The night of the faces
Fashion is faces, and faces is fashion. Reason enough, then, to let yourself be celebrated properly. Another reason is that the magazine combines lifestyle and fashion in a high-quality setting. That's probably why it appears only once a month - much to the chagrin of readers. True to the motto, if you want to be popular, make yourself rare! After all, the ideas have to come from somewhere. But as long as the end result is right and Faces remains as it is, namely in an unmistakably sophisticated way, readers will willingly accept a long wait.

Hot for fish
Last Thursday, the VIP aperitif was held at Club Le Bal for the second time. Many models and those who would like to be, did not miss this. Not only because of the delicious raw fish appetizers from the noble sushi place Yoshi's and the sparkling Prosecco. But only until 9:00 p.m., because after that was the end, respectively after that you had to pay for the drinks. And the delicious sushis were gone in no time anyway.

Hot on catwalk
Perhaps the rush was also due a little to the opportunity to play model for a night. A catwalk was enthroned in the center of the club, which was set up especially or only for the bravest fashionistas and trendsetters among the guests. Everyone was thus allowed to show their own interpretation of fashion and put themselves in the limelight. Which went wonderfully after a few glasses. Loosely-flockig one stepped over the Catwalk and felt pudelwohl thereby. The countless curious pairs of eyes did not bother some self-proclaimed mannequins. On the contrary, they even spurred them on to top performance! That is to say: Men in particular presented the most seductive hip swing the female world has ever seen.
(Text: Adriana Zilic, Photos: Elisabeth Real)

Stefan Berger, publisher of Faces, with moderator Claudia Lässer.

Melanie Guenthardt (l.), owner of Lovers Lane, and Inga Haerenda, UBS.

Simona Marty accompanied by David Flück, former model and UBS employee.

Nicole Quennoz, Martina Mandic, Ivano Celia, Cornelia Brosi, Denise Hildbrand, host Michel Eggenberger from Faces and Martina Frei, all Vizeum (from left).

Tony Sedramac, Marlboro (l.) and Angela Meleti, Account Manager Faces (r.).

Anni Katrin Elmer (l.), self-employed photo engraver, with Neomi Gamliel, CD Fashion Designer.

Titus Meier, Kongresshaus Zurich, Robin Donat, Freddy Burger Management (from left).

Silvia Greco, FAF, Jonas Eliassen, Faces Sales Manager, with Somera Sheikh of Flowcube Communications (from left).

Paulo Zenz (l.), Allaccess, and Dario Fontevivo, Apple.

Carmen Imholz, companion to Cluadio Muzzo, B G Media.

Group photo of the catwalk models.

Wypag-Verlag is simultaneously launching four new free monthly newspapers for north-eastern Switzerland. The Winterthurer, Frauenfelder, Schaffhausener and Weinland Post will be published monthly in the towns of the same name. The editorial team of the new free newspapers will concentrate on local, regional and supra-regional topics and focus on what connects the individual regions, as the publisher writes on its homepage.
With a total circulation of 155,000 copies, the newspapers will be distributed free of charge to all households in the region. The new free newspapers will be launched on April 28/29, according to Kleinreport.ch.

The Y&R Group is continuing the ÖKK campaign: the latest illnesses from Advico Young & Rubicam are called Luftitis, Anonymitis and Quasselitis. The subjects depict scenarios that can occur when visiting an insurance advisor with the promise that they will not occur with ÖKK. The message is accordingly: "A disease that doesn't exist with us." Posters, advertisements and banners have been in use since the beginning of March.

Responsible at ÖKK: Mario Theus (Marketing, Deputy Chairman of the Executive Board), Venanzi Vincenz (Head of Marketing Communications). Responsible at the Y&R Group: Dominik Oberwiler (CD/AD), Martin Stulz (text), Daniel Ganahl (illustration), Pablo Koerfer, Thomas Steiner, Janine Handschin (consulting), Caspar Coppetti (overall responsibility).

