Eclat created the name and corporate design for the new company Athris. The listed investment company was created when Jelmoli was split into a real estate and investment company. The Zug-based company makes long-term, value and growth-oriented investments in listed and unlisted companies.
Athris is an imaginary name that has no connection to the business or to Jelmoli. It signals that Athris is a new company, writes the agency for brand consulting and communication design in a press release on Tuesday. The sober corporate design takes account of the investment business. A typo logo, restrained colors and upward-running growth lines were used. These are intended to convey independence, seriousness and reliability. Design templates were developed for the website, which were embedded in an existing content management system.

The agency Crafft Kommunikation, formerly Inform, has won a competitive presentation by Edisun Power Europe and has been commissioned by the Swiss solar contractor to redesign its visual identity. The company finances and operates solar power plants in Switzerland and various European countries. The company went public last September. According to a press release issued on Tuesday, internal and external communications have changed accordingly. The Zurich agency was the first to produce an annual report. Further measures will follow.

Regional television station Tele Ticino was able to increase its turnover to over seven million francs for the first time in 2008. Local radio station Radio 3iii also performed well in 2008, generating over CHF 1.6 million. This corresponds to growth of 60 percent compared to 2006, the last year before its integration into the Tele Ticino media group.
Tele Ticino recorded 20.9% more viewers in 2008, putting it in second place behind Tele Züri among all Swiss regional stations. With a market share of 1.8 percent, Tele Ticino also took second place among the regional stations. Radio 3iii, with an eight percent market share in the Sottoceneri region, confirmed its position as the first private radio station in Italian-speaking Switzerland. The news portal of the two broadcasters, Ticinonews.ch , has now positioned itself as the second largest information portal in Italian-speaking Switzerland.
Cooperation with daily newspapers planned
For the future, the media are planning increased synergy with the daily newspapers Corriere del Ticino and Giornale del Popolo as part of TI Media Holding. This convergence is essential in order to continue to offer the public a high quality of service despite technological developments, changes in media consumption habits and falling advertising revenues, according to a press release issued on Monday by Filippo Lombardi, Delegate of the Board of Directors and member of the Council of States.

The agency Spinas Gemperle has launched a campaign for the organization Fairmed, until 2008 Leprosy Relief Emmaus Switzerland, to publicize its new name. The campaign also aims to raise awareness of the fact that the issue of poverty-related diseases is by no means forgotten. The posters and advertisements visualize in a bearable way what happens when a little girl falls ill with leprosy: she runs the risk of losing her hands.
Fairmed has changed its name to reflect the fact that leprosy is just one of many diseases of poverty that it is working to combat, according to a press release. The organization has been in existence for 50 years and is a member of the International Association of Leprosy Relief Societies.

Responsible at Fairmed: René Stäheli (Management), Anna Opladen, (Fundraising, PR). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Stephan Huwiler (AD), Tom Malecha (text), Paul Walder (strategic planning), Gaby Füchslin (consulting management), Fabienne Widmer (consulting).

The publishing house AZ Medien has relaunched the monthly magazine Natürlich and is now publishing it under the title Natürlich leben. In future, it will cover more topics and place greater emphasis on topicality. The authors Remo Vetter and Nicole Amrein are also writing a section for the monthly magazine. Adrian Hablützel from Artdepartment Zurich is responsible for the new design.
The high acceptance of "green" topics has motivated the editorial team to go one step further in modernizing the magazine, editor-in-chief Markus Kellenberger was quoted as saying in a press release on Monday.
Natürlich leben has been published for almost 30 years and deals with topics such as nature, society and health. Founded in 1981 as a health magazine, the publication was mainly characterized in the 1990s by a green-conservative to ecological-fundamental orientation. It has a circulation of 43,985 copies.

Jung von Matt/Public Relations, founded ten years ago, is joining the Association of Public Relations Agencies of Switzerland effective immediately. With this move, the Zurich-based agency aims to further strengthen its position in the field of brand PR. The six-person team is led by Melanie Schneider led by [name], who joined Jung von Matt in August 2008.
Jung von Matt/Public Relations serves clients from a wide range of industries, including fashion, lifestyle, luxury goods, tourism, IT, telecommunications, retail, and public transportation. Its range of services includes corporate communications strategies and product PR campaigns. In addition, the agency provides editorial services and acts as a ghostwriter for media-ready content for both print and online platforms. Another core competency lies in the development of cross-media campaigns.

The Cr Basel agency is continuing the campaign for the Basel Zoo, which began in 2008, with new designs. One poster highlights the opening of the new outdoor enclosure for the giraffes, while another is dedicated to the snow leopards, which are also a major attraction at Basel’s «Zolli.».

Person in charge at Cr Basel: Gabriel Heuberger (CD), Roger Horvath (AD), Sabine Messerli (Graphic Design), Andrea Kurz (Consulting). Photography: Tobias R. Dürring.

