The fifth Dialogday will take place on June 4, 2009 under the title "Advertising in the headwind". This year's Zurich Direct Marketing Conference is dedicated to the topics of marketing trends, opportunities and potential in the face of reduced budgets. Questions such as: Classic advertising or dialog campaigns, online measures yes or no, less marketing, different marketing or even more marketing? Speakers from the fields of science and advertising will show which strategies can compensate for the change in consumer behavior and which tools can be used to defy the crisis.
The conference will take place on June 4, 2009 from 12 to 6 p.m. at the Four Points By Sheraton in Sihlcity. The organizer of the Dialogday is Pinkup Dialogmarketing. Further information and registration at Dialogday.ch.

The Swiss press generated less advertising revenue in March. As announced by Wemf on Friday, they fell by 16.6 percent to CHF 158.9 million compared to the same month last year.
Revenues declined in all categories, ranging from -44.3 percent for job advertisements (CHF 16.2 million) to -8.4 percent for brochure inserts (CHF 14.5 million). Of the print media categories, only the regional weekly press recorded an increase. (+1.1 percent to CHF 4.4 million). The financial and business press again recorded the largest percentage decline, with advertising income falling by 25.5% to CHF 4.7 million.
It was followed by the Sunday press (-21.4% to CHF 19.5 million) and the daily press (-18.7% to CHF 83.7 million). The smallest decline was recorded by the special interest press (-5.1%).

Spillmann/Felser/Leo Burnett launched a campaign for Volvo to publicize the new environmental models. To this end, large sections of the front pages of NZZ am Sonntag, Sonntag, Zentralschweiz am Sonntag, Sonntagsblick and 20 Minuten were colored green. In 20 Minuten, even the logo was colored green and 20minuten.ch was also completely green for the launch. Pages two and three show the resolution of the green front page and the presentation of the Volvo Drive models. Various online measures round off the appearance.
With the introduction of a so-called Drive Emblem, Volvo wants to show that the company has long been committed to bringing the automobile into better harmony with nature. The award is given to vehicles that have the lowest CO2 emissions in their segment.

Responsible at Volvo Automobile: Dr. Andreas Block (Director of Marketing and PR), Eveline Bauert (Communication Manager), Sabrina Pizzolato (Web Manager). Responsible at Spillmann/Felser/Leo Burnett: Rolf Zimmermann (overall responsibility), Martin Spillmann (CD), Simon Staub (CD/AD), Patrick Suter (CD/text), Patrick Dubach (text), Moritz Stillhart, Friederike Coninx (graphics), Elif Cosarpinar (web), Patricia Balliana, Dominik Laubscher (consulting). Image editing: Detail.

For many Chinese, Mao Tse-tung, who died in 1976, is still a great, highly revered statesman. Others see the Great Chairman, who headed the Chinese Communist Party for thirty years, as a person who would never have been born. For example, the creatives at the Grey agency: commissioned by the online pharmacy Doc Morris, they designed a delicate advertising campaign for condoms. The ads feature sperm, one of which has the typical Mao hairstyle, with a condom emblazoned next to it. Similar advertising motifs show a Hitler sperm with a moustache and side parting and an Osama bin Laden sperm with a turban and beard.
The fact that the founder of the People's Republic of China was put on a par with Hitler and the terrorist leader Bin Laden as a person whose conception should have been better prevented by condoms upset many Chinese. The Chinese People's Daily devoted a whole page to the subject on its website. Popular anger soon erupted in numerous comments. According to the Global Times, the agency sent a letter of apology to the Chinese consulate in China.
Last year, the French car manufacturer Citroën had to apologize after using a cross-eyed Mao with a crooked mouth in an advertisement in Spain. This was eventually replaced by an angry Napoleon.

Google has so far scanned around seven million books for its book search without the consent of the copyright holders, including tens of thousands of German-language works. In the USA, publishers therefore took legal action against Google and reached a settlement in the fall of 2008 (see: Protection from Google: German-speaking authors and publishers are gearing up). The German-language publishers, who were not part of the settlement, were not satisfied with this and took legal action against the settlement.
However, it has now become known that publishers in Germany, Austria and Switzerland want to save themselves the "huge financial and nerve-wracking effort" of legally challenging the global corporation, as Dani Landolf, Managing Director of the Swiss Booksellers and Publishers Association (SBVV), explained. This is despite the fact that the search engine operator has clearly acted illegally and stolen the works from the rights holders. The publishers will reluctantly agree to the settlement reached in the USA, which is intended to provide them with compensation per book plus a share of Google's advertising revenue.

The US-Iranian journalist Roxana Saberi, who was imprisoned in Tehran, has been sentenced to eight years in prison in an espionage trial. The sentence has caused outrage in the USA.
US President Barack Obama called on Iran on Sunday to release Saberi. He is seriously concerned about the safety and well-being of the journalist, Obama said on Sunday. He was also convinced that the 31-year-old had not been spying.
The journalist, who is both an Iranian and US citizen, was arrested in January. Since then she has been in the notorious Ewin prison in Tehran. Originally, the Iranian judiciary accused the reporter of buying alcohol, which is forbidden in the strictly Islamic country. The authorities then declared that Saberi had worked in Iran without a press card and therefore illegally. She was later accused of spying for the USA, which is punishable by death in the Islamic Republic.
Roxana Saberi was born in the USA and has lived in Iran for six years. She has worked for the US public radio station NPR, the US television station Fox News and the British BBC. According to her father, she was most recently working on a book about Iran. The court heard the case behind closed doors on Monday.
The organization Reporters Without Borders condemned the sentence and called the long prison term "severe and unjust". Saberi was not allowed to have a defense lawyer at her side during her only hearing in the trial.

