Tamedia's people magazine 20 Minuten Friday, which launches in October, has announced new additions: Corinne Frei as Key Account Manager, Cécile Blaser as Editor and Katrin Dugaro as Picture Editor.
Corinne Frei will support the sales department as Key Account Manager. She has been working as a Key Account Manager in National Sales at 20 Minuten since September 2005, having started as a career changer in the back office of the free newspaper in 2001.
The 23-year-old Cécile Blaser from Bern will be working as an editor. She previously worked for an event organization in Basel and gained journalistic experience in internships at Annabelle and on the online editorial team of the German women's magazine Brigitte. At 20 Minuten Friday, she will work in a 40 percent position while completing her studies, as Tamedia announced.
Katrin Dugaro from Hamburg will be working as a picture editor for 20 Minuten Friday from October 1. The trained photographer has assisted various German advertising photographers, worked for the city magazines Hamburg pur and Szene Hamburg and as picture editor for the people magazine In Touch. Most recently, Dugaro was picture editor for the people magazine Gala.

Axa Winterthur is redefining itself graphically and conceptually. The insurance company is launching into the future with the slogan: "Financial security redefined". The slogan is the result of large-scale surveys carried out by the parent company Axa Group last year among customers, employees, sales representatives and brokers, writes Axa Winterthur in a press release on Friday. In future, the company wants to be more strongly associated with the values of being accessible, attentive and reliable, and is strengthening its brand graphically with a modern and clear brand identity in the colors white, blue and red. The color white and a graphic element - the so-called "switch" - will characterize the external and internal appearance. Markus Keller, Head of Marketing, announced in a press release that the "Switch" is to become a distinguishing feature and symbolize the departure into the newly defined Axa Winterthur world.Axa Winterthur is presenting itself in its new look for the first time at the weekend with the nationwide multimedia campaign to offer a discount on motor insurance premiums for climate-friendly cars. The new corporate design will be implemented in the company's external and internal image in the following weeks.Axa Winterthur, which belongs to the Axa Group, is one of Switzerland's leading all-lines insurers with a market share of 21.4 percent. The company employs around 4,100 people. In 2007, it achieved a business volume of CHF 10 billion.

Axa Winterthur is redefining itself graphically and conceptually. The insurance company is launching into the future with the slogan: "Financial security redefined". The slogan is the result of large-scale surveys carried out by the parent company Axa Group last year among customers, employees, sales representatives and brokers, writes Axa Winterthur in a press release on Friday. In future, it would like to be more strongly associated with the values of being accessible, attentive and reliable.
Graphically, the company is strengthening its brand with a modern and clear brand identity in the colors white, blue and red. The color white and a graphic element - the so-called "switch" - will characterize the external and internal appearance. Markus Keller, Head of Marketing, explained in a press release that the "switch" is intended to become a distinctive feature and symbolize the departure into the newly defined Axa Winterthur world.
Axa Winterthur is presenting itself in a new look for the first time this weekend with a nationwide multimedia campaign offering a discount on motor insurance premiums for climate-friendly cars. The new corporate design will be implemented in the company's external and internal image in the following weeks.
Axa Winterthur, which belongs to the Axa Group, is one of the leading all-lines insurers in Switzerland with a market share of 21.4 percent. The company employs around 4,100 people. In 2007, it achieved a business volume of CHF 10 billion.

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Werbewoche is the only bi-weekly trade publication for opinion leaders in the marketing, advertising, media and PR industries in Switzerland. Werbewoche provides up-to-date, in-depth information on all aspects of commercial communication. It reports from an independent, critical perspective on important industry developments, interviews relevant personalities and analyzes new advertising media and campaigns. Werbewoche is committed to serious quality journalism.

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The Media Trend Journal (MTJ) is published four times a year as a special edition. Once a month, MTJ pages appear in Werbewoche with additional content on the topics of media and media planning. The performance of classic media (TV, print, outdoor advertising, radio, cinema), below-the-line communication media and new media are analyzed. Well-researched background and service information is also included in the scope of topics. The target groups are media decision-makers from industry, trade and services, as well as advertising and media agencies. The Media Trend Journal is the official information organ of the Association of Swiss Publishing Professionals (VSV).

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Tamedia's people magazine 20 Minuten Friday, which launches in October, has announced new appointments: Corinne Frei as Key Account Manager, Cécile Blaser as Editor and Katrin Dugaro as Picture Editor. Corinne Frei will support the sales department as Key Account Manager. She has been working as Key Account Manager in National Sales at 20 Minuten since September 2005, having started out as a career changer in the back office of the free newspaper in 2001. The 23-year-old Cécile Blaser from Bern will be working as an editor. She previously worked for an event organization in Basel and gained journalistic experience in internships at Annabelle and on the online editorial team of the German women's magazine Brigitte. She will be working at 20 Minuten Friday in a 40 percent position while completing her studies, as Tamedia announced. Katrin Dugaro from Hamburg will be working as picture editor for 20 Minuten Friday from October 1. The trained photographer has assisted various German advertising photographers, worked for the city magazines Hamburg pur and Szene Hamburg and as picture editor for the people magazine In Touch. Most recently, Dugaro was picture editor for the people magazine Gala.

