The Walder, Werber agency can announce the acquisition of four new overall mandates. With the companies Jaislin-Xamax and Lerch as well as Fritz Keller AG and the Agosti Group, the new clients come from a wide variety of sectors: Jaislin-Xamax specializes in the construction of electrical systems, switchgear and telematics. Lerch is an expert in laser and water jet cutting. Fritz Keller AG is dedicated to the production of chemical-technical and cosmetic products. And the Agnosti Group is active in the fields of painting, plastering and marking. In order to cope with the greatly increased volume of work, the Uster agency has also integrated three new people into its 10-strong team: Marion Daube previously worked as a consultant at Wunderman Zurich (YR Group) and will now take on the position of Head of Consulting. Andy Müller has just passed his examination as a federally certified marketing communications planner and will now become a junior consultant at Walder, Werber. Tanja Büsser has switched from the client side (Takeda Pharma) to the agency side and joins the team as a marketing/media planner.

 
Following the launch of media databases in the online and radio categories, Goldbach subsidiary IP Multimedia will launch the TV Media Tool on Monday, which combines data from 18 television stations. In a next step, the Swiss Media Tool will be expanded to include the ad screen media category in mid-July, according to the press release. The aim of the Swiss Media Tool is to provide users with a comprehensive overview of the electronic media landscape in Switzerland. The TV Media Tool serves as a source of information with which users can obtain an overview of the positioning of individual channels, performance and usage data or tariffs. The new interactive positioning cross can be used to visualize which channel best corresponds to the target group.
The Adscreen Media Tool contains media data on adscreens at over 1,100 locations in Switzerland. This makes it possible to compile individual offers for almost the entire range of ad screens in Switzerland. For the most important target groups, networks can be narrowed down geographically and clearly displayed on an interactive map.

 
Anthrazit, the magazine for the Internet, mobile and digital life, has expanded its cross-media platform. A mobile portal with a web guide, personal favorites for websites and digital business cards for members has now been added to the offering, and the agency GGK was commissioned to publicize the new portal during the Orbit-iEX trade fair and attract new members. To this end, the creative minds developed an advertisement, various web banners, a trade fair stand design and the concept for a member-get-member program in their offices at Mühle Tiefenbrunnen.
Responsible at Anthrazit:
Christian Schwengeler (editor), Gabriela Benz (publishing director). Responsible at GGK: Jean-Marc Demeulemeester (creation), Nicole Berger (graphics), Simon Günthard (consulting).

 An average of 610,000 people watched the Wimbledon final between Roger Federer and Rafael Nadal on SF2 on Sunday evening. This corresponds to a market share of 39.5 percent.During the dramatic final minutes of the match, viewership peaked at 1.1 million, as Swiss Television reported on Monday. This gave SF2 a brief market share of 58.8 percent. According to SF, this makes the final ’the most-watched men’s tennis match on SF of all time.«.
Last year’s Wimbledon final between Federer and Nadal drew an average audience of 477,000 viewers (41.1 percent market share). When Federer won his first Wimbledon title in 2003, an average of 545,000 television viewers tuned in to watch the match (market share: 54.3 percent).

 
The story is a familiar one: An art gallery sells works allegedly made by a famous person, thereby increasing the value of the pieces, but the person concerned is still alive and, as the stuff is being marketed in their name, takes legal action. The main characters in the latest stage play of this pattern are London's Belgravia Gallery and South African anti-apartheid campaigner Nelson Mandela. The gallery claims to be in possession of lithographs made by Mandela on Robben Island in 2001 or 2002. Mandela has stated that he distances himself from the works and has instructed a law firm to handle the case. However, there is an unintentionally tasteless side to the story: Robben Island is the prison island where Mandela was locked up for around 18 years in a solitary cell measuring six square meters, where one or two genuine Mandela lithographs are sure to be found. 

 
What does Roger Federer's defeat to Rafael Nadal at Wimbledon mean for the brand value of the Federer name? In an interview with Blick am Abend, Emanuel Probst, Managing Director of advertising partner Jura, says that the name will not become any less valuable. On the contrary, "now that the battle for the number 1 spot in tennis is even more exciting, the attention is even greater and it is even more valuable for us." Probst still believes in Federer. He will continue to play at the top for many years to come. "Having him as a partner is a huge coup." The relationship with Federer is a long-term one. This will not change even if Federer is no longer number 1. When asked whether Federer is an icon like Bernhard Russi, Probst says: "Yes, but worldwide. Federer is a global star. With a good character."
 

