Victor Wong, a 22-year-old Yale student, has developed a technology that allows customers to place their own ads next to texts. This offer should be of particular interest to local newspapers and localized online offerings. The so-called "Flyerboard" from PaperG re-establishes the traditional link between local news and local advertisements, with improved targeting accuracy. Until now, this has been made more difficult by search engines and classified ad services, according to Mediaa.de. Wong's first customers include the Boston Globe and 21 local titles of the Hearst Group.

The Schlieren-based production company Primetime is bankrupt. Bankruptcy proceedings were opened last Thursday against the company, which produced commercials and TV programs such as the afternoon formats Wohntraum.tv and Kochen.tv. Since then, no more programs have been recorded, as Beat Saner, the bankruptcy trustee of the Schlieren bankruptcy office, told SDA on request. According to Saner, around 30 employees are likely to be affected. The extent of the company's debts is not yet known and is currently being clarified, Saner added. It is also being examined whether a rescue company could be founded.
Primetime's customers include Swisscom Mobile, Rivella, Star TV and various regional broadcasters such as TeleZüri and TeleM1.

At the "Best of Corporate Publishing" congress, various works by Swiss companies and agencies received an award. Credit Suisse's customer magazines Bonviva and Bulletin were honored in the "B2C Finance and Insurance" category. Bulletin also received a special silver award for International Communication. Global Investor magazine, also from the big bank, was honored with silver for the fourth time in a row. The publication was honored in the "B2B Financial Services/Real Estate/Consulting" category. The employee magazine One was also inducted into the Hall of Fame of the best corporate publications. This, after the magazine had won the gold award three times in previous years.

Arnold.Inhalt und Form from Stäfa is responsible for the design of the customer magazines Bulletin and Global Investor, while the Primafila agency from Zurich is responsible for the Bonviva publication. The employee magazine One is designed by the Zurich agency Process.

Once gold and twice silver for Infel
Infel, an agency specializing in corporate publishing, received three awards, one of which was gold. The Energy Forum customer magazine of BKW FMB Energie und Youtility won gold for the third time in the "B2C Telecommunications/Energy" category. In the "Employee Media" category, an award went to Alpiq's employee magazine Member. The service magazine Electricity for "Strom" partners received an award in the "B2C Telecommunications/Energy" category.

Silver for SF's program balance
Schweizer Fernsehen's accountability report is one of the top 5 juried corporate reports and is honored with a silver award. By means of text, key figures, images and graphics, the publication provides information about the mission, strategy, programming, quality, market shares, innovations, employees and profitability of the TV station. The 2008 program report was produced by SF Media and Public Relations in collaboration with SF Gestaltung and Büro4, Zurich.

Helsana takes silver twice
Helsana publications Senso and Info made it into the top 5 nominees. Senso - nominated for the second time in a row - received a silver medal in the Healthcare/Pharma (Business to Customer) category, and Info magazine in the Employee Media Print category. The magazine is published by Helsana's Corporate Communications department. It is supported in its work for Senso by Open Up, and Crafft Kommunikation is responsible for the design of both magazines.

Helsana Info

Helsana Senso

With over 600 publications submitted, the BCP Award is the largest corporate publishing competition in Europe. The award is presented in a total of 27 categories and is organized by Forum Corporate Publishing. The Forum is an interest group for corporate publications with over 80 members from Germany, Austria and Switzerland.

The Freiraum advertising agency and the electronic media agency Frame Eleven won an international pitch for the creation and production of a web commercial. Frame Eleven produced a stop-motion spot in which the characters are made entirely of clay. The main protagonist is an elephant who is forced to perform tricks by his trainer.

The internationally active animal welfare organization Vier Pfoten campaigns against the keeping of wild animals in circuses, among other things. The commercial will initially be used on the web - and may later also be used as a TV commercial in the UK and other European countries.

Responsible at Vier Pfoten: Vanessa Gerritsen (Head of Programs, Switzerland) and Thomas, Pietsch (Center of Reference Wild Animals). Responsible at Freiraum: Beat Frei (consulting / CD), Jnes Columbié Reinoso (graphics), Karin Hänni Eichenberger (text). Responsible at Frame Eleven: Christoph Müller (consulting / CD), Oliver Aemisegger (stop-motion animation / compositing), Beni Kägi (project management).

Saatchi & Saatchi conceived the brand relaunch for Henniez. The new campaign for the mineral water, which springs from a natural spring in the forest, shows the vitality in the forest as a dance movement. The core idea is that drinking Henniez is as vitalizing as a walk in the forest.
In addition, the "Leben pur" platform was further developed. A shortest spot is used as a teaser on TV and a cross-media campaign in 20 minutes offline and online. The classic media, such as posters, cinema and television, can be seen these days. Further campaign productions will follow.

