Anthrazit has launched a program with which private individuals and companies can create a mobile website. The MoPage construction kit requires no programming knowledge and automatically optimizes the display of homepages for cell phones and all other mobile devices. It also generates a URL and an individual QR code with a freely selectable SMS keyword. This is directly linked to the website so that the homepage can be recommended by e-mail or SMS, for example, and advertised with the code.
The basic version with up to three pages is free of charge for Anthrazit members; a Pro version can be subscribed to. Companies that work with a content management system can transfer content via an XML interface.

In a survey, around 68 percent of readers of the Bund were in favor of the "Tagesbund": the rescue program that envisages closer cooperation between the Bund and Tages-Anzeiger. By contrast, only seven percent were in favor of a collaboration between the Bund and the Berner Zeitung. 25 percent were still undecided. This is the result of a survey conducted by the 16,000-strong "Save the Bund" committee on the future of the traditional Bernese newspaper. 4,500 people were surveyed, 83 percent of whom are Bund subscribers.
The survey was conducted in connection with Tamedia's decision on the future of the Bund, which is expected in the coming weeks. A total of 30 questions were asked. The survey also shows how important the Bernese perspective on national topics is in the various departments: 90 percent of those surveyed in the Domestic department consider it important that the Bernese perspective is included. For the culture department, the figure is 84% and 57% for the economy department.
These results are a clear signal to Tamedia, says Mark Balsiger, coordinator of the "Save the Bund" committee, who analyzed the survey together with Mathias Fürer. "The Bernese public also wants two independent daily newspapers in the future. However, the 'TagesBund' will only be credible if the editorial team in Bern is given enough jobs." If it says Bund on it, it must also be Bund in it. In principle, every second respondent would be prepared to make a financial commitment to an independent sponsorship of the Bund, according to a press release from the committee.

Bluespirit realized a campaign for Swisslos to draw attention to the Win for Life lottery ticket, which gives you the chance to win the grand prize of 4,000 Swiss francs, month after month, for 20 years. On the occasion of the relaunch, the agency not only redesigned the product, but also developed a TV spot and POS advertising media for more than 6,000 points of sale. The theme is the joy of winning, which is underlined by multiplication.
Responsible at Swisslos Intercantonal National Lottery: Mark Lauber (Head of Product Management Lots), Michèle Hürner (Junior Product Manager Lots). Responsible at Blue Spirit Communications: Gerry Flückiger (CEO), Alban Haas, Eveline Stocker (consulting), Peter Trüb (CD), Tizian Walti (concept / text), Fritz Kreis (AD), Manuel Griestock (graphics). Film production: Condor Films, Le Mob (animation), Peter Bräker (sound mix), Christian Dietrich (photographer).

The editorial team of the traditional Bernese newspaper Bund is to be halved from 58 full-time positions to around 30. The culture department would be massively cut. The weekend supplement "Der kleine Bund" is to be integrated into the culture section, as is believed in well-informed circles according to Sonntag. The cuts are in view of a merger with the Tages-Anzeiger. The editor-in-chief of the Bund, Artur K. Vogel, expects a decision on the future of the Bund to be made this week.
The editorial team at Tages-Anzeiger is also to be downsized. It is expected that between 50 and 75 journalists will lose their jobs. As Tamedia media spokesperson Christoph Zimmer told Sonntag, the Tages-Anzeiger is also struggling with falling advertising revenues and readership losses.

As a community platform, Facebook is no longer just for private entertainment. Experienced stalkers can be found on the network, as can HR professionals. Barack Obama also uses Facebook. According to Joe Rospars, who is responsible for new media in Obama's media campaign, thousands of people wanted to be involved in the campaign after Obama announced his candidacy. In the end, 13 million people were sent emails. Thanks to his Internet community, he was able to raise 500 million dollars online from three million donors. In addition, 45,000 groups were formed online. This movement led to 200,000 events being organized and millions of minute videos being made. Obama also owes his election to the White House to the new media. Swiss politics, on the other hand, is still barely present on platforms such as Facebook or YouTube. According to the Neue Zürcher Zeitung, just one in five federal parliamentarians has a Facebook profile. According to Zurich professor Patrick Donges, who has studied political communication in Switzerland, the financial possibilities as well as the political and media structures stand in the way of the kind of grassroots movement that emerged during Obama's election campaign. Rospars now wants to implement his model in Europe too. His company Blue Star Digital recently opened an office in London after five branches in the USA.

For the new summer campaign for B Fenster, the Lucerne agency Wave has once again opted for animal motifs. After a winter campaign with polar bears, a squirrel plays the leading role in the current campaign. The subject with the three nuts is intended to illustrate the squirrel's precautionary tactics, the agency explained in a press release. Under the slogan "It pays to take precautions", the campaign is intended to appeal to homeowners and draw attention to the three free comfort packages from 4B Fenster. The campaign includes various advertising materials such as advertisements, flyers, streetcar hangers and rail posters.
The agency has also designed an advertising campaign for the new 4B Rennovation window with FSC-certified wood. Under the slogan "Investing correctly for generations", the toddler playing with wooden building blocks stands for the contribution to future generations, the agency said in a press release.
The campaign can be seen in German-speaking Switzerland in summer 2009.
Responsible at 4B Fenster, Hochdorf: Elyne Hager. Responsible at Wave: Roger Landolt (Art Director), Peter Frey (Text/Concept), Klaus Fiebiger (Consulting).