 Radio Lora, which emerged from the Zurich Opera House riot in 1981, is 25 years old this year. To mark its birthday, Switzerland's oldest private radio station has come up with a series of projects to make itself known in the Zurich area beyond the left-wing alternative haze. This resulted in a somewhat curious collaboration between the advertising-free radio station and 25 advertising agencies, who were able to design an F-12 poster to their own taste, apart from a single requirement for recognizability. "The result is overwhelming in every respect," writes Radio Lora after the work was done. Firstly, the commitment shown to the small radio station: countless agencies, photographers, illustrators, image editors, lithographers and printers worked for God's wages. "And instead of the hoped-for 25 posters in the modest F4 format, we received 50 poster sites in F12 format." So everything turned out well. The posters are now hanging all over Zurich.

 
Switzerland Tourism (ST) wants to take account of the positive developments in the growth markets of Russia, India and the Gulf States and has appointed Jörg Krebs (pictured left) as the new Director for these and other markets such as the Nordic countries, the Czech Republic and Poland. He will take up the new post at ST headquarters in Zurich on September 1, 2008, as the tourism promotion association announced in a press release. At the same time, Federico Sommaruga (pictured below) will take up the newly created post of Manager Market Development with the task of working more closely with the FDFA and Swiss diplomatic representations. In addition, the potential of the Fifth Switzerland - the Swiss organizations abroad with their 660,000 Swiss abroad - as potential guests will also be addressed.
The two new positions are being created at a time when, according to ST, the huge growth potential of overnight stays in Switzerland should be exploited. Last year, overnight stays in the aforementioned markets recorded growth rates of between 15.1 and 21.8 percent.
The 42-year-old, proven marketing expert Jörg Krebs has been with ST for 20 years and has already worked in Frankfurt, Madrid and Hamburg. In Zurich, he was Head of Marketing and Sponsoring, among other things. Since November 2006, Krebs has been in charge of location marketing for the public sector project organization as part of the European Football Championship.
Federico Sommaruga, 48, was head of ST's strategic growth markets for twelve years. According to Switzerland Tourism, he has great skill as a negotiator. He will continue to oversee the reactive markets of Australia, Brazil, Israel, Malaysia, Singapore, South Africa and Thailand and will remain a member of the Marketing Management Team, which Krebs will join in his new position.

 
According to a report in the Ticino newspaper, the Swiss Abroad in Italy expressed fears at a congress in Milan that the Swiss Abroad newspaper Gazzetta Svizzera could continue to exist only as an Internet version or be discontinued altogether as a result of the federal government's cost-cutting measures. The representatives of the organizations of the Swiss abroad have therefore expressed their wish in a motion that the newspaper should continue to be published as before. The counterpart to the German-language Swiss Review, which is published eleven times a year, receives substantial support from the Confederation. The total circulation of the magazine for the Swiss abroad, which is published in German, French, Italian, English and Spanish, is 360,000 copies, with 29,000 copies of the Italian edition being sent to all Swiss nationals registered with the representation there. 

 
On Monday, four years after its general overhaul, Migros magazine will be published with a soft visual overhaul. With this step, the magazine is responding to a representative survey of its readers and adapting its appearance to their wishes. The layout of the various contents has also been standardized, according to the company's press release. The formal changes concern the fonts, typeface, pagination and the use of white space and lighter shades of gray. New content includes the double-page spread "The Migros Week", which is intended to provide readers with a quick overview. Migros magazine reaches over 2.9 million people every week and, with a reach of over 50 percent, is one of the Swiss print media with the widest reach. 

 
In an interview with the Frankfurter Allgemeine newspaper, Mathias Döpfner, CEO of Axel Springer, spoke positively about the Group's online business. The women's portal Au Feminin generates the highest return on sales in the entire company. The Internet marketing company Zanox is also highly profitable, with seven of Springer's ten online projects earning money. Commenting on the advertising revenues, Döpfner said: "20 percent of our advertising revenues are generated from the online business. This puts us well ahead of the German advertising market, where online still accounts for well under 10 percent." Springer has not invested in Web 2.0 networks. According to Döpfner, the risk of paying high prices for companies that could only show reach but no sales or even profits was too high from the outset. 

 
Philipp Landmark was elected as the new Editor-in-Chief of the St. Galler Tagblatt AG by the Board of Directors of St. Galler Tagblatt AG on Friday morning. The 42-year-old will replace Gottlieb F. Höpli in spring 2009, as the newspaper announced on its website. Landmark was chosen after a hearing by the editorial team. He has been head of the city editorial office of the eastern Swiss daily newspaper since 2006.  
Landmark was previously the editor of Schaffhauser Nachrichten, where he also began his journalistic career. In the 1990s, he was a correspondent in Oslo and then headed the Linth Zeitung in Rapperswil. The previous editor-in-chief Gottlieb F. Höpli is retiring after 15 years at the Tagblatt. He came to St. Gallen from the NZZ.