The new docusoap "Bauer, ledig, sucht..." on Swiss private broadcaster 3+ premieres on July 21. The Publicis subsidiary Fast Track has realized a two-part campaign for this format. The first phase supports the station's search for suitable candidates. Advertisements published throughout Switzerland show farmers looking to get married in front of a church and promote online registration. The second part of the campaign shows the consequences for life on the farm when the chosen candidate moves in: A cow, pushed into second place by her new love, packs her bags and moves out.Responsible at 3+:Dominik Kaiser (overall responsibility), Cindy Muff (Head of Communications).

Responsible at Fast Track:Florian Beck (CD), Felix Freese (text), Thomas Berger (AD), Raphael Monsch (AD), Daniel Gerber (consulting), Vera Schmid (art buying), Oliver Nanzig (photography), Patrik Rohner (image editing).

 Search engine giant Google is once again facing competition. A group of former Google employees launched the search engine on Monday. According to its own information, it searches more than 120 billion Internet pages for search words. That is more than Google, the operators announced. The search results should also be more accurate. The results are not presented in lists, but in the form of short content details. The name of the new site comes from the Gaelic word "Cuil", which means "knowledge". According to its operators, the new search engine offers greater privacy protection than its competitors. The search queries of individual users are not archived, so they leave no trace on the web.

The online dating service Partnerwinner.ch brings together people who would otherwise never meet. In a new image campaign, the Zurich-based advertising agency Meyer Werbung uses clear images to illustrate this fact, playing with extremes. The posters show couples that could hardly be more different: an orthodox Jew with a devout Muslim woman, a Catholic priest with a provocative Lolita-type young lady and a skinhead with a dark-skinned woman. They all present themselves in deep harmony thanks to Partnerwinner.ch. The advertising message of this sensational campaign is that love knows no boundaries. According to a press release from Meyer Werbung, all the models were surprisingly easy to recruit - except for the orthodox Jew. So agency owner Thomas Meyer, himself of Jewish descent, had a beard added without further ado. The three subjects can be seen for two weeks from July 28 in Zurich, Bern and Basel and will also be used as a print campaign in all Tamedia titles without restriction.Responsible at Partnerwinner.ch: Christoph Lüscher.
Responsible at Meyer Werbung, Zurich: Thomas Meyer (text and creative direction), Nicolas Y. Aebi (photography and art buying).

A few months after the appointment of a new editor-in-chief, the managing director of the Spiegel publishing house is also changing: the previous publishing director Mario Frank is stepping down at the end of the year, as the German news magazine announced on Friday. The new managing director will be 47-year-old Ove Saffe. He has been publishing director of the Stern Group at Gruner+Jahr since 2004. He already worked at Spiegel-Verlag from 1996 to 2000, most recently as Head of Sales Marketing. In April, Frank lost the confidence of the so-called Mitarbeiter KG, which holds 50.5 percent of Spiegel. Gruner+Jahr, minority owner of the news magazine, subsequently backed Frank, but has now apparently had to give in. According to the Frankfurter Allgemeine Zeitung, there is a good chance that the change at the top of the publishing house will take place before the announced date.

The branding agency SNK and the advertising agency Hesskiss have been commissioned by Telekurs Paynet (e-bill system of the Swiss banks) and Postfinance to further develop the product identity of the e-bill. The agencies will also redesign the website and develop new marketing measures. According to the press release, these include print and online advertisements, streetcar advertising in major Swiss cities and a commercial created in collaboration with Boutiq and Addictive Productions. Under the motto "There's always a faster way to your destination", Didier Cuche is a prominent representative of e-billing. The commercial will premiere on July 17 at the Orange Cinema in Zurich, followed by screenings in Bern and Basel. It can be viewed at www.e-rechnung.ch. E-bill is a service offered by Swiss financial institutions that enables e-banking customers to receive, check and pay their bills directly in e-banking.

The Swiss Broadcasting Corporation SRG is expanding the financial support it has provided annually to independent domestic filmmaking since 1998 as part of the Pacte de l'audiovisuel. Support is given to documentary, feature and animated film productions for television and cinema. This year's commitment of CHF 19.8 million will be increased by CHF 1.5 million in 2009 and by CHF 500,000 annually until 2011. From 2011, CHF 22.3 million will be allocated annually. This was agreed in the new pact signed on July 16 between SRG and representatives of the industry. The renewed pact also introduces two new features: For the first time, a specific contribution will be made to the promotion of cinema films, particularly in the form of television advertising. SRG Director General Armin Walpen said at the signing ceremony that this will support filmmaking from project development to the promotion of the works. Close cooperation between TSR and independent producers will also be established in order to promote the development of new television series. Over the last ten years, the pact has provided almost 200 million Swiss francs to support over 1000 projects. Co-productions have been available online at Pactevod.ch since August 2007.

The Zurich agency Meyer Werbung has won Sawi as a new client. In mid-June, the training center for marketing, advertising and communication invited the agency to design an image campaign. According to a press release issued on Friday, the management has now decided to work with Meyer Werbung and implement one of the proposals presented, with the text campaign on posters, SBB rail posters and in print to be seen in Zurich and Bern from August. Eight subjects are planned for the launch, with more to be added after a few months. The new appearance will be supported by radio spots that have already been produced.

