Amelie Fried and Ijoma Mangold will succeed Elke Heidenreich as presenters of the new ZDF literature program. The exact concept and the program title have not yet been determined.
Following the noisy departure of Elke Heidenreich, who had a row with her broadcaster after Marcel Reich-Ranicki's television scolding, ZDF has now presented the successors. There are two of them: in future, Amelie Fried and Ijoma Mangold will host the as yet unnamed program. What is already certain is that they will each host a celebrity guest in their literary program in order to "break through the book jungle together". According to a report by the industry service Horizont, the show will focus on works of fiction. However, non-fiction and literature for young people will also be discussed.
Amelie Fried presented the ZDF talk show "Live" in the 1980s, among others. Since 1998, she has hosted the talk show "3 nach 9" on Radio Bremen. Fried herself has written numerous bestselling novels ("Der Mann von nebenan", "Liebes Leid und Lust" and "Die Findelfrau"), almost all of which have been adapted for television.
The second presenter of the new ZDF literature program is Ijoma Mangold. According to ZDF, he is one of the most renowned literary critics of the younger generation. Mangold, born in 1971, has been literary editor of the Süddeutsche Zeitung since 2001 and will move to the features section of Die Zeit in Hamburg from April 2009. He is a jury member of the Ingeborg Bachmann Prize, was a member of the German Book Prize jury in 2007 and held a guest professorship for literary criticism in Göttingen in 2008/2009.

Naked hiking seems to be the topic of the hour. Since the canton of Appenzell has stipulated in its new penal code that naked hikers must expect a fine of 200 Swiss francs, the public wants to know more about the strange passion of some alpinists. A reporter from 20 Minuten even dared to Self-test and went into the mountains with an experienced naked hiker. Clutching his cell phone and camera tightly, he followed the tanned man with the alias "Puistola" up the Fähnerenspitz in Appenzellerland. "It's about freedom. It's a completely different kind of walking, one without resistance and more intense," says Puistola, explaining the fascination. He himself started doing it 30 years ago. We'll wait until the naked climbing trend comes along.

The 200 best Swiss websites of 2009 have now been selected by Anthrazit magazine.
> To the 200 best websites 2009
It's already a tradition: In February 2009, Anthrazit will present the 200 best websites in Switzerland for the 6th time. Unlike many website awards, this is a purely editorial selection. According to publishing director Gabriela Benz, the most important criteria are usefulness and user-friendliness for the consumer. For their assessment, the editorial team evaluated content and utility, usability, design and innovation. The websites are now divided into nine categories: Mobile, Information, Culture, People, Leisure, Money, Shopping, E-Government and Web Culture. Anthrazit deliberately decided not to rank the sites - according to the magazine, all sites in the list of the 200 best websites in Switzerland deserve the title "useful".
The editorial jury included Roger Hausmann, winner of the Swiss Text Award 2008, and usability expert and web entrepreneur Peter Hogenkamp.
For the first time this year, the editorial team also evaluated websites that are specially optimized for cell phones or other mobile devices. "One in ten of the top 200 sites is a website for mobile devices and I expect this proportion to increase significantly over the next few years," explains Anthrazit editor Christian Schwengeler.
The February issue, which was published on Tuesday, was distributed in a large print run of over 50,000 copies.

Peter Hartmeier, editor-in-chief of the Tages-Anzeiger since 2002 and until next summer, received the "Prize for Excellence in Business Journalism" at the ETH on Monday. This was reported by the Tages-Anzeiger on Tuesday. According to the laudatory speech by the GSBA professor, Hartmeier received the prize for his continuous, factual and generally understandable reporting on political and economic issues.
The prize is awarded by the private Graduate School of Business Administration GSBA every two to three years. Previous winners include Hans-Christian Noack (Frankfurter Allgemeine), Uwe-Jan Heuser (Die Zeit) and Roger Köppel (Die Weltwoche).

