The Zurich-based communications and design agency TBS Identity was commissioned to develop and implement the financial communications concept for insurer Nationale Suisse. The agency designed the corresponding media with the core annual report as well as the hall for the Annual General Meeting. According to a press release issued by the agency, TBS Identity fulfilled the request of Nationale Suisse's management to report on the positive course of business in a rather quiet tone, in keeping with the economic climate.
Further mandates of TBS Identity for Nationale Suisse concern the revision and consolidation of the corporate design, the management of the brand structure and the communication of the strategic business areas. The agency was also commissioned to redesign the corporate website, which was launched in January 2010.
Client: Nationale Suisse, Schweizerische-National-Versicherungs AG, Basel. Responsible at TBS Identity (ASW): Jürg Neuenschwander (text/concept/consulting), Daniel Leber (CD), Danny Rafaniello (AD), Yvonne Pfister (project management), Nadia Ermert, Käthy Meier (polygraphy), Geri Krischker (photography).

In January, the Art Directors Club Switzerland (ADC) presented awards for the outstanding advertising campaigns of the past year. Now the ADC is presenting the winning works in the new yearbook. All the campaigns that were particularly successful last year in terms of strategy, idea and implementation are shown on 304 pages.
The book was conceived and designed by Bene Abegglen and Patrick Fawer, Contexta. The book is about lifeblood, inspiring fiction and people who take risks to achieve great things. Tom Kummer, who has written an essay on the subject, has also put his heart and soul into the book. The legendary reporter did not always write the whole truth, but always gave it his all. And that is exactly what the book is about.
The yearbook is now available at a subscription price of CHF 118 until August 31, after which it will cost CHF 148.
Source of supply: Werd Verlag Zurich, [email protected] or in bookstores.

Mindshare Zurich has been awarded the Jobs.ch account. Cosima Giannachi, Managing Director of the media agency, sees the account win as further confirmation of the direction taken. "Mindshare's new structure has been very well received because it allows us to use our strengths in the areas of strategy and innovation even more effectively", she is quoted as saying in a press release.
The first works by Mindshare and the creative agency Lacomunidad will be on display at the beginning of June. With the introduction of innovative technologies such as semantic search, Jobs.ch has strengthened its position as the market leader in online recruitment. According to a press release, the online job portal has more than 60,000 visitors per day.

Martin Läderach is the new Head of Public Relations at Swiss Life, a provider of pension solutions and life insurance. He will assume responsibility for external and internal communications for the Swiss market unit. He will also be deputy to the Head of Group Communication, as he writes in a press release.
Läderach is currently still working as head of the media office at Axa Winterthur. His last day of work there will be June 19.

Which 600 brands have lost, which 100 have gained? The market research company GfK and the agency group Serviceplan have analyzed 700 brands in an empirical study.
The causes and reasons for recessions are usually very different - but their courses are usually very similar. Serviceplan and GfK have used representative data to analyze what 600 losers did wrong in the last recession and what the 100 winners did better in their product, price, distribution and communication policies. The new study also shows what behavioral changes we can expect from consumers and retailers in the current recession and how differently individual sectors, premium and retail brands are performing. The results are practical recommendations for action that should provide more certainty in the current crisis as to where efficiency reserves can be exploited. Some Swiss brands have also been analyzed in the new study, as Yvan Piccinno, Managing Director at Plan.Net Suisse, promises.
The study by Serviceplan and GfK will be presented as part of a roadshow. After Germany, the roadshow will also be held in Zurich on June 25 at the Park Hyatt Hotel, 9:30 a.m. to 12 noon. You can register via the Haus der Kommunikation in Munich by sending an e-mail to [email protected]
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Nadine Wehrli is returning to her roots. As of the beginning of June, the founding member of Stewards.ch is rejoining the staffing agency. Together with Remo Muggli and her 14-strong team, the event manager will further develop the company as part of the management team, according to a statement on Wednesday.
Nadine Wehrli looks back on many years of experience as an event manager at Fastbreak and Switzerland Tourism. In the last two years, as Marketing Manager, she was responsible for all events within the framework of the location marketing "Public Authorities Euro 2008" and was also in charge of Financial Accounting.
Stewards.ch organizes personnel assignments in the field of marketing and sales promotions, events and large-scale events throughout Switzerland.