Hannes Britschgi will become the new editor-in-chief of Sonntagsblick on September 1, 2008. The 52-year-old journalist takes over from Marc Walder. Hannes Britschgi has been Deputy Editor-in-Chief of Sonntagsblick since April 15, 2008 and prior to that was Editor-in-Chief and Head of Ringier TV for Ringier since April 2005. He previously worked for Swiss television for 15 years. He worked as a journalist, presenter and editorial director for the programs "Karussell", "Max", "Kassensturz" and "Rundschau". In 2001, he moved to the news magazine Facts, where he was editor-in-chief for three years before joining Ringier. Britschgi studied law in Bern, where he was admitted to the bar in 1984.
Marc Walder has been Editor-in-Chief of Sonntagsblick since February 2007. He will take over the management of Ringier Switzerland on September 1, 2008.

Schweizer Illustrierte is discovering its green fingers: the magazine plans to launch a new supplement in the fall. SI Gruen is to enrich the Swiss press landscape as a green lifestyle magazine. SI Gruen will report on all aspects of the current "green lifestyle" trend in a fun and credible way, writes the publishing house Ringier in a press release. The target audience is the so-called "LOHAS" (Lifestyle of Health and Sustainability), i.e. people who combine enjoyment, health, luxury, joie de vivre and responsibility. "LOHAS" are just as ecologically minded, enlightened and opinionated as they are affluent and therefore a good target audience for "green advertising", Ringier continues.
SI Gruen will be included in Schweizer Illustrierte for the first time on October 27. Four to six issues are planned for 2009. The magazine was developed by a small team led by SI publishing director Urs Heller.
The Beobachter and Profile Publishing have also announced similar publications. The Beobachter is planning an independent monthly magazine. The launch date is not yet known. Profile Publishing is different: the publisher is launching the title Ecolife at the end of August. Under the leadership of Editor-in-Chief Paul Stierlie, the magazine will focus on the environment, the economy and society. Stierli said in June that the aim is to show that sustainability is not only possible by doing without.

 In the first half of 2008, radio lost a little of its daily reach. 90.7 percent of over-15s in German-speaking Switzerland tuned in to the radio for just under 118 minutes a day in the first half of the year. This is 0.5 percent less than in the first half of 2007, according to the half-year figures from Publica Data. The DRS stations increased their market share by 0.8 percent to 64.6 percent. DRS 3 scored points: its market share rose by 1.4% to 15.8%. DRS 1, on the other hand, suffered a loss of 1.3% and achieved a market share of 38.5%.
The market share of all Swiss-German private radio stations fell by 0.9% year-on-year to 25.4%. Foreign stations, on the other hand, increased slightly by 0.2% to 6.2%. Radio 24, which has a reach of 5.6% and a market share of 2.5%, continues to lead the private radio stations. Energy Zürich improved from third to second place with a reach of 4.4%. It thus overtook Radio Top (4.3%).
RSR remains the frontrunnerIn French-speaking Switzerland, the number of radio listeners reached fell by 1.5% to 88.5%. The leading position of Radio Suisse Romande (RSR) remained virtually unchanged, with a reach of 53.7% (+0.1%). The RSR stations thus reached around 1.3 million listeners. The market share amounted to 57%.
Private radio stations in French-speaking Switzerland have lost a significant amount of reach. Their reach amounted to 49.4% in the past six months, 3.6% less than in the same period last year. The market share of the private stations fell by 0.4% to 23.3% in the same period.
The radio data for the 1st semester 2008 can be found
here
.

Swiss announced its collaboration with Publicis at the end of May and shortly afterwards awarded the agency its first contract: at the beginning of July, the posters for Euro08 had to be taken down at Zurich, Basel, Geneva and Lugano airports and replaced with a new campaign for the airline's flight schedule. Publicis presented the concept a few days later, from which eleven motifs have now been produced, according to the agency. Each motif shows a destination and tells how often Swiss flies there each week. For the realization, Publicis took up well-known clichés and implemented them in a new way. For example, that the Italians talk more, the French flirt more or that the Germans export more. These national characteristics are always countered with the statement that Swiss flies more.
The new posters are now hanging at the above-mentioned airports. According to the press release, the campaign was realized with stock images due to time constraints.
Responsible at Swiss:
Frank Maier (Head of Marketing), Christine Moch (Manager Advertising), Corinne Weishaupt (Advertising ). Responsible at Publicis: Martin Denecke (CCO), Ralph Halder (CD), Peter Rettinghausen (Text), Denis Schwarz (Art Direction), Simone Platz (Graphics), Stephan Lanz (Senior Brand Director), Myriam Mojon (Junior Brand Director), Dominique Ospel (Assistant), Andreas Caruso (Production), Fabio Clerici (DTP), Vera Schmid/Deborah Herzig (Art Buying).

 As a journalist, if you get the opportunity to chat for a few minutes with a high-profile star like Marilyn Manson, Pharrell Williams or , you should normally make every effort to behave with the utmost seriousness. You don't want to waste precious interview time or even risk the star suddenly cutting the conversation short. So don't make too much of a fuss, don't make a fuss, don't upset the hierarchy between the star and the questioner. Canadian presenter Nardwuar the human serviette, however, knows no mercy: with a high, annoying voice and a strangely nerdy look, he pounces on his world-famous interview partners with an inane "who are you?". Everyone should first introduce themselves to the Canadian with the tartan cap, the big glasses and the infantile demeanor. And then, when some, such as Blur drummer
The journalist from Vancouver suddenly pulls the aces out of his sleeve after the exchange of trivialities. He then pulls things out of his old briefcase that are closely linked to the artists' life stories: for example, he is handed the original pressing of his first record, then a book about skateboarding and finally a child's doll and can't keep his mouth shut in amazement. At the latest then they tell the human napkin everything it wants to know. Very entertaining.