhere else - no wonder, as the advertised products belong to its own brand M-Budget, which is actually not available anywhere else. Coop, on the other hand, never tires of emphasizing in advertisements and the in-house Coop newspaper that it is not actually more expensive. Now the company has gone one better and given the Sonntagszeitung an in-depth insight into the study that market researcher Nielsen has been conducting since the end of last year. The study compares the prices of 2,000 items at Migros and Coop every month. It is not entirely clear what spectacular things the study reveals - but the Sonntagszeitung was probably delighted: because Coop offers everything from cheap lines to organic ranges, the price differentiation is perfect: the retailer demands exactly the price that each customer wants to pay. "That's good for Coop, and customers don't want it any other way," concludes the SoZ enthusiastically. After all, Coop also expects that the difference in price image compared to Migros will have disappeared in five years' time. Hopefully this will actually result in lower prices for consumers - after all, the whole advertising and PR battle has to be paid for.

 The talk show "Vis-à-vis", hosted by Ringier's Frank A. Meyer, will be moved from SF zwei to 3sat. SF boss Ingrid Deltenre justified this with the lack of an attractive slot on SF, as the NZZ reported on Friday. The one-hour program last ran on late Sunday afternoons and still attracted 30,000 viewers, as the NZZ am Sonntag wrote at the weekend. "Vis-à-vis" was broadcast eight to ten times a year. According to Deltenre, this is not enough: the program should be able to be integrated into a weekly concept. The TV boss is now thinking about a new, half-hour talk show in which "tough but fair" questions are asked. However, a broadcasting slot is still missing. According to NZZaS, Frank A. Meyer took the postponement of his show in his stride: In view of his relocation to Berlin, he said it was great that 3sat was continuing "Vis-à-vis". Meyer will also continue to present the program "Sonntagsblick Standpunkte".