Condor Films and Saatchi & Saatchi have won the pitch for Postmail's corporate communications budget. According to a press release issued on Tuesday, Condor Films' corporate department came up with a convincing concept for the image film, while Saatchi & Saatchi provided the idea for the parallel image brochures, the company presentation and giveaways.

The TV commercial "Stop female circumcision", created for the Unicef Switzerland campaign, was honored in the TV category at the 38th International Mobius Awards and nominated as one of the six finalists. According to the press release, the prize was awarded to Playground Media. The spot was produced by Zurich-based animation studio Boutiq. Around 4,900 creatives from over 30 countries competed for the Mobius Awards. The awards ceremony took place on February 7 in Los Angeles.
> To the spot
Responsible for the spot: Idea/concept: Playground, Ruedi Isler. Mike Huber (Director Boutiq), Philipp Zünd (CD), Sebastian Harms (Motion Designer), Sebastian Harms, Dani Wyss (Editing Artists). Composer: Great Carbo.

Once a fibber, always a fibber: for years, Swiss journalist Tom Kummer, who lives in Los Angeles, embellished interviews with made-up passages or sucked entire encounters with stars out of his fingers. At some point, the bomb burst and Kummer had to fall back on another talent. He became a tennis coach. He also wrote a book about his professional career. His attitude: everyone should have known that his stories were mainly the product of his imagination. Well, you had to give him credit - as you always have - for the fact that his writing was respectable.
Now Kummer is back in the headlines. As the Sonntag newspaper writes, Kummer has once again resorted to tried and tested methods in his Superbowl coverage for the weekly newspaper. According to Sonntag, he played with false figures (fewer TV viewers, less revenue) and let celebrities have their say in his text who were not mentioned anywhere else (Spielberg allegedly said: "It was the best, most emotional football show of all time."). Woz denies that much of Kummer's text is incorrect. Perhaps he really should switch to writing books.

Personnel change at Inhalt & Form: Advertising professional Jürg Meyer, who has been a strategic consultant for seven years, is to become a member of the management team with immediate effect. This was announced by the twenty-strong agency on Zurich's Gasometerstrasse on Friday. Meyer has been working in the advertising industry for forty years. Over the course of his career, he has worked for numerous agencies in Switzerland and abroad.

The internet company Google has launched a mobile version of its book search service Google Book Search has been published. The service, which was previously only available on desktop computers, now also enables cell phone users to perform full-text searches in digitized books. The current version is another important step in the book digitization project, which currently comprises over seven million works, Google spokesperson Stefan Keuchel is quoted as saying on Pressetext.ch. Outside the United States, there are currently over 500,000 digital works, the majority of which are in English. However, some German-language titles are also already available on demand.
The mobile version of Google Book Search is currently only available to iPhone and G1 owners. However, as Keuchel told Pressetext, the number of supported cell phones will soon be expanded.

On April 24, the new "Certified Copywriter" course offered by Schreibszene Schweiz will start for the first time in Bern. According to the press release, the two-semester course is aimed at anyone who would like to learn about the craft of copywriting in its entirety.
Participants are familiarized with several disciplines of writing, such as advertising copy, PR language, journalistic texts and writing for the Internet. Creating concepts, editing written material, creativity, direct marketing and literary writing are also part of this part-time course. Students gain an insight into media work and the production of print products and radio spots.
The course lasts 19 days, spread over one year. It concludes with a diploma examination.

In Maxomedia's current campaign for Immoscout 24, top clairvoyant Bruno Shanti, played by Helmi Sigg from Trio Eden, points the stars for a bright future in the home. Whoever Wohnorakel.ch who indicates where, how and for how much rent they would like to live can have Bruno Shanti predict what their future apartment will look like. Each prediction is followed by a large number of suitable search results. You can also win a year's rent.
Various advertising media such as advertisements, posters, radio spots, online banners, adscreens and ambient media support Bruno Shanti and his clairvoyant skills. Maxomedia is fully responsible for the conception and implementation of the Wohnorakel campaign. The German-language campaign will run until the end of March. In a month's time, the site will also go online in French with a clairvoyant from French-speaking Switzerland.