In 2007, the cosmetics manufacturer Dove launched the "Campaign for True Beauty" in several countries. In keeping with its image of health-promoting body care, the female slimming mania was attacked in advertising and marketing - a topic that had already been thoroughly covered in the media last year and the year before last under the flattering title "Hunger Models". The thoroughly commendable campaign also deliberately shows firmer and plumper models in the advertisements. It aims to educate girls with a discussion about "true beauty" and has also set itself the goal of reaching five million young girls with its message by 2011. But Dove has a problem, as two American professors found out according to Advertising Age. And it's not just that Dove owner Unilever is advertising en masse in the style that the Dove campaign criticizes. The resourceful professors, inspired by the Dove campaign, wanted to know how girls react to slim models in advertising and surveyed 194 college girls between the ages of 18 and 24. The results were devastating in every respect. Advertising with thin models had the effect that the girls felt worse about themselves, but liked the brand all the more. Advertising with average models, on the other hand, did not make the brand stick in their minds as much. For Dove, this means that their commitment is probably not paying off financially. And it is hoped that the girls will grow up as quickly as possible.

Although senior citizens are an extremely affluent target group, they do not make it easy for advertisers: in a study, 66.3 percent of respondents over the age of 50 stated that advertising does not encourage them to try out new products. And they find advertising loud and hectic overall, according to the trade magazine Horizont.net, which commissioned the study from the Frankfurt Link Institute for Market and Social Research. Although senior citizens are an extremely affluent target group, they do not make it easy for advertisers: in a study, 66.3 percent of respondents over the age of 50 stated that advertising does not encourage them to try out new products. And they find advertising loud and hectic overall, according to the trade magazine Horizont.net, which commissioned the study from the Frankfurt Link Institute for Market and Social Research. Seniors also dislike the way they are portrayed in advertising. 50.2 percent denied the statement that the portrayal of older people corresponds to reality. Among the 14- to 29-year-olds surveyed, the response was even clearer: 62.1 do not think that the senior citizens portrayed in advertising correspond to reality.

 All households and companies in the city of St. Gallen are to be connected to a high-speed fiber optic network for TV, Internet and telephone. According to SDA, the costs for this are estimated at between 50 and 100 million francs. City Councillor Fredy Brunner, Head of Technical Operations, gave a positive assessment on Wednesday after a pilot project lasting several months with 50 households and 13 companies. The entire city is now to be networked with fiber optic cables by 2013. The St. Gallen fiber optic network is to be open to all providers. In the pilot project, which will continue for the time being, the city is working together with the telecommunications company Orange Switzerland.
With the construction of its own fiber optic network, the city of St. Gallen is taking on Swisscom, as Fredy Brunner said. Swisscom, together with partners, is also considering the construction of a nationwide fiber optic network.

 The Winterthurer Stadtanzeiger will appear in a new look from August 19 under editor-in-chief Lucia M. Eppmann-Hess. At first glance, the new five-column layout and the new front design are the most striking features, according to a press release issued by the weekly newspaper on Wednesday. There are also changes to the content: In addition to more city and region, service and lifestyle topics are to be combined on the platform and life pages.Eppmann-Hess and her team want to maintain more intensive contact with advertisers in future and provide more space for PR articles on the market info pages. At the same time as relaunching the newspaper, Eppmann-Hess also intends to take advantage of its proximity to the Winterthur daily newspaper Der Landbote in the area of advertising sales: As of September 1, 2008, the Landbote sales team will also be responsible for advertising sales for the Winterthurer Stadtanzeiger. Claudia Kernweis has been recruited as advertising manager.

 The show "Bauer, single, sucht..." can't complain about a lack of media coverage. After farmer Tobias has already made the headlines for drugs, it is now farmer Marc from Valais' turn: he is said to have had an affair with a mentally handicapped woman and to have beaten her father to the point of hospitalization, as can be read in Wednesday's Blick. This also brings 3+ boss Dominik Kaiser under fire. In an interview with the tabloid, Kaiser said that the production company had of course done its research in advance, visited all the candidates and held individual interviews with them. However, the fact that individual candidates withheld information was morally reprehensible, but probably unavoidable. However, the production company would be instructed to explicitly ask about previous convictions and ongoing proceedings for the second season. He denies the question of whether he deliberately signed up problematic candidates in order to make ratings with them - otherwise they would have known about their problems with the justice system. With Marc, however, it was clear that he would polarize with his manner and attitude. Ultimately, a show like "Bauer, ledig, sucht..." thrives on different characters.

 
Inhalt & Form, together with the internet agency Bernardini + Schnyder, has created a new website for Keller AG Ziegeleien. The core of the website is the product navigator for exposed bricks and clinker bricks, which allows the customer to experience over 80 house facades for single and multi-family houses dynamically and in real time in a 3D visualization. According to the press release, the site also includes a download center and reference browser with 32 showcase projects as well as a presentation of all services and products.