After profits at sports outfitter Puma slumped by almost 94 percent to 5.6 million euros in the first quarter, the company has announced cost-cutting measures. Advertising contracts with athletes are to be reviewed and unprofitable products removed from the market, as Horizont.net reports. In future, the marketing focus will be on football. CEO Jochen Zeitz wants to expand the market share in this segment. After the company invested 119 million euros in 2008, he is planning to cut expenditure by around 65 million for the current year. The sports brand currently sponsors 11 African national teams in addition to VfB Stuttgart, TSG Hoffenheim, Tottenham Hotspurs and the world champions Italy. Puma is also active as a sponsor in Formula 1 and sailing.

At the delegates' meeting on May 8 in Basel, the delegates of Viscom, the employers' association of the graphic arts industry, noted that the association's services had been expanded in the past financial year with the industry solution for climate-neutral printing, the benchmark for company figures and the industry label. At the same time, the graphic arts industry is feeling the negative effects of the international financial and economic crisis. According to the Viscom Index, real gross value added fell by 9.3 percent in the first quarter of 2009 compared to the same period in the previous year. The ongoing structural adjustment process and the gloomy economic situation have prompted the industry association to set up a stimulus program, according to association director Thomas Gsponer.
According to a Viscom press release, a clear negative impulse in the first quarter of 2009 came from the demand for graphic products induced by the advertising industry. However, demand from other important domestic demand sectors, such as retail, has also already declined in the wake of the recessionary overall economic environment. The negative effects of declining demand were exacerbated in the first quarter of 2009 by the equally clear decline in exports of graphic arts products.

How the advertising week on Thursday reportedThe young creatives in London had the task of designing a print ad for World Education Day on September 8, 2009, within 24 hours. They were only allowed a few pens and a sheet of paper, but they had to use all their imagination. The Literature Day was launched 40 years ago by Unesco. The event is organized by Room to Read, an organization that aims to give children in particular access to education and literature. What was particularly complex about the task was that the ad had three intentions: To position the brand Room to Read, to promote the literature day and to raise funds for Room to Read.

Winning luck
Ross McCurrach and Arnaud Bailly focused on the idea that education and the ability to read prevent distress - making it a good pill against HIV infection, for example. They presented the "pill" in the form of two books turned against each other. With this idea, the Belgians convinced the ten-member international jury.

Achieved first place: The subject of Ross McCurrach and Arnaud Bailly from Belgium.

Proud second and third
The other two winning teams scored with the idea that books make the world a better place, as well as a text-only ad that appealed for donations to Amnesty International, Unicef and the Red Cross.

The second place: The subject of Job Damien Bakker and Paul van Raak from the Netherlands.

The creative third: The subject of Philip Frendberg and Tobias Gronberg from Sweden.
In view of the designs of the other 16 teams, which were prepared by the best YET participants between Friday and Saturday, the jury did not find the decision easy. Nevertheless, the Nordic top three was decided within 45 minutes. "I think it's a shame that none of the Swiss teams won," said Swiss juror Andreas Prokesch. "The works are very good and have a lot of potential." So one of the two Swiss designs, that of Silvio Seiler and Oliver Schaich, was also on the jury's shortlist. The two creatives showed a newspaper without news. Unfortunately, however, this idea was not enough for a place among the top three.
Creative Celebration Party
The best YET winners and participants, jurors, country delegates and media representatives celebrated the exciting best YET 2009 competition afterwards at The Living Room bar on London's Essex Road, where the winners were also announced. After the highly concentrated and dedicated work, the young creatives in particular deserved a good English beer. Or two. Or three.
Anne-Friederike Wilhelm

Notice: In the May 22 print edition of Werbewoche, a picture-rich and detailed look behind the scenes of best YET 2009 in London appears. Don't miss it!

The first Swiss industry association for crisis communication and reputation management was founded in Zurich on April 30. The aim is to ensure long-term quality in crisis communication on the basis of a binding code of conduct, according to a statement from the association. It also aims to promote training and further education, thereby advancing the professionalization of crisis communication.
In addition to Association President Roger Huber (Huber Media Consulting) and Managing Director Gaudenz Weber (The Reputation Rescue Company), the other founding members are Peter Metzinger (Business Campaigning Switzerland), Roland Binz (Roland Binz Kommunikation & Image), and Klaus Bockslaff (Verismo).

Gaudenz Weber.

Roger Huber.

Tuesday, May 5 was World Asthma Day. As every year, Astra Zeneca, in collaboration with the Swiss Lung League, drew attention to the chronic respiratory disease. The campaign aims to increase acceptance, awareness and understanding among the population. In Switzerland, one in 10 children and one in 14 adults suffer from asthma.
At 20 busy places in Switzerland, promoters illustrated the oppressive feeling of an asthma attack with a boulder on their chest.
Responsible at AstraZeneca: Maria-Teresa Fernandez (Marketing Manager RITA/New Products), Martina Huber (Brand Manager). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub, Martin Spillmann (CD), Natasha La Marca, Mathias Babst (creation), Christian Schäfer, Antonio Lopez (text), Pam Hügli, Isabelle Meier (consulting), Daniel Strickler (production management). Steinklotz: Frontwork. Promotion: Streuplan.

Lowe Worldwide has won the global advertising budget of the Swedish telecommunications group Ericssson. The agency came out on top in a final pitch against Ogilvy Worldwide. According to the German industry service Horizont, the selection process took around three months.
In addition to traditional advertising, Lowe is to develop social media measures as well as digital and experimental campaigns. Stockholm-based Lowe Brindfords is responsible for coordination.