> To the spot

Responsible at Henniez: Pierre Heyd (Head of Marketing), Geraldine Cart (Senior Brand Manager), Marco Brienza (Brand Manager). Responsible at Saatchi & Saatchi: Philippe Meyer, Leyla Rosatti, Alma Gudzevic (consulting), Pascal Schaub (strategy), Philippe Schwaar, (CD), Nicolas Poulain (AD), Jean-Michel Larsen (text), Lamar Hawkins (TV production), Tania Retchisky (art buying).

To celebrate its 10th anniversary, the events and promotions agency Eventicum cleared out the warehouse and invited its customers, suppliers and partners to a big birthday party. The guests were treated to barbecues and a dessert buffet by world champion Rolf Mürner. The Bernese YB cult band "Maniporno" and the newcomer band "Kite" provided the atmosphere.
Today, the agency realizes around 100 projects a year. These are mainly customer and employee events, specialist conferences and promotions.
Eventicum is an owner-managed independent event agency. It has five permanent employees and a pool of 400 part-time employees who are used for promotions and samplings.

Urs Schneider (Swiss Farmers' Union), Mike Brodbeck (Polyconsult)

Colette Bütikofer, Domenico Pereira, Silvia Stucki (PostMail)

Beatrice Trachsel (Eventicum owner), Moritz Adler, Marco Mesot (Formeldrei)

Yvonne Kohler (Vivacare Communications), Urs Rueb (Mediaplus Switzerland)

René Maeder (Polyconsult CEO), Martin R. Sigg (culture lover/cinerent)

Georg Wyler (Deko), Xanosch Jaquet (Senior Consultant at Republica)

Doris and Karl Gorsatt (SBB and Migros Aare)

Emanuel Zloczower (Zloczower & Partner), Lili Wyler (Eventicum)

Marc Clavadetscher (Peugeot), Andy Bohli (Imaculix)

Chri-Lou and Denis Jeitziner (e.g. advertising)

José-Luis Guil (Modernlight), Pierre Dubler (Eventmakers)

Urs Rueb (CEO Mediaplus), Beatrice Trachsel (CEO Eventicum), René Maeder (CEO Polyconsult)

Xanosch Jaquet (Republica), Marco Mesot (Formeldrei)

In cooperation with Vanija, Adam&Adam has created an interactive 3D model for its customer Bombardier Transportation. The advertised product, a power converter, is printed out as a normal image or as a PDF illustration. If the sheet is held in front of a webcam, the model appears as a three-dimensional animation. The software was designed in the CI/CD of Bombardier Transportation.

Neuchâtel tourism operators want to benefit immediately from the World Heritage label that Unesco awarded to the watchmaking towns of La Chaux-de-Fonds and Le Locle in Seville on Saturday. On Monday, Neuchâtel Tourism launched a poster campaign in Zurich and Eastern Switzerland. In addition, new themed brochures have been published for travel agencies, explained Neuchâtel Tourism Director Yann Engel. The two cities emphasized the heritage of the watchmaking industry, the numerous art nouveau buildings and the buildings by Le Corbusier. Engel is convinced that the Unesco label will pay off for the two towns in terms of tourism.
For the mayor of Le Locle, Denis de la Ressille, the Unesco label also puts the media's rankings of Switzerland's most attractive cities into perspective. His Le Locle regularly comes last in these lists, mainly for tax reasons and due to its decentralized location.

What is as clear as day to any IT expert is hardly known to the layman: "deduplicating data" means "finding and eliminating data stored multiple times". On behalf of Data Store and Itris Informatik, Match Communications has developed a 3D mailing that makes factual data deduplication palatable in a humorous way. Selected IT managers from large companies are currently receiving a mailing consisting of a flyer and chocolates. As you know, these are often double and triple in the box. But not this time. Each praline is only available once - duplicates have been deduplicated. Just as the data on the servers should be.

Responsible at DataStore, Spreitenbach: Jasmine Senning (Marketing). Responsible at Match Communications, Zurich: Christian Staub, Roland Sennhauser. Praliné production: Chocolat Schönberger.

The back and forth over the salaries of the 69 former employees of the bankrupt free newspaper .ch appears to be over. They are to receive 100 percent of their outstanding June wages next week, as editor-in-chief Rolf Leeb explained according to the Sonntagszeitung. Discussions between the .ch investors around Ernst Buob, the bankruptcy office and the unemployment fund had led to the delay.

The new Cablecom CEO Eric Tveter apparently intends to rename the company Cablecom to UPC Broadband. This is what the Sonntagszeitung writes in its current edition. Cablecom's parent company, Liberty Global, operates under the brand name UPC Broadband in Europe. According to Sonntagszeitung, Head of Communications Hans-Peter Nehmer says: "In the course of an increasingly intensive and close cooperation with our parent company UPC Broadband and the planned introduction of new Fiber Power products throughout Europe, a rebranding could make perfect sense. Nothing has been decided yet."