In its fifth edition, the Award for Integrated Communication can rely on three new jurors. The expert jury for the Award-CC is now chaired by Rodolfo Ciucci. The former Vice President and Head of Corporate Communications at the Kudelski Group is a lecturer in corporate communications at the School of Business at the University of Applied Sciences Northwestern Switzerland. Peter Felser and Stefan Gürtler are also new members of the jury. Peter Felser is a former Advertiser of the Year and co-owner and CEO of Spillmann/Felser/Leo Burnett. Professor Stefan Gürtler is a lecturer in corporate communications at the FHNW School of Business at the Institute for Competitiveness and Communication ICC. He was previously Head of Corporate Communications at Compaq and Bluewin.

Jury for French-speaking Switzerland/French concept submissions

Mathieu Janin, founder of the Communication Romande network, Blonay, past president of the French-speaking Swiss Public Relations Association SRRP

Daniel Herrera, Head of Corporate Communications at Kudelski Group, Lausanne

Jean-Yves Pannatier, Director of Communication & Marketing, Banque Cantonale du Valais, Sion

Jury for the Media Relations category award

Winfried Kösters, Deputy Editor-in-Chief of the Swiss News Agency SDA

Matthias Ackeret, editor of the specialist medium Personal

Thomas Maurer, Maurer Partner Communications

Reto Schlatter, Head of Continuing Education at MAZ

Christian Wick, Wick PR, President of the Zurich Public Relations Association ZPRG

Communication concepts for the Corporate Communications Award can still be submitted until July 31, 2009.

(Caption: Rodolfo Ciucci, new jury president for the Award-CC).

E-Advertising, an Affichage Holding company, has launched an interactive eBoard. Using new software technology, the advertising subjects react to the movements of passers-by. This is intended to attract passers-by to the screens and encourage them to interact with the eBoards. The first two projects, which the agency has implemented for its two clients Coca-Cola and Volkswagen, can be seen in Zurich's main railway station until the end of June.

Responsible at Coca-Cola: Barbara Hagmann (Brand Manager Coca-Cola), Melanie Conrad (Assistant Brand Manager), Matthias Schneider (Media Manager). Publicis Group Austria: Alexander Trybus (Copywriter). MediaCom, Zurich: Christina Gäde (Communication Planner), Lennart Hintz (Communication Planning Director)
Responsible at Volkswagen: Daniel Brunner (Head of Marketing), Marlis Böni (Head of Marketing Communications). At KSB/SJ: Nick Schoberth (Client Service Director). MediaCom, Zurich: Kerstin Dittmar (Communication Planner) and Lars Hoffmann (Communication Planning Manager).
Responsible for e-advertising: Ulrich Ritschard (Managing Director), Ariane Vuagneux (Project Manager). Kinetic Worldwide Switzerland: Manuela Krähenbühl (Managing Director), Jean-Michel Bonvin (Managing Director). Vanija: Bruno Mettler (content and technology). Kilchenmann: Ulrich Jost (installation and hardware).

To mark the company's 20th anniversary, the Corbis photo agency is having prominent personalities comment on culturally and historically significant photos from the collection. On the Storied website, thinkers, authors, artists and photographers report on their personal impressions - in text form or as audio and video recordings. The aim is to shed light on the events, places and personalities depicted in the photographs from a new perspective.

The website was launched today with the following contributions:

• Photographer Henry Diltz talks about shooting The Doors album cover Morrison Hotel
• Author Fran Lebowitz tells the story behind some of Andy Warhol's legendary Polaroid photographs
• Dana Perino, White House press secretary during George W. Bush's presidency, talks about Bush and a historic meeting between five presidents
• Chad McQueen tells stories about his father, actor Steve McQueen, and working on some of his films, including The Great Escape
• Johnny Cash's longtime manager, Lou Robin, remembers the groundbreaking Johnny Cash Show
• Sir Jackie Stewart relives some of the greatest moments of his Formula 1 career
• Amanda Wright Lane and Steve Wright talk about the revolutionary achievements of their great-granduncles, the Wright brothers.

Denise Eggenberger has been working as a key account manager at Newsnetz since the beginning of June 2009. The 27-year-old began her career as a businesswoman at Mövenpick before moving to Tilllate.com, where she gained experience in online marketing. Most recently, Denise Eggenberger was Communications Manager at Diesel Swiss.

Castings are more popular than ever these days. If a role for an actor, a place in a band for a singer or a position as a dancer is up for grabs, this is a particularly quick and easy way to separate the wheat from the chaff. So why shouldn't this selection procedure be transferable to other professions? This is probably what the agency at the airport thought when it was looking for a method to find the smartest development engineers in Vietnam for the software and product development company Antrova. Without further ado, the tried and tested assessment center was swapped for a casting at the elite technical university Hochiminhcitys. Among other things, the agency produced flyers and displays with Albert Einstein on them for the spectacle. Unfortunately, the "Spontaneous Engineer Casting Promotion" could not be followed on television. However, some impressions from Vietnam were captured photographically.

Responsible at Antrova, Stein am Rhein: Andreas R. Roth and Andreas R. Nohl (owner). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Désirée Schmid (consultant). Photo: Tina Winkhaus, Berlin. Art Buying : Natalija Bajiric, Vision eyes.

Adlink Media, a subsidiary of Goldbach Media, has launched a party pool that bundles the advertising offers of various Swiss party websites. In addition to national portals such as Tilllate.ch, Students.ch, Usgang.ch, Lautundspitz.ch and Partyguide.ch, the pool also includes local websites such as Partypeople.ch for Central Switzerland and Rheinportal.ch for Eastern Switzerland. The party pool can be booked for Leaderboard, Rectangles and Skyscrapers.