The Spillmann/Felser/Leo Burnett agency has developed an ad for PET Recycling Switzerland. The ad addresses the topic of nude hiking, which has been causing a stir not only in the Appenzell region but also in the media for quite some time. Many people don’t understand why anyone would want to hike naked, as the agency noted in a press release on Monday. That’s why the ad campaign offers a possible answer: PET bottles that aren’t returned are missing elsewhere—for example, in clothing production.
The ad appeared on Monday alongside articles about nude hikers in *20 Minuten* and *Punkt.ch*.
PET Recycling Manager: Jean-Claude Würmli (Overall Responsibility), Lukas Schumacher (Advertising Manager). Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter, Martin Spillmann (CD), Reto Clement (AD), Patrick Dubach (Copywriter), Rebecca Krausse, Stefanie Brauchli (Consultants), Larissa Bollmann (Art Buyer). Photo: Dieter Seeger.

Basler & Hofmann Kommunikation has a new management team. Corporate communications consultant Christian Werner is taking over the management of the agency for technical communications, media productions and 3D visualizations. He replaces David Grossmann, who has been appointed to the management board. The 44-year-old Christian Werner was most recently consulting group leader and member of the consulting management team at the Zurich agency Prime. He previously worked as a senior consultant at Wirz Public Relations and as Head of Communications & Media Relations at Unisys Switzerland.
At the same time, Basler & Hofmann Kommunikation is expanding its consultancy services to include the Marketing Social Change area of expertise. The new service is managed by Thomas Lang and Christiane Lellig, who joined Basler & Hofmann from the communications agency K.M. Marketing. The new service is aimed at companies, federal offices, cantons and associations whose target groups are to be guided step by step towards new behavior - be it in dealing with risks, saving energy, labor market integration or workplace health promotion, the agency wrote in a press release on Monday.
The agency has twelve employees and is part of the independent engineering, planning and consulting company Basler & Hofmann.

Two Swiss agencies won awards at this year's German Dialog Marketing Prize. The Zurich agency Four received silver from the 22-member jury for its "Rockresort" acquisition mailing. The multi-channel agency realized a two-stage mailing for the Weisse Arena Gruppe from Laax to market the rock resort, which was developed as part of an integrated campaign to address potential investors.
Another award went to "Piranhas-Fischen" from the Agentur am Flughafen. The multi-stage incentive campaign "Regus invites you to fish for piranhas in the Amazon" for the company Regus Switzerland was awarded bronze last Friday in Berlin. Publicis Dialog also made it onto the shortlist in the D-A-CH International category with its campaign for Swiss Post. However, this was not included in the awards. A total of 519 entries were submitted for evaluation this year.

Responsible at Weisse Arena Group: Britta Kaula (Marketing and Communications Manager). Responsible at Four Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Raphael Schoen (graphics), Sandra Genge, Daniel Gerber (consulting).
Responsible at Regus Switzerland, Zurich: Garry Gürtler (Country Manager Switzerland), Lisa Lueg (Marketing Manager Paris). Responsible at the agency at the airport, Altenrhein: Miriam Egli (consultant), René Eugster (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Désirée Schmid (text).

The acquisition mailing "Rockresort" from the agency Four.

"Piranha fishing" from the agency at the airport.

Although Swiss consumers did not shop online any more frequently last year than they did two years ago, they did spend more money doing so. Online retail sales rose from 4.24 to 5.87 billion francs during this period. Flight and vacation deals, banking services, and tickets for concerts and events are particularly in demand. However, very few people buy groceries online. This was revealed by a representative survey conducted in December by the University of St. Gallen. The most frequently mentioned websites were those of the online bookseller Amazon and the online auction sites eBay and Ricardo.
Whether people shop online depends not only on price, but also on how fast and easy the shopping experience is. Comparing prices across different providers and reading product reviews also play a significant role. However, respondents indicated that concerns about the security of credit card payments act as a deterrent. More than half of Internet users do not want to provide their credit card number. Other obstacles cited included the lack of personal advice and the difficulty of assessing product quality.

Postfinance and Swiss ice hockey are continuing their partnership, which has been in place since 2001. The financial institution has extended its contract with the Swiss Ice Hockey Association, the National League, and the Regio League three years early, through 2013. Postfinance remains the main sponsor of the Swiss Ice Hockey Association and the National League, as well as the gold sponsor of all national teams (men’s, women’s, and U20 through U16).
Through the Swiss Ice Hockey Academy, PostFinance will also support the latest project, which offers professional training and continuing education for players, coaches, referees, and officials. Ueli Schwarz will take on the role of project manager starting in the fall of 2009. The agreement does not include direct sponsorship of ten NLA clubs or the naming rights to the PostFinance Arena. Separate agreements are in place for these commitments. The parties have agreed not to disclose the financial details.