As of September 1, Radio Zürisee is strengthening its weekend information offering. News will now be broadcast every half hour during prime time. The local station is also adding two new music programs to its schedule. In future, listeners will be provided with a news update every half hour from 6.55 a.m. on Saturdays in the "morning show", as detailed in a press release on Friday. The information service will also be expanded at midday and in the evening on Saturdays and Sundays. The weekday information magazine "Zürisee Extra" will now also be included in the program at weekends and will be broadcast between 11.55 am and 1 pm and 4.55 pm and 6 pm respectively. Two music programs will also be added to the program as of September 1: In "Music Trends", musical novelties will be presented on Saturdays between 3 p.m. and 5 p.m., which can be heard regularly on the station from the following week. Hits from pop and rock history are presented on Sundays between 3pm and 5pm in "Best Of". Radio Zürisee has applied for the license for the Zurich-Glarus region and is competing against Radio Energy, Radio 24, Radio 1 and Radio 105. The licenses are to be awarded in the autumn.

Tamedia's people magazine 20 Minuten Friday, a collaboration between 20 Minuten, Annabelle and Tilllate.com, will be launched in October (see: Tamedia's new gossip magazine is called 20 Minuten Friday). It may soon have competition, as Ringier also seems to be considering launching a free lifestyle magazine. A development editorial team is already working on the concept for the magazine, the news network portals report. As the owner of the Blick family and Schweizer Illustrierte, Ringier also has the right resources to launch another people and lifestyle magazine. At the request of Newsnetz, a Ringier executive confirmed that Ringier is considering launching a free lifestyle magazine. However, the Executive Board and Group Management have not yet given the green light to a concrete project. And it is still unclear what the magazine could look like in detail. The Ringier press office refrained from commenting on the project for a new Weekend magazine, adding that Nik Niethammer is the clear favorite for the journalistic leadership. The Zurich journalist was already a page editor at Blick and wrote for Schweizer Illustrierte before the then Sat.1 station boss Roger Schawinski brought him to the German private station in March 2004. Most recently, Niethammer was editor-in-chief at Sat.1, but only for a period of two months.

Tilllate Switzerland, operator of the nightlife platform Tilllate, has reorganized its management as of August 1. Christian Hagmann has taken over the management of the company. The executive committee is complemented by Markus Popp (Head of Marketing & Sales), Roman Ackermann (Head of Operations) and Marc Höhener (Head of Legal & Finance).Until now, the business was managed equally by the four owners Markus Popp, Christian Hagmann, André Schraner and Silvan Mühlemann. The latter two will now withdraw operationally from the Swiss business, but will continue to be represented on the Board of Directors. They will focus entirely on the international development of Tilllate. Hagmann and Popp will be active both in Switzerland and internationally. With the change in the management structure, Tillate aims to strengthen its presence in Switzerland, according to a statement on Thursday.

The agency Scholz & Friends Zurich has realized the market launch campaign for Balisto Activo. The campaign for the digestion-promoting product in bar form will be launched in mid-August and includes full-page advertisements in consumer magazines, posters in fitness studios and sampling campaigns, with the subject showing a young woman swinging a hula hoop. The aim is to draw attention directly to the stomach - where Balisto Activo works. The claim: Of course I like it. Responsible at Mars Schweiz AG: Oliver Kümin (Portfolio Manager Snackfood).
Responsible at Scholz & Friends Zurich: Raphael Brinkert, Daniela Winkler, Manuela Brunner (consulting), Joerg Jahn (CD), Sibylle Moos, Paul Labun (AD), Thomas Blumer (text). Photographer: Jonathan Heyer.

Chiara Dörrer is to become the new Head of Online at Migros Media. She succeeds Reinhard Kronenberg, who is moving to the AZ Media Group. The 33-year-old Dörrer has been Deputy Head since 2007 and is responsible for all projects and the entire content area. Before joining Migros Media in spring 2005, she worked as an Internet Content Specialist at Cablecom and Junior Consultant at Futurecom interactive. Her deputy will be Stefania Rosati. As Art Director of the online editorial department, she has been in charge of the Creative Lab since 2007. Prior to this, the 29-year-old worked as a screen designer for Migrosmagazin.ch and was responsible for the design of Saison.ch.Franziska Imhoff is taking over the Content and Projects division from Chiara Dörrer. The 35-year-old has been working as a project manager and concept developer in the online editorial department since December 2007 and was responsible for the redesign of Migrosmagazin.ch. The website is to be launched on a completely new basis in mid-2009, according to a press release. Imhoff previously worked at Futurecom interactive as a copywriter/concept developer and PR project manager.23 members of the Migros Media online editorial team are responsible for a total of 10 websites within the Migros Group, including Migros.ch.

Peter Metzinger, Urs Peter Naef, Markus Gerber and Wolfgang Harder have founded a new agency: "The Reputation Rescue Company" focuses on acute crisis communication and, according to a press release, guarantees "the readiness to provide clients with the PR capacities they need in an emergency 24 hours a day, seven days a week." Shortening the response time to a minimum enables clients to act without losing time in the event of a crisis, protect their reputation and quickly return to their day-to-day business, and The Reputation Rescue Company also aims to offer supplementary services through cooperation with insurance companies and PR agencies. The insurance model offered is designed to give customers the certainty of being well prepared in the event of an incident. The insurance premium depends on the level of risk.

The communications agency Trimedia Communications has announced new staff appointments. The international company with Swiss roots will be strengthened by Dieter Egli and Roy Spring from August. Egli is a sociologist and worked as a PR project manager at Coop in Basel. Spring worked as a freelance journalist after Ringier journalism school, then as an editor at Weltwoche, as a book author and as a copywriter/concept developer at the advertising agencies Wirz and Publicis. At the same time, Trimedia is strengthening its design expertise at the Zurich location and is adding Thomas Egger and Tina Wernli to its design team. Egger was previously Art Director at Frame Eleven and Senior Art Director at TWFE in Zurich. Wernli worked as a designer at Process Corporate Design and most recently at Metadesign in Zurich.