Reto Anderegg is back as presenter of Radio Basilisk's morning show "Wecker". From April 1, 2009, Anderegg, who was already with the private radio station in Basel from 2005 to 2008, will join the morning show's team of presenters, which includes Sarah Leupin, Dominique Heller and Adrian Plachesi as well as producer Kilian Bamert.
The morning show "Wecker" is broadcast from 6 am to 10 am. The morning team is supported by an editorial team that prepares news on the hour and headlines on the half hour, as well as reporting on the traffic situation. In addition, Thomas Bucheli's Meteo team provides information on current weather developments in the region. Since March 2009, the information program "Basilisk-Info" has been broadcast at 7 a.m. and will be presented jointly by Sarah Leupin and Reto Anderegg from April.

The advertisers from BSSM have won the budget of the Swiss Central Office for Construction Rationalization (CRB). The Basel-based advertising agency beat off competition from three other agencies to win the CRB budget for strategic positioning and a long-term communication concept.
CRB develops standards for the planning, execution and management of buildings on behalf of the Swiss construction industry. The aim is an efficient exchange of information between all companies and individuals involved in construction. The non-profit organization is represented in all three language regions of Switzerland and is supported by three associations: the Federation of Swiss Architects (BSA), the Swiss Society of Engineers and Architects (SIA) and the Swiss Association of Master Builders (SBV).

Star TV can now also be received in Ticino from Tuesday, March 17, 2009. The private channel will have its own frequency in Cablecom's basic service in the Italian-speaking broadcasting area. In recent years, the Swiss-German channel has already been available in Ticino during the Locarno Film Festival. The satisfactory viewer figures during the film festival have contributed to the channel now receiving its own frequency from Cablecom, according to Paul Grau, owner and managing director of Star TV, in a press release issued on Monday.

The Bern agency Cosmic has designed a motif for the upcoming exhibition "Sweet Promise - Grisons Confectioners and Cafetiers in Europe". This now adorns posters, exhibition flyers and invitation and program cards. The confectionery exhibition will take place at the Johann Jacobs Museum in Zurich.

Responsible at Johann Jacobs Museum, Zurich: Monika Imboden (curator), Yvonne Höfliger (research assistant), Martin Birrer Design, Bern (design). Responsible at Cosmic: Thom Pfister (CD), Julien Junghäni (AD), Tamara Janes (graphics), Isabella Jungo (text), Simon Schatzmann (head of consulting), Sonja Brawand (assistance).

Advertising on the Internet is increasingly giving rise to complaints to the Fair Trading Commission. Although complaints against direct marketing are still the most common, the Internet is catching up. In 2008, internet advertising was already the fourth most common reason for appealing to the advertising industry's self-regulatory body. This means that the proportion of complaints about Internet advertising has increased a good six-fold since 2002, as the Swiss Commission for Fair Trading writes in its 2008 activity report published on Monday. In 2002, the Internet accounted for 3.5 percent of complaints; last year it was already 18.4 percent.
In 2008, the Commission received a total of 311 complaints, around 25 more than in the previous year. The most frequent reason for complaint was misleading advertising (27.9 percent), 13.5 percent of all complaints concerned sexist advertising and 10.9 percent concerned competitions. This is a trend reversal: For years, aggressive sales methods topped the list of reasons for complaint. In 2002, aggressive sales methods still accounted for 66.9 percent of all complaints; in 2008, the figure was only 19 percent.
The Fairness Commission did not want to speculate on the reasons for the decline in complaints about aggressive advertising. The report states that it is not possible to determine whether this is due to improved self-regulation by advertisers or the activities of the Fairness Commission.

New elections to the Board of Trustees
At its annual meeting, the Board of Trustees, chaired by Carlo Schmid-Sutter, elected six new members to the Board of Trustees.

• Walter Vontobel (NZZ Media) replaces Urs Donatsch as of May 1, 2009
• Christian Merk (Zurich Financial Services) replaces Rolf Münch and at the same time takes over the office of President of the Sponsorship Society
• Hanspeter Kellermüller (Managing Director Swiss Press) replaces J.P. Wiss
• Andreas Reschek (Unilever) has been elected to the Board to replace Anne Zwyssig
• Christian Huldi (Huldi Management) replaces Jakob Nef
• Jürg Bachmann (Goldbach Media) has been elected to the Council in place of Christian Stärkle.