Jacques Lathion, shareholder of the Rhône-Média Group, becomes President of Editions du Nouvelliste, the publisher of the Valais daily newspaper Le Nouvelliste. He takes over from Jean-Marie Fournier. The latter is also a major shareholder in the Rhône-Média Group. The Board of Directors of the publishing house now has just three members instead of four: in addition to Lathion, Fournier and Antonin Gross are still on the Board. Two members, including Rhône-Média President Hildebrand de Riedmatten, did not wish to take on a new position, as the company announced on Monday.
Le Nouvelliste is majority-owned by the Rhône-Média holding company. Following the purchase of several share packages, Lathion now holds around 30 percent of the shares. A total of 60 percent of the shares are in Valaisan hands, 37.5 percent belong to Edipresse.

Basel-based agency The Whole Media will be responsible for media management of Coop's format and label communications from July 1, 2009. The transfer of all projects from the previous agency Initiative Media to The Whole Media will take place this month. At the beginning of July, more detailed information on planned communication measures will be provided, said Maja Fricker from the management of The Whole Media.
Coop decided to make the change due to personnel changes at the old media agency, said Karin Heliopoulos, Head of Media, Marketing Services, in response to an inquiry from Werbewoche. Both Managing Director Stephan Küng and Executive Board member Oliver Schönfeld had left the Walliseller communications company. As a result of the two departures, it was feared that continuity in the strategy could not be guaranteed, Heliopoulos added.

The signage company Rutschi has won a "Fespa Digital Print Award". The company was honored at the Fespa Digital Europa 2009 trade fair for its "Night Train" project, which it created for the Zurich Transport Association and Zürcher Kantonalbank. In six working days, S-Bahn carriage compositions were covered with a total of 2000 square meters of film to advertise the ZVV night network. Rutschi was fully responsible for the production and implementation. The film graphics were created by Melk Thalmann.

16 Rutschi employees installed 2000 square meters of foil with millimeter precision.

The association Hotelleriesuisse has announced the nominations for the Swiss Hotel Film Award on the occasion of the "Day of the Swiss Hotel Industry". From a total of 146 submitted film concepts - coming not only from Switzerland, but also from France, Germany, Austria, Great Britain and the USA - 20 favorites were selected. This means that the starting signal has been given for the filming, which will last a maximum of two days. The selected projects have 96 member hotels of the association at their disposal, which have applied to be film locations. The choice for the ideal filming location is up to the filmmaker.
The finished short film must be submitted by July 15, 2009. Subsequently, the film entries will be reviewed by the expert jury. From July 28, 2009, voting will also be possible via the Internet. The jury awards for the three best entries and the audience award will be presented on September 10 at Sihlcity in Zurich.

The 20 nominated film concepts:
"4011/4012", Sonja Matter (Prilly)
"Views of a Clown," Jeanne von Walter (Zurich)
"Chambre No. 17", Gregor Frei and Mathieu Cacheuz (Lausanne)
"The Governess," Tobias Straka (Zurich)
"A bomb wedding night", Stephan Muggli and Christoph Arni (Zurich)
"Grooms", Blaise Petitpierre (Lausanne)
"Hotel Art", Robert Lathion (Lausanne)
"Hotel im Grünen", Timo Schaub (Basel)
"Hotel, 3:15", Jason Brandenberg (Bern)
"Child's Matter," Fanny Vazquez (Zurich)
"La Traque", Claudio Todeschini and Bernard Nisille (Collonge en Charollais).
"Love Roundabout", Victor Plana-Bielsa (Geneva)
"Lyoba", Harry Meyer (Geneva)
"James Bond against his will", Mandy Schiller (Zurich)
"The Swiss Secret", Stefan Dux (Zurich)
"The Tina Turner Look-Alike Contest", Alkmini Boura and Kerstin Polte (Zurich).
"Une chaumière et un Coeur", Veronika Karyuk and Jorge Sol Gonzales (Geneva).
"Missed!", Michael Fuchs and Christian Felber (Lucerne)
"Wuschli?", Peter Rothe (Zurich)
"The hidden baby", Viviane Bonelli (Lausanne)

The Press Council partially upheld a complaint against Sonntagsblick. In September 2008, the newspaper had reported on children conceived from sperm donations. The article focused on a woman who had published her story and photo on the Internet and had previously been asked whether she wanted to contribute to the article. However, she had expressly declined. Sonntagsblick published the article anyway, sticking to the website and stating that it had used the homepage as a source.
The woman then complained that the text and image had been copied against her will and that the procurement of the information was therefore unfair. Sonntagsblick countered that anyone who publishes their life story on the Internet is presenting themselves to the world public.

Maintaining proportionality
According to the Declaration of the Duties and Rights of Journalists, obtaining the information from the Internet was not unfair, the Press Council announced on Tuesday. However, proportionality had not been observed, the Press Council stated. The Sonntagsblick has a larger, different audience than the private website dedicated to a specific topic. The newspaper should have refrained from using the image or at least altered it. The photo did not contain any essential information about the article.

The Federal Administrative Court refuses to register the AZ Media Group's trademark for the word "A-Z". According to the judges in Bern, the sign stands for "complete" and is therefore part of the unprotectable public domain. In 2008, the Swiss Federal Institute of Intellectual Property (IPI) refused the company's request to register the word sign "A-Z" as a trademark for printed products and other goods or services. The Federal Administrative Court has now rejected the appeal lodged by the media group. The decision from Bern can still be appealed to the Federal Supreme Court within 30 days.