Wilmaa Internet TV, which is marketed by the two Goldbach subsidiaries Adlink Media and IP Multimedia, has expanded its offering by 10 channels to a total of 32 channels. The new additions are Eurosport, DSF, Nick/Comedy Central, n-tv, Das Vierte, TSR1, TSR2, TV5, RSI LA1 and RSI LA2. In addition, six months after its launch, Wilmaa has exceeded the 200,000 active user mark, with several thousand new users joining every week, according to a press release.
Wilmaa is delighted with the current developments: "The steadily increasing number of users speaks for itself and reinforces our intention to continuously improve Wilmaa and make it even more attractive for users," said Marie-Francoise Ruesch, CEO of Wilmaa, in the press release. In the future, users can also expect a range of additional functions that focus primarily on the community concept and thus make watching television together on the Internet an interactive experience.

For the Swiss Syndicate of Media Professionals (SSM), the proposal of Ueli Haldimann as interim television director is a pragmatic solution. Ernst Gräub, Secretary of the SSM Television Group, said this on Wednesday when asked by SDA. The internal debate about journalistic work is a concern for Ueli Haldimann, said Gräub. The election proposal guarantees that quality will be maintained or improved. Haldimann had managed the information department well and efficiently. However, from the SSM's point of view, the interim directorate should have been advertised, a profile defined and a discussion held, as Gräub said.
The union also pointed out that further major departures are to be expected in the near future, such as that of SRG Director General Armin Walpen and his deputy Daniel Eckmann. This generational change must be prepared seriously and a timetable is needed, said Gräub.

"Newspaper Innovations 2009 - World Report" will be published in German for the first time on June 10. The publication was produced by the Innovation International Media Consulting Group on behalf of the World Association of Newspapers and is now available in German translation from Medienfachverlag Oberauer. It summarizes the most important developments in the newspaper industry and deals with questions such as "Will the content of newspapers remain as it is?", "Do the changes require new editors and publishers or just restructured newsrooms?" or "Will people give up paper as a communication medium?".
The book is aimed at journalists, editors-in-chief, publishers and managers in media companies. The print run is limited to 1,000 copies and will not be reprinted. A copy costs 25 euros plus postage. Orders can be placed at [email protected].

Zurich Tokyo has developed a visual concept for Pro Sieben in the "Tiki style" of the late 1950s. This was intended to draw attention to the "We Love Boat" party series. The aim was to get as close as possible to the target group and bring the claim "We love to entertain you" to life. National advertisements, a website and a TV commercial were used.

> To the TV spot

Responsible at Pro Sieben Switzerland: Karin Bardohl (Marketing Manager), Karin Duttweiler (Project Manager). Responsible at Boom Propaganda & Events: Joachim Bodmer (overall responsibility), Sneschi Culjak (project management), Sneschi Culjak (project management). Responsible at Zurich Tokyo: Daniel Donati (CD), Niels Schäfer (AD/graphics), Stefan Lemberger (consulting), Manuel Rickenbacher (photography), Patrick Häusermann (styling), Nik Zuber, Adrian Wisard (animation).

The communications agency Future Connection won the pitch for
for the relaunch of Point Software. The contract includes the complete relaunch of the company's corporate identity as well as the conception, design and implementation of a new website. Point Software has many years of experience in Java development, system architecture, IT consulting, portal and portlet development and performance management.

Responsible at Point Software: Aleksandar Travanov (CEO) and Andrea Gallati (Project Management). Responsible at Future Connection: Martina Waser (project management), Davor Radisic (design), Markus Kohlbrenner and Kilian Hann (technology).

The PR-KFS agency communicates for the credit agency Dun & Bradstreet, an information source for business information, credit ratings and company valuations. Karl F. Schneider has realized various external corporate communications projects for the Swiss branch. Dun & Bradstreet offers services in the areas of risk management, sales & marketing and supply management.