Matter & Gretener has developed an online campaign for the car rental company Avis to promote its USA offers. It comprises two banners and a landing page and will run until mid-July.
Responsible at Avis Switzerland:
Jeannine Micheli (Marketing & Partnership Manager) and Gerd Berki (Marketing Assistant e-Commerce). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Franziska Langenbacher (Art Direction), Marcus Gretener and Jochen Hennecke (Consulting). Programming: on-IDLE, London.

 
Cash.ch and Moneyhouse have agreed to cooperate in the area of content. With immediate effect, company information and commercial register information from Moneyhouse can be called up on Cash.ch. Conversely, these will be linked directly to stock market prices from Cash.ch. Friday's press release refers to a mutually complementary and therefore optimal cooperation between the two partners. 

 
The Lausanne agency Agence Trio provided communication support for a new lottery ticket called Chanceux for Loterie Romande. Scratch card, radio spot
POS material and press campaign were realized by the creative team at Lake Geneva. Each of the new lottery tickets has a number between 1 and 9 on it, so anyone who is haunted by the same number all day should try their luck, according to the campaign's message. Up to 30,000 francs can be won with the ticket.

 
The Hochdorf-based company Bachmann Display won a gold and bronze Oscar at the Popai European Awards Contest for displays in Paris. The awards went to a floor display with a textile advertising banner for Piz Buin's Sunband and the display line for a Marc Jacobs perfume with haptic elements. A total of 340 exhibits in 48 categories were judged in the competition for point-of-purchase advertising media organized by Point of Purchase Advertising International (Popai). Due to its international success, the company is considering expanding its export activities, according to a press release issued on Friday. 

 
In August, the Zurich University of Applied Sciences HWZ is launching a one-semester university course in customer communication for advertising professionals and managers and has recruited some of the crème de la crème of the advertising scene as lecturers. These include Dr. Peter Felser (Spillmann/Felser/Leo Burnett) and Roland Rosset (GfK) on the opportunities and risks of market research; Peter Schäfer (Euro RSCG) on brand management; Michael Stemmle (Additiv) on data mining; Pascal Schaub (Saatchi + Saatchi Simko) on account planning and Urs Schneider (mediaschneider) on media and channel planning. Also Jean Etienne Aebi (Creative Consulting/ADC Switzerland) and Frank Bodin (Euro RSCG) for creation and advertising effectiveness; Thomas Städeli and Jost Wirz (Wirz Werbung), Thomas Truttmann (McDonalds Switzerland) and Andy Hostettler (TBWA Werbeagentur) for Agency and MarCom Management, Andreas Sedmak (Euro RSCG) and Roman Hirsbrunner (Maxomedia) for Digital and Mobile Media, Regula Fecker (ROD Kommunikation) in Branded Entertainment, Achill Prakash (Publicis) in Sponsoring/Ambushing and Maximilian Souchay and Hans-Jürg Rufener (Rufener Events) for Event Management. The course is under the patronage of the BSW Swiss Leading Agencies.

 Former National Councillor and media entrepreneur Peter Weigelt has apparently expressed an interest in the music channel Viva. This was reported by Blick in its Thursday edition. Weigelt has been running the Swiss sports television station SSF for some time, which is urgently looking for a broader broadcasting platform.SSF initially tried to broadcast its program on the local station U 1. Following the downgrading of U 1 to the digital network, the sports television station currently broadcasts its program via Star TV. However, the current broadcasting time is not enough for Weigelt. However, a full program could be guaranteed as early as 2009, in partnership with well over 30 sports associations, he told the Ringier newspaper.
According to insiders, Weigelt has offered a large sum for the Swiss music station, which was recently put up for sale by owner Viacom. He is primarily interested in analog broadcasting, rather than the current editorial concept, he clarified. "In our understanding, sport is also lifestyle, so there are interesting similarities."

 
The media company Zofinger Tagblatt AG is taking over the weekly newspaper Oberwiggertaler from Meyer Druck in Reiden with effect from August 1. The Lucerne-based local newspaper will continue to operate, as reported by SDA on Thursday. The employees of the publishing house of the Oberwiggertaler will be taken over. No details of the sale price were given. The circulation of the paper, which was founded in 1902, is 3,750 copies. The Zofinger Tagblatt, which is part of the Mittelland-Zeitung network, has been published since September 2007 with the headline edition Luzerner Nachrichten.

 Basel West has developed a new website for the metalworking company Brüco Swiss together with the Internet agency Internezzo. A collection of press reports and TV reports documents the international media interest in the Abfallhai waste disposal system developed by Brüco Swiss, as detailed in a press release. A microsite can be accessed directly at Abfallhai.ch. One of the aims of the new website is to provide in-depth information on each product area. Products and accessories can also be ordered in the online store.responsible at Brüco Swiss:
Marcel J. Strebel, Tobias Weber. Responsible at Basel West Corporate Communications: Markus Siegenthaler (consulting, editing), Thomas Aerni, Stefan Wengenroth (screen design). Programming: Internezzo AG, Daniel Bachmann.

 The Swiss branch of Weight Watchers has opted for a new advertising agency following a presentation by a competitor. The Zurich agency Euro RSCG is now advertising for the weight reducer. According to a statement from the agency, the creative team was able to convince Weight Watchers with a clear strategic recommendation and good implementation at all levels. The first works in the form of advertisements, mailings, radio spots and online campaigns are to be seen in late summer in French- and German-speaking Switzerland.

 The submission deadline for the Edi.08 commissioned film award has been running since July 1. Filmmakers, film producers, communication managers, advertising clients and communication agencies are invited to submit their productions from the past twelve months. The award will be given to films whose realization is convincing in the film disciplines of overall impression, screenplay, direction, camera, production design, editing, visual effects, music and sound design. Works can be submitted in the three categories Commercials, Corporate and Clips & Trailers. The closing date for entries is August 22, 2008.
Submission forms and details on Edi.08 can be found at
.

 Massive job cuts in the American newspaper market: The Los Angeles Times announced on Wednesday that it will be cutting over 250 jobs in the near future. The workforce will thus be reduced by over a sixth. Editor-in-chief Russ Stanton explained that the additional income from the Internet could not compensate for the loss of advertising in the print edition. In addition to cutting 150 editorial jobs and 100 internal jobs, the newspaper will now also produce 15 percent fewer pages.   
The US newspaper market is suffering from a massive decline in advertising revenue. Recently, several US newspapers announced that they would be cutting a total of 900 jobs. Last week, Tribune, the parent company of the Los Angeles Times, announced that it was considering selling the company headquarters in Chicago and the Times headquarters in downtown Los Angeles.
 
With a circulation of 773,884 copies - the Sunday edition even has a circulation of over 1.1 million - the Los Angeles Times is one of the four largest US daily newspapers.

 The software giant Microsoft wants to continue fighting for the takeover of the internet company Yahoo. This was reported by the Wall Street Jounal according to Cash Daily on Wednesday. The Bill Gates group is looking for partners to buy Yahoo together and later split it up. In recent days, Microsoft has held talks with various companies, including the media groups News Corp. and Time Warner. In addition, the software manufacturer has also approached the web group AOL and the social network Myspace. Microsoft would take over the search engine area, while another company would take over areas such as content and communities. However, the talks have not yet produced any results.