The documentary "Fabienne" about the sexual abuse of children broadcast by Swiss television last year has been reprimanded by the Press Council. The report took too little care to ensure that all those affected remained anonymous and thus violated paragraph 7 of the "Declaration of the Duties and Rights of Journalists". The other violations raised in a complaint regarding points 1 (search for the truth), 3 (distortion of facts) and 8 (respect for human dignity) were rejected.
The program portrayed a woman who had repressed years of abuse by her father for 20 years, but recovered her memories after undergoing psychotherapy. The Press Council criticized the fact that the information about the father's profession, the region of residence (Entlebuch) and (distorted) photos from "Fabienne's" childhood entailed the risk that those involved, in particular the accused father, could be identified. The anonymization measures taken by television were therefore inadequate.

The arthouse cinemas of the Quinnie Group are located in the center of Bern and are united under the Quinnie umbrella. The agency Freiburghaus und Partner was commissioned to develop a new image. According to a press release from the agency, the aim was to integrate the "central value" into the design of the logo. The new brand will be used wherever Quinnie communicates, i.e. in program ads, on the Internet and on flyers. The work of Freiburghaus und Partner can also be seen on the doors of the cinemas and before every film screening.
> To the spot
Responsible at Quinnie Cinemas, Bern: Thomas Koerfer (Chairman), Beki Probst (Chairman), Elisabeth Mari (CEO). Responsible at Freiburghaus und Partner, Bern: Pascale Berclaz (consultant), Simon Freiburghaus (CD), Claudio Parente (AD). Basic image: Bern Tourism. Film production: Twin Productions, Alfonso Gordillo.

The US television network Fox is attempting to combat declining sales with an alternative advertising strategy. In future, there will be fewer commercial breaks in the channel's regular programming. In order to compensate for falling advertising revenue in this way, a higher price will be charged for the insertion. Fox hopes that shorter commercial breaks will reduce the audience's motivation to switch to another channel during this time.
According to Fox, the "remote-free" advertising model has so far only been used for a single program on Fox. The average amount of advertising shown during the one-hour broadcast was ten minutes, which is four to six minutes less than with the traditional model. On the viewer side, the changed strategy has certainly had positive effects. For example, the market research company Nielsen confirmed that the brand value was around 22% higher during the shorter commercial breaks compared to other programs broadcast at the same time. The number of channel changes was also reduced. There is still no definitive result regarding the economic potential of the model.

Swiss Post has been pursuing a sustainable corporate strategy for over ten years. Now customers also have the opportunity to contribute to environmental protection by sending mail. With Pro Clima shipping, you pay a small surcharge on top of the basic price. Swiss Post uses this surcharge to offset the resulting CO2 emissions. Neue Lgk has produced various communication materials for this offer, such as brochures for business and private customers and POS measures.
Responsible at Swiss Post: Dominic Hirt (Head of Marketing Communications), Thomas Schlup (Brand Management), Manuel Ackermann (Public Relations). Responsible at the New Lgk: André Benker (CD), Andreas Szentkuti (text), Samuel Diehl, Stephan Wittwer (AD), Manuela Julier (graphics), Nicole Trasatti, Raphaela Brühlmeier (consulting).

Female and male clichés are becoming increasingly intertwined in advertising. Body cult and beauty ideals are increasingly finding their way into the advertising world of men, as a sociological study "Male and female in the mirror of advertising" by the University of Trier shows. Images conveyed by the advertising industry in male advertising are increasingly adopting originally female stereotypes. Young men between the ages of 14 and 19 in particular are more frequently shown with body care and cosmetic products than was previously the case. The images suggest a previously unfamiliar interest in beauty and fashion to men.
Body cult for men and women
The marketing of beauty in advertising is leading to a convergence of gender images. For both women and men, there are hardly any alternatives to the current beauty ideal of the slim body. It is true that the female sex remains dominant in the group of 14- to 19-year-old advertisers and models at 76%. However, the industry has also discovered the male target group for beauty and body cult and propagates ideals that deviate from the previous form of representation of masculinity. It remains to be seen whether advertising is shaped by social reality or reality by advertising.
Traditional roles are also disappearing at an older age
According to the results of the study cited by Pressetext, the presence of women in the advertising landscape decreases significantly as people get older. Between the ages of 40 and 49, the ratio of women to men is only 65 to 35 percent. A decline in the gender-specific distribution of roles can also be observed in this age group. For example, men over the age of 40 are more frequently shown caring for children. The images conveyed in this way are perceived positively by the target groups, while the role of the classic housewife and mother tends to have negative connotations. Women of all generations welcome the fact that young men, at least in advertising, are subject to a similar cult of beauty as the female sex has been in the past, whereas men tend to reject it.