The remaining ten members of the Council were confirmed for a further year.

The Swiss national football team receives prominent support from the A-Team: Mr. T alias B.A. Baracus, hired by Snickers as drill coach, calls on the team via video message not to give up and to fight in the qualifying match against Moldova for the 2010 World Cup South Africa. Wearing lavish gold jewelry - including an oversized Snickers bling - he also gives the Swiss footballers a tip to grab a Snickers if they need a kick - Get some Nuts!
Well, with this support, nothing can go wrong. Because we know that whatever the A-Team takes in hand, it will succeed. Let's hope that the episode "Qualifying match of April 1, 2009" also ends with Hannibal's legendary line: "I love it when a plan works!".

>link to the spot

The commercial will be shown on various online platforms with a sports theme, including Blick Sport, 20 Minuten Sport, 442.ch and other sports sites, until the day of the second qualifying match against Moldova on April 1, 2009.

Responsible at Snickers: Aglaya Gnos. Responsible at MediaCom Interaction: Cedrick Wolf.

The index compiled by the advertising company Publicitas continues to fall. After dropping from 89.9 to 88.3 points in January, it fell by 2.3 points in February, the sharpest decline since June 2002. The index fell from 88.3 to 86 points. In addition to the economic downturn, which is affecting all advertising categories, the fact that one issue was missing in February 2009 compared to leap year 2008 also played a role, Publicitas announced on Monday.
Advertising expenditure for both commercial advertisements and inserts continued to fall in almost all sectors. Banks and telecommunications companies were among the groups that reduced their advertising expenditure the most. The downward trend now encompasses all regions in Switzerland and all customer segments. The number of real estate and job advertisements continues to fall. This comes as little surprise, writes Publicitas. The decline in occasional ads was only slowed somewhat by the referendum campaigns at the beginning of February.
The job advertisements sub-index recorded a sharp decline. It lost 9.8 points, falling from 179.7 to 169.9 points. The real estate advertisements sub-index also fell by 1.8 points to 66.0 points. The reason for the decline, which has been observed since 2006, is the lack of properties for sale and rent.

Evoq Communications has won the internationally active Nüssli Group as a client. The Zurich-based agency prevailed over its competitors in a multi-stage evaluation process. In the coming months, the Nüssli Group and Evoq will modernize the company's existing corporate identity and marketing communications. The renewal includes an optimization of the brand structure, the development of a claim and the revision of the corporate design, as the agency writes in a press release. The aim of this renewal is to create a globally uniform and concise image and thus strengthen the brand.
Nüssli is an international provider of temporary and modular structures for events, trade fairs and exhibitions. The company is headquartered in Hüttwilen in the canton of Thurgau and has branches in Germany, Austria, Spain, Italy and the USA.

The German Public Relations Association (DPRG) has announced the International German PR Award 2009 in cooperation with the FAZ Institute. A total of 33 communication managers from agencies, business, science and associations form the jury. Applications can be submitted in 24 categories on the subject groups of communication management, PR work in opinion markets, organization-specific PR work, subject areas of PR work and measures/instruments.
The International German PR Award is an award for the advertising industry in German-speaking countries. The competition is organized in cooperation with the Swiss Public Relations Society SPRG and the Public Relations Association Austria PRVA with the participation of the Association of Public Relations Agencies GPRA.
This year, the award ceremony will be held for the first time under the title International German PR Award. Previously, the award was called the "German PR Award", as stated on its homepage The-german-pr-prize.com can be read. The renaming opens up the prize to the entire German-speaking world and works in German and seeks international comparison.
Entries can be submitted from anywhere in the German-speaking world. Works that have been submitted to other competitions are also expressly permitted. Several works can also be submitted by one applicant. All categories are explained in the competition text. The closing date for entries is April 30, 2009 and the award ceremony will take place on October 2, 2009 at the Kurhaus Wiesbaden.