The advertising agency JWT+H+F has realized an advertisement for Ferrero Switzerland. This is intended to remind people that the Italian confectionery manufacturer, with its Kinder and Nutella brands, has been the official sponsor of the national football team and the Swiss Football Association's junior training centers since 2008. The ad shows a lineup graphic in which the football players have been replaced by various sweets. This is intended to express the company's attachment to the Nati, the agency writes in a media release. It also wishes the team every success in their World Cup qualifying matches.

Responsible at Ferrero Switzerland: Claudio Capello (Marketing Director), Irène Dumas, Tina Eggenschwiler (Product Management). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann (CD), Mathias Bart (text), Christian Wirz (graphics), Reto Baumann (consulting).

The two celebrity photographers Jill Greenberg and Don Flood are back under contract with the Corbis Outline photo agency. Jill Greenberg has taken portraits of hundreds of stars over the last three decades, including Drew Barrymore, Arnold Schwarzenegger, Gwen Stefani and Clint Eastwood. Her photos have been featured on the covers of magazines such as Time, Entertainment Weekly and New York Magazine. Her art photos are exhibited internationally and are also available on her website Manipulator.com to see. Greenberg has produced portraits for Target, MGM, HBO, Bacardi, L'Oréal and MTV.
Don Flood has photographed many celebrities, including Alicia Keys, Anne Hathaway, Céline Dion, Beyoncé Knowles, Eva Mendes and Carla Bruni. His work has graced the pages of Vanity Fair, Esquire, Elle and Marie Claire and is available on his website Donfloodphoto.comto see. Flood has done shoots for Calvin Klein, L'Oréal, Clairol, Revlon, Covergirl, Sony Pictures and Universal Records.
Corbis Outline is an international provider of celebrity portraits and represents many famous celebrity photographers. The Corbis Outline collection offers studio and private portraits for use in international publications and advertising campaigns.
Both Jill Greenberg and Don Flood are represented by ArtMix Photography.

Portraits by Jill Greenberg

Arnold Schwarzenegger

The actor Zachary Quinto plays Mr. Spock in the film Star Trek.

Actress Kristen Bell is known for her title role in the TV series Veronica Mars.

Portraits by Don Flood

Malin Akerman

Poppy Montgomery

Peter Kümmerli, Head of Sales and Printing at Punkt ch since the launch of the free newspaper .ch, has resigned from his position with effect from the end of June 2009 in agreement with the management. According to a statement from the publisher, he intends to set up his own company. Kümmerli has been involved in the development of .ch distribution from the very beginning and has been instrumental in building up today's distribution in just under two years of intensive work. In this regard, the publisher writes in its press release of "extraordinary achievements".

The decline in advertising in the Swiss press continued in March. The index compiled by the advertising company Publicitas, which measures the development of advertising expenditure in the daily press, fell by 1.3 points to 84.7 points in March 2009 compared to the previous month. Although two additional issues were published in March compared to 2008, this was not enough to get the effects of the economy under control and slow down the decline in advertising, the advertising company announced on Monday.
All advertising categories saw a decline in volume. Broken down by sector, insurance companies and car importers advertised more frequently again in March. In the other sectors, however, caution was still the order of the day and the declining number of job advertisements reflected "the adverse conditions on the labor market". The job advertisements sub-index fell from 169.9 to 163.4 points, while the real estate advertisements sub-index fell from 66.0 to 65.1 points.

Ron Orp's Mail is expanding its editorial team in Zurich. David Sarasin is now responsible for the Zurich/International editorial team. Sarasin has been working for Ron Orp since 2008 and has been deputy editor-in-chief of Ron Orp's Mail Zurich since April 1, 2009. He previously worked as a freelance journalist, including for Loop, and now organizes his own local events. His tasks at Ron Orp include the Zurich/International online editorial team, the editorial conception and support of media channels and partners as well as correspondence with event organizers. Ron Orp's Szenemail is published in Basel, Berlin, Bern, Lucerne, Munich, New York, St. Gallen, Vienna, Winterthur and Zurich and reaches a total of 45,000 readers.

Alexander Theobald, head of Ringier's Romania/Hungary division, is leaving the company. He will not be replaced, Ringier announced Monday, according to Sda. In the future, Marius Hagger, managing director of the Group division Romania, and Attila Mihók, managing director Ringier Hungary, will report directly to CEO Christian Unger, he said. The downsized, six-member Group Executive Board thus consists of Christian Unger (CEO), Samuel Hügli (CFO/CIO), Thomas Trüb (Head of Group Division Ringier Pacific/New Media), Peter Mertus (Head of Group Division Ringier Czech Republic/Slovakia), Marc Walder (Head of Group Division Ringier Switzerland) and Marco Castellaneta (CCO/Head of Group Division Corporate Center).