The Future Connection agency has developed the new website for the footwear group Bata Europe. "Smart Steps" designed and realized. "Smart Steps" is a new product range from Bata that offers customized shoe care for various materials. The new website makes it easier to choose the right product, according to a press release from the Zurich-based agency. Interactive Flash features are designed to help users find the right combination of care products.
Responsible at Bata: Martin Dorotik (project management). Responsible at Future Connection: Astrid Wunsch (concept and design, project management), Markus Kohlbrenner (implementation), Reto Möbus (Flash).

Anja Ullmann has been appointed to the newly created position of Marketing & Sales Director Hotel at SV Switzerland. This was announced by Hotelrevue on Friday. Since mid-January, the 38-year-old has been responsible for the development and coordination of the sales and marketing activities of the hotels that SV Switzerland manages as a franchisee of Marriott International. Ullmann was Director of Sales and Marketing at Treff Hotel Verwaltungs AG in Basel for the last five years.

Due to the economic crisis and restoration costs, the US media group Viacom suffered a severe slump in profits at the end of 2008. The group's net profit plummeted by almost 70 percent to 173 million dollars in the fourth quarter. Turnover stagnated at 4.2 billion dollars, as the group announced on Thursday according to SDA.
Viacom recently announced the loss of 850 jobs - 7 percent of all jobs. The special charges due to write-downs and restructuring amounted to over 450 million dollars in the fourth quarter. For 2008 as a whole, profits fell by almost a third to 1.3 billion dollars. In contrast, turnover increased by nine percent to 14.6 billion dollars.
Viacom owns the film studios Paramount and TV channels such as MTV and Nickelodeon, among others.

The Office of the United Federal Assembly has reprimanded Swiss television and SVP President Toni Brunner. They had seriously violated the confidentiality of the parliamentary session during the Federal Council election on December 10. Swiss television had equipped Brunner with a clip-on microphone. Sequences were broadcast that contained covert audio recordings of personal conversations in the National Council chamber, and the President of the United Federal Assembly, Chiara Simoneschi-Cortesi, subsequently demanded an explanation from SF.
According to SDA, the parliamentary services announced on Friday that it was unacceptable to make recordings in this way. Parliament's domestic authority had been disregarded. It is also a generally applicable principle protected by criminal law that personal conversations may not be recorded without the consent of those involved, the parliamentary services wrote.
After SF clearly considered the recording to be misconduct and apologized, the office waived sanctions. However, SF is given a reprimand. Brunner is admonished to adhere to the legal requirements and customs in the parliament building in future.

Baloise is repositioning itself and placing security at the center of its corporate performance. The agency Eclat has developed a new corporate design for this purpose. In addition to the color combination of the familiar Baloise blue with a lighter blue, the new image is defined by a security bar and a striking light field in the background, according to a press release from the Erlenbach-based agency.
In addition to the CD elements, Eclat developed a brand primer in close collaboration with the Berlin agency Musiol Munzinger Sasserath, which is responsible for advising on strategic brand positioning. This is intended to familiarize Baloise employees with the new image and explain the reasons behind the repositioning.
The agency is also working on the Baloise Annual Report 2008.

Orange has moved into its new headquarters in the "Plan Léman" building in Renens with over 550 employees from Lausanne and Bussigny. The move is intended to increase work and cost efficiency, according to a statement from the telecommunications company. At the same time, the company is also breaking new ground in terms of workplace design: A flexible workplace model is being implemented in the open-plan offices - employees set up their largely paperless, mobile office, consisting of a trolley case or rucksack and a laptop, at a docking station that is currently free. In the evening, they take their mobile office back with them and are ready for a meeting outside the office, teleworking from home or working in another Orange branch.

4C Business Campaigning GmbH, a consultancy and full-service agency, has changed its name to Business Campaigning Switzerland. According to a press release issued by the Zurich-based company, the addition of Switzerland to the new name reflects the company's increased international networking. The new claim: foresee. communicate. lead shows the connection between the various campaigning elements. The agency is named after the business campaigning approach designed by owner Peter Metzinger for planning and executing campaigns.