 Some of the largest Olympic sponsors have severely criticized the organizers of the Olympic Games in Beijing. Due to strict limitations and the regulations in the Olympic Green, they criticize the lack of visibility of their brands. The companies had invested more than 150 million dollars to be able to appear as official sponsors, the Wall Street Journal reported according to the press release. However, the limited access to the Olympic Green would not allow them to present their brands in line with the costs. So far, the number of visitors has been disappointing: the sponsors had expected around 200,000 visitors per day, while only around 20 percent of them have actually turned up.The Olympic Committee is aware of the problem and is responding to it, Pressetext continued. "We are aware of this and are planning to invite more visitors to the Olympic Green," committee spokesperson Sun Weide is quoted as saying. However, the oversized dimensions of the Olympic Park in Beijing pose a fundamental problem. Compared to the Olympic Green in Athens, it is around six times the size. Visitors would be spread out accordingly.

 On September 28, Zurich voters will decide on a bill concerning the Cabaret Voltaire, often referred to as the "birthplace of Dada". The referendum is being held because the SVP had launched a referendum after the Zurich city parliament last spring approved CHF 315,000 a year for the Cabaret Voltaire until 2011. The historic venue in Niederdorf is now campaigning against the feared closure. It is receiving support from the Zurich agency Spillmann/Felser/Leo Burnett. In the first phase, the creatives from Aemtlerstrasse have come up with an audio spot series and a film. These spots are intended to prove that Dada is just as much a part of Zurich as the Street Parade, the Knabenschiessen or the August 1st celebrations. Charles Clerc also lends his voice to Dada in the commercials. Dada is also present on the streets. In the film, for example, a police car is on the road on a promotional trip for the Dada House.
The campaign was shown in the Orange Cinema and is now mainly going viral, as Peter Brönnimann from SFLB explained when asked by Werbewoche. The client is the supporting association of Cabaret Voltaire, the campaign is financed by private donors and sponsors. "And you can actually count all the contributors among them: From the film production to the actors to the sound studio or the advertising agency - as is usual with such things - everyone has contributed on special terms," Brönnimann continued. Further campaigns are planned up to voting Sunday on September 28.
Responsible at Cabaret Voltaire:
Supporting organization Cabaret Voltaire. Responsible at SFLB: Martin Spillmann (CD), Patrick Dubach (text), Mathias Babst, Moritz Stillhard (AD), Pam Hügli, Barbara Vögeli (consulting), Sebahat Derdiyok, Suzana Kovacevic (art buying), film; Condor Films: Florian Studer (producer), Severin Kipfer (director), Jingle Jungle (sound design). Audio spots; Hastings (audio production).

 The legendary Beromünster medium wave transmitter will be switched off on December 28, 2008 after 77 years. According to SDA, it is still unclear what will happen to the 215-metre-long transmitter mast, which is considered a monument of national importance. What is clear, however, is what will happen to the "DRS Musigwälle": Even if Beromünster no longer broadcasts, it can still be received via cable, satellite, Internet or DAB, as Swiss Radio DRS announced on Wednesday.Radio DRS wants to celebrate the end of the Beromünster country transmitter with dignity and is organizing a festival with live broadcasts on 11 and 12 October. Over the following 77 days, one year of the 77-year history of the medium-wave transmitter will be recapitulated every day until it is switched off.

 Goldbach Media subsidiary OnEmotion has developed a mobile Internet portal for the new Ford Fiesta on behalf of Ford Switzerland. The portal, which accompanies the launch of the new model, offers a wide range of multimedia content for cell phones, OnEmotion announced. The content can be downloaded at . This is yet another car manufacturer focusing on the growing mobile medium. The company has been following developments in this area very closely for some time, says Giselle Vaugne, Head of Communications at Ford. The launch of the iPhone has given the topic a broad impact. Now is therefore the right time to get started.

 
Isabel Gherbal has been Marketing & Communications Director at SV Switzerland since July 1, 2008. In this role, she will be a member of the extended Executive Board, as detailed in a press release issued by the catering and service company. The 38-year-old previously worked at City Nightline CNL, where she was responsible for the overall management of the Marketing & Sales division from 2006. Gherbal is a qualified tourism specialist, holds a federal certificate as a marketing planner and completed the postgraduate course "MAS in Communication Management and Leadership" at the IAM in July 2008.

 There was excitement among the loyal supporters of FC Basel this week: it was feared that the Champions League match against the Portuguese team Vitória Guimarães would not be shown on Swiss screens on Wednesday evening. This would have been a sacrifice to the Olympic gods, as SRG wanted to provide Olympic fans with coverage - apart from the fact that a "horrendous price" was apparently demanded for the broadcast of the Champions League match. In addition to the Bebbi fans, some media outlets also took up arms against this non-broadcast, with the Basler Zeitung newspaper campaigning for the broadcast under the title "unbearable riders of principles". And the local broadcaster Telebasel got involved: it also entered into negotiations with the Portuguese rights holder. After some back and forth between SF, Telebasel, FCB and the rights holders - which did not always run entirely smoothly, as can be read between the lines of a Telebasel press release - the redeeming news came on Wednesday: the match can be shown on Telebasel, TSI and SF. On Telebasel the entire match, on SF only the second half. The Leutschenbach crew had thought of both the Olympic enthusiasts and the football fans. And cut the evening in two to give everyone the information they wanted. There's nothing like a good Swiss compromise - even if a football half-time